Sales promotion news & analysis
Sandie Dawe, chief executive at Visit Britain, has urged the Government to continue financially supporting its 'Great' campaign and said it would be "completely mad to walk away".
Nestle has appointed Iris to handle its retail and shopper marketing account for its Kit Kat, ending the chocolate brand's relationship with The Big Kick.
Tesco's Price Promise is under threat, with rivals Sainsbury's and Morrisons seeking to get ads for the price match banned and the ad watchdog launching an investigation into the initiative.
Cheil UK has appointed Duncan Cargill, the former Fallon creative, as creative director and Emma Perkins, from Saatchi X, as its first shopper marketing creative director.
SSE has been fined £10.5m by regulator Ofgem for breaching marketing obligations that led to customers being "missold" energy deals.
Groupon has had its first ad banned since the Office of Fair Trading forced the discount site to change its practices after receiving a deluge of complaints.
McDonald's is reviving its Monopoly-themed promotion, this time offering customers the chance to win cash and product prizes via mobile devices.
Sainsbury's chief executive Justin King said the supermarket will not extend its Brand Match price promise to its own label ranges and has hit out at Tesco's rival price match scheme.
Unilever is seeking to capitalise on hype surrounding the new Formula 1 season with a SureMen anti-perspirant range showcasing its sponsorship of the Lotus F1 team.
Shell is acknowledging the poor reputation of garage food with a tongue-in-cheek campaign that promotes Deli2Go, its forecourt food range.
Unilever's return on investment from in-store promotions can be as much as 50% higher than campaigns run across Facebook and Twitter, according to sources close to the company.
Coca-Cola, VW and The Financial Times are among the growing number of brands who have invited consumers to join in their birthday celebrations. But does anyone want to join the party? John Reynolds and Ben Bold investigate.
Weetabix has been rapped by the advertising watchdog after a Weetabix-branded children's online game was ruled to be exploitative.
The agency went from strength to strength in 2012, cultivating significant new-business wins and devising ways to continuously evaluate the effectiveness of its campaigns.
For an agency that is only six years old, Initials continues to improve and shine.
BBH has won Marketing's coveted Ad Agency of the Year award for the first time in seven years.
Nicola Kemp unveils the top marketing moments of the past 12 months.
Warburtons has ended its first European venture, which involved selling its bread in central Europe.
In just a few days' time, Marketing will reveal the winners of its annual Agency of the Year awards.
Moët & Chandon, the Champagne brand, is ending its relationship with Scarlett Johansson and replacing her with Roger Federer as brand ambassador.
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