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Soft drinks marketing

 

Pepsi Max pranks cinemagoers for Halloween

Pepsi Max has released an online film to coincide with Halloween that pranks cinemagoers.

 

Turkey of the week: Diet Coke, Droga5

Jeremy Lee thinks the Diet Coke spot presents an alternative reality: "It s not just that Grey London did this first and did it better for McVitie s (although that s a huge part of it), but the reality of women who live alone with a house full of cat...

 

Ribena kicks off UK ad pitch

Ribena, the soft-drinks brand, is reviewing its UK advertising arrangements.

 

Taylor Swift drowns in kittens in Diet Coke campaign

Taylor Swift gets lost in a sea of kittens in the latest TV campaign for Diet Coke.

 

Should brands be held to their straplines?

Following Red Bull's announcement that it will pay US citizens who have bought one of its drinks $10 (£6) for failing to give them wings, Campaign asked industry experts whether brands should have to honour everything they in their marketing.

 

Red Bull ordered to pay $13m after failing to give people wings

Red Bull has been ordered to change its iconic "Red Bull gives you wings" strapline, after a US court ruled it was 'misleading advertising'.

 

Grey London wins contest for Orangina UK advertising brief

Orangina, the French soft-drink brand, has appointed Grey London as it prepares for a major marketing push in the UK.

 

Yazoo hires Founded to £6m creative account

Yazoo, the milk drink brand, has handed its £6 million lead creative duties to Founded.

 

Nestlé reviews £60m UK media for first time in 10 years

Nestlé, the owner of Nescafe and Shredded Wheat, has called a review of its £60 million media planning and buying account, putting the incumbent Mindshare on alert.

 

101 wins Tango

Britvic has picked 101 to handle the advertising for Tango after a competitive pitch.

 

Lucozade pumps £2m into sweetening low-sugar lemonade

Lucozade, the soft drink brand, is putting nearly £2 million into advertising its new reduced sugar energy drink, targeting an older demographic.

 

Campaign Viral Chart: Jude Law makes it into top 10

Johnnie Walker's film starring Jude Law has already made it into this week's Campaign Viral Chart, despite only launching two days ago.

 

Yorkshire Tea celebrates Yorkshire Day with Mel B cake

Yorkshire Tea has celebrated Yorkshire Day today by re-creating the head of Mel B, the former Spice Girl, in cake.

 

Red Bull seeks shop for charity campaign

Red Bull is on the hunt for an agency to create a social media campaign for its charity Wings for Life.

 

Crusha cats return in 'hells angels' campaign

Crusha has continued its mix of cats and off-the-wall humour in its new TV and cinema campaign, despite changing creative agencies.

 

Coca-Cola most popular World Cup sponsor on social media

Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter.

 

Why we're loving: Darren wright, creative director, Grey London

Tell us about the project. The Lucozade Sport Conditions Zone is a building where football meets science. It s a place where teams can experience what it s like to play in the conditions of Brazil, learn about the effects heat and humidity have on y...

 

Agencies line up for Tango creative brief

Britvic has put the advertising brief for Tango up for pitch.

 

Tango calls advertising review

Britvic has called a review of its advertising account for its Tango drinks brand.

 

Maria Sharapova stars in Rizzle Kicks Evian Wimbledon video

Evian has created a music video by the hip-hop duo Rizzle Kicks featuring the tennis star Maria Sharapova, as the centrepiece of a new Wimbledon-themed viral marketing campaign.

 
 

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