The latest retail advertising, campaign news, analysis and business insight in the clothing store, online shopping, high street and supermarket sectors.
Latest retail news and analysis
Wickes, the home-improvement retailer, is reviewing its £25 million advertising account, putting the incumbent, MWO, on alert.
Asos, the online fashion retailer, has appointed VCCP to handle its UK creative and media business after a competitive pitch.
The importance of nurturing a creative idea was highlighted at the Media Week Awards last week, when the PHD team and the Warner Bros marketing director behind the much-acclaimed Lego ad break admitted it almost never made it to the screen.
Currys PC World has created a series of humorous online ads to back its Christmas campaign.
Jeremy Lee might "go Argos" after seeing the second spot in the new campaign: "Having teed up the clean new Argos positioning, this colourful ad is a modern way of demonstrating products." It was created by Ben Stump and Simon Findlater, and directed...
With the odds favouring a challenging festive season for retailers, has the time come to abandon excessive sentimentality in Yuletide advertising and take a cue from Tom Lehrer? "God rest ye merry merchants, may you make the Yuletide pay," the musici...
Currys PC World is launching a brand campaign ahead of the Christmas season with the strapline "we start with you".
Argos is releasing the second ad in its "get set go Argos" campaign.
Lidl went on the offensive last week when it launched an ad (by TBWA\London) ridiculing a price-matching scheme from Morrisons. This follows a tactical execution the previous week when Lidl poked fun at an unfortunate Sainsbury s staff poster in whic...
Was the John Lewis boss, Andy Street, deliberately trying to manage expectations of its Christmas ad campaign with his comments at the recent World Retail Congress? Street - who, later on the train home, managed to offend the French by telling a jour...
Boots UK, the health and beauty retailer, has replaced stores in rural towns and villages with giant luxury products in its latest TV ad.
Driving word of mouth is a great ambition, but it can go too far.
Poundworld has been rapped by the ad watchdog after selling some items for £3 and £8.99, despite claims on its website that "everything" was £1.
Superdrug is reviewing its UK advertising account.
Argos has given its alien family mascots a swan song ad before saying goodbye after three years.
Triumph, the lingerie company, is launching a product called Magic Wire, backed by a campaign that invites women to share their routine irritations.
Made.com has been left embarrassed this morning after sending out an email to its customer base announcing it had launched in a "new country" with special offers on "Saltire-inspired" products.
Following the news of Phones 4U's abrupt entry into administration, Campaign presents a list of some of the retailer's best ads.
Notonthehighstreet.com, the online retailer, sets out its stall as a brand in a quirky new TV campaign.
The retailer, which is owned by private equity firm BC Partners went into administration on Sunday night and is to close its stores with immediate effect.
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