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Sochi 2014

 
McDonald's Sochi website hijacked by gay activist to protest sponsorship

Scott Wooledge, an LGBT activist, has launched a parody version of McDonald's Cheers to Sochi website in frustration of the Olympic sponsors not condemning Russia's anti-gay laws.

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Top 10 most-shared baby ads

Following the announcement that Prince William and Kate are expecting their second child, Campaign takes a look at the most-shared baby ads of all time.

 

Brazil 2014 showed once again why sponsors need to grow some balls

Sponsors need to move on from silent acquiescence and become more willing to publicly talk about the downsides of the events they support, writes Sarah Walker, global director of Millward Brown's Neuromarketing practice.

 

Mobile to rocket to 40% of UK adspend by 2018

UK mobile adspend is set to double this year to £2 billion and will represent 39.1 per cent of total adspend by 2018, according to research from eMarketer.

 

Cannes 2014: the winning formula

Jurors share their observations and creative highlights from the judging room at this year's Cannes Lions festival.

 

Campaign Viral Chart: Cannes Film Lions special

John Lewis and Honda have made it onto the top 10 most-viewed ads from the hundreds of entries shortlisted in the Film Lion category at Cannes.

 

Why brands must be quick on their feet to secure a World Cup winner this summer

How can brands overcome problems on the ground in Brazil and a dearth of public optimism about the England team's prospects to reap the rewards of this FIFA World Cup, asks Alex Brownsell

 

Twitter's five tips to get brands World Cup ready

As thoughts turn to Brazil and this summer's Fifa World Cup, Twitter has produced five key points for brands that want to get the most out of this year's sporting extravaganza.

 

Outsider brands will trump sponsor engagement at this summer's World Cup

World Cup 2014 draws closer and non-affiliated brands stand to gain most, writes Trevor Cairns, chief executive of LOVE and a former Nike and Umbro CMO.

 

Martin Sorrell calls Ukraine crisis 'a black swan that people didn't see coming'

Martin Sorrell, the chief executive of WPP, has spoken about the current tensions between Russia and Ukraine, describing the crisis as "a black swan" that no-one saw coming.

 

Guinness' St Patrick's Day parade protest showed its brand values in action

Guinness' condemnation of the New York St Patrick's Day parade organisers and their homophobic behaviour was about staying true to its brand values - which is worth more than the sponsorship itself, writes John Atmore, planning director at Arc.

 

Hottest virals: Samsung portrays Paralympians as fierce competitors, plus Chanel and Save the Children

The latest viral ads from Samsung, Save the Children and Chanel

 

Southbank artistic director Jude Kelly on why creativity should not be a criticism

Creativity lies at the core of humanity, yet even the most confident creative can struggle with self-doubt. Conquering this is vital if we are to help change the world for the better, writes Southbank Centre artistic director Jude Kelly OBE.

 
 

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FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

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