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Sochi 2014

 
McDonald's Sochi website hijacked by gay activist to protest sponsorship

Scott Wooledge, an LGBT activist, has launched a parody version of McDonald's Cheers to Sochi website in frustration of the Olympic sponsors not condemning Russia's anti-gay laws.

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Guinness' St Patrick's Day parade protest showed its brand values in action

Guinness' condemnation of the New York St Patrick's Day parade organisers and their homophobic behaviour was about staying true to its brand values - which is worth more than the sponsorship itself, writes John Atmore, planning director at Arc.

 

Hottest virals: Samsung portrays Paralympians as fierce competitors, plus Chanel and Save the Children

The latest viral ads from Samsung, Save the Children and Chanel

 

Southbank artistic director Jude Kelly on why creativity should not be a criticism

Creativity lies at the core of humanity, yet even the most confident creative can struggle with self-doubt. Conquering this is vital if we are to help change the world for the better, writes Southbank Centre artistic director Jude Kelly OBE.

 

Going for gold on social media

Over the past couple of weeks, the adrenaline-fuelled Winter Games in Sochi has captured the world's attention. We've seen athletes jump impossible heights on skis, hurtle at great speed on the skeleton and we even got a hit of nostalgia from 1990s f...

 

Amscreen Event launches for flexible, digital outdoor campaigns

Amscreen, the digital outdoor specialist, has launched Event, described as a more flexible, "event-based" solution for tactical, content-led ad campaigns.

 

Why UK brands should have enjoyed a cheeky flirtation with the Winter Olympics

Yesterday I found myself posting the words #lovecurling on a social network. It poses an interesting question. Was it a momentary aberration or do I actually, in fact, love curling?

 

Sochi 2014 social media review: UK users turned off by Games and gay rights issues

The vast majority of UK social media buzz surrounding Sochi 2014 Winter Olympics sponsors Coca-Cola, Visa and McDonald's has been critical of their failure to address LGBT issues, according to research by We Are Social.

 

Native advertising faces Gen Y's bullshit detector

More brands are looking beyond the old marketing model to engage sceptical modern consumers, David Benady writes.

 

Reggae hook catches spirit of Team Jamaica at Sochi

"To the right... It's bobsled time! To the left... It's bobsled time" goes a reggae track accompanying an 8-bit video short celebrating the Jamaican bobsleigh team at the Sochi Winter Olympics.

 

Campaign Viral Chart: Canadian gay rights ad takes aim at Sochi

An ad from the Canadian Institute for Diversity and Inclusion is the most-shared ad in the week that the Winter Olympic Games launched in Sochi.

 

Would you have sacked Kevin Pietersen?

"I bet Kevin Pietersen can't believe he's been kicked out of Kevin Pietersen's All Star XI." - @mattwhatsit on Twitter

 

Why Anthea in salopettes should set off alarm bells

Did you watch Channel 4 s The Jump ? No, me neither. But, from what I gather, the most interesting part about it was the insight into how "me too" commissioning (something that is prevalent at the moment) works. You can almost picture the scenes a...

 
 

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