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Public services marketing

 

Self-regulation more cost effective for alcohol advertising, says AA

The Advertising Association has defended the current system of a self-regulation as a cost effective approach to alcohol advertising.

 

Which party will use outdoor effectively to lead the 2015 election agenda?

Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight.

 

Royal Naval Reserve ads to coincide with football substitutions at Fulham and Rangers

The Royal Navy will promote its reserves through digital outdoor ads in football grounds across the country when substitutes are made onto the pitch, as part of a recruitment campaign.

 

TfL launches selfie campaign to encourage people to get home safely

Transport for London has created a hard-hitting multimedia campaign to raise awareness of the risks of using illegal minicabs.

 

The loss of the Govt media buying business is sure to be queried by Sorrell

Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how?

 

PM to appoint Tech City chairman Joanna Shields as digital guru

Prime minister David Cameron is expected to appoint Joanna Shields, Tech City's chairman and ambassador, as his digital tsar.

 

TfL targets road rage with emotive campaign

Transport for London has unveiled a major behavioural change campaign to try and get people in the capital to be more considerate of each other when they are on the roads.

 

DWP seeks shop for benefit fraud second phase

The Department for Work and Pensions has called a pitch for a creative agency for the second phase of its benefit fraud and error campaign.

 

Labour accuses Tories over 'partisan' Whitehall adspend

Labour has accused the Government of boosting its communications budget so it can run pro-Conservative campaigns in the run-up to next year's general election.

 

D&AD: watch the Black Pencil winners

D&AD awarded a record seven Black Pencils at its awards last week, with gongs for Volvo Trucks "epic split" with Jean-Claude Van Damme by Forsman & Bodenfors as well as one for a gravity-powered light from a UK company.

 

Govt may review agency rosters

Alex Aiken, the executive director for government communications, has declined to rule out reviewing the agency rosters chosen under the defunct Government Procurement Service.

 

Scottish 'no' campaign seeks ad agency to bolster support

Better Together, the cross-party campaign to encourage Scotland to vote against independence, is holding last-ditch talks to find an advertising agency as it seeks to shore up support ahead of the September referendum.

 

Advertising body ISBA welcomes Javid as culture secretary

ISBA, the advertising trade body, has welcomed the appointment of Sajid Javid as secretary of state for the Department of Culture, Media and Sport and praised his "strong business background".

 

WPP launches multi-sector practice for government clients

WPP has formed the global Government & Public Sector Practice, utilising its advertising, media, research and campaign evaluation resources to boost its offering to government clients.

 

Why we're loving: Richard Young

Campaign loves Richard Young, magician. Here's why.

 

DWP appoints Engine for automatic enrolment

The Department for Work and Pensions (DWP) has appointed Engine to handle its workplace pensions activity.

 

Govt centralises 'strategically challenged' comms operation

The government plans to strengthen relationships with agencies and rigorously evaluate campaign spending under the new centralised Government Communications Service launched today.

 

Home Office 'go home' ad banned

The Home Office's "go home or face arrest" billboard has been banned after the ad watchdog upheld complaints that it was misleading.

 

Unite mocks wealth of cabinet in Downton ad

Unite is poking fun at the wealth of the Coalition Government in a poster ad created by TBWA\London to coincide with the Conservative Party Conference.

 

Wretch 32 stars in campaign for rail safety

Wretch 32, the rapper, and the spoken-word performer George the Poet, star in a film and online game for Network Rail as part of a bid to reduce the number of people accidently hurt or killed on train tracks.

 
 

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