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Retail marketing

 

The latest retail advertising, campaign news, analysis and business insight in the clothing store, online shopping, high street and supermarket sectors.



Latest retail news and analysis

Have an Exciting Christmas in EC1

As you might expect, people in EC1 have plenty of opportunities to celebrate Christmas differently. Whether it's festive food or merry musicals with a twist, here is our list of the best places in EC1 to feel Christmassy.

 

ZenithOptimedia forecasts 6% adspend growth in 2015

ZenithOptimedia has forecast the UK's measured advertising expenditure increased 5 per cent in 2014, and is set to grow a further 6 per cent in 2015.

 

EBay unveils online Christmas ad

EBay, the internet auction site, has released its Christmas campaign, which features an online video that attempts to describe how it feels to receive a gift.

 

Sainsbury's Christmas ad 'not offensive' says facial coding study

A research company failed to find high levels of disgust when measuring people's reactions to the Sainsbury's Christmas ad, despite it prompting more than 700 complaints.

 

Harvey Nichols eradicates dud gifts with Christmas campaign

Harvey Nichols is again subverting the traditional seasonal sentiment in its 2014 Christmas campaign and follow-up to last year's "sorry, I spent it on myself".

 

EBay appoints Naked for European social media

EBay has appointed Naked Communications to handle its social media and content across Europe.

 

Taking great care over the Great War

Sainsbury's Christmas ad campaign demanded a production with sensitivity and authenticity, Tim Riley writes.

 

Sainsbury's calls £60 million media review

Sainsbury's has started a review of its £60 million media planning and buying business, handled by PHD for 19 years.

 

Tesco Clubcard uses Twitter to pick out Christmas gift ideas

Tesco Clubcard has launched a Twitter campaign that helps Christmas shoppers find gifts that "won't break the bank".

 

Hammerson uses automated mechanical model to showcase Christmas gifts

Hammerson, the retail property developer, has used a 13-feet automated mechanical model to showcase the wide variety of the Christmas gifts available at its shopping centres.

 

Entries open for Brand Republic Digital Awards 2015

The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.

 

Farfetch appoints Droga5 for global account

Droga5 has won the luxury online retailer Farfetch's global advertising account.

 

Brands invited to takeover TDK's Piccadilly Circus digital screen

Japanese technology giant, TDK, is ending its contract with Land Securities, making its iconic Piccadilly Lights digital advertising available for the first time in 24 years.

 

ASA receives 240 complaints about Sainsbury's Christmas ad

The Advertising Standards Authority has received 240 complaints about the Sainsbury's Christmas ad in the first two days since its launch.

 

News UK launches The Newsroom with Iceland deal

News UK's brand journalism unit The Newsroom launches its first campaign tomorrow with a native ads from Iceland around its 'I'm a Celebrity...' sponsorship included in Saturday's The Sun newspaper.

 

Watch: Ant and Dec star in Morrisons' festive campaign

Ant and Dec, the television presenters, star in Morrisons' musical Christmas campaign.

 

John Lewis Christmas ad gets three times more views than Sainsbury's in first 24 hours

Sainsbury's "Christmas is for sharing" ad managed less than a third of the online views achieved by John Lewis ad in its first 24 hours.

 

The Christmas ads you need to watch

Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.

 

Is transparency still a concern for advertisers?

Agency trading desks remain an issue for many clients, but are their fears misplaced? Arif Durrani investigates.

 

Pick of the week: John Lewis, Adam & Eve/DDB

Sara Kimberley thinks the John Lewis ad lives up to the hype: "Congratulations to all involved for yet another fantastic festive campaign. It captures the heart of Christmas and the brand beautifully." The work was written by Daniel Fisher, art direc...

 
 

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FROM THE BLOGS

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Search beyond the ordinary External website

by Greg Taylor, 18/12/2014

 

A Lidl surprise External website

by Greg Taylor, 17/12/2014

 

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