Does radio need another digital multiplex?
Is there demand among advertisers and listeners for the pending second national DAB multiplex, Arif Durrani asks.
The Government is among those hoping it will be second time lucky for renewed attempts to launch a second national DAB multiplex.
Last week, Bauer Radio and UTV Media became the first to announce a partnership with the transmission company Arqiva – which runs the first digital multiplex – to bid for the so-called D2 licence.
The original digital multiplex is full to capacity with 14 stations, including Bauer’s Absolute Radio and UTV’s talkSPORT. It is promised that D2 will be able to transmit at least ten new national stations.
The developments follow an aborted attempt to launch a second commercial multiplex in 2008, when a consortium led by Channel 4 pulled out of the venture after winning the licence.
It is notable that both Bauer and UTV were also partners with Channel 4 back then, alongside BSkyB and Carphone Warehouse.
UTV’s managing director, Scott Taunton, appears to reflect the optimism for DAB, calling the new licence "a vote of confidence for radio’s continuing relevance and strength as a broadcast medium".
National commercial stations (D1) reach nearly 90 per cent of UK homes, and BBC national coverage is currently 94 per cent with a plan to expand to 97 per cent by the end of next year.
Local DAB has been criticised for having too many blind spots nationwide. However, the Government is committed to extending it to another 4.3 million households by the end of 2016.
The move will increase the footprint of DAB from 72 per cent to about 90 per cent of homes – and includes 6,000 miles of additional roads.
It is good news for motorists, and comes as 50 per cent of new cars sold in April had digital radios fitted as standard – up from just 5 per cent four years earlier.
Appetite for D1 is growing, helped by the success of stations such as Absolute 80s. Already ten million people tune into DAB and its share of listeners has increased 25 per cent in the past year.
Another sweetener this time around is that up to 30 per cent of the forthcoming multiplex can use DAB+, the new global standard for better sound quality.
More bids are expected to follow, after Ofcom opened the process at the start of July, with applications being accepted until 30 October.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Senior Fundraising Development Officer Comic Relief From £35,000pa, London (Central), London (Greater)
- Senior Digital Creative Manager UCAS £comp + 25-days leave, flexible benefits and other fringe benefits, including Xmas closure , Cheltenham, Gloucestershire
- Digital Media Manager Save the Children £37,000 + Benefits, London (Greater)
- Consumer Activation Controller Mast-Jaegermeister UK Limited Salary depending on experience. Additional bonus, pension, BUPA, life assurance, 25 days' holiday., Camberley, Surrey
- PR Manager AF Selection £25,000 - £35,000 + Benefits, Manchester, Greater Manchester
- ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £45k Judi Patton £40k-£45k plus excellent benefits, London (Central), London (Greater)