Search marketing

Metro launches gaming site with £1.9m ad campaign

Metro, the free newspaper owned by Daily Mail & General Trust, is backing its new online gaming platform, Metro Play, with a £1.9m national ad campaign using the tagline "More rewarding ways to Metro Play".

Interflora legal victory over M&S signals new 'cautious' approach to keyword bidding

Brands are likely to be more cautious when bidding online for competitors' keywords and phrases following a key High Court ruling, according to a legal expert.

Ed Miliband condemns Google for tax avoidance

Labour Party leader Ed Miliband has criticised Google for going to extraordinary lengths to avoid paying tax.

Marks & Spencer loses AdWords battle to Interflora

Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.

AKQA, Topshop and Bodyform triumph at Rev Awards 2013

AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA's 'Bodyform: The Truth' viral scooped the Grand Prix at this year's Rev Awards.

Microsoft and Facebook plan education before monetisation

Microsoft believes Facebook users need to be educated on the "richness and robustness" of the social network's search engine before it can be effectively monetised.

Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.

Snickers bids on commonly misspelled Google search terms

The most commonly misspelled searched terms on Google were used to communicate Snickers' 'you're not you when you're hungry' message.

Connected Campaign of the Month: O2

The telecoms provider leveraged Facebook's mobile products to drive awareness and discovery of its new app, O2 Tracks.

IAB figures: Witnessing the rise of mobile

IAB's digital advertising figures for 2012 published today highlight the ongoing momentum behind mobile as a media platform, fuelled by the proliferation of smartphones and tablets, and an increasing number of clients ready to experiment with new ad ...

Facebook moves to defuse algorithm row

Facebook has denied accusations that it changed its algorithm to reduce the reach of organic posts and force brands into additional investment in media.

Microsoft calls for industry movement to cure online ad 'illness'

Microsoft is seeking an industry-wide push to stamp out the "illness" in the online advertising sector, caused by advertisers and publishers "slapping ads everywhere".

Brands on alert: six things you need to know about draconian new EU data rules

Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.

Connected Campaign of the Month: Kit Kat

Nestlé is taking advantage of social media to engage chocolate-lovers by inviting them to help develop the Kit Kat range.

YSL creates Facebook app to promote Radiance range

Yves St Laurent is attempting to drive sales of its Radiance cosmetics range with a Facebook app that allows users to upload and beautify photos of themselves.

Topshop ties with Google for London Fashion Week content innovation

Topshop has teamed up with Google to create a series of digital innovations to engage consumers around the forthcoming London Fashion Week.

Google+ boss dismisses Facebook search tactics

Google has shrugged off the potential impact of Facebook's Graph Search feature, unveiled by the social network last week, after claiming its closed media environment is less 'valuable' to consumers.