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Retail marketing

 

The latest retail advertising, campaign news, analysis and business insight in the clothing store, online shopping, high street and supermarket sectors.



Latest retail news and analysis

Made.com makes Scottish Referendum marketing "blunder"

Made.com has been left embarrassed this morning after sending out an email to its customer base announcing it had launched in a "new country" with special offers on "Saltire-inspired" products.

 

Phones 4u top 5 ads

Following the news of Phones 4U's abrupt entry into administration, Campaign presents a list of some of the retailer's best ads.

 

Notonthehighstreet.com launches brand campaign

Notonthehighstreet.com, the online retailer, sets out its stall as a brand in a quirky new TV campaign.

 

Phones4u goes into administration

The retailer, which is owned by private equity firm BC Partners went into administration on Sunday night and is to close its stores with immediate effect.

 

Stylist publishes £600k fashion special

Stylist, the free weekly magazine, is set to publish its largest ever issue tomorrow ahead of London's Fashion Week, including more than 100 pages of ads worth more than £600,000.

 

Twitter launches first 'Buy' button

Twitter is teaming up with Burberry to test its first 'Buy' button for brands on its platform, to allow users to shop directly from the site.

 

Westfield launches film-led autumn/winter campaign

Westfield is launching a campaign for the autumn/winter fashion season, with films inspired by the "talking points" of the season.

 

Amazon plots future as key player in online ads

The online retailer's future could be as a media owner after its purchase of the gaming channel Twitch. By David Benady.

 

American Apparel back to school ad banned

American Apparel has had two online ads banned by the Advertising Standards Authority for being "gratuitous and sexist".

 

Tesco Mobile launches TV campaign

Tesco Mobile is launching a brand campaign in the UK created by Wieden & Kennedy Amsterdam.

 

Watch: Lidl's first UK TV brand campaign

Lidl masquerades as a humble East London market stall its first TV brand campaign.

 

Models strip in River Island's first TV campaign

River Island, the high-street fashion retailer, has released its first TV campaign, promoting its autumn/winter range.

 

Harrods hands creative account to TBWA\London

Harrods, the luxury department store, has appointed TBWA\London as its creative agency.

 

Hillarys awards £18m media account to MediaCom

Hillarys, the blinds and shutter specialist, has awarded its £18 million media planning and buying account to MediaCom.

 

Iceland appoints Karmarama after public rejection

Iceland has handed Karmarama its £16 million advertising business less than a year after the supermarket rejected the agency in a TV documentary.

 

Dentsu Aegis Network wins Wickes digital account

Wickes, the home improvement retailer, has extended its relationship with Carat by appointing its Dentsu Aegis Network (DAN) to handle social, PPC and SEO business.

 

Kwik Fit confirms ad review

Kwik Fit, the auto repair company, has confirmed it is reviewing its ad account.

 

DFS appoints Karmarama for data and direct account

DFS, the sofa retailer, has appointed Karmarama to create and implement a direct marketing and data management strategy.

 

Leo Burnett wins most creative radio ad with Homebase

Leo Burnett's radio ad for Homebase was the most creative of those tested by the Radio Advertising Bureau in the first half of 2014.

 

M&S unveils back to school TV ad

Marks & Spencer has unveiled its latest "back to school" TV ads on its social media channels.

 
 

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