G4S switches to RLM Finsbury to help firm recover from torrid year
Security giant G4S has dropped Bell Pottinger and Tulchan Communications, turning to RLM Finsbury to help it recover from a disastrous year.
Torrid time: Security giant G4S has had a disastrous year
Finsbury will work across corporate and financial comms and public affairs, taking over from City PR incumbent Tulchan and PA and corporate brief holder Bell Pottinger.
G4S’ director of media relations Adam Mynott confirmed RLM Finsbury would become the firm’s sole agency partner ‘once the current contracts have been worked through’.
Representatives of RLM Finsbury declined to comment on the appointment, but it is understood that its involvement will be led by partners Faeth Birch and Will Tanner. They will report to G4S comms director Debbie Walker, née McGrath.
Tulchan and Bell Pottinger, both of which G4S hired in May 2011 to replace eight-year incumbent Citigate Dewe Rogerson, have worked through a torrid period for the group.
Its reputation was severely damaged in the run-up to the London Olympics when it failed to provide enough security personnel to fulfil its £284m contract and the British Army had to be called in to make up the shortfall.
A subsequent profit warning in May led to the departure of chief executive Nick Buckles before news broke that G4S, along with outsourcing firm Serco, faced a criminal fraud probe over claims that the Government was overcharged millions of pounds for tagging offenders who had died, left the country or returned to prison.
The FTSE 100 firm’s share price dropped by 35 per cent to 203.6p in mid-July before rallying over the past month to 251.3p.
G4S, formed from the 2004 merger of Securicor and Group 4 Falck, has grown from its roots in traditional security to provide a host of global outsourcing services and is the world’s third largest private employer after Walmart and Foxconn.
This article was first published on prweek.com
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