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Brand Republic's search, allows simple single or multiple searches against our huge archive of articles. However, a few, simple, techniques allow you to get even more out of its search function.

 

You can create even more sophisticated searches using operators, which are special words used in the search/keyword field such as "AND" to ensure the search works in a specific way.

 

OR
This operator allows a search to return results that contain any of the search terms you provide. However it is the default and therefore you do not need to provide it.
Example: A search for marketing OR research is the same as : marketing research as the search defaults to the OR operator

 

AND
This operator ensures that all words can be found in each of the search results
Example: You wish to search for articles that contain the words marketing and research – but not necessarily in that order or next to each – just somewhere in the article.
Solution: Enter this into the keywords field: marketing AND research

 

+
The "+" operator ensures term after the "+" symbol exists somewhere in each search result.
Example: You wish to search for articles that contain the words marketing but may or may not contain research.
Solution: Enter this into the keywords field: +marketing research

 

-
The "-" operator ensures term after the "-" symbol DOES NOT exists somewhere in each search result.
Example: You wish to search for articles that contain the words marketing but must not contain research".
Solution: Enter this into the keywords field: marketing -research

 

NOT
The "+" operator excludes words that you do NOT want to be found anywhere in the search results.
Example: You wish to search for articles that contain the words marketing but DO NOT contain research.
Solution: Enter this into the keywords field: marketing NOT research

 

Phrases
If you wish to search against multiple words as an exact phrase, you can do this using .
Example: You wish to search for articles that contain the exact phrase martin sorrell.
Solution: Enter this into the keywords field: martin sorrel

 

Combining operators – Advanced Searches
You can combine the operators above to create complex, grouped searches using parentheses.
Example: You wish to search for articles that contain the phrase martin sorrell and MUST mention WPP
Solution: Enter this into the keywords field: martin sorrel AND WPP
Example: You wish to search for articles that contain the words Martin Sorrell AND either WPP or Carat
Solution: Enter this into the keywords field: martin sorrel AND (WPP OR carat)

 

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FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

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