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Major Players announces photography competition

From film to fashion, games to software, music to media, advertising to architecture, the UK's £71 billion creative sector is one of the nation's most important industries, driving economic growth and supporting jobs.

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Taking on the CityLive Challenge

Last week, we were introduced to Team Hanås. This week, meet Team Sandoz.

 

Time to think about DOOH

Thinking about the evolving role of digital out-of-home and where it sits in the complex multiscreening planning environment throws up some powerful possibilities.

 

Kick start the CityLive challenge

Two teams compete this summer to push digital out-of-home to its limit.

 

The elusive social ROI

Social marketing is maturing as we learn how to implement it effectively. But the discipline still has much growing up to do in measurement terms before it is taken seriously when it comes to allocating the budget.

 

The identity crisis in social

Social ideas must be at the heart of marketing strategies - and this means more than using social media.

 

Ad technology makes its mark at Cannes

Programmatic trading enables tailored content to reach consumers at the right place, at the right time, using data and technology for real-time targeting. Ad tech is transforming advertising and the business models of media owners, but some industry ...

 

Bus ads deliver on the high street

The high street offers advertisers a captive audience, with bus ad formats providing high-impact and effective creative solutions.

 

Make an emotional impact

Brilliant technology. Brilliantly used. That, in a nutshell, is what digital out of home is all about.

 

3 great ads I had nothing to do with: Ian Armstrong

Ian Armstrong, global marketing communications director at Jaguar, reveals three great ads he admires but had nothing to do with.

 

Talent and culture drive programmatic success

Campaign hosted a roundtable, in association with MediaMath, at a rooftop venue in Cannes to debate how programmatic advertising is being adopted by marketers and what that means for brands, agencies and publishers. The following is an excerpt of the...

 
 

Getting creative with data

How can the strategic use of data inspire businesses to be more creative? Marketers and agencies put their heads together around the Campaign table in Cannes to thrash it out.

 

Private Hear: July 2014

Gerry Human, chief creative officer, Ogilvy & Mather London, and Micky Tudor, creative director and partner, CHI & Partners, gave us their take on a selection of ads from the month just gone.

 

Creatives outdoors at Cannes

Campaign caught up with four creative chiefs in Cannes to get their views on digital out of home and its power to unleash creative potential.

 

3 great ads I had nothing to do with: Billy Faithfull and Ross Neil

Billy Faithfull and Ross Neil, creative directors at WCRS, reveal three great ads they admire but had nothing to do with.

 

Cannes Perspectives: No shortcut to quality

Advertisers that believe there is a cheap and easy route to effectiveness and creative excellence are fooling themselves.

 

Cannes Perspectives: Maths men are eating advertising's lunch

Online advertising has its issues, but marketers, clients, publishers and technologists should come together for a clean-up that will be to the benefit of brands and consumers alike.

 

Cannes Perspectives: Creativity - it's a numbers game

Is marketing becoming more of a science? And, if so, what role will creativity play in the future?

 

Cannes Perspectives: Creativity on the move

Blending the art of storytelling with the science of technology can lead to outstanding results in mobile.

 

Cannes Perspectives: Syncing ambition with reality

Getting a music supervisor involved can prevent your ad being scuppered by a music rights foul-up.

 

Cannes Perspectives: The oldest profession

Want to live happily ever after? Learn to master the ancient art of storytelling - it's the future of this business.

 
 

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