Mondelez International, the owner of Cadbury and Oreo, has signed a global strategic partnership with Facebook.
Jose Mourinho, the Chelsea manager, has signed up as Yahoo's global football ambassador ahead of the 2014 Fifa World Cup.
Karma Communications Group is rebranding Grape Digital, the social media agency it bought last year, as Krowd.
The symbiotic relationship between Twitter and newsbrands has been underlined in new research commissioned by Newsworks and presented today.
Over the past couple of weeks, the adrenaline-fuelled Winter Games in Sochi has captured the world's attention. We've seen athletes jump impossible heights on skis, hurtle at great speed on the skeleton and we even got a hit of nostalgia from 1990s f...
Westfield, the shopping centre group, will be the first partner for Shop London, a multi-screen shopping experience from the upcoming TV channel London Live.
Google has teamed up with Manchester United to give the football club's fans the chance to appear pitch-side at Old Trafford on digital screens.
In a week dominated by Facebook's staggering acquisition of WhatsApp, and the clash of tech and mobile developments at the Mobile World Congress, social and mobile are top of mind.
Some 80% of Twitter's traffic in the UK is now being driven by mobile, the company has revealed today, significantly more than all other news sites, including BuzzFeed, MailOnline, Ampp3d and UsVsTh3m.
No football player is bigger than their club right? In fact, if you ask someone to tell you the first thing that they think of when you say the word "football", you would usually get the name of the club that they support.
Facebook has agreed to buy the mobile messaging service WhatsApp for $19 billion (£11.4 billion), in a cash-and-share deal.
The evolution of the media market is again top of mind this week, as the boardroom dynamo Anna Watkins returns to the spotlight in her new role at Guardian Labs. Lightning quick, personable and full of passion, Initiative's loss definitely feels like...
News that The Co-operative Group has rolled out an online customer feedback survey to help develop future brand positioning signifies that the organisation is becoming more agile in the way it formulates products and services.
The UK is a brand bazaar with overseas visitors coming here in huge numbers to take advantage of tax-free shopping opportunities and buy goods from the likes of Burberry and Barbour, which even at full price are typically 30 per cent cheaper than bac...
Rather than try and "chance it" when using Twitter during live events, brands should plan around expected moments, according to Dara Nasr, the newly promoted sales director of Twitter UK.
You probably know Paddy Power best as the bookie whose ads regularly get banned. Whether it's a Jesus look-alike in Italy, a blind footballer kicking a cat into a tree or a vet tranquillising chavs at Cheltenham, the Dublin-based company is always in...
Freeview, the free-to-air digital TV service, is launching an ad today that features a cat and a budgie singing Marvin Gaye and Tammi Terrell's 'You're All I Need To Get By'.
Leaders in the advertising industry have suggested that focusing on the positive impact of advertising, investing in digital and supporting SMEs could help the UK economy to recover.
Adidas tweeted its congratulations to the snowboarder Jenny Jones, the winner of Team GB's first medal of the Sochi 2014 Winter Olympics, and the country's first ever on snow.
Google has declared war on fake viewing figures for YouTube videos, with more robust plans to audit figures to help prevent what it calls "fraudulent views".
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