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Soft drinks marketing

 

Yazoo hires Founded to £6m creative account

Yazoo, the milk drink brand, has handed its £6 million lead creative duties to Founded.

 

Nestlé reviews £60m UK media for first time in 10 years

Nestlé, the owner of Nescafe and Shredded Wheat, has called a review of its £60 million media planning and buying account, putting the incumbent Mindshare on alert.

 

101 wins Tango

Britvic has picked 101 to handle the advertising for Tango after a competitive pitch.

 

Lucozade pumps £2m into sweetening low-sugar lemonade

Lucozade, the soft drink brand, is putting nearly £2 million into advertising its new reduced sugar energy drink, targeting an older demographic.

 

Campaign Viral Chart: Jude Law makes it into top 10

Johnnie Walker's film starring Jude Law has already made it into this week's Campaign Viral Chart, despite only launching two days ago.

 

Yorkshire Tea celebrates Yorkshire Day with Mel B cake

Yorkshire Tea has celebrated Yorkshire Day today by re-creating the head of Mel B, the former Spice Girl, in cake.

 

Red Bull seeks shop for charity campaign

Red Bull is on the hunt for an agency to create a social media campaign for its charity Wings for Life.

 

Crusha cats return in 'hells angels' campaign

Crusha has continued its mix of cats and off-the-wall humour in its new TV and cinema campaign, despite changing creative agencies.

 

Coca-Cola most popular World Cup sponsor on social media

Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter.

 

Why we're loving: Darren wright, creative director, Grey London

Tell us about the project. The Lucozade Sport Conditions Zone is a building where football meets science. It s a place where teams can experience what it s like to play in the conditions of Brazil, learn about the effects heat and humidity have on y...

 

Agencies line up for Tango creative brief

Britvic has put the advertising brief for Tango up for pitch.

 

Tango calls advertising review

Britvic has called a review of its advertising account for its Tango drinks brand.

 

Maria Sharapova stars in Rizzle Kicks Evian Wimbledon video

Evian has created a music video by the hip-hop duo Rizzle Kicks featuring the tennis star Maria Sharapova, as the centrepiece of a new Wimbledon-themed viral marketing campaign.

 

Robinsons turns to Twitter to settle Henman Hill and Murray Mound debate

Wimbledon-themed ads are emerging thick and fast, with the latest one for Robinsons Squash'd concentrate featuring a mock battle to name the famous patch of grass behind the tennis courts.

 

Channel 4's Dispatches: the Advertising Association's response

Big Business versus children. Alarming obesity stats. Undercover footage.

 

Pepsi Max releases Idris Elba-directed film

Pepsi Max has released the latest instalment in its 'Beats of the Beautiful Game' series, a short film directed by Idris Elba.

 

Why we're loving: Graham Kerr, executive creative director, MBA

Tell us about the project. We wanted to create an event that we could share through social media channels, as well as kick off a wider social movement around tea. How did you come up with the idea? We wanted to spring a surprise on the public. Wh...

 

Pick of the week: Fentimans, Sell! Sell!

James Swift is tickled by the new Fentimans spot: "Fentimans is unlikely to trouble the fizzy-drink giants, but that won t be the fault of its advertising. Sell! Sell! s interpretation of the adult soft drink line is a visual treat and the right to...

 

Japanese company plans 'first ad on the moon' with Pocari Sweat drink can

Japanese company Otsuka Pharmaceutical plans to place a capsule in the shape of one of its soft drinks cans on the surface of the moon next year.

 

Ribena rapped for unauthorised health claims

Ribena has fallen foul of the Advertising Standards Authority for an ad that breached rules about health claims.

 
 

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