The high street offers advertisers a captive audience, with bus ad formats providing high-impact and effective creative solutions.
Brilliant technology. Brilliantly used. That, in a nutshell, is what digital out of home is all about.
Ian Armstrong, global marketing communications director at Jaguar, reveals three great ads he admires but had nothing to do with.
Campaign hosted a roundtable, in association with MediaMath, at a rooftop venue in Cannes to debate how programmatic advertising is being adopted by marketers and what that means for brands, agencies and publishers. The following is an excerpt of the...
How can the strategic use of data inspire businesses to be more creative? Marketers and agencies put their heads together around the Campaign table in Cannes to thrash it out.
Gerry Human, chief creative officer, Ogilvy & Mather London, and Micky Tudor, creative director and partner, CHI & Partners, gave us their take on a selection of ads from the month just gone.
Campaign caught up with four creative chiefs in Cannes to get their views on digital out of home and its power to unleash creative potential.
Billy Faithfull and Ross Neil, creative directors at WCRS, reveal three great ads they admire but had nothing to do with.
Want to live happily ever after? Learn to master the ancient art of storytelling - it's the future of this business.
This year's Cannes Lions festival is taking positive steps to push more creative women into the spotlight, and that has to be good for the industry as a whole.
Four Hill & Knowlton Strategies employees are attending their first Cannes Lions, acting as on-the-ground reporters for the agency. So what do these newbies hope to get from the festival?
Music experiences are shared in most online communities, and brands should harness their emotional power.
Digital asset management offers a tailored level of global control that allows for true creative freedom.
Zaggora's use of performance marketing on Facebook has allowed it to take its high-tech hot pants to the world.
The answer should be 'yes' if you want your brand to reach and engage consumers wherever they are.
Technology and data have transformed marketing, but effective work still relies on excellent creativity.
Is marketing becoming more of a science? And, if so, what role will creativity play in the future?
Advertisers that believe there is a cheap and easy route to effectiveness and creative excellence are fooling themselves.
Online advertising has its issues, but marketers, clients, publishers and technologists should come together for a clean-up that will be to the benefit of brands and consumers alike.
Blending the art of storytelling with the science of technology can lead to outstanding results in mobile.
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