Soft drinks marketing
Creature London has deepened its relationship with Silver Spoon, picking up work for Crusha.
It's bad enough being told Santa Claus doesn't exist. Even worse to hear that the jolly man in the red suit spreading joy to the world's children was the invention of Coca-Cola and its ad agency.
Havas Media hires Fiona McCann as managing partner and Coca-Cola promotes Jonathan Mildenhall to a North America role, in this week's roundup of people moves in advertising, marketing, media and PR.
Coca-Cola has appointed Cheil UK to develop a multi-channel brief promote its "happiness" proposition after a competitive pitch against undisclosed agencies.
Ribena has consolidated its global advertising account into Grey London without a pitch.
Coca-Cola has handed Wunderman a new CRM brief covering Northern Europe after a four-way pitch that kicked off in June.
Rockstar, the energy drink, has appointed AnalogFolk to handle its UK advertising.
Coca-Cola has awarded The Corner the advertising account for its fruit juice drink brand, Oasis.
Asda has awarded VCCP its £100 million advertising account after a competitive pitch.
The soft drink turned to Facebook to ensure its target audience was exposed to its core values via engaging content.
Freedrinks is launching a £4.2 million campaign to promote its soft drink, Zeo, with an ad starring the 'Peep Show' actress Vera Filatova
Buxton natural mineral water is promoting its sponsorship of The Ashes with a digital outdoor advertising campaign, fronted by Alastair Cook, the captain of the English cricket team and Buxton brand ambassador.
Gatorade, the energy drink, has released a TV campaign to build on the idea that its Thirst Quencher drink can help sportspeople as they ask their bodies to perform "one more".
David Titterton (@davetitterton) entertained viewers with his ripped physique and "orange intensity" in the Tango "footie" ad by Bartle Bogle Hegarty.
Irn Bru's controversial ad featuring a mum discussing her push-up bra has escaped censure after the Advertising Standards Association cleared it, despite the ad attracting more than170 complaints.
Kenco, the coffee brand owned by Mondelez, has appointed Proximity London to manage the communications account for its Kenco Rewards programme.
Coca-Cola is speaking to a number of direct marketing shops ahead of a review to find an agency to handle a digital CRM brief across Northern Europe.
Twitter has provided more evidence of the power of its paid-for Promoted Tweet service after Beyonce's tie-up for Pepsi Max resulted in a 20.8% average engagement rate and more than 150,000 mentions.
Energy drink brand Rockstar is looking for an agency to handle its UK advertising account.
Jeremy Lee is a fan of the new Robinsons TV ad: "BBH has managed to make this charming and evocative ad sweet without being saccharine." It was created by Matt Moreland, Chris Clarke, Sarah Hardcastle and Elliott Shiels, and directed by Si Ad throu...
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