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Retail marketing

 

The latest retail advertising, campaign news, analysis and business insight in the clothing store, online shopping, high street and supermarket sectors.



Latest retail news and analysis

Models strip in River Island's first TV campaign

River Island, the high-street fashion retailer, has released its first TV campaign, promoting its autumn/winter range.

 

Harrods hands creative account to TBWA\London

Harrods, the luxury department store, has appointed TBWA\London as its creative agency.

 

Hillarys awards £18m media account to MediaCom

Hillarys, the blinds and shutter specialist, has awarded its £18 million media planning and buying account to MediaCom.

 

Iceland appoints Karmarama after public rejection

Iceland has handed Karmarama its £16 million advertising business less than a year after the supermarket rejected the agency in a TV documentary.

 

Dentsu Aegis Network wins Wickes digital account

Wickes, the home improvement retailer, has extended its relationship with Carat by appointing its Dentsu Aegis Network (DAN) to handle social, PPC and SEO business.

 

Kwik Fit confirms ad review

Kwik Fit, the auto repair company, has confirmed it is reviewing its ad account.

 

DFS appoints Karmarama for data and direct account

DFS, the sofa retailer, has appointed Karmarama to create and implement a direct marketing and data management strategy.

 

Leo Burnett wins most creative radio ad with Homebase

Leo Burnett's radio ad for Homebase was the most creative of those tested by the Radio Advertising Bureau in the first half of 2014.

 

M&S unveils back to school TV ad

Marks & Spencer has unveiled its latest "back to school" TV ads on its social media channels.

 

Now wins The Garden Centre Group

The UK's largest group of garden centres, The Garden Centre Group, has appointed Now to handle its national rebrand.

 

Kameleon lands Sofaworks content brief

The content marketing agency Kameleon has been appointed by the sofa retailer Sofaworks as its lead strategic agency.

 

Tech viewpoint on personalisation

It's the most overused word in marketing and advertising in 2014, so let's drill down to what personalisation actually means. According to the Cambridge Dictionary, it is "the process of making something suitable for the needs of a particular person"...

 

LinkedIn buys B2B marketing service Bizo for $175m

LinkedIn, the world's biggest online professional network service, has acquired a marketing services specialist Bizo for a reported deal valued around $175 million (£103m).

 

Trading Places: this week's people moves

Wieden & Kennedy London hires creatives Danielle Noël and Thom Whitaker, and Steve Auckland becomes CEO of The Independent and Evening Standard operations, in this week's roundup of people moves in advertising, marketing and media.

 

Dragons' Den designer picks Now

Kelly Hoppen, the interior designer who has appeared on Dragons' Den, has enlisted Now to promote her new homeware collection.

 

Bonhams appoints Contagious London ahead of contemporary art push

Bonhams, the auction house, has appointed Contagious London to help it become a bigger name in contemporary art sales.

 

Brands make the most of Germany's dramatic victory over Brazil

Tesco, Paddy Power, Adidas and PornHub are among the brands to have made the most of Germany's 7-1 thrashing of the hosts, Brazil, in the first World Cup semi-final last night.

 

JWT London hires Dixons' Matthew Hounsell to bolster CRM

JWT London has strengthened its customer marketing department with the appointment of Dixons Retail's Matthew Hounsell as CRM business director.

 

British brands 'need more than ballsy ads', says Mary Portas

A surge in British national pride is needed to help British brands expand abroad successfully, the retail expert Mary Portas argued at Thinkbox's Think Big conference on Thursday.

 

Will Amazon Fire impact media on the high street?

Can Amazon's first smartphone and its intriguing shopping function disrupt the marketplace, David Benady asks.

 
 

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