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Feel Good Drinks in Mamma Mia! promotion
Feel Good Drinks, the soft drinks brand, has partnered with the musical production 'Mamma Mia!', to launch a major on-pack promotion running across 500,000 of its bottles.
Hearst-Rodale harnesses Apple Newsstand to sample print launch 1
Hearst-Rodale is using Apple's Newsstand for a digital sampling drive for its new UK print launch, Women's Health, which will feature 30 ad pages.
Escada relaunches 90s perfume range on Facebook
Escada, the luxury women's brand, has launched an eight-week Facebook campaign with a retro feel to promote the re-release of scents such as Sexy Graffiti from 20 years ago.
Starbucks to open in India
Starbucks is to open its first outlets in India this year, as part of an agreement between the Seattle-based coffee chain and the Tata conglomerate.
Samsung invites customers to shoot Tulisa music video
Samsung has teamed up with 'The X Factor' judge Tulisa Contostavlos to offer Phones 4u customers the chance to shoot a music video at an exclusive gig with the singer.
Tesco boosts Clubcard with Virgin Atlantic partnership
Tesco is bolstering its Clubcard loyalty scheme by partnering with Virgin Atlantic to allow customers to exchange Clubcard points for Flying Club miles.
Jordan promotes Snickers in Twitter prank 2
Snickers, the chocolate bar from Mars, has hired reality TV star Katie Price, formerly known as Jordan, to promote the brand through Twitter in an advertising stunt that made her followers momentarily think her account had been hacked.
Blockbuster launches 'most aggressive' customer acquisition drive
Movie rental chain Blockbuster is running its "most aggressive" customer acquisition campaign by offering two weeks of free physical film rentals to those who sign up in its stores.
Walkers hands Gary Lineker fresh three-year deal
Walkers crisps brand ambassador Gary Lineker has signed a new three-year contract, he revealed at the launch of the brand's 'What's That Flavour?' promotion last night.
'Passion points' key to CSR push, says Britvic marketing director 1
Jonathan Gatward, Britvic GB marketing director, has said the 'Transform your patch' joint marketing campaign with PepsiCo UK will help the companies brands connect with consumers' "passion points" and their interest in communal events.
Tesco brings back voucher activity after torrid Christmas 1
Tesco is doing a U-turn and returning to a strategy of offering money-off vouchers after chief executive Philip Clark admitted backing off voucher activity contributed to its torrid Christmas.
Britvic and PepsiCo brands unite to support community projects
Soft-drink giants Britvic and PepsiCo UK have partnered to launch a multimillion-pound CSR promotion called 'Transform Your Patch', in partnership with environmental regeneration charity Groundwork that involves all their soft drinks brands.
Sainsbury's attributes record Christmas to Live Well for Less push
Sainsbury's is attributing its record-breaking Christmas performance to its new 'Live Well for Less' positioning and 'Brand Match' price promise.
Diet Coke updates Love it Light activity
Diet Coke has this week unveiled the latest phase in its 'Love it Light' campaign, featuring the Diet Coke puppets and a tie-up promotion with make-up brand Benefit.
Mild December fuels 4.1% lift in retail sales
A late surge in shopping on the high street resulted in stronger than anticipated retail sales in December and a positive end to a tough year of trading, according to new figures today.
Interactive: Twelve ideas for 2012 4
As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months
Starbucks updates loyalty scheme and extends iPhone app
Starbucks is replacing its current prepay member card with a new loyalty card scheme and, from today (5 January), is offering customers the chance to pay for their coffees with the Starbucks iPhone app.
BlackBerry tablets in firesale as retailers slash prices 1
Retailers are slashing the price of the BlackBerry PlayBook tablet computer range after disappointing sales.
Major travel brands launch January sale onslaught
Travel companies including British Airways, Virgin Atlantic, TUI and Thomas Cook have kicked off their annual price promotions in a bid to bump up bookings for summer holidays.
Supermarkets lure shoppers with January promotions blitz
Major retailers have launched a blitz of January promotions to lure customers into stores and turn around plunging consumer confidence.
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