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Ad technology makes its mark at Cannes

Programmatic trading enables tailored content to reach consumers at the right place, at the right time, using data and technology for real-time targeting. Ad tech is transforming advertising and the business models of media owners, but some industry ...

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Bus ads deliver on the high street

The high street offers advertisers a captive audience, with bus ad formats providing high-impact and effective creative solutions.

 

Make an emotional impact

Brilliant technology. Brilliantly used. That, in a nutshell, is what digital out of home is all about.

 

3 great ads I had nothing to do with: Ian Armstrong

Ian Armstrong, global marketing communications director at Jaguar, reveals three great ads he admires but had nothing to do with.

 

Talent and culture drive programmatic success

Campaign hosted a roundtable, in association with MediaMath, at a rooftop venue in Cannes to debate how programmatic advertising is being adopted by marketers and what that means for brands, agencies and publishers. The following is an excerpt of the...

 

Getting creative with data

How can the strategic use of data inspire businesses to be more creative? Marketers and agencies put their heads together around the Campaign table in Cannes to thrash it out.

 

Private Hear: July 2014

Gerry Human, chief creative officer, Ogilvy & Mather London, and Micky Tudor, creative director and partner, CHI & Partners, gave us their take on a selection of ads from the month just gone.

 

Creatives outdoors at Cannes

Campaign caught up with four creative chiefs in Cannes to get their views on digital out of home and its power to unleash creative potential.

 

3 great ads I had nothing to do with: Billy Faithfull and Ross Neil

Billy Faithfull and Ross Neil, creative directors at WCRS, reveal three great ads they admire but had nothing to do with.

 

Cannes Perspectives: The oldest profession

Want to live happily ever after? Learn to master the ancient art of storytelling - it's the future of this business.

 

Cannes Perspectives: Girls on top

This year's Cannes Lions festival is taking positive steps to push more creative women into the spotlight, and that has to be good for the industry as a whole.

 
 

Cannes Perspectives: The first-timers

Four Hill & Knowlton Strategies employees are attending their first Cannes Lions, acting as on-the-ground reporters for the agency. So what do these newbies hope to get from the festival?

 

Cannes Perspectives: Gather around the musical bonfire

Music experiences are shared in most online communities, and brands should harness their emotional power.

 

Cannes Perspectives: Creativity delivered

Digital asset management offers a tailored level of global control that allows for true creative freedom.

 

Connected Brand of the Month: Zaggora

Zaggora's use of performance marketing on Facebook has allowed it to take its high-tech hot pants to the world.

 

Cannes Perspectives: Are we all omni-channel now?

The answer should be 'yes' if you want your brand to reach and engage consumers wherever they are.

 

Cannes Perspectives: Meaningful content, creative stardust

Technology and data have transformed marketing, but effective work still relies on excellent creativity.

 

Cannes Perspectives: Creativity - it's a numbers game

Is marketing becoming more of a science? And, if so, what role will creativity play in the future?

 

Cannes Perspectives: No shortcut to quality

Advertisers that believe there is a cheap and easy route to effectiveness and creative excellence are fooling themselves.

 

Cannes Perspectives: Maths men are eating advertising's lunch

Online advertising has its issues, but marketers, clients, publishers and technologists should come together for a clean-up that will be to the benefit of brands and consumers alike.

 

Cannes Perspectives: Creativity on the move

Blending the art of storytelling with the science of technology can lead to outstanding results in mobile.

 
 

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