Soft drinks marketing

Coca-Cola says no to govt's nutrition labelling scheme

Coca-Cola has stated that it will not adopt the new traffic-light labelling scheme unveiled today (19 June) by the government.

Coca-Cola hires Jessie Ware for biggest push behind Zico coconut water

Coca-Cola owned coconut water brand Zico has hired British singer songwriter Jessie Ware for the brands' largest UK campaign to date.

Twitter engagement boost for Pepsi Max with Beyonce campaign

Twitter has provided more evidence of the power of its paid-for Promoted Tweet service after Beyonce's tie-up for Pepsi Max resulted in a 20.8% average engagement rate and more than 150,000 mentions.

Tango returns to TV after five years with 'provocative' campaign

Tango will return to television advertising for the first time in five years with a "irreverent and provocative" campaign.

Top ten ads of the week

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Rockstar seeks UK agency

Energy drink brand Rockstar is looking for an agency to handle its UK advertising account.

Coke's Guido Rosales talks global marketing, Brazil-style

Nicola Kemp talks to Guido Rosales, Latin America integrated marketing communications director, about how Coke has re-engineered its creative culture.

Pepsi hires Playboy marketer Kristin Patrick as CMO

PepsiCo has appointed Kristin Patrick, Playboy's top marketer, as global chief marketing officer of its flagship soda brand.

Coke's Jonathan Mildenhall on the brand's global foundations

Jonathan Mildenhall, Coke's vice-president of global advertising strategy and creative excellence, on the foundations that underlie the brand's success.

Coca-Cola opens up a can of happiness on Italy

Following a year of political turmoil, economic uncertainty and religious upheaval, Coca-Cola sought to brighten Italians' moods by tweaking the design of the Coca-Cola can to create a smiling 'Happy Can'.

Coke: excellence in progress

June is the peak of the advertising awards season as the Lions Festival of Creativity rolls into Cannes. For decades, this was a fact that passed many marketers by, so little relevance did it seem to have to the business of selling things.

How Coca-Cola plans to keep its fizz amid the Western world's war on sugar

Winning awards is one thing, but with the Western world embarking on a war on sugar, is the "Coke school of marketing" past its sell-by date, ask David Benady and Nicola Kemp.

Coke connects India and Pakistan through vending machines

Enmity between India and Pakistan is broken down with a Coca-Cola vending machine that acts as a live communications portal between the two nations.

Coca-Cola vows to end all advertising to children

Coca-Cola is to expand calorie labelling to the front of all packs and has pledged not to advertise to children under 12-years-old, as it seeks to take the offensive against criticism that it is a contributing to global obesity problems.

Pick of the week: Robinsons, BBH

Jeremy Lee is a fan of the new Robinsons TV ad: "BBH has managed to make this charming and evocative ad sweet without being saccharine." It was created by Matt Moreland, Chris Clarke, Sarah Hardcastle and Elliott Shiels, and directed by Si Ad throu...