Soft drinks marketing
Crusha has continued its mix of cats and off-the-wall humour in its new TV and cinema campaign, despite changing creative agencies.
Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter.
Tell us about the project. The Lucozade Sport Conditions Zone is a building where football meets science. It s a place where teams can experience what it s like to play in the conditions of Brazil, learn about the effects heat and humidity have on y...
Britvic has put the advertising brief for Tango up for pitch.
Britvic has called a review of its advertising account for its Tango drinks brand.
Evian has created a music video by the hip-hop duo Rizzle Kicks featuring the tennis star Maria Sharapova, as the centrepiece of a new Wimbledon-themed viral marketing campaign.
Wimbledon-themed ads are emerging thick and fast, with the latest one for Robinsons Squash'd concentrate featuring a mock battle to name the famous patch of grass behind the tennis courts.
Big Business versus children. Alarming obesity stats. Undercover footage.
Pepsi Max has released the latest instalment in its 'Beats of the Beautiful Game' series, a short film directed by Idris Elba.
Tell us about the project. We wanted to create an event that we could share through social media channels, as well as kick off a wider social movement around tea. How did you come up with the idea? We wanted to spring a surprise on the public. Wh...
James Swift is tickled by the new Fentimans spot: "Fentimans is unlikely to trouble the fizzy-drink giants, but that won t be the fault of its advertising. Sell! Sell! s interpretation of the adult soft drink line is a visual treat and the right to...
Japanese company Otsuka Pharmaceutical plans to place a capsule in the shape of one of its soft drinks cans on the surface of the moon next year.
Ribena has fallen foul of the Advertising Standards Authority for an ad that breached rules about health claims.
They're so common now that observational comedians make jokes about how observational comedians no longer make jokes about them.
Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.
UM London has been awarded the £5 million media planning and buying account for Coca-Cola Enterprises, the GB distributor of brands including Appletiser, Fanta and Sprite.
Isobar UK appoints Jon Boardman as managing director and Mark Wood is to step down as chief executive at media company Future, in this week's round-up of people moves in advertising, marketing, media and PR.
Twinings, the tea brand, is aiming to "make work wonderful" for women through its first ever content partnership, a deal with The Huffington Post beginning today.
A few months ago, we sat in Atlanta, sipping a Coke Zero with the people who oversee Coca-Cola's global marketing. The team had asked us to help them reflect on ways to accelerate Coke's growth.
Britvic has kicked off a digital pitch to find a digital agency or agencies to work across its brands.
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