The latest retail advertising, campaign news, analysis and business insight in the clothing store, online shopping, high street and supermarket sectors.
Latest retail news and analysis
Ebuyer.com, the online electronics retailer, has launched its first major TV sponsorship campaign with Dave, the UKTV Freeview channel, in a £2.8 million deal.
As you might expect, people in EC1 have plenty of opportunities to celebrate Christmas differently. Whether it's festive food or merry musicals with a twist, here is our list of the best places in EC1 to feel Christmassy.
ZenithOptimedia has forecast the UK's measured advertising expenditure increased 5 per cent in 2014, and is set to grow a further 6 per cent in 2015.
EBay, the internet auction site, has released its Christmas campaign, which features an online video that attempts to describe how it feels to receive a gift.
A research company failed to find high levels of disgust when measuring people's reactions to the Sainsbury's Christmas ad, despite it prompting more than 700 complaints.
Harvey Nichols is again subverting the traditional seasonal sentiment in its 2014 Christmas campaign and follow-up to last year's "sorry, I spent it on myself".
EBay has appointed Naked Communications to handle its social media and content across Europe.
Sainsbury's Christmas ad campaign demanded a production with sensitivity and authenticity, Tim Riley writes.
Sainsbury's has started a review of its £60 million media planning and buying business, handled by PHD for 19 years.
Tesco Clubcard has launched a Twitter campaign that helps Christmas shoppers find gifts that "won't break the bank".
Hammerson, the retail property developer, has used a 13-feet automated mechanical model to showcase the wide variety of the Christmas gifts available at its shopping centres.
The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.
Droga5 has won the luxury online retailer Farfetch's global advertising account.
Japanese technology giant, TDK, is ending its contract with Land Securities, making its iconic Piccadilly Lights digital advertising available for the first time in 24 years.
The Advertising Standards Authority has received 240 complaints about the Sainsbury's Christmas ad in the first two days since its launch.
News UK's brand journalism unit The Newsroom launches its first campaign tomorrow with a native ads from Iceland around its 'I'm a Celebrity...' sponsorship included in Saturday's The Sun newspaper.
Ant and Dec, the television presenters, star in Morrisons' musical Christmas campaign.
Sainsbury's "Christmas is for sharing" ad managed less than a third of the online views achieved by John Lewis ad in its first 24 hours.
Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.
Agency trading desks remain an issue for many clients, but are their fears misplaced? Arif Durrani investigates.
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