Soft drinks marketing

Pepsi Max unites football and music stars in Facebook app

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian Mooney as part of a restructure of its Europe, Middle East and Africa (EMEA) marketing operations.

Brand Manager of the Week: Malcolm Parkinson

UK country manager, Welch's

Vimto partners with Vevo to target teens

Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms.

Britvic repositions J2O in brand overhaul

Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push that repositions the drink as a force that brings people together.

Danone ramps up marketing for Evian and Volvic brands

Danone Waters is running a series of campaigns for Evian and Volvic, following the appointment of Sandrine Delabrière as marketing director for its UK portfolio.

Irn Bru says hello to 'Fanny' in latest ad

Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets You Through' message, which features a humorous take on the name "Fanny".

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

Coca-Cola is asking consumers to "unleash their inner super fan and celebrate football happiness", in an integrated campaign supporting its sponsorship of Euro 2012.

Pepsi launches 'crowd surfing' football game for Xbox Live

Pepsi has partnered with Microsoft Xbox to create a Pepsi Max branded football game based on its recent 'crowd surfing' football ad, which is the first of its kind for the gaming and entertainment service.

High times for booming energy-drinks sector

Buoyed by innovation, the energy-drinks market is growing rapidly, and is now the UK's third-biggest soft drinks category

ITV signs up Pepsi for Shazam-enabled ad in BGT final

ITV will broadcast its first Shazam-enabled ads during the 'Britain's Got Talent' final this Saturday (12 May), with a Pepsi Max spot that will run a competition for festival tickets.

McDonald's serves up 'one a day' fizzy drink for kids

McDonald's has developed Fruitizz, a fizzy drink aimed at kids that provides one of their five daily portions of fruit and vegetables and offers an alternative to soft drinks such as Coke and Fanta.

Pepsi releases 'Live For Now' ad starring Nicki Minaj

TBWA\Chiat\Day has created the debut TV ad for Pepsi's first global campaign, 'Live For Now', which features Nicki Minaj.

Pepsi releases limited-edition Michael Jackson cans for global push

Pepsi is gearing up for a major marketing push that will place images of Michael Jackson on limited-edition cans in more than 20 countries to coincide with the 25th anniversary of 'Bad', the king of pop's seventh album.

ISBA president Woods: Marketers must shape online regulation

Coca-Cola Great Britain & Ireland and ISBA president Jon Woods has called on the marketing industry to demonstrate greater "transparency" to consumers to help prevent further government regulation.

Coke partners with TalkSport for Euro 2012

Coca-Cola has signed a six-figure deal to partner with TalkSport for its coverage of the Euro 2012 Football Championship and is to launch a competition for a young football writer to join TalkSport's team at the tournament.

Coke's Future Flames drive features Dizzee Rascal, Eliza Doolittle and The Wanted

Coca-Cola has today (1 May) launched an outdoor campaign celebrating its sponsorship activity of the Olympic Torch Relay, featuring young torch bearers and pop stars Dizzee Rascal, Eliza Doolittle and indie band The Wanted.

Pepsi unveils first global campaign

Pepsi is launching its first global marketing campaign, with a strategy to align itself closely with the entertainment industry, under the strapline "live for now".

Starbucks sales boosted by Fairtrade espresso shot

Sales of lattes and cappuccinos at Starbucks have risen by more than 9% in the latest quarter, fuelled by a print and digital marketing campaign featuring baristas explaining how its coffees are made.