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Showcasing the latest studies from agencies and specialist research firms in the following areas: advertising, cinema, consumer focus, digital, mobile, outdoor, press and television.

Latest research

Young forced to grow up faster amid economic uncertainty

Young forced to grow up faster amid economic uncertainty

The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.

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Advertising

Measuring emotional engagement through biometrics More

Five digital ad formats that make a difference for your brand More

Capitalising your brand More

When celebrity endorsements go wrong More

How ad engagement differs by gender More

Driving value from promotions 1 More

British Airways: the Olympics' favourite airline...? More

The value of advertising on a B2B website 1 More

Has the recession changed attitudes to brands and advertising? More

Is advertising a key Christmas ingredient? More

A year in media: Billetts looks to 2011 More

 

Cinema

Key issues for 3D movies at the cinema More

The power of the big screen 2 More

 

Consumer focus

Store brands gain ground on national brands More

Understanding always-on business decision makers More

The changing values and behaviours of UK shoppers 2 More

Profiling the young and active in Britain More

New communities and the value of conversations More

Identifying the taste setters More

The moments that matter More

An absence of leadership More

Generation Y: Demanding diners who expect healthy eats and good value More

Frugal shoppers want more than the cheapest price More

A toast to sensible drinkers More

Being happy in 2012 1 More

Tapping into New Year's resolutions More

Consumers shun Black Friday and Cyber Monday as retail gimmicks More

Meaningful brands at Christmas More

The high street is dead, long live the high street 1 More

How do people consume the news? More

A white or a blue Christmas? More

Young westerners are embracing a global outlook 2 More

Are own-brand products key to winning the supermarket price wars? More

Christmas shopping: profiling parents More

Portrait of a heavy online shopper More

Targeting students - the potential for brands More

Britain's reality TV addicts More

The summer getaway: courting the holiday market More

Festival fever More

Is Apple the ultimate luxury brand? More

When was the last time you bought something without checking online first? More

Has the recession changed attitudes to brands and advertising? More

Brits and their bank holidays 1 More

BRICing it? The significance of brand building in the BRICs More

Are you part of Middle Britain? More

Don't knock The X Factor, it's a force for good 3 More

Sport, movies and the pub: how we spend our leisure time More

The new era of brand building More

The evolution of decision making 1 More

The influence of celebrities on consumer decision making 7 More

Moody Britain 2010: What can brands learn from the spending review? 1 More

Countdown to the spending review More

The spending power and media habits of X Factor fans 2 More

Media's most trusted brands 1 More

TGI: Courting the student market More

Moody Britain 2010: Putting the pieces back together More

 

Digital

How social media is removing the barriers between corporate and consumer brands More

Youth and social media More

Being uncomfortable with social media More

Tapping into the upmarket tablet user More

Trends in audience behaviour around TV and online video More

Understanding older women gamers More

Block out the hype and rethink gamification More

Turning browsers into buyers More

PC: gone mad or just gone? More

Seven best practices for building a smart ad More

How tablets and e-readers are changing the UK's digital diet More

Augmented reality and sales conversions More

How the business elite use digital More

The rise of the daily deal phenomenon More

An engaging vision: measuring consumer attitudes to online video More

The effectiveness of UK video campaigns More

Engagement with social network advertising More

Social networks demonstrate their aptitude 1 More

Understanding social media curators More

The effectiveness of consumer choice on pre-roll advertising 1 More

Celebrity influence over the young Twitterati More

The value of a social media fan 1 More

Is the paywall debate swinging in News Int's direction? 2 More

How UK consumers purchase, use and enjoy content on iPads, Kindles and e-readers More

Generation 62.0: Digital planning for an aging population 3 More

How are consumers interacting with brands in social media? 6 More

Silver surfers get social 7 More

A UK snapshot: Digital is dead. Long live Digital 1 More

How are real mums' online tastes evolving? More

Marketers need to catch up with the multi-screen consumer More

AOP: The new rules of engagement 1 More

What brands need to know about their online sales strategy at Christmas More

A year in media: Billetts forecasts modest growth for digital More

How long can the UK dominate the European digital landscape? More

Why is online advertising still failing to engage consumers? 6 More

 

Mobile

The rise of smartphones and what it means for brands More

The brand fallout from BlackBerry's blackout More

Smartphone advertising: the not very good, the very bad, and the generally quite ugly More

Mobile advertising shows its power More

When it comes to apps, mum and dad know best 2 More

Location-based services lost on teens More

Latitude mobile report (pt 1): Apple and Android leading the way 1 More

Latitude mobile report (pt 2): Mobile paid search opportunities More

Latitude mobile report (pt 3): Predictions for 2011 More

Smartphone success: Android and the early-adopter love affair 1 More

The rise of mobile social media mavens 1 More

Consumer attitudes to mobile marketing 2 More

Using mobile for successful and innovative comms planning 1 More

Britain's love affair with mobile phones 1 More

 

Outdoor

The business of business travel More

Understanding mood and engagement with digital OOH in malls 5 More

Airport stories More

 

Press

The Sun may be rising but are there clouds on the horizon? More

A year in media: Press facing big challenges next year More

Understanding why consumers read print media 2 More

The newspaper readership habits of young adults More

 

Television

A year in media: Structural changes to impact TV in 2011 More

Planning for synergy: Harnessing the power of multi-platform media More

The truth about youth: TV and young people 2 More

Viewers' attitudes to product placement 3 More

Entertainment trends: Viewing the viewers More

Smart DRTV: harnessing a potent mix of mass market reach and data More

Video-on-demand hits the mainstream More

How creativity in TV advertising impacts the brain More

 

Market Data

National newspaper ABCs

National newspaper ABC figures for April 2012 More

National newspaper ABC figures for March 2012 More

National newspaper ABC figures for February 2012 More

National newspaper ABC figures for January 2012 More

Magazine ABCs

Full coverage of the 2011 magazine ABCs More

Full coverage of the 2010 magazine ABCs More


Newspaper ABCes

Independent's monthly unique users pass 14.5m More

Mirror Online hit by 30% fall in users despite relaunch More

MailOnline nears 100m 'unique browsers' More

Indy revamp hooks online readers More

Rajar

Full 2012 Rajar coverage More

Full 2011 Rajar coverage More

Full 2010 Rajar coverage More

Full 2009 Rajar coverage More

Next Rajars: 2 August 2012


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