Additional Information


Content

Arcadia kicks off BHS advertising review

BHS, the department store chain owned by Sir Philip Green's Arcadia Group, is reviewing its £4.4 million advertising account.

BHS: looks for ad agency

BHS: looks for ad agency

Share this article

The retailer has approached a number of agencies about the review, which is still in the early stages.

Cheethambell JWT has handled the business since 2011. The agency won the account, estimated to be worth £5 million at the time, in a shoot-out against Now.

Last year, Arcadia Group appointed Maxus to its media planning and buying account, the bulk of which is focused on BHS.

BHS spent £4.4 million in the year ending 30 September 2012, according to Nielsen.

A recent BHS campaign, comprising four weeks of TV and print activity created by Cheethambell JWT, launched in September 2012.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

We need new news External website

by Grace Regan, 22/10/2014

 

5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

 

Back to top ^