Soft drinks marketing
MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.
Pepsi Max has released an online film that shows surprised passers-by encountering a giant animated dinosaur.
Coca-Cola has finalised its line-up of agencies to support its communications activity in Europe around the Uefa Euro 2016 football tournament.
Coca-Cola has appointed a group of WPP agencies to handle its communications activity around the Uefa Euro 2016 football tournament.
Coca-Cola is looking for an agency to handle digital and social advertising for a range of its brands in the UK.
Lavazza, the Italian coffee brand, has appointed WPP's Y&R network to handle its international advertising account.
7Up Free, the sugar free lemon and lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, like urban knitting.
Go Coco, the coconut water brand owned by Freedom Brands, has appointed Brave to handle its strategic and creative activity.
Pepsi Max has released an online film to coincide with Halloween that pranks cinemagoers.
Jeremy Lee thinks the Diet Coke spot presents an alternative reality: "It s not just that Grey London did this first and did it better for McVitie s (although that s a huge part of it), but the reality of women who live alone with a house full of cat...
Ribena, the soft-drinks brand, is reviewing its UK advertising arrangements.
Taylor Swift gets lost in a sea of kittens in the latest TV campaign for Diet Coke.
Following Red Bull's announcement that it will pay US citizens who have bought one of its drinks $10 (£6) for failing to give them wings, Campaign asked industry experts whether brands should have to honour everything they in their marketing.
Red Bull has been ordered to change its iconic "Red Bull gives you wings" strapline, after a US court ruled it was 'misleading advertising'.
Orangina, the French soft-drink brand, has appointed Grey London as it prepares for a major marketing push in the UK.
Yazoo, the milk drink brand, has handed its £6 million lead creative duties to Founded.
Nestlé, the owner of Nescafe and Shredded Wheat, has called a review of its £60 million media planning and buying account, putting the incumbent Mindshare on alert.
Britvic has picked 101 to handle the advertising for Tango after a competitive pitch.
Lucozade, the soft drink brand, is putting nearly £2 million into advertising its new reduced sugar energy drink, targeting an older demographic.
Johnnie Walker's film starring Jude Law has already made it into this week's Campaign Viral Chart, despite only launching two days ago.
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