Soft drinks marketing
Coca-Cola has stated that it will not adopt the new traffic-light labelling scheme unveiled today (19 June) by the government.
Coca-Cola owned coconut water brand Zico has hired British singer songwriter Jessie Ware for the brands' largest UK campaign to date.
Twitter has provided more evidence of the power of its paid-for Promoted Tweet service after Beyonce's tie-up for Pepsi Max resulted in a 20.8% average engagement rate and more than 150,000 mentions.
Tango will return to television advertising for the first time in five years with a "irreverent and provocative" campaign.
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
Energy drink brand Rockstar is looking for an agency to handle its UK advertising account.
Nicola Kemp talks to Guido Rosales, Latin America integrated marketing communications director, about how Coke has re-engineered its creative culture.
PepsiCo has appointed Kristin Patrick, Playboy's top marketer, as global chief marketing officer of its flagship soda brand.
Jonathan Mildenhall, Coke's vice-president of global advertising strategy and creative excellence, on the foundations that underlie the brand's success.
Following a year of political turmoil, economic uncertainty and religious upheaval, Coca-Cola sought to brighten Italians' moods by tweaking the design of the Coca-Cola can to create a smiling 'Happy Can'.
June is the peak of the advertising awards season as the Lions Festival of Creativity rolls into Cannes. For decades, this was a fact that passed many marketers by, so little relevance did it seem to have to the business of selling things.
Winning awards is one thing, but with the Western world embarking on a war on sugar, is the "Coke school of marketing" past its sell-by date, ask David Benady and Nicola Kemp.
Enmity between India and Pakistan is broken down with a Coca-Cola vending machine that acts as a live communications portal between the two nations.
Coca-Cola is to expand calorie labelling to the front of all packs and has pledged not to advertise to children under 12-years-old, as it seeks to take the offensive against criticism that it is a contributing to global obesity problems.
Jeremy Lee is a fan of the new Robinsons TV ad: "BBH has managed to make this charming and evocative ad sweet without being saccharine." It was created by Matt Moreland, Chris Clarke, Sarah Hardcastle and Elliott Shiels, and directed by Si Ad throu...
Robinsons has taken the insight that the closest, happiest family moments are when parents play energetically with their kids, and used it to dramatic effect.
A simple idea that takes confidence and has evidently increased sales as people scramble about supermarkets to buy bottles for their loved ones
Coca-Cola is hunting for a new UK marketing director as Zoe Howorth has announced she will take a year's sabbatical from June.
It was "a brave move to replace the world's most iconic brand with 150 names," said Coca-Cola GB and Ireland managing director Jon Woods, after today unveiling Coke's biggest-ever summer campaign.
Social video expert Goviral evaluates the latest viral campaign from Irn-Bru.
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