Soft drinks marketing
Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.
UM London has been awarded the £5 million media planning and buying account for Coca-Cola Enterprises, the GB distributor of brands including Appletiser, Fanta and Sprite.
Isobar UK appoints Jon Boardman as managing director and Mark Wood is to step down as chief executive at media company Future, in this week's round-up of people moves in advertising, marketing, media and PR.
Twinings, the tea brand, is aiming to "make work wonderful" for women through its first ever content partnership, a deal with The Huffington Post beginning today.
A few months ago, we sat in Atlanta, sipping a Coke Zero with the people who oversee Coca-Cola's global marketing. The team had asked us to help them reflect on ways to accelerate Coke's growth.
Britvic has kicked off a digital pitch to find a digital agency or agencies to work across its brands.
Adam & Eve/DDB has picked up the advertising account for the UK launch of the Arla Foods-owned drinks brand Cocio following a competitive pitch.
Elizabeth Fagan, the international marketing director of Boots, Stuart Sullivan-Martin, the chief strategy officer at MEC and Dylan Williams, Mother's outgoing partner and chief strategic officer (soon to join Publicis Worldwide), are among the judge...
The Super Bowl is always a big event for ads and teasers. Ahead of the game next Sunday 2 February, Campaign breaks down online sharing data to reveal the brands making the most of the event on YouTube.
Costa, the coffee shop chain, has extended its relationship with Karmarama by hiring the agency to create a campaign to support the brand's roll out in the French market.
Kate Magee is unimpressed with Innocent s new ad: "Watching this spot is like playing stereotype bingo. Lazy, ignorant man: tick. Mud hut-dwelling African people getting excited by a cow: tick. The suggestion that buying an overpriced smoothie will s...
Academics have urged advertisers to adhere to European Union rules when making health claims about food and drink, after the Advertising Standards Authority banned campaigns for Lucozade and Naked Juice.
Lucozade has been rapped by the ad watchdog after a high-profile ad campaign claiming its sport drink hydrates and fuels better than water, was banned for breaching the rules on health claims in advertising.
Post Office, Costa Coffee and Coca-Cola are among the brands spreading Christmas cheer in outdoor campaigns across the country.
Creature London has deepened its relationship with Silver Spoon, picking up work for Crusha.
It's bad enough being told Santa Claus doesn't exist. Even worse to hear that the jolly man in the red suit spreading joy to the world's children was the invention of Coca-Cola and its ad agency.
Havas Media hires Fiona McCann as managing partner and Coca-Cola promotes Jonathan Mildenhall to a North America role, in this week's roundup of people moves in advertising, marketing, media and PR.
Coca-Cola has appointed Cheil UK to develop a multi-channel brief promote its "happiness" proposition after a competitive pitch against undisclosed agencies.
Ribena has consolidated its global advertising account into Grey London without a pitch.
Coca-Cola has handed Wunderman a new CRM brief covering Northern Europe after a four-way pitch that kicked off in June.
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