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Research

 

Showcasing the latest studies from agencies and specialist research firms in the following areas: advertising, cinema, consumer focus, digital, mobile, outdoor, press, radio and television.

Latest research

How truthfulness influences voting and purchase decisions More

Hey big spenders - explaining FMCG's rise to the top of the online adspend pile More

New trends in shopping More

Young people's consumer confidence More

Who are Britain's healthy eaters? More

The scarring of the British shopper More

London Paralympics 2012: What did we make of it all? More

Consumer 2.0: Fighting the online retail revolution 1 More

Olympics more popular than Royal Wedding or Jubilee More

British shopping habits will not be heavily affected by the Olympics More

Tomorrow's shoppers show greater appetite for longer Sunday Trading More

CPG brands need to fully embrace the potential of digital women More

Understanding today's teens More

What a difference a year makes More

Adapting to the never ending recession More

Are the Olympics getting a head start with UK consumers? More

Young forced to grow up faster amid economic uncertainty More

Store brands gain ground on national brands More

Understanding always-on business decision makers More

The changing values and behaviours of UK shoppers 2 More

Profiling the young and active in Britain More

New communities and the value of conversations More

Identifying the taste setters More

The moments that matter More

An absence of leadership More

Generation Y: Demanding diners who expect healthy eats and good value More

Frugal shoppers want more than the cheapest price More

A toast to sensible drinkers More

Being happy in 2012 1 More

Tapping into New Year's resolutions More

Consumers shun Black Friday and Cyber Monday as retail gimmicks More

Meaningful brands at Christmas More

The high street is dead, long live the high street 1 More

How do people consume the news? More

Britain's reality TV addicts More

A white or a blue Christmas? More

Young westerners are embracing a global outlook 2 More

Are own-brand products key to winning the supermarket price wars? More

Christmas shopping: profiling parents More

Portrait of a heavy online shopper More

Targeting students - the potential for brands More

The summer getaway: courting the holiday market More

Festival fever More

Is Apple the ultimate luxury brand? More

When was the last time you bought something without checking online first? More

Has the recession changed attitudes to brands and advertising? More

Brits and their bank holidays 1 More

BRICing it? The significance of brand building in the BRICs More

Are you part of Middle Britain? More

Don't knock The X Factor, it's a force for good 3 More

 

Why failing to keep track of tags could cost you sales 1 More

Driving to the digital future More

Social media gives you wings More

Data transparency builds trust More

The stellar performance of online video More

How people use tablets More

Online video matters even for the heaviest TV spenders 4 More

How the natives will shape the future of digital marketing More

A social Olympics? You'd better believe it More

Luxury brands finally venture online More

The changing gamer More

Consuming the digital Olympics More

Consumer technology communications calls out for simplification More

How social media is removing the barriers between corporate and consumer brands More

Youth and social media More

Being uncomfortable with social media More

Tapping into the upmarket tablet user More

Trends in audience behaviour around TV and online video More

Understanding older women gamers More

Block out the hype and rethink gamification More

Turning browsers into buyers 1 More

PC: gone mad or just gone? More

Seven best practices for building a smart ad More

How tablets and e-readers are changing the UK's digital diet More

Augmented reality and sales conversions More

How the business elite use digital More

The rise of the daily deal phenomenon More

An engaging vision: measuring consumer attitudes to online video More

The effectiveness of UK video campaigns More

Engagement with social network advertising 1 More

Social networks demonstrate their aptitude 1 More

Understanding social media curators More

The effectiveness of consumer choice on pre-roll advertising 1 More

Celebrity influence over the young Twitterati More

The value of a social media fan 2 More

Is the paywall debate swinging in News Int's direction? 2 More

How UK consumers purchase, use and enjoy content on iPads, Kindles and e-readers More

Generation 62.0: Digital planning for an aging population 3 More

How are consumers interacting with brands in social media? 6 More

Silver surfers get social 7 More

A UK snapshot: Digital is dead. Long live Digital 1 More

How are real mums' online tastes evolving? More

Marketers need to catch up with the multi-screen consumer More

AOP: The new rules of engagement 1 More

What brands need to know about their online sales strategy at Christmas More

A year in media: Billetts forecasts modest growth for digital More

Why is online advertising still failing to engage consumers? 6 More

How long can the UK dominate the European digital landscape? More

 

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