Maxus has launched Maxus Partnerships, a content and sponsorships division, and hired Laura Wade, the head of digital at UTV's TalkSport and Sport magazine, to run it.
The British Egg Information Service (BEIS), the body responsible for marketing the British Lion safety symbol that appears on eggs, has appointed Total Media to run its SEO account.
Arif Durrani talks with Amazon's global vice-present of advertising sales, Lisa Utzschneider, about a growing part of the retail giant's business.
Consensus is building that the best way to advertise on the internet is to not advertise at all. At least, not as we know it.
Audi Germany has today launched a real-time interactive microsite that turns user-generated content on Facebook, Twitter and Instagram into a 3D visualization of the latest Audi R8.
Npower has appointed Maxus UK to its digital media planning and buying account, ahead of a major marketing drive and following the hiring of McCann Manchester to the ad business last month.
Yahoo's chief executive Marissa Mayer said the digital company had transformed into a more innovative and focused operation within the past year, and was "encouraged" by a 46% rise in second-quarter profits yesterday, despite a drop in revenues.
Rapp Media has appointed Nik Gohil, the director of SEO at Mindshare, to the new role of head of search engine optimisation (SEO).
Danone has hired LBi as the search agency for its baby advice websites C&G Baby Club and Aptaclub, as it looks to develop a content-led strategy aimed at mothers with babies over the age of six months.
ZenithOptimedia report shows the tech giant's rise, despite continued strength of the old order, Alasdair Reid writes.
Digital agencies need to evolve beyond the techy, the network's upwardly mobile global chief tells Alasdair Reid.
Metro, the free newspaper owned by Daily Mail & General Trust, is backing its new online gaming platform, Metro Play, with a £1.9m national ad campaign using the tagline "More rewarding ways to Metro Play".
Labour Party leader Ed Miliband has criticised Google for going to extraordinary lengths to avoid paying tax.
Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.
The telecoms provider leveraged Facebook's mobile products to drive awareness and discovery of its new app, O2 Tracks.
IAB's digital advertising figures for 2012 published today highlight the ongoing momentum behind mobile as a media platform, fuelled by the proliferation of smartphones and tablets, and an increasing number of clients ready to experiment with new ad ...
Nestlé is taking advantage of social media to engage chocolate-lovers by inviting them to help develop the Kit Kat range.
Facebook Graph Search could change our understanding of what a social network is, writes Philip Dyte, paid social planner, iProspect.
Search, in its ever-adapting forms, will be here for a long time to come, writes Chris Philp, SEO account manager, iProspect.
Wickes, the home improvements store, has appointed OMD UK to its search account after a competitive pitch involving Aegis Media's iProspect.
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