Sponsorship news & analysis
Richard Simkins, the innovations director at Talon Outdoor, explains how the World Cup showed investing exclusively in social networking may be a strategy of diminishing returns.
Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter.
Neymar, Brazil's injured star striker, was the player with the highest sponsorship value in the UK during the first three weeks of the World Cup, according to research from MediaCom's Business Science team.
Adidas, Uniqlo and Seiko have congratulated Novak Djokovic on his second Wimbledon victory through ad campaigns.
Adam & Eve/DDB picked up the Grand Prix as well as two Golds in the Promo & Activation ceremony last night, while OgilvyOne also won Gold for British Airways.
News UK is preparing to make newspaper history tomorrow when it delivers The Sun to every household in England, a move the tabloid's editor David Dinsmore calls the "greatest print initiative of recent times".
Exclusive pictures of the Brand Republic Digital Awards 2014 after party, and some indication of what went on in the Vine booth.
ITV Commercial has landed Dunelm, the homewares retailer, as launch sponsor for the broadcaster's new pay TV channel, ITV Encore.
ITV has confirmed global financial group Santander and beer brand Carling will join Sony as official sponsors of its coverage of the Fifa World Cup in Brazil next month.
Ahead of tomorrow night's UEFA Champions League final, Lucy Knowles, a business director on the tournament sponsor Heineken account at Starcom MediaVest Group London, shares her tips for a successful brand sponsorship.
Channel 5 has secured mutual life and pensions company Royal London Group as sponsors of its One Day Series cricket highlights for 2014.
TalkTalk has extended its sponsorship of 'The X Factor' for a further three years, in deal worth around £10 million a year.
BSkyB has announced new records for Sky Sports live Premier League football this season, despite major new competition from BT Sport.
Mitsubishi, the car marque, has signed a multimillion-pound deal to sponsor Channel 4's documentary strand, including the upcoming series 'Educating East London'.
WPP, the world's largest marketing communications group, has reported revenue up 1.5 per cent in the first quarter of 2014 after a negative impact of exchange rates, but continued strong like-for-like growth in the UK and North America.
Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".
Channel 5 has presented Dixons' sponsorship of 'The Gadget Show' as the future of advertiser-funded TV content and a tonic for declining advertising revenues, which have fallen 40 per cent in real terms in the past 20 years.
ITV has become the first major UK broadcaster to sign up for Twitter Amplify, the social network's video partnership tool.
Sofaworks, the sofa retailer previously called CSL, has signed a sponsorship deal for the high-profile TV show 'Gogglebox', ahead of its return in a new Friday night slot on 7 March.
MediaCom has created a set of evaluation tools that are claimed to calculate the value of sponsorship campaigns and address what the agency calls a "distinct lack of measurement" in the sector.
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