Glasgow takes on first retained agency as Commonwealth Games approaches
Glasgow City Marketing Bureau (GCMB) has taken on Cow PR as its first retained agency in the year running up to the Commonwealth Games.
Glasgow: 'There has never been a better time for us to work with a retained consumer PR agency'
Cow, which won the account through a four-way competitive pitch, will devise a national communications strategy to deliver UK-wide media outreach activity to support a series of brand campaigns led by GCMB promoting the city’s arts, culture, retail, music, architecture and food and drink.
The brief, which runs until August 2014, also includes raising awareness of Glasgow’s events and building on the momentum of the city’s hosting of the Commonwealth Games next summer.
GCMB UK public relations manager Minty Woolgar said the opportunities offered by the hosting of the Games and other events led to the decision to take on an external agency.
‘This exciting period affords us a unique opportunity to place Glasgow on the global stage and grow visitor numbers,’ she said. ‘We have worked with PR agencies on project basis in the past, but with the eyes of the world now on Glasgow there has never been a better time for us to work with a retained consumer PR agency to maximise these opportunities across UK media.’
Cow’s other travel and lifestyle clients include bookings site Hotels.info and luxury chateau rental company Oliver’s Travels.
This article was first published on prweek.com
Latest jobs Jobs web feed
- Account Director - Top London Advertising Agency c£50k Fill Recruitment Ltd c£50k, Central London
- Senior Brand Manager Ball & Hoolahan £55,000 + Car/Car Allowance, London
- Sales and Marketing Executive (print and digital media) Publimatic Up to £35,000pa plus reasonable expenses, Bloomsbury/Holborn
- Creative Artworker Creative Recruitment £35000 - £42000 per annum, Uxbridge
- Account Executive Pitch Consultants £15000 - £20000 per annum, Leamington Spa
- PPC Executive Barclay Meade £26000 - £33000 per annum, Woking