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Retail marketing
The latest retail advertising, campaign news, analysis and business insight in the clothing store, online shopping, high street and supermarket sectors.
Latest retail news and analysis
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
The head of UK marketing for Audi is aiming to protect the brand's premium positioning while repeating its 2011 success, writes Alex Brownsell.
Tess Macleod Smith joins Net-a-Porter
The Net-a-Porter Group has hired Tess Macleod Smith as its new group publishing director.
AdConnection wins Maplin Electronics business
Maplin Electronics, one of the UK's leading retailers of consumer electronics, has appointed AdConnection to handle its media planning and buying account.
Trading Places: this week's people moves
Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
M&S brings Valentine's Day model to life
Marks & Spencer is attempting to lure men who are seeking Valentine's Day gift ideas to its mobile website with an augmented reality-powered outdoor advertising campaign.
Cookie consent: how to stay on the right side of the law
As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes.
BT broadcasts Valentine's messages to the nation
BT is broadcasting Valentine's Day messages on its nationwide big screens, with the best ones appearing on the "infoband" at the top of the BT Tower in London.
Gap first to use illuminated bus format
Gap, the clothing brand, has become the first advertiser to use a new illuminated bus format, as part of its 'Be Bright' campaign that promotes its "young, fresh and vibrant feel".
Simon Calver quits LoveFilm for Mothercare
Simon Calver, the long-serving chief executive of LoveFilm, is taking on the task of turning around the struggling mother and baby retailer Mothercare, as its chief executive.
Comet slammed for advertising 'misleading' discounts 1
Beleaguered electronics retailer Comet has been slammed by the advertising watchdog for misleading consumers over its initial retail prices before cutting them for alleged savings.
All Her Majesty's brands: 10 brands the Queen can't live without 2
To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting to compile a list of the Queen's must-have brands, from the monarch's favourite chocolate to her underwear brand of choice.
Groupon buys data start-up Adku to boost personalisation
Groupon, the group deals service, has acquired data personalisation start-up Adku for a reported $10m (£6.3m).
Reebok set to relaunch controversial EasyTone shoes range
Reebok is mounting a European relaunch of its EasyTone sports shoes, backed by fresh research into their toning effects, following previous complaints made to regulators about its advertising claims.
Marketers need to work on loyalty activation, research claims
Marketers are not doing enough to make customers activate loyalty programmes, with two in five (39%) people not using all the loyalty programmes they are enrolled in, according to findings from ICM Research.
Tesco delays banking launch until 2013
Tesco is delaying the rollout of a full banking proposition, after announcing its flagship current account product will not be available until next year.
Escada relaunches 90s perfume range on Facebook
Escada, the luxury women's brand, has launched an eight-week Facebook campaign with a retro feel to promote the re-release of scents such as Sexy Graffiti from 20 years ago.
Supermarket sweep for in-store Wi-Fi
All the big four supermarkets are now trialling Wi-Fi for customers in their stores.
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.
M&S launches first Samsung TV app
Marks & Spencer (M&S) has become the first UK retailer to create its own app for Samsung's internet-connected TV range, Samsung Smart TVs.
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