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Campaign Viral Chart: New Yorkers nod to Derek Jeter

Nike has made it to the top spot of this week's Campaign Viral Chart with a celeb-packed 90-second spot featuring Jay-Z, Tiger Woods and Michael Jordon.

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Lionel Messi was 'the most talked-about footballer' on social media

Argentine player Lionel Messi was the most talked-about footballer on social media during the World Cup, according to research by Hootsuite's analytics tool UberVu.

 

Coca-Cola most popular World Cup sponsor on social media

Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter.

 

Real-time advertising: is it all about now?

Laurence Green, a co-founder of 101, explains why he is weary of the "real-time" juggernaut.

 

Marlboro-owner looks for social media agency

Philip Morris International (PMI), the company that owns Marlboro cigarettes, has approached agencies to discuss its international social media arrangements.

 

Campaign Viral Chart: Germany World Cup winner

Bayern 3, the German online radio station, has jumped to the number-one spot on the Campaign Viral Chart, as the country celebrates winning the 2014 Fifa World Cup.

 

TfL targets road rage with emotive campaign

Transport for London has unveiled a major behavioural change campaign to try and get people in the capital to be more considerate of each other when they are on the roads.

 

Brands make the most of Germany's dramatic victory over Brazil

Tesco, Paddy Power, Adidas and PornHub are among the brands to have made the most of Germany's 7-1 thrashing of the hosts, Brazil, in the first World Cup semi-final last night.

 

Land Rover moves global content and social media to Brooklyn Brothers

Land Rover has appointed The Brooklyn Brothers to its hotly contested global content marketing and social media account.

 

Sky Sports and David Beckham search for 'next big thing'

Sky Sports has kicked off a social media search for "the next big thing" in sports coverage, as part of the David Beckham-fronted campaign for its new European football channel.

 

Rolls-Royce starts-up social media search

Rolls-Royce, the BMW-owned car marque, has begun a search for a new social media agency.

 

Why Facebook's 'emotional' research should be a wake-up call

Chris Jefford, the co-founder and strategy director of Hometown London, explains why the furore around Facebook's "emotional" research should be a wake-up call to agencies.

 

Mattessons makes Luis Suárez a tempting offer

Mattessons has published ads offering Luis Suárez a job as an official meat taster, after the Uruguayan footballer yesterday (30 June) apologised for biting an opponent during a World Cup match.

 

2014: Time for social media to grow up already

Eric Weaver, the chief social officer for the G14 region at IPG Mediabrands, explains how and why IPG Mediabrands has developed a solution to prove the value of social media.

 

Fetch hires first creative director

Fetch, the mobile agency, has hired Paul-Eric Lefebvre as its first creative director for its London office.

 

Fifa World Cup breaks TV records around the world

Roy Hodgson's England football team may have squashed hopes of historic TV sporting highs in the UK, but elsewhere the Fifa World Cup coverage from Brazil is setting TV viewing records in 2014.

 

Huffington Post in talks to land programming deal with Vice Media

The Huffington Post is in talks with Vice Media to create compelling destination video content for HuffPost Live and beyond.

 

Maria Sharapova stars in Rizzle Kicks Evian Wimbledon video

Evian has created a music video by the hip-hop duo Rizzle Kicks featuring the tennis star Maria Sharapova, as the centrepiece of a new Wimbledon-themed viral marketing campaign.

 

Robinsons turns to Twitter to settle Henman Hill and Murray Mound debate

Wimbledon-themed ads are emerging thick and fast, with the latest one for Robinsons Squash'd concentrate featuring a mock battle to name the famous patch of grass behind the tennis courts.

 

Facebook targets Latin America and Asia Pacific in agency relationship boost

Latin America is a "big focus" for Facebook's growing agency relationships, as well as Asia Pacific, according to its director of global agency development, Patrick Harris.

 

Mini charges Dutch agency with developing its British social media voice

Mini, the British car marque, has appointed the Dutch agency Kingsday to its global social marketing account.

 
 

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