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Retail marketing


The latest retail advertising, campaign news, analysis and business insight in the clothing store, online shopping, high street and supermarket sectors.

Latest retail news and analysis

Does the buck stop with the marketer?

Who should take the rap when a company hits the skids? Does the buck stop in the boardroom or the marketing department? The issue has been brought into focus by the ongoing turmoil in the supermarket sector, where the relentless march of the discou...


Victoria's Secret joins Super Bowl melee to deliver Valentine's Day message

Lingerie chain Victoria's Secret is getting in on the Super Bowl action by releasing an online film of five models playing American Football and buying a TV spot during the big game.


Tesco/BBH: the ultimate examination of advertising

When Dave Lewis, the chief executive of Tesco, first met Neil Munn, the group chief executive of Bartle Bogle Hegarty, to talk about the troubled retailer s ad account, they were too engrossed in their conversation to realise that there was a fire in...


Tag and Havas EHS retain Tesco briefs

Tesco has rejected suggestions that Tag and Havas EHS will lose their business with the retailer to the incoming creative agency, Bartle Bogle Hegarty.


Walker's Dixons victory leaves Group M seething

For Sir Martin Sorrell's market-leading media collective, Group M, to lose one seismic multimillion-pound-spending client is unfortunate, but to lose two in quick succession is unacceptable - at least for him.


Pitch update: Lloyds Bank, Rail Delivery Group, Paddy Power and Sainsbury's

It s showdown time in the Lloyds Bank media review as the marketing director, Katherine Kehoe, holds a single briefing for all involved at the Covent Garden Hotel today (Thursday). Expect sharp suits and smiles all round from the shortlisted agenci...


Women in Tech: lifting the glass ceiling in EC1

In EC1, it is not unusual to find women in leading roles within the most high-flying international tech companies. We caught up with three of them, to find out what they think about the existing opportunities for women in the tech industry and in EC1...


Notonthehighstreet sponsors London Underground 'baby on board' badge, the online retailer, has become the first sponsor of the London Underground's "baby on board" badge, in a deal worth £420,000.


The Thinkboxes Awards for TV ad creativity

Shortlist November/December Boots 'Homecoming' The brief here was to remind us that Christmas is not just about gift-giving, it s an opportunity to celebrate the special people in our lives. We follow members of one extended family who...


BBH to bring trust back to Tesco, says Neil Munn

Bartle Bogle Hegarty aims to build trust back into Tesco's brand when it takes over the troubled supermarket's advertising account.


Tesco moves £110m account to BBH

Tesco has moved its £110 million ad business to Bartle Bogle Hegarty without a pitch, ending its two-and-a-half-year relationship with Wieden & Kennedy London.


Havas Media Group sets up luxury offering

Havas Media Group has launched a new global network for luxury clients called LuxHub, which will be headquartered in Milan.


Sainsbury's recruits food bloggers for Love Your Freezer campaign

Sainsbury's is featuring two food bloggers in ads promoting its frozen food offering as part of a campaign called 'Love Your Freezer'.


Tiffany & Co ads feature first same-sex couple

The 178 year-old jewellery retailer Tiffany & Co is embracing gay couples in its advertising for the first time.


Watch: Ikea's latest TV ad

A flock of T-shirts migrate like birds across land and sea before settling in a wardrobe in the latest ad in Ikea's 'The Wonderful Everyday' campaign.


Sainsbury's Christmas spot most-watched ad on YouTube in 2014

Sainsbury's Christmas ad has topped YouTube's most watched ads of 2014 in the UK, with the John Lewis festive ad in second place.


Vision Direct ad highlights the 'horror' of glasses

Vision Direct, the online contact lenses retailer, has kicked off a £2 million national TV campaign, which demonstrates the horror of running out of contact lenses.


US holiday campaign round-up 2014

Presenting a package of this year's fresh holiday ads from Campaign US.


Top 10 most-viewed The Work

Haribo's "awkward kiss" by Quiet Storm is the most-viewed Work story of the year on Campaign. The top 10 features another Haribo spot, and ads created by Isobel, Fallon, and Wieden & Kennedy. in £3m sponsorship deal with Dave, the online electronics retailer, has launched its first major TV sponsorship campaign with Dave, the UKTV Freeview channel, in a £2.8 million deal.


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The Wall blogs

Dishonour bound External website

by Greg Taylor, 29/01/2015


4 native advertising predictions External website

by Chris Quigley, 29/01/2015


Just jiggle it External website

by Greg Taylor, 28/01/2015


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