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Advertising tech companies make up fifth of Britain's fastest-growing businesses

Advertising and marketing companies make up a fifth of Britain's fastest-growing private tech, telecoms and digital media companies.

 

Three ways European companies can learn from mistakes in the US

Nathan Weyer, the incoming managing director, Europe at the digital agency Huge, explains how European companies can learn from their US counterparts and transform into digital-first companies.

 

Martin Sorrell joins IAB Engage 2014 line-up

WPP's Martin Sorrell will be joining leaders from Brave, Contagious and Facebook at this year's Internet Advertising Bureau (IAB) event in London.

 

Fetch hires first creative director

Fetch, the mobile agency, has hired Paul-Eric Lefebvre as its first creative director for its London office.

 

In pictures: Brand Republic Digital Awards 2014

More than 500 of the best digital brains in the business turned out to celebrate the Brand Republic Digital Awards on Tuesday evening at Troxy in East London, and we have the pictures to prove it.

 

Yahoo Stream Ads launches in UK

Yahoo started to roll out its native advertising service Yahoo Stream Ads in the UK and Ireland this week, designed to offer brands context-based messages within its news stream.

 

Starcom wins £5m easyGroup media account

EasyProperty, the online estate agency from easyJet-founder Sir Stelios Haji-Ioannou's easyGroup, has appointed Starcom to handle its £5 million media planning and buying account.

 

British Airways moves paid search account to Forward3D

Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.

 

iProspect appoints chief media officer among four senior hires

iProspect, the Dentsu Aegis digital and data network, has bolstered its UK team with a raft of new senior roles, including Matt Adams who will join iProspect UK as chief media officer, from DigitasLBi.

 

Facebook investor Accel predicts rise of 1-2-1 advertising

Accel Partners, one of the early venture capital companies to invest in Facebook, has predicted the rise of one-to-one advertising across multiple channels as one of the next big booms, in a session at Advertising Week.

 

Addison Lee appoints Albion

Addison Lee, the taxi company, has picked Albion to handle its advertising and develop its digital products after a competitive pitch.

 

Havas moves AIS into media village

Havas's digital creative agency, AIS London, has relocated into the "Havas Village", as the communications group seeks to make itself more agile and joined up in the UK.

 

Twitter's potential is just beginning to be realised as a way to tap into our lives

What do you think is the peak time for jogging in the UK? Saturday morning, perhaps, when people have more personal time. Maybe Sunday afternoons?

 

Man Utd teams with Google for pitch-side digital competition

Google has teamed up with Manchester United to give the football club's fans the chance to appear pitch-side at Old Trafford on digital screens.

 

Digital, positivity and SMEs can help UK recover, say ad leaders

Leaders in the advertising industry have suggested that focusing on the positive impact of advertising, investing in digital and supporting SMEs could help the UK economy to recover.

 

Google's UK revenue up 15% to $1.5bn

Google's UK revenues reached $1.5 billion (£910.5 million) in the final three months of 2013, up 15.4 per cent year on year.

 

South African Airways hands digital media to UM London

South African Airways has appointed UM London to handle its UK digital buying media account across the UK and Ireland.

 

ICrossing hires Proximity's Tim Bax as first creative director

ICrossing, the search agency, has hired Tim Bax, the former head of content at Proximity London, as its first creative director.

 

Media in 2014 will be harnessing connected experiences

The power of mobility, the breath of platforms, the application of new data and the harnessing of connected experiences are set to guide marketing in 2014, says Mindshare's chief executive, Mark Creighton.

 

Maxus hires TalkSport's Laura Wade to run partnerships division

Maxus has launched Maxus Partnerships, a content and sponsorships division, and hired Laura Wade, the head of digital at UTV's TalkSport and Sport magazine, to run it.

 
 

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