Soft drinks marketing
Nestlé, the owner of Nescafe and Shredded Wheat, has called a review of its £60 million media planning and buying account, putting the incumbent Mindshare on alert.
Britvic has picked 101 to handle the advertising for Tango after a competitive pitch.
Lucozade, the soft drink brand, is putting nearly £2 million into advertising its new reduced sugar energy drink, targeting an older demographic.
Johnnie Walker's film starring Jude Law has already made it into this week's Campaign Viral Chart, despite only launching two days ago.
Yorkshire Tea has celebrated Yorkshire Day today by re-creating the head of Mel B, the former Spice Girl, in cake.
Red Bull is on the hunt for an agency to create a social media campaign for its charity Wings for Life.
Crusha has continued its mix of cats and off-the-wall humour in its new TV and cinema campaign, despite changing creative agencies.
Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter.
Tell us about the project. The Lucozade Sport Conditions Zone is a building where football meets science. It s a place where teams can experience what it s like to play in the conditions of Brazil, learn about the effects heat and humidity have on y...
Britvic has put the advertising brief for Tango up for pitch.
Britvic has called a review of its advertising account for its Tango drinks brand.
Evian has created a music video by the hip-hop duo Rizzle Kicks featuring the tennis star Maria Sharapova, as the centrepiece of a new Wimbledon-themed viral marketing campaign.
Wimbledon-themed ads are emerging thick and fast, with the latest one for Robinsons Squash'd concentrate featuring a mock battle to name the famous patch of grass behind the tennis courts.
Big Business versus children. Alarming obesity stats. Undercover footage.
Pepsi Max has released the latest instalment in its 'Beats of the Beautiful Game' series, a short film directed by Idris Elba.
Tell us about the project. We wanted to create an event that we could share through social media channels, as well as kick off a wider social movement around tea. How did you come up with the idea? We wanted to spring a surprise on the public. Wh...
James Swift is tickled by the new Fentimans spot: "Fentimans is unlikely to trouble the fizzy-drink giants, but that won t be the fault of its advertising. Sell! Sell! s interpretation of the adult soft drink line is a visual treat and the right to...
Japanese company Otsuka Pharmaceutical plans to place a capsule in the shape of one of its soft drinks cans on the surface of the moon next year.
Ribena has fallen foul of the Advertising Standards Authority for an ad that breached rules about health claims.
They're so common now that observational comedians make jokes about how observational comedians no longer make jokes about them.
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