Additional Information


Content

WCRS scoops B&Q's advertising account

B&Q has appointed WCRS as its creative agency without a pitch after parting company with Karmarama at the end of last year.

B&Q: appointed WCRS

B&Q: appointed WCRS

Share this article

The home-improvement retailer, which has a marcoms budget of more than £50 million, will start working with WCRS in February and aims to increase customer engagement.

Karmarama had worked on the account since November 2012, when it beat WCRS in the final stage of a pitch.

B&Q and Karmarama split last month after a series of management changes at the retailer, including the arrival of the customer and marketing director, Chris Moss.

The company has also hired the PR agency Good Relations to handle all brand and product communications. B&Q’s media agency, MEC, was unaffected.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^