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Public services marketing

 

TfL targets road rage with emotive campaign

Transport for London has unveiled a major behavioural change campaign to try and get people in the capital to be more considerate of each other when they are on the roads.

 

DWP seeks shop for benefit fraud second phase

The Department for Work and Pensions has called a pitch for a creative agency for the second phase of its benefit fraud and error campaign.

 

Labour accuses Tories over 'partisan' Whitehall adspend

Labour has accused the Government of boosting its communications budget so it can run pro-Conservative campaigns in the run-up to next year's general election.

 

D&AD: watch the Black Pencil winners

D&AD awarded a record seven Black Pencils at its awards last week, with gongs for Volvo Trucks "epic split" with Jean-Claude Van Damme by Forsman & Bodenfors as well as one for a gravity-powered light from a UK company.

 

Govt may review agency rosters

Alex Aiken, the executive director for government communications, has declined to rule out reviewing the agency rosters chosen under the defunct Government Procurement Service.

 

Scottish 'no' campaign seeks ad agency to bolster support

Better Together, the cross-party campaign to encourage Scotland to vote against independence, is holding last-ditch talks to find an advertising agency as it seeks to shore up support ahead of the September referendum.

 

Advertising body ISBA welcomes Javid as culture secretary

ISBA, the advertising trade body, has welcomed the appointment of Sajid Javid as secretary of state for the Department of Culture, Media and Sport and praised his "strong business background".

 

WPP launches multi-sector practice for government clients

WPP has formed the global Government & Public Sector Practice, utilising its advertising, media, research and campaign evaluation resources to boost its offering to government clients.

 

Why we're loving: Richard Young

Campaign loves Richard Young, magician. Here's why.

 

DWP appoints Engine for automatic enrolment

The Department for Work and Pensions (DWP) has appointed Engine to handle its workplace pensions activity.

 

Govt centralises 'strategically challenged' comms operation

The government plans to strengthen relationships with agencies and rigorously evaluate campaign spending under the new centralised Government Communications Service launched today.

 

Home Office 'go home' ad banned

The Home Office's "go home or face arrest" billboard has been banned after the ad watchdog upheld complaints that it was misleading.

 

Unite mocks wealth of cabinet in Downton ad

Unite is poking fun at the wealth of the Coalition Government in a poster ad created by TBWA\London to coincide with the Conservative Party Conference.

 

Wretch 32 stars in campaign for rail safety

Wretch 32, the rapper, and the spoken-word performer George the Poet, star in a film and online game for Network Rail as part of a bid to reduce the number of people accidently hurt or killed on train tracks.

 

Change4Life begins £10.9m creative review

Change4Life, the Government's flagship public health campaign, has issued a tender through the Government Procurement Service for an advertising agency.

 

Ads should be the solution, not the scapegoat, for MPs

Make no mistake: advertising, however you define it, is phenomenally powerful.

 

CANNES 2013: BBH London leads UK Promo & Activation winners

BBH London picked up three of the UK's five awards in the Promo & Activation Lions, taking home Gold, Silver and Bronze Lions for its work for Axe (known as Lynx in the UK).

 

Post Office to launch holiday campaign with Dare

The Post Office will push its holiday services in a print, outdoor and online campaign launching next week.

 

BMB captures £7m East Coast account

East Coast, the state-operated London-to-Scotland train company, has awarded its £7m advertising account to Beattie McGuinness Bungay.

 

Manning Gottlieb retains DWP enrolment brief

Manning Gottlieb OMD has retained the media planning contract for the Department of Work and Pensions (DWP) automatic enrolment campaign, after a three-way pitch.

 
 

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