Search marketing

My Media Week: Ellie Edwards

This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up on her Sunday supplement reading, gets hiring at the rapidly expanding agency, and steals a go on her husband's iPad 3 birthday gift.

Nike marketing boss attacks 'institutionally analogue' businesses

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.

Bing steps up challenge to Google with new 'social search' feature

Microsoft is rolling out an update to Bing that brings in results from users' Facebook, Twitter and LinkedIn data, in a bid to challenge Google's new social search service.

Olympic organisers must prepare for huge demand on mobile network, says eBay

EBay has warned Locog about being ready for the "unprecedented demand" that will be placed on mobile networks during the 2012 Games.

Royal Caribbean appoints OMD for search and social

RCL Cruises, the owner of Royal Caribbean brand, has appointed Omnicom's OMD UK to handle its social media and search engine optimisation (SEO) business, following a competitive pitch.

Now is the time to capitalise on London's digital potential, says Boris

With the London mayoral elections just over a week away, current mayor Boris Johnson makes his pitch to London's digital business community with start-up funding, a multimillion pound broadband pledge and a new proposal for promoting Tech City.

Google rolls out rival to Apple and Microsoft cloud storage services

Google has launched a major cloud storage service to rival Dropbox, Microsoft's SkyDrive and Apple's iCloud.

DMGT acquires international digital recruitment business

The group behind the Daily Mail has acquired international job search business Jobrapido for at least €30m (£24.7m).

Google profit surges as UK revenues rise 19%

Google's net income for the first quarter has risen 60.7% to $2.89bn (£1.81bn), while revenues from the UK climbed 18.7% year on year to $1.15bn (£721m).

WPP launches innovation unit GroupM Next

WPP's GroupM is to launch GroupM Next a new innovation unit designed to support its four agencies, MediaCom, Mindshare, MEC and Maxus.

Expedia adds its weight to EU Google anti-trust probe

Expedia, the online travel agency, has become the latest company to file a complaint to the European Union about Google, accusing it of breaking competition laws.

Spotify takes the plaudits in the latest IPA Online Media Owner survey

As Spotify is crowned the top online supplier in the IPA Online Media Survey, Media Week looks at those who fared well and those who should consider upping their game in this hotly contested sector.

Google blasts MPs' web screening proposal

Google has hit back at MP's calls for the screening and restricting of offending online content, likening it to "asking phone companies to listen in on every call".

My Media Week: Marco Bertozzi

This week Marco Bertozzi, managing director EMEA for the VivaKi Nerve Center, visits Spain, plays squash with Greg Grimmer, and teeters on the wrong side of The Thin Blue Line.

SXSW: Five hot topics at SXSW Interactive

More than 20,000 digital and agency creatives and brand marketers flocked to SXSW Interactive. Sarah Shearman reports from Austin, Texas.

Industry View: Will Apple unveil an iPad 3 tonight?

With speculation running rife that Apple is to unveil a successor to the iPad 2 at an event in San Francisco tonight (7 March) we survey agency specialists about their expectations and the knock-on effects on the tablet market.

What Google's privacy changes mean for advertisers

Matt Stannard, chief technology officer at search and social marketing agency 4Ps Marketing (below), explains what advertisers need to know about the changes to Google's privacy policy.

European regulators urge Google to delay privacy policy over legal doubts

Google's latest privacy policy has come under fire from European data regulators, who claim their initial analysis shows the policy does not comply with their regulations and have reiterated calls for Google to delay its introduction.

Brands struggling to follow consumer journey online, finds IAB

Over half of brands still struggle with following and understanding the journey of a potential consumer online, known as attribution modelling, according to new research from the Internet Advertising Bureau (IAB).