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Sales promotion news & analysis
LG 3D TVs boosted by Sky marketing push
BSkyB is to offer its customers exclusive deals on LG's range of 3D TVs, after expanding its marketing partnership with the manufacturer.
Bentley hires Alasdair Stewart to top marketing role
Luxury car marque Bentley has hired Alasdair Stewart to the role of board member for sales and marketing.
Hardys backs Come Dine With Me deal with major campaign
Constellation Wines brand Hardys has renewed its sponsorship of Channel 4 hit series 'Come Dine With Me', which will include the launch of an iPhone app based on the show.
Electronic Arts commissions novel for new game launch
Ex-SAS member and author Chris Ryan is writing a 'Medal of Honor' novel to accompany the latest release in Electronic Arts' massively popular series of games, which the company is hoping will boost pre-orders.
TUI shops to abandon late-deal window cards
Tour operator TUI Travel is to overhaul its nationwide chain of Thomson and First Choice outlets in an effort to enhance the customer experience.
Think BR: PromoFutures
Brands and retailers are caught in a perfect storm of sales promotion and will have to rely on new techniques and technologies to provide brand impact in the coming age of consumer power, writes Colin Lloyd, co-author of sales promotion history 'Beyo...
Getting a second opinion 1
Mars' use of an external group to review its marketing could start a trend.
Mojo launches Beatles vinyl edition
Mojo, Bauer Media's pop music magazine, which celebrated its 200th anniversary issue in June, is offering consumers a 12-inch vinyl Beatles album covermount with its October issue.
Online shopping sales jump in July 1
Internet sales in July grew at their fastest rate yet, boosted by sales of holidays, clothing and accessories, according to new figures from the IMRG.
Nectar iPhone app offers users bonus points
Nectar has launched its first iPhone app, offering users 'exclusive bonus point offers' that will not be available elsewhere.
Three in cash incentive to build One Plan awareness
Three is launching a cash prize incentive to push consumers in-store as part of a brand-awareness campaign for its new tariff, The One Plan.
Fresh optimism for direct and digital agencies
Leading direct, digital and sales promotion agencies are optimistic about the third quarter, with 87% confident that client budgets will stay the same or increase.
Joanna Lumley backs Sharwood's latest chutney
Joanna Lumley is backing the launch of a new Sharwood's mango chutney, which will see money from every sale being donated to the Gurkha Welfare Trust.
Think BR: COI spend has saved lives and money 1
The Goverment's reasoning behind radical cuts at the COI is flawed and, for those concerned, frustrating and galling, but the opportunity to generate further evidence of advertising's effectiveness should now be grasped, writes Hamish Pringle, direct...
Cowell's big-brand stand
The X Factor supremo has shown considerable nous in sealing major ties for his acts.
Opening up the lunchbox
Dairylea's focus on health reflects a wider shift in the way children are targeted.
Unilever adds GPS devices to Omo washing detergent
NEW YORK - Unilever is trailing the use of GPS devices in its Omo, Persil in the UK, detergent in Brazil that allows its promotions agency Bullet to track shoppers to their front doors, according to Ad Age.
Apple boosts product range with latest iMac line 1
Apple has launched a new iMac line today (28 July) and released details of a new Mac Pro line to go on sale in August.
Kronenbourg looks to home
The beer brand aims to drive off-trade sales by playing on its premium credentials.
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