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Soft drinks marketing

 

Red Bull seeks shop for charity campaign

Red Bull is on the hunt for an agency to create a social media campaign for its charity Wings for Life.

 

Crusha cats return in 'hells angels' campaign

Crusha has continued its mix of cats and off-the-wall humour in its new TV and cinema campaign, despite changing creative agencies.

 

Coca-Cola most popular World Cup sponsor on social media

Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter.

 

Why we're loving: Darren wright, creative director, Grey London

Tell us about the project. The Lucozade Sport Conditions Zone is a building where football meets science. It s a place where teams can experience what it s like to play in the conditions of Brazil, learn about the effects heat and humidity have on y...

 

Agencies line up for Tango creative brief

Britvic has put the advertising brief for Tango up for pitch.

 

Tango calls advertising review

Britvic has called a review of its advertising account for its Tango drinks brand.

 

Maria Sharapova stars in Rizzle Kicks Evian Wimbledon video

Evian has created a music video by the hip-hop duo Rizzle Kicks featuring the tennis star Maria Sharapova, as the centrepiece of a new Wimbledon-themed viral marketing campaign.

 

Robinsons turns to Twitter to settle Henman Hill and Murray Mound debate

Wimbledon-themed ads are emerging thick and fast, with the latest one for Robinsons Squash'd concentrate featuring a mock battle to name the famous patch of grass behind the tennis courts.

 

Channel 4's Dispatches: the Advertising Association's response

Big Business versus children. Alarming obesity stats. Undercover footage.

 

Pepsi Max releases Idris Elba-directed film

Pepsi Max has released the latest instalment in its 'Beats of the Beautiful Game' series, a short film directed by Idris Elba.

 

Why we're loving: Graham Kerr, executive creative director, MBA

Tell us about the project. We wanted to create an event that we could share through social media channels, as well as kick off a wider social movement around tea. How did you come up with the idea? We wanted to spring a surprise on the public. Wh...

 

Pick of the week: Fentimans, Sell! Sell!

James Swift is tickled by the new Fentimans spot: "Fentimans is unlikely to trouble the fizzy-drink giants, but that won t be the fault of its advertising. Sell! Sell! s interpretation of the adult soft drink line is a visual treat and the right to...

 

Japanese company plans 'first ad on the moon' with Pocari Sweat drink can

Japanese company Otsuka Pharmaceutical plans to place a capsule in the shape of one of its soft drinks cans on the surface of the moon next year.

 

Ribena rapped for unauthorised health claims

Ribena has fallen foul of the Advertising Standards Authority for an ad that breached rules about health claims.

 

Introducing supermarkets' new brand ambassadors: cheerful self-checkouts

They're so common now that observational comedians make jokes about how observational comedians no longer make jokes about them.

 

Powerade launches global World Cup campaign

Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.

 

UM London wins £5m Coca-Cola Enterprises media

UM London has been awarded the £5 million media planning and buying account for Coca-Cola Enterprises, the GB distributor of brands including Appletiser, Fanta and Sprite.

 

Trading Places: this week's people moves

Isobar UK appoints Jon Boardman as managing director and Mark Wood is to step down as chief executive at media company Future, in this week's round-up of people moves in advertising, marketing, media and PR.

 

Twinings picks Huffington Post to target women at work

Twinings, the tea brand, is aiming to "make work wonderful" for women through its first ever content partnership, a deal with The Huffington Post beginning today.

 

The age of (brand) activists

A few months ago, we sat in Atlanta, sipping a Coke Zero with the people who oversee Coca-Cola's global marketing. The team had asked us to help them reflect on ways to accelerate Coke's growth.

 
 

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