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Soft drinks marketing


Powerade launches global World Cup campaign

Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.


UM London wins £5m Coca-Cola Enterprises media

UM London has been awarded the £5 million media planning and buying account for Coca-Cola Enterprises, the GB distributor of brands including Appletiser, Fanta and Sprite.


Trading Places: this week's people moves

Isobar UK appoints Jon Boardman as managing director and Mark Wood is to step down as chief executive at media company Future, in this week's round-up of people moves in advertising, marketing, media and PR.


Twinings picks Huffington Post to target women at work

Twinings, the tea brand, is aiming to "make work wonderful" for women through its first ever content partnership, a deal with The Huffington Post beginning today.


The age of (brand) activists

A few months ago, we sat in Atlanta, sipping a Coke Zero with the people who oversee Coca-Cola's global marketing. The team had asked us to help them reflect on ways to accelerate Coke's growth.


Britvic calls digital pitch

Britvic has kicked off a digital pitch to find a digital agency or agencies to work across its brands.


Adam&Eve/DDB wins Cocio drinks brand

Adam & Eve/DDB has picked up the advertising account for the UK launch of the Arla Foods-owned drinks brand Cocio following a competitive pitch.


TV Planning Awards reveals judging line-up

Elizabeth Fagan, the international marketing director of Boots, Stuart Sullivan-Martin, the chief strategy officer at MEC and Dylan Williams, Mother's outgoing partner and chief strategic officer (soon to join Publicis Worldwide), are among the judge...


Super Bowl in numbers: which brands are making a viral splash?

The Super Bowl is always a big event for ads and teasers. Ahead of the game next Sunday 2 February, Campaign breaks down online sharing data to reveal the brands making the most of the event on YouTube.


Karmarama's international expansion starts with French Costa brief

Costa, the coffee shop chain, has extended its relationship with Karmarama by hiring the agency to create a campaign to support the brand's roll out in the French market.


Turkey of the week: Innocent, 101

Kate Magee is unimpressed with Innocent s new ad: "Watching this spot is like playing stereotype bingo. Lazy, ignorant man: tick. Mud hut-dwelling African people getting excited by a cow: tick. The suggestion that buying an overpriced smoothie will s...


Food and drink brands put on alert after Lucozade ad ban

Academics have urged advertisers to adhere to European Union rules when making health claims about food and drink, after the Advertising Standards Authority banned campaigns for Lucozade and Naked Juice.


Lucozade ad campaign banned for water comparisons

Lucozade has been rapped by the ad watchdog after a high-profile ad campaign claiming its sport drink hydrates and fuels better than water, was banned for breaching the rules on health claims in advertising.


In pictures: brands target shoppers and commuters in festive ads

Post Office, Costa Coffee and Coca-Cola are among the brands spreading Christmas cheer in outdoor campaigns across the country.


Creature expands FMCG client roster with Crusha

Creature London has deepened its relationship with Silver Spoon, picking up work for Crusha.


History of Advertising No 86: Coca-Cola's Santa Claus

It's bad enough being told Santa Claus doesn't exist. Even worse to hear that the jolly man in the red suit spreading joy to the world's children was the invention of Coca-Cola and its ad agency.


Trading Places: this week's people moves

Havas Media hires Fiona McCann as managing partner and Coca-Cola promotes Jonathan Mildenhall to a North America role, in this week's roundup of people moves in advertising, marketing, media and PR.


Coca-Cola hires Cheil UK for multi-channel brief

Coca-Cola has appointed Cheil UK to develop a multi-channel brief promote its "happiness" proposition after a competitive pitch against undisclosed agencies.


Ribena hands Grey London global ad account

Ribena has consolidated its global advertising account into Grey London without a pitch.


Wunderman scoops Coca-Cola CRM brief

Coca-Cola has handed Wunderman a new CRM brief covering Northern Europe after a four-way pitch that kicked off in June.


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