Maxus has launched Maxus Partnerships, a content and sponsorships division, and hired Laura Wade, the head of digital at UTV's TalkSport and Sport magazine, to run it.
Sharing of branded video has increased 50-fold since 2006, with Unilever's Dove "real beauty sketches" experiencing close to a 70-fold increase on the brand's most shared ad in 2006 compared to 2013.
Chelsea Football Club has issued a challenge to supporters by unveiling an online game aimed at testing their knowledge of the club's players, past and present.
Karmarama aims to encourage its staff to be more entrepreneurial by launching Krank, an initiative that invites them to pitch tech business ideas to a panel for a share of £100,000 funding.
Dom Joly, the comedian, has created two rival characters, Bjorn and Brian, who will lead a social media campaign for Save the Children around its Christmas Jumper Day event on 13 December.
Budweiser has unveiled its own Twitter-powered knitting machine as part of a campaign to encourage revellers to appoint designated drivers over the festive season.
The word social is a commonly used phrase and generally applies to activity on the most frequently used sites including Facebook, Twitter, Tumblr and Pinterest.
Cancer Research UK has hired Dare to its digital roster following a competitive pitch process.
American Express has launched an above-the-line campaign to promote Small Business Saturday, an initiative that is designed to encourage people to shop in small and independent businesses
John Lewis' 2013 Christmas ad was mentioned in almost 50,000 tweets in the first 24 hours after it was released online on Friday morning 8 November, over three times more than the retailer's ad got in 2011.
Steve Hatch becomes the first UK and Ireland regional director of Facebook and Richard Jacobs joins Kinetic as UK marketing director, in this week's roundup of people moves in advertising, marketing, media and PR.
Cosnova, the cosmetics company, has signed a deal with Viacom International Media Networks (VIMN) and Twitter to become the first company to run a pan-European campaign using Twitter's content rich ad service, Twitter Amplify.
Steve Hatch, the chief executive of WPP's MEC, is set to become the first regional director of Facebook in the UK and Ireland.
We Are Social has appointed Elie Adamson, a group account director at AKQA, as its London client services director, replacing Nicole Ghobrial who is relocating to We Are Social New York.
The British Egg Information Service (BEIS), the body responsible for marketing the British Lion safety symbol that appears on eggs, has appointed Total Media to run its SEO account.
Engine has acquired Shanghai digital and social agency FlipScript, creating a micro network spanning the UK, US and China.
Reflex Nutrition has signed a deal with 20th Century Fox to partner with the release of 'The Wolverine' on DVD as part of its biggest ad campaign to support its Instant Whey PRO protein drink.
Native advertising is set to become the preferred form of digital advertising, and will account for more than a third of ad revenues generated by Huffington Post UK's owner AOL UK next year, according to its country manager.
BSkyB has partnered with Twitter to share real-time clips of Champions League games on the social network, in a bid to promote its coverage of the tournament.
Weetabix has launched a campaign starring Jack Wilshere, the Arsenal and England footballer, Rebecca Adlington, the double Olympic gold medallist swimmer, and Jason Kenny, the triple Olympic gold medal-winning track cyclist.
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