Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.More
Gatwick Airport has today launched The X-ray Collection, a social media competition challenging people to guess the products photographed in an airport scanner.
iProspect, the Dentsu Aegis digital and data network, has bolstered its UK team with a raft of new senior roles, including Matt Adams who will join iProspect UK as chief media officer, from DigitasLBi.
Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.
Havas Media's Paul Frampton is punching well above his weight when it comes to Twitter, but MediaCom's Karen Blackett and Claudine Collins dominated Ad Week Europe, according to new analysis of industry accounts.
Mobile adspend almost doubled in 2013 to break the £1bn mark and now accounts for £1 in every £6 spent on digital advertising, according to figures from the Internet Advertising Bureau.
Accel Partners, one of the early venture capital companies to invest in Facebook, has predicted the rise of one-to-one advertising across multiple channels as one of the next big booms, in a session at Advertising Week.
Twitter has acquired the British television social media analytics company SecondSync and France-based data company Mesagraph in an effort to expand its relationship with broadcasters and television advertisers.
ITV has become the first major UK broadcaster to sign up for Twitter Amplify, the social network's video partnership tool.
Facebook has bought Oculus VR, the manufacturer of the Oculus Rift virtual reality headset, for $2bn (£1.2bn) in a move Mark Zuckerberg believes could see the company introduce advertising into a virtual reality world that is the "most social platfor...
Google has upped the stakes against rival Apple with the launch of Chromecast, a dongle that attaches to a TV and allows viewers to stream content from the likes of the BBC's iPlayer, Netflix and YouTube.
Wunderman has hired Steve Saul, a former social media producer on 'The X Factor', as its first social media production lead.
Havas's digital creative agency, AIS London, has relocated into the "Havas Village", as the communications group seeks to make itself more agile and joined up in the UK.
Football pundit Jamie Redknapp gives scathing reviews of amateur footballers' performances in a humorous social media campaign for Nivea Men.
Facebook has begun its move into attracting online video spend with the launch of its premium service in the US, with the UK set to follow.
What do you think is the peak time for jogging in the UK? Saturday morning, perhaps, when people have more personal time. Maybe Sunday afternoons?
Twitter crashed during an interview with the social media site's co-founder, Biz Stone, at South by Southwest, yesterday.
If you're not at South by Southwest and you've had trouble keeping up through social media, Campaign recaps and distils the weekend in tweets.
The average cost of advertising on Twitter continues to fall as the number of ads it carries increases, with rates down 18% in the last quarter and 67% for the whole of 2013, according to figures compiled from its annual report.
Mondelez International, the owner of Cadbury and Oreo, has signed a global strategic partnership with Facebook.
Jose Mourinho, the Chelsea manager, has signed up as Yahoo's global football ambassador ahead of the 2014 Fifa World Cup.
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