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Public services marketing

 

Advertising body ISBA welcomes Javid as culture secretary

ISBA, the advertising trade body, has welcomed the appointment of Sajid Javid as secretary of state for the Department of Culture, Media and Sport and praised his "strong business background".

 

WPP launches multi-sector practice for government clients

WPP has formed the global Government & Public Sector Practice, utilising its advertising, media, research and campaign evaluation resources to boost its offering to government clients.

 

Why we're loving: Richard Young

Campaign loves Richard Young, magician. Here's why.

 

DWP appoints Engine for automatic enrolment

The Department for Work and Pensions (DWP) has appointed Engine to handle its workplace pensions activity.

 

Govt centralises 'strategically challenged' comms operation

The government plans to strengthen relationships with agencies and rigorously evaluate campaign spending under the new centralised Government Communications Service launched today.

 

Home Office 'go home' ad banned

The Home Office's "go home or face arrest" billboard has been banned after the ad watchdog upheld complaints that it was misleading.

 

Unite mocks wealth of cabinet in Downton ad

Unite is poking fun at the wealth of the Coalition Government in a poster ad created by TBWA\London to coincide with the Conservative Party Conference.

 

Wretch 32 stars in campaign for rail safety

Wretch 32, the rapper, and the spoken-word performer George the Poet, star in a film and online game for Network Rail as part of a bid to reduce the number of people accidently hurt or killed on train tracks.

 

Change4Life begins £10.9m creative review

Change4Life, the Government's flagship public health campaign, has issued a tender through the Government Procurement Service for an advertising agency.

 

Ads should be the solution, not the scapegoat, for MPs

Make no mistake: advertising, however you define it, is phenomenally powerful.

 

CANNES 2013: BBH London leads UK Promo & Activation winners

BBH London picked up three of the UK's five awards in the Promo & Activation Lions, taking home Gold, Silver and Bronze Lions for its work for Axe (known as Lynx in the UK).

 

Post Office to launch holiday campaign with Dare

The Post Office will push its holiday services in a print, outdoor and online campaign launching next week.

 

BMB captures £7m East Coast account

East Coast, the state-operated London-to-Scotland train company, has awarded its £7m advertising account to Beattie McGuinness Bungay.

 

Manning Gottlieb retains DWP enrolment brief

Manning Gottlieb OMD has retained the media planning contract for the Department of Work and Pensions (DWP) automatic enrolment campaign, after a three-way pitch.

 

London Fire Brigade credits social media with cutting fires

Young professionals are having two fewer fires a week on the back of the social media efforts of the London Fire Brigade, according to new figures.

 

Burnt hair straighteners give London Fire Brigade a viral hit on Facebook

The London Fire Brigade (LFB) has scored a social media success after an image of a pair of burnt hair straighteners posted on its Facebook wall was seen by more than four million people.

 

A military campaign that's well worth embarking on

Ploughing through agency submissions for the Campaign School Reports (out next month), the issue of trust is played out in its own little way.

 

Sun and Telegraph among papers warning of a 'shackled' press

A series of ads warning that state-imposed regulation of the press would mark an end to the freedom of the press has the backing of the press ahead of Lord Justice Leveson's anticipated recommendations on Thursday (29 November).

 

Iris scoops StartUp Britain integrated brief

StartUp Britain, the national campaign to support entrepreneurs, has appointed Iris as its first integrated agency.

 

Agencies urged to express views on Government procurement

The Marketing Agencies Association (MAA) is calling on agencies to submit their views on the progress of the Government's procurement reforms to the Confederation of British Industry (CBI).

 
 

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