Topshop, Nike, Burberry, Heineken: Who should be digital brand of the year?
The Rev Awards Digital Brand of the Year 2013 shortlist has been revealed, and we need you to cast your vote.
Digital brand of the year nominees
The award recognises the brand that has used digital media to execute innovative ideas and achieve marketing success during the past 12 months.
The shortlist below was chosen by Marketing and Brand Republic, and the winner will be announced at the Rev Awards ceremony in London on 17 May.
Click here to vote. The deadline for voting is 30 April.
The case for Burberry
Burberry has turned luxury marketing on its head by segmenting customers via social influence not traditional demographics. Burberry has embraced instagram and live streaming of its shows to make the brand accessible without sacrificing its premium positioning. Its use of digital has transformed the whole business – with collections moved forward so you can buy directly from its digital catwalk.
The case for Heineken
With effective social marketing such as their current ‘Open Your World’ campaign and partnerships with James Bond, Heineken find itself topping the social media charts against all other beer brands across Facebook, Twitter and YouTube.
The case for Kickstarter
Kickstarter has fast become a one shop stop for the very best in new product innovation and even picked up its first Oscar for a Kickstarter-funded film. It has single-handedly transformed the route to market for young brands across the globe.
The case for Net-a-porter
Net-a-porter has seen huge digital growth, embracing apps, becoming the market leader in shoppable content and the ultimate ecommerce media brand. This year has also seen the launch of their digital magazine The Edit.
The case for Nike
With Nike+ and then Fuelband, Nike has developed into the ultimate digital utility brand. Although not an official Olympic sponsor it still received huge cut through on social media channels throughout the Games.
The case for Red Bull
At the forefront of digital content marketing, Red Bull has gone from strength to strength by aligning itself with extreme sports and action and producing some of the world’s most watched virals. With quality content available across the social sphere, Red Bull now possesses one of the top online properties. Its Facebook page boasts 26.8 million likes and sees Red Bull rank in the top 50 branded pages in the world
The case for Skittles
Reasonably new to the online/social media game, Skittles has certainly made an impact with its off-beat approach. Keeping audiences entertained with oddball updates and quirky tweets, the brand has seen its social following engaging on an enviable level: proof that the more human approach is the most effective.
The case for Topshop
According to a London Fashion Week study, Topshop is fashion’s most social media savvy high street brand. Already ahead of their rivals on Google+, Topshop is constantly striving to engage an already mobile savvy audience in new and interesting ways. Its ‘Customise the Catwalk’ campaign allowed customers to instantly alter the model’s looks when they walked on the runway as well as buy the look there and then.
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This article was first published on marketingmagazine.co.uk
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