Sales promotion news & analysis

Tesco escalates voucher war with Clubcard exchange campaign

Tesco is reprising its Clubcard Exchange voucher activity as the battle over voucher promotions in the supermarket sector intensifies.

Thomas Cook overhauls 2013 strategy to ease booking process

Thomas Cook marketing director Michael Johnson has vowed to focus the tour operator's marketing activity on "getting back to basics".

Branson-shaped ice cubes take off on selected Virgin flights

Virgin Atlantic is treating its upper class travellers to Richard Branson-shaped ice cubes.

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

'We have to build better brands and we need a different conversation', admits Tesco chief

Tesco chief executive Philip Clarke has outlined what he wants to change about its marketing, as he likened the brand's recent strategy to "running up a down escalator" and said it had lost focus on the "every little helps" philosophy.

Think BR: Looking at shopper marketing through a new lens

Price promotions have become the norm for some brands but it's time for them to embrace change, writes Kerry Bateman, partner and head of shopper marketing, WARL.

McDonald's to introduce Olympic happy meal promotion

McDonald's is launching a 'Mascotathon' happy meal promotion on Wednesday (18 April), featuring the London 2012 Games characters, Wenlock and Mandeville.

Smirnoff launches Madonna MDNA Nightlife UK campaign

Smirnoff is rolling out the next stage in its partnership with Madonna in the UK, with a limited edition on-pack promotion and major marketing campaign, as part of its ongoing Nightlife Exchange Project activity.

Tyrrells to take on Doritos with launch of TorTyrrells

Tyrrells is to take on Doritos with the launch of a range of premium tortilla chips called TorTyrells.

Out-of-town retailers and betting brands escape Portas clampdown

Out-of-town retailers and betting brands have avoided a clampdown by the Government after it decided not to impose stricter regulations proposed in a review by retail expert Mary Portas.

Sainsbury's to sponsor Diamond Jubilee beacons

Sainsbury's will help spread the Queen's Diamond Jubilee celebrations beyond London by sponsoring beacon lightings across the UK on Monday 4 June.

Disney launches 2-for-1 ticket deal to rescue John Carter

Disney has launched a two-for-one ticket promotion for 'John Carter' after the film made such a poor box office debut that it is expected to lose $200m (£128m) in the current financial quarter.

Asda brings back voucher activity for Easter period

Asda is targeting Easter shoppers with a fresh bout of voucher activity that offers customers £5 off a £40 shop on top of its Price Guarantee promotion.

G2 Joshua boosts shopper marketing offering

G2 Joshua has hired Owen Catto as creative director and Matthew Stockton as global brand director.

United Biscuits splits business into two

United Biscuits (UB) has confirmed that it's splitting its UK business into two, dividing it into a biscuits and a snacks division.

McCain's to give away £100,000 in 'Lucky Spuds' promotion

McCain's, the frozen food brand, is launching its biggest on-pack promotion to encourage consumers to play a digital game called 'Lucky Spuds', which offers a grand prize of £100,000.