Additional Information


Content

DWP seeks shop for benefit fraud second phase

The Department for Work and Pensions has called a pitch for a creative agency for the second phase of its benefit fraud and error campaign.

DWP: called creative pitch

DWP: called creative pitch

Share this article

The department has contacted the ten agencies on the government’s creative roster through the Crown Commercial Service.

Enter worked on the first phase of the activity after winning a pitch in June 2013. It created a campaign in January using posters, newspaper ads, Facebook ads and letters to urge people to report suspected benefit fraud or changes to their circumstances that could lead to them committing fraud.

The creative used satellite images of local areas, with the slogan: "Benefits. Are you doing the right thing?"

A DWP spokeswoman said: "We are in a pitch process to appoint a creative agency to work on the benefit fraud and error campaign and aim to appoint one in the summer."

Leo Burnett held the benefit fraud account from 2002 to 2006, followed by CheethamBell JWT.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^