TV documentary to show Iceland grappling with horsemeat crisis
A three-part fly-on-the-wall TV documentary about supermarket chain Iceland, starting tonight, will include scenes showing how it dealt with horsemeat being discovered in beef products at the start of the year.
Iceland: CEO Malcolm Walker and staff
‘Iceland Foods: Life in the Freezer Cabinet’ starts tonight with an hour-long episode at 9pm on BBC Two. Episode two follows a week later.
It appears that the second episode in particular will offer a new perspective on the company’s reaction after beefburgers sold by it and other supermarkets tested positive for traces of horsemeat.
The documentary may also provide an insight into Iceland’s corporate culture, which helped it to win the title of The Sunday Times Best Big Company to Work For in the UK in 2012. Walker was voted Best Leader of a Big Company in the UK.
A trailer for the series can be watched below:
This article was first published on prweek.com
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