Metro, the free newspaper owned by Daily Mail & General Trust, is backing its new online gaming platform, Metro Play, with a £1.9m national ad campaign using the tagline "More rewarding ways to Metro Play".
Brands are likely to be more cautious when bidding online for competitors' keywords and phrases following a key High Court ruling, according to a legal expert.
Labour Party leader Ed Miliband has criticised Google for going to extraordinary lengths to avoid paying tax.
Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.
AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA's 'Bodyform: The Truth' viral scooped the Grand Prix at this year's Rev Awards.
Microsoft believes Facebook users need to be educated on the "richness and robustness" of the social network's search engine before it can be effectively monetised.
Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.
The most commonly misspelled searched terms on Google were used to communicate Snickers' 'you're not you when you're hungry' message.
The telecoms provider leveraged Facebook's mobile products to drive awareness and discovery of its new app, O2 Tracks.
IAB's digital advertising figures for 2012 published today highlight the ongoing momentum behind mobile as a media platform, fuelled by the proliferation of smartphones and tablets, and an increasing number of clients ready to experiment with new ad ...
Facebook has denied accusations that it changed its algorithm to reduce the reach of organic posts and force brands into additional investment in media.
Microsoft is seeking an industry-wide push to stamp out the "illness" in the online advertising sector, caused by advertisers and publishers "slapping ads everywhere".
Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.
Nestlé is taking advantage of social media to engage chocolate-lovers by inviting them to help develop the Kit Kat range.
Yves St Laurent is attempting to drive sales of its Radiance cosmetics range with a Facebook app that allows users to upload and beautify photos of themselves.
Topshop has teamed up with Google to create a series of digital innovations to engage consumers around the forthcoming London Fashion Week.
Google has shrugged off the potential impact of Facebook's Graph Search feature, unveiled by the social network last week, after claiming its closed media environment is less 'valuable' to consumers.
Facebook Graph Search could change our understanding of what a social network is, writes Philip Dyte, paid social planner, iProspect.
Google has been accused of abusing its dominant position in the search market by Joaquin Almunia, the European Commission's antitrust chief.
Search, in its ever-adapting forms, will be here for a long time to come, writes Chris Philp, SEO account manager, iProspect.
Latest jobs Jobs web feed
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
- Account Executive Purple Consultancy £18000 - £21000 per annum, London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...