Promotional features

The digital agency Critical Mass has gone international with a creative offering that combines customer insight and innovation. As the London office looks to bolster its European credentials, Stuart Derrick asks what makes it different.

Client view: Adopting a new approach

Barnardo's public affairs team scored a major hit in changing the Government's approach to adoption. Puja Darbari, UK director of policy, research and media, tells Adam Hill why this was so important.

Of boardrooms and politics

Politics has always mattered to business but in an age of public scrutiny it is even more vital, says Kevin Bell of Maitland Political.

Taking on the challenge

We must spot trends and expand our expertise if we are to succeed in today's complex world, says Oliver Pauley of Portland.

Capturing hearts and minds

The best campaigns capture the public imagination long before they tackle the Government, says Elin Twigge of PLMR.

It's how you play the game

Armed with the right tools and experience, lobbyists can be effective, ethical - and laudable, says Lionel Zetter & Charlie O'Rourke of AIMediaComms.

Sailing through stormy seas

Public affairs advisers must navigate increasingly choppy waters to protect client reputations, says Ben Stafford of Cicero Consulting.

Fighting the 'will of the web'

The rise of social media means policy-makers must arm themselves with facts, not opinion, says Andrew Escott of Cohn & Wolfe.

Making favourable decisions

Getting positive results is all about ensuring that the right planning schemes are approved, says Richard Patient of Indigo Public Affairs.

A right mayoral job ahead

Boris Johnson will need more than personality to make his second term in office a success, says Jonny Popper of London Communications Agency.

Jagermeister

Much loved by rock bands and fans, the herbal liqueur's distinctive bottle reflects its North German heritage.

One customer's journey

Clients are missing out on valuable business if they do not yet have a mobile-optimised website, says Stephany van Willigenburg of Google UK.

Let's get serious

Sensible brands looking to nurture mobile relationships with potential customers need to take it steady, not come on strong on the first date, says Tim Dunn of Isobar Mobile.

Shopping for brands

Brands struggling to activate sales in-store should welcome the latest mobile innovations that will deliver more engaging customer experiences, says Gavin Crouch of JWT London.

A Continuous Conversation

As consumers integrate every aspect of their digital lives, it's crucial that brands do likewise, says Ilicco Elia of LBi.

A beautiful collision

If brands are to succeed with mobile marketing, they need to understand human needs and balance the convergence of creativity and technology, says James Devon of MBA.

MBA on mobile

James Devon shares his thoughts on mobile

Paul Smith

Standout design has made the fashion brand a success in the UK and abroad.

Chandler Chicco Companies

Chandler Chicco Companies 151 Shaftesbury Avenue Covent Garden London WC2H 8AL Longest-held clients Allergan, Novo Nordisk, Novartis New business contact Fiona Hall, European CEO Chandler Chicco Companies (CCC) and senior managi...

The Social Monitor: Mobile hands social power to its users

Smartphones and social media have a symbiotic relationship, with both feeding off each other. The latest Social Monitor finds out which brands are making the most of the link.