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Talent and culture drive programmatic success

Campaign hosted a roundtable, in association with MediaMath, at a rooftop venue in Cannes to debate how programmatic advertising is being adopted by marketers and what that means for brands, agencies and publishers. The following is an excerpt of the...

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Getting creative with data

How can the strategic use of data inspire businesses to be more creative? Marketers and agencies put their heads together around the Campaign table in Cannes to thrash it out.

 

Private Hear: July 2014

Gerry Human, chief creative officer, Ogilvy & Mather London, and Micky Tudor, creative director and partner, CHI & Partners, gave us their take on a selection of ads from the month just gone.

 

Creatives outdoors at Cannes

Campaign caught up with four creative chiefs in Cannes to get their views on digital out of home and its power to unleash creative potential.

 

Cannes Perspectives: The oldest profession

Want to live happily ever after? Learn to master the ancient art of storytelling - it's the future of this business.

 

Cannes Perspectives: Girls on top

This year's Cannes Lions festival is taking positive steps to push more creative women into the spotlight, and that has to be good for the industry as a whole.

 

Cannes Perspectives: The first-timers

Four Hill & Knowlton Strategies employees are attending their first Cannes Lions, acting as on-the-ground reporters for the agency. So what do these newbies hope to get from the festival?

 

Cannes Perspectives: Gather around the musical bonfire

Music experiences are shared in most online communities, and brands should harness their emotional power.

 

Cannes Perspectives: Creativity delivered

Digital asset management offers a tailored level of global control that allows for true creative freedom.

 

Connected Brand of the Month: Zaggora

Zaggora's use of performance marketing on Facebook has allowed it to take its high-tech hot pants to the world.

 

Cannes Perspectives: Are we all omni-channel now?

The answer should be 'yes' if you want your brand to reach and engage consumers wherever they are.

 
 

Cannes Perspectives: Meaningful content, creative stardust

Technology and data have transformed marketing, but effective work still relies on excellent creativity.

 

Cannes Perspectives: Creativity - it's a numbers game

Is marketing becoming more of a science? And, if so, what role will creativity play in the future?

 

Cannes Perspectives: No shortcut to quality

Advertisers that believe there is a cheap and easy route to effectiveness and creative excellence are fooling themselves.

 

Cannes Perspectives: Maths men are eating advertising's lunch

Online advertising has its issues, but marketers, clients, publishers and technologists should come together for a clean-up that will be to the benefit of brands and consumers alike.

 

Cannes Perspectives: Creativity on the move

Blending the art of storytelling with the science of technology can lead to outstanding results in mobile.

 

Cannes Perspectives: Fresh insights amid the Cannes clamour

Whether it be data or storytelling, our thought-leadership essays remind us that Cannes Lions is all about changing the way we think about creativity.

 

Cannes Perspectives: Syncing ambition with reality

Getting a music supervisor involved can prevent your ad being scuppered by a music rights foul-up.

 

JCDecaux announces partnerships with TfL and Tech City UK for new digital media location

At JCDecaux's technology breakfast yesterday, the company announced its new digital media location Old Street EC1, on Old Street's silicon roundabout in the heart of London's tech city.

 

Private Hear: June 2014

Dave Henderson, executive creative director at DLKW Lowe and Rossana Bardales, executive creative director at BETC London take a look at the latest crop of radio ads from the month just gone.

 

The Thinkboxes Awards for TV ad creativity: Shortlist March/April

Babies crawling on the ceiling, lakes of milk, a diligent young gardener, adventurous cooks and the emergency services all feature in the March/April Thinkboxes awards for TV creativity.

 
 

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