Social media marketing

Think BR: What brands can learn from start-ups

It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning director, Outside Line.

Facebook 'plotting ad-tracking system'

Facebook is working on a system to measure the impact of advertising on the platform to address the issue of return of investment (ROI), according to reports.

Malibu launches VIP-themed Facebook app as part of summer style activity

Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique shopping and fashion summer activity.

Samsung Olympic spot invites people to 'take part'

Samsung is rolling out an online and cinema spot featuring David Beckham, Jamie Oliver and Victoria Pendleton, inviting people to ''take part in the true spirit of the Olympic Games".

Dove seeks 'brand love' with strategic shift to Facebook

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections" with its audience.

Think BR: Advertising for the second-screen

Mobile technology is making a major contribution to the way we interact with television, writes Andrew Fisher, CEO, Shazam.

Samsung launches social media hub for Olympics activity

Samsung has rolled out an Olympics Facebook app to allow users to get closer to the Olympics, by serving them personalised content, based on their profile interests.

Uefa ramps up digital presence in Champions League final run-up

Ahead of this Saturday's Champions League final, Uefa is engaging with fans on a host of digital platforms and will live-stream its 'Ultimate Champions' exhibition game on Google+, YouTube and its own website for the first time.

My Media Week: Ellie Edwards

This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up on her Sunday supplement reading, gets hiring at the rapidly expanding agency, and steals a go on her husband's iPad 3 birthday gift.

Twitter's Dorsey named Cannes Lions Media Person of 2012

Jack Dorsey, the creator, co-founder and executive chairman of Twitter, is set to be recognised as the Cannes Lions Media Person of the Year in the south of France next month, for creating "an entirely new way for people to communicate".

Ikea turns to Pinterest for first Indian-inspired range

Ikea is running a Pinterest and Facebook campaign to draw attention to its first Indian-inspired range, which sources all products from India.

McDonald's launches content portal in latest phase of UK 'McMakeover'

McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds.co.uk, marking a key milestone in its transformation of the UK business.

Twitter boss: UK brands 'driving ad innovation'

UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony Wang, the social-media platform's UK boss.

Nike marketing boss attacks 'institutionally analogue' businesses

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.

How social media is removing the barriers between corporate and consumer brands

Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard practice in a few short years, writes Cathal Smyth, managing director, The Group.

Trinity Leeds kicks off online hype ahead of 2013 opening

Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m Trinity Leeds retail complex, which is billing itself as the only major retail and leisure development to open in 2013.

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

Paddy Power has been criticised for retweeting a bet query about a footballer having a heart attack.

Think BR: The social loyalty revolution

It's more important than ever that brands give their fans reasons to remain loyal, writes Tom Huxtable, CMO, EngageSciences.

Nike marketing boss attacks 'old' approach to social-media

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new media channels", claiming too many businesses are failing to add value through digital platforms.

The Social Monitor: Mobile hands social power to its users

Smartphones and social media have a symbiotic relationship, with both feeding off each other. The latest Social Monitor finds out which brands are making the most of the link.