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Latest public relations news
Ad agency Mother has backed an integrated PR, social media and experiential agency launched by the former managing director and creative director of Citizen, once the sister PR agency to Dare.
Maurice Lévy, the chief executive of Publicis Groupe, has described 2014 as an "annus horribilis", after the collapse of the $35 billion merger with Omnicom.
ZenithOptimedia has downgraded its global ad forecast by 0.4 per cent, citing decline in advertiser confidence related to the conflict in Ukraine and the weak Eurozone.
Public Health England (PHE) has awarded its consumer engagement PR brief to M&C Saatchi with Freuds as a sub-contractor.
Peter Scott, the vice chairman of Engine Group, the owner of ad agency WCRS and digital agency Jam, is leaving the company.
Keith Hunt, a managing partner at the corporate finance advisors Results International, predicts Publicis Groupe's $3.7 billion purchase of Sapient will be the beginning of a string of acquisitions.
Marketing to millennials is fundamentally flawed as it fails to acknowledge the different characteristics prevalent in how young people interact today, according to a global study by Facebook IQ.
Havas has confirmed it will be moving all of its London agencies into a single site in King's Cross, after signing a deal for 3 Pancras Square.
Havas has reported income before tax of €94 million (£74.2 million) across the first half of the year, up 5.6 per cent year on year, as UK revenues surged almost 20 per cent in the same period.
WPP, the owner of MediaCom and Ogilvy & Mather, has reported pre-tax profit of £491.1 million in the first half of 2014, up 15.0 per cent year on year, while UK revenues surged by 22 per cent in Q2.
Lake Capital, the private equity company set to buy Engine, has refused to improve its offer to ex-employee shareholders.
The independent agency attributed organic growth increases to client wins across regions, including SAS in the UK and Ireland, Nikon, Spotify, and Zumba Fitness.
Care for the Wild, the wildlife charity, has brought together some of the "cats of the internet" for a new online film to raise money for endangered lions and tigers.
Andrew McGuinness, the founder of BMB and chairman of the PR agency Seven Dials, has been appointed the chief executive of Freud Communications.
Land Rover has appointed The Brooklyn Brothers to its hotly contested global content marketing and social media account.
A surge in British national pride is needed to help British brands expand abroad successfully, the retail expert Mary Portas argued at Thinkbox's Think Big conference on Thursday.
Campaign once again took over the Carlton Beach in Cannes last week for its annual party for leading advertising, media and marketing executives.
Sir Martin Sorrell hailed "brilliant work for clients" as accolades for 47 agencies, including network of the year for Ogilvy & Mather, helped win holding company of the year for WPP at the Cannes Lions International Festival of Creativity 2014.
Sir Martin Sorrell, the founder and chief executive of WPP, revelled in the collapse of the proposed $35 billion Publicis Omnicom Group in Cannes this week.
John Wren, the chief executive and president of Omnicom, has said it will be a long time before he tries another merger of equals, after the group's merger with Publicis Groupe was called off.
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