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British Airways moves paid search account to Forward3D

Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.

 

iProspect appoints chief media officer among four senior hires

iProspect, the Dentsu Aegis digital and data network, has bolstered its UK team with a raft of new senior roles, including Matt Adams who will join iProspect UK as chief media officer, from DigitasLBi.

 

Facebook investor Accel predicts rise of 1-2-1 advertising

Accel Partners, one of the early venture capital companies to invest in Facebook, has predicted the rise of one-to-one advertising across multiple channels as one of the next big booms, in a session at Advertising Week.

 

Addison Lee appoints Albion

Addison Lee, the taxi company, has picked Albion to handle its advertising and develop its digital products after a competitive pitch.

 

Havas moves AIS into media village

Havas's digital creative agency, AIS London, has relocated into the "Havas Village", as the communications group seeks to make itself more agile and joined up in the UK.

 

Twitter's potential is just beginning to be realised as a way to tap into our lives

What do you think is the peak time for jogging in the UK? Saturday morning, perhaps, when people have more personal time. Maybe Sunday afternoons?

 

Man Utd teams with Google for pitch-side digital competition

Google has teamed up with Manchester United to give the football club's fans the chance to appear pitch-side at Old Trafford on digital screens.

 

Digital, positivity and SMEs can help UK recover, say ad leaders

Leaders in the advertising industry have suggested that focusing on the positive impact of advertising, investing in digital and supporting SMEs could help the UK economy to recover.

 

Google's UK revenue up 15% to $1.5bn

Google's UK revenues reached $1.5 billion (£910.5 million) in the final three months of 2013, up 15.4 per cent year on year.

 

South African Airways hands digital media to UM London

South African Airways has appointed UM London to handle its UK digital buying media account across the UK and Ireland.

 

ICrossing hires Proximity's Tim Bax as first creative director

ICrossing, the search agency, has hired Tim Bax, the former head of content at Proximity London, as its first creative director.

 

Media in 2014 will be harnessing connected experiences

The power of mobility, the breath of platforms, the application of new data and the harnessing of connected experiences are set to guide marketing in 2014, says Mindshare's chief executive, Mark Creighton.

 

Maxus hires TalkSport's Laura Wade to run partnerships division

Maxus has launched Maxus Partnerships, a content and sponsorships division, and hired Laura Wade, the head of digital at UTV's TalkSport and Sport magazine, to run it.

 

British Lion eggs hands SEO account to Total Media

The British Egg Information Service (BEIS), the body responsible for marketing the British Lion safety symbol that appears on eggs, has appointed Total Media to run its SEO account.

 

Amazon lifts the lid a little on secretive ad operation

Arif Durrani talks with Amazon's global vice-present of advertising sales, Lisa Utzschneider, about a growing part of the retail giant's business.

 

When it comes to digital ads, everyone wants to go native

Consensus is building that the best way to advertise on the internet is to not advertise at all. At least, not as we know it.

 

Audi launches user-generated 3D microsite

Audi Germany has today launched a real-time interactive microsite that turns user-generated content on Facebook, Twitter and Instagram into a 3D visualization of the latest Audi R8.

 

Maxus scoops npower digital media account

Npower has appointed Maxus UK to its digital media planning and buying account, ahead of a major marketing drive and following the hiring of McCann Manchester to the ad business last month.

 

CEO Mayer hails 'new super-charged Yahoo' as profits rise

Yahoo's chief executive Marissa Mayer said the digital company had transformed into a more innovative and focused operation within the past year, and was "encouraged" by a 46% rise in second-quarter profits yesterday, despite a drop in revenues.

 

Nik Gohil joins Rapp in top search role

Rapp Media has appointed Nik Gohil, the director of SEO at Mindshare, to the new role of head of search engine optimisation (SEO).

 
 

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