Social media marketing

Toshiba runs zero gravity flight competition for Superman fans

Toshiba is offering Superman fans the chance to win a zero gravity flight experience as part of its exclusive partnership with Warner Bros' upcoming 'Man of Steel' movie.

Yahoo to integrate Twitter into its newsfeed

Yahoo is to integrate Twitter into its news frontpage, as it continues its battle to be relevant in the social age.

Tesco triumphant in top five 'socially devoted' brands poll

Tesco's UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers.

Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.

Topshop to host 'secret pop-up gigs' for Kate Bosworth collection

Topshop will put on "secret pop-up gigs" around the world this summer to push its music-festival inspired fashion range designed by Hollywood star Kate Bosworth.

Tweets drive buyers to car showrooms, study reveals

The more tweets that prospective car buyers see the higher the likelihood that they will walk into a car showroom or book a test drive, according to a new study.

Microsoft and Facebook plan education before monetisation

Microsoft believes Facebook users need to be educated on the "richness and robustness" of the social network's search engine before it can be effectively monetised.

Twitter teams up with ESPN and Fox

Twitter continues to get closer to television and sport with an expansion of its relationship with ESPN.

Is Facebook preparing to bid $1bn for mobile firm?

Is Facebook preparing to match the $1bn it paid for Instagram by paying a similar figure for an Israeli mobile start-up called Waze?

McLaren unveils Twitter handle at Spanish Grand Prix

Vodafone McLaren Mercedes unveiled the @McLarenF1 Twitter handle during the Spanish Grand Prix at the weekend but failed to make it onto the podium.

McLaren launches new Twitter handle at Spanish Grand Prix

Vodafone McLaren Mercedes displayed its new Twitter handle, @McLarenF1, on the front wing endplate of the team's cars during the Spanish Grand Prix, held at the weekend.

Users spending little time on Google+

Bad news for Google's social platform Google+. It has the stickiness of a bowl of water. Google+ might be claiming large amounts of users and is reported to be outpacing Twitter in new user sign-ups, but in the most important metric it is failing mis...

McDonald's reaches out to Cleveland kidnap hero

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