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Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.

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Gatwick rolls out 'guess the X-ray' competition

Gatwick Airport has today launched The X-ray Collection, a social media competition challenging people to guess the products photographed in an airport scanner.

 

iProspect appoints chief media officer among four senior hires

iProspect, the Dentsu Aegis digital and data network, has bolstered its UK team with a raft of new senior roles, including Matt Adams who will join iProspect UK as chief media officer, from DigitasLBi.

 

Google becomes major UK advertiser after boosting spend by 50% in 2013

Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.

 

Paul Frampton tops UK's first media agency Twitter table

Havas Media's Paul Frampton is punching well above his weight when it comes to Twitter, but MediaCom's Karen Blackett and Claudine Collins dominated Ad Week Europe, according to new analysis of industry accounts.

 

Mobile adspend doubles to break £1bn barrier, says IAB report

Mobile adspend almost doubled in 2013 to break the £1bn mark and now accounts for £1 in every £6 spent on digital advertising, according to figures from the Internet Advertising Bureau.

 

Facebook investor Accel predicts rise of 1-2-1 advertising

Accel Partners, one of the early venture capital companies to invest in Facebook, has predicted the rise of one-to-one advertising across multiple channels as one of the next big booms, in a session at Advertising Week.

 

Twitter buys SecondSync and Mesagraph

Twitter has acquired the British television social media analytics company SecondSync and France-based data company Mesagraph in an effort to expand its relationship with broadcasters and television advertisers.

 

AWEurope: ITV first major UK broadcaster to sign up for Twitter Amplify

ITV has become the first major UK broadcaster to sign up for Twitter Amplify, the social network's video partnership tool.

 

Facebook prepares for virtual world ads after $2bn Oculus Rift deal

Facebook has bought Oculus VR, the manufacturer of the Oculus Rift virtual reality headset, for $2bn (£1.2bn) in a move Mark Zuckerberg believes could see the company introduce advertising into a virtual reality world that is the "most social platfor...

 

Google enters UK's TV market with £30 Chromecast dongle

Google has upped the stakes against rival Apple with the launch of Chromecast, a dongle that attaches to a TV and allows viewers to stream content from the likes of the BBC's iPlayer, Netflix and YouTube.

 

Wunderman hires X Factor social media producer

Wunderman has hired Steve Saul, a former social media producer on 'The X Factor', as its first social media production lead.

 

Havas moves AIS into media village

Havas's digital creative agency, AIS London, has relocated into the "Havas Village", as the communications group seeks to make itself more agile and joined up in the UK.

 

Jamie Redknapp stars in Nivea Men's social media campaign

Football pundit Jamie Redknapp gives scathing reviews of amateur footballers' performances in a humorous social media campaign for Nivea Men.

 

Facebook begins selling auto-play video ads in the US

Facebook has begun its move into attracting online video spend with the launch of its premium service in the US, with the UK set to follow.

 

Twitter's potential is just beginning to be realised as a way to tap into our lives

What do you think is the peak time for jogging in the UK? Saturday morning, perhaps, when people have more personal time. Maybe Sunday afternoons?

 

SXSW14: Twitter crashes during Biz Stone talk

Twitter crashed during an interview with the social media site's co-founder, Biz Stone, at South by Southwest, yesterday.

 

Kevin Bacon, Google Glass and Julian Assange: the SXSW weekend in tweets

If you're not at South by Southwest and you've had trouble keeping up through social media, Campaign recaps and distils the weekend in tweets.

 

Twitter attracts more ads, but rates tumble 67%

The average cost of advertising on Twitter continues to fall as the number of ads it carries increases, with rates down 18% in the last quarter and 67% for the whole of 2013, according to figures compiled from its annual report.

 

Mondelez signs global partnership with Facebook

Mondelez International, the owner of Cadbury and Oreo, has signed a global strategic partnership with Facebook.

 

Yahoo signs Jose Mourinho for World Cup

Jose Mourinho, the Chelsea manager, has signed up as Yahoo's global football ambassador ahead of the 2014 Fifa World Cup.

 
 

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