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Soft drinks marketing

 

MediaCom wins global media planning business for Mars

MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.

 

Pepsi Max shocks passers-by with dinosaur projections

Pepsi Max has released an online film that shows surprised passers-by encountering a giant animated dinosaur.

 

Coca-Cola finalises European support for Uefa Euro 2016

Coca-Cola has finalised its line-up of agencies to support its communications activity in Europe around the Uefa Euro 2016 football tournament.

 

WPP agencies land Euro 2016 comms brief for Coca-Cola

Coca-Cola has appointed a group of WPP agencies to handle its communications activity around the Uefa Euro 2016 football tournament.

 

Coca-Cola in hunt for digital and social shop

Coca-Cola is looking for an agency to handle digital and social advertising for a range of its brands in the UK.

 

Y&R wins Lavazza coffee account

Lavazza, the Italian coffee brand, has appointed WPP's Y&R network to handle its international advertising account.

 

7Up kicks off global campaign with urban knitting ad

7Up Free, the sugar free lemon and lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, like urban knitting.

 

Brave wins Go Coco ad account

Go Coco, the coconut water brand owned by Freedom Brands, has appointed Brave to handle its strategic and creative activity.

 

Pepsi Max pranks cinemagoers for Halloween

Pepsi Max has released an online film to coincide with Halloween that pranks cinemagoers.

 

Turkey of the week: Diet Coke, Droga5

Jeremy Lee thinks the Diet Coke spot presents an alternative reality: "It s not just that Grey London did this first and did it better for McVitie s (although that s a huge part of it), but the reality of women who live alone with a house full of cat...

 

Ribena kicks off UK ad pitch

Ribena, the soft-drinks brand, is reviewing its UK advertising arrangements.

 

Taylor Swift drowns in kittens in Diet Coke campaign

Taylor Swift gets lost in a sea of kittens in the latest TV campaign for Diet Coke.

 

Should brands be held to their straplines?

Following Red Bull's announcement that it will pay US citizens who have bought one of its drinks $10 (£6) for failing to give them wings, Campaign asked industry experts whether brands should have to honour everything they in their marketing.

 

Red Bull ordered to pay $13m after failing to give people wings

Red Bull has been ordered to change its iconic "Red Bull gives you wings" strapline, after a US court ruled it was 'misleading advertising'.

 

Grey London wins contest for Orangina UK advertising brief

Orangina, the French soft-drink brand, has appointed Grey London as it prepares for a major marketing push in the UK.

 

Yazoo hires Founded to £6m creative account

Yazoo, the milk drink brand, has handed its £6 million lead creative duties to Founded.

 

Nestlé reviews £60m UK media for first time in 10 years

Nestlé, the owner of Nescafe and Shredded Wheat, has called a review of its £60 million media planning and buying account, putting the incumbent Mindshare on alert.

 

101 wins Tango

Britvic has picked 101 to handle the advertising for Tango after a competitive pitch.

 

Lucozade pumps £2m into sweetening low-sugar lemonade

Lucozade, the soft drink brand, is putting nearly £2 million into advertising its new reduced sugar energy drink, targeting an older demographic.

 

Campaign Viral Chart: Jude Law makes it into top 10

Johnnie Walker's film starring Jude Law has already made it into this week's Campaign Viral Chart, despite only launching two days ago.

 
 

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