BreatheSport, a social network where fans can interact with sporting celebrities, launches in beta today.More
Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.
The latest brand to find itself at the centre of a social media storm was Greggs, purveyor of sausage rolls on the high street.
Some 8,000 youngsters packed themselves into Alexandra Palace on Saturday to meet their online idols. Campaign spoke to some of the YouTube stars, as well as the people connecting them with brands.
Nathan Weyer, the incoming managing director, Europe at the digital agency Huge, explains how European companies can learn from their US counterparts and transform into digital-first companies.
Buzzfeed, the expanding news and entertainment site, has appointed former Huffington Post and Yahoo leader, Greg Coleman, as president.
WPP's Martin Sorrell will be joining leaders from Brave, Contagious and Facebook at this year's Internet Advertising Bureau (IAB) event in London.
Matt Redman, the social strategy director at Wunderman, explains how Facebook can catch up with Twitter's mobile achievements.
Nike has made it to the top spot of this week's Campaign Viral Chart with a celeb-packed 90-second spot featuring Jay-Z, Tiger Woods and Michael Jordon.
Argentine player Lionel Messi was the most talked-about footballer on social media during the World Cup, according to research by Hootsuite's analytics tool UberVu.
Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter.
Laurence Green, a co-founder of 101, explains why he is weary of the "real-time" juggernaut.
Philip Morris International (PMI), the company that owns Marlboro cigarettes, has approached agencies to discuss its international social media arrangements.
Bayern 3, the German online radio station, has jumped to the number-one spot on the Campaign Viral Chart, as the country celebrates winning the 2014 Fifa World Cup.
Transport for London has unveiled a major behavioural change campaign to try and get people in the capital to be more considerate of each other when they are on the roads.
Tesco, Paddy Power, Adidas and PornHub are among the brands to have made the most of Germany's 7-1 thrashing of the hosts, Brazil, in the first World Cup semi-final last night.
Land Rover has appointed The Brooklyn Brothers to its hotly contested global content marketing and social media account.
Sky Sports has kicked off a social media search for "the next big thing" in sports coverage, as part of the David Beckham-fronted campaign for its new European football channel.
Rolls-Royce, the BMW-owned car marque, has begun a search for a new social media agency.
Chris Jefford, the co-founder and strategy director of Hometown London, explains why the furore around Facebook's "emotional" research should be a wake-up call to agencies.
Mattessons has published ads offering Luis Suárez a job as an official meat taster, after the Uruguayan footballer yesterday (30 June) apologised for biting an opponent during a World Cup match.
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