Additional Information


Content

Renault launches social Knight Rider campaign

Renault is launching its Trafic utility vehicle with a Knight Rider-themed brand campaign.

Renault Trafic: untility vehicle launches with Knight Rider-themed campaign

Renault Trafic: untility vehicle launches with Knight Rider-themed campaign

Share this article

The social media agency We Are Social created the content-led push and will implement it across 15 markets, including the UK, France and Germany.

The campaign is built around a short film inspired by the 1980s classic TV show Knight Rider. Renault will share additional behind-the-scenes content on its Facebook, Twitter and Instagram channels.

Launching today, the film focuses on Trafic’s target market of tradesmen, making an "everyday hero" out of a fictional character called Michael Craftsman, in a nod to the original TV character Michael Knight played by David Hasselhoff.

Caroline Méchaï, the director of global advertising and media at Renault, said: "This is an unprecedented initiative for a Renault LCV. The intention is to give Trafic a more dynamic image and reach out to a broader audience than just business users."

We Are Social created a microsite which hosts the launch content, including video teasers, online banners, backstage pictures and GIFs.

Sandrine Plasseraud, the managing director at We Are Social France, which has expanded its work with Renault France to include the car marque globally, said: "This campaign has allowed us to demonstrate our creativity and innovation in social thinking and high-end content production."

renautltrafic-embed

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^