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Russell Davies

Taking a shortcut is no way to get ahead in the advertising business

The ad business loves business process novelty. New management techniques very quickly get sucked into the advertising maw and regurgitated as thin slices of PowerPoint manifesto. Differentiation, new news and a shiny new press release all off the ba...

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Robots aren't teaming up with art directors - they're too busy writing the news

On 17 March at 7.53am, the Los Angeles Times ran a story on its website about an earthquake striking near the city: "A shallow magnitude 2.7 earthquake aftershock was reported Monday morning four miles from Westwood, according to the US Geological Su...

 

WhatsApp's scale tells us to alter our tech attitude and focus on evolution

Many years ago, I lived on the West Coast of America and people felt compelled to tell me about their feelings. It was there that I first heard about the idea of learned helplessness. It's a concept from psychology, apparently, first identified by Ma...

 

The smart businesses are investing in things that will make your clients obsolete

There's nothing that feels more dated than virtual reality. It has been the technology pipe dream for so long that it has a multi-generation history of false hope and disappointment.

 

Click-through as currency shows how brands have got the internet all wrong

If you haven't seen this in a presentation yet, you'll see it very soon: when teens realised Facebook posts in which brands were mentioned rose higher in the News Feed, they began adding brand names to the end of everything.

 

Perhaps the era of great change has come to an end - at least in media

Regular readers will know I'm quite fond of noting and quoting my favourite sources for stories and ideas - to a shameless extent, I'm sure some would say. I've always appreciated it when people signpost interesting things to me. But I'm aware I also...

 

It's not what advertising is good at so much as what it can do better

I've always thought that the best advertising people are those who are a bit suspicious of it. That may well be true of other professions. A degree of distance, a measure of not-drinking-the-Kool-Aid, might help you be good at your job. That's certai...

 

WhatsApp is an intriguing business. But not because it cost a whopping $19bn

The past few days have been filled with spluttering pundits comparing the WhatsApp acquisition by Facebook to some sort of end times. "$19 billion!" they cry. "For what?! They don't even take advertising!" Indeed, they don't.

 

WhatsApp is an intriguing business. But not because it cost Facebook $19bn

The past few days have been filled with spluttering pundits comparing the WhatsApp acquisition by Facebook to some sort of end times. "$19 billion!" they cry. "For what?! They don't even take advertising!" Indeed, they don't. This is a company that h...

 

We should all learn to ditch our inner Charlie Brooker and start singing praises

When I first started writing these columns, they were pretty grumpy - lots of poking fun at dumb agency stuff and pointing at industry idiocies.

 

Why women, not mobile tech, have provided the most profound changes

There's a splendid interview with Kevin Kelly on edge.org. He points out that, in the early days of the web, everyone assumed it would turn into "TV 2.0": "5,000 different sources giving you the specialty information about a horse channel and a dog c...

 
 

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