Sponsorship news & analysis
When many of our major sporting heroes adorn the tabloid pages for all the wrong reasons, adventure is providing fresh territory for brands looking for stories of inspiration and wonder.
Cosnova, the cosmetics company, has signed a deal with Viacom International Media Networks (VIMN) and Twitter to become the first company to run a pan-European campaign using Twitter's content rich ad service, Twitter Amplify.
WPP is considering selling its stake in Chime Communications, after the latter agreed to buy motorsports marketing firm Just Marketing International (JMI).
Former BSkyB sponsorship controller Dominic de Terville has joined ESI Media as head of sponsorship and events, to bolster the team ahead of the launch of the London Live TV channel next year.
Skullcandy, the headphone manufacturer, has signed a deal to be the first commercial partner of Global Radio's Capital Xtra station.
M&C Saatchi has reported revenue of £87.14 million in the first six months of 2013, up 5.2 per cent year on year after UK revenues rose eight per cent, led by CRM and mobile.
The 'western' style of campaigning changed the game for all those involved in the Tokyo 2020 process, Catherine Inkster, head of strategic content at Havas' Seven46, tells us what it was like to be involved in the successful Asian bid.
Wickes has renewed its sponsorship with TalkSport for another year, building on its four-year relationship with the station, in a deal brokered by Carat Sponsorship.
Casio Sheen has signed up to sponsor the tenth season of 'The Only Way is Essex' (TOWIE), which will air on ITV2 from next month.
Chime Communications, the owner of VCCP, has posted pre-tax profits of £11.2 million for the first half of 2013, up 2.8 per cent from £10.9 million in 2012.
Tesco Finest has become the latest sponsor of ITV's 'Downton Abbey'.
Vodafone, Red Bull and Santander are among the non-automotive brands seeing the advantage of reaching a young male-dominated and highly engaged audience at racing tracks across the world.
Bauer Media UK and Unilever's Pot Noodle have announced an exclusive six-figure integrated cross-media partnership deal that will run nationally, to promote the instant snack's new Piri Piri chicken flavour.
ITV has hired Claire Heys, the director of brand partnerships and licensing at Endemol UK, to the new role of director of commercial brand partnerships.
Fans who engage with sports on social media are more likely to have positive feelings towards brands and sponsors, according to new research by the online sports media company Perform.
Müller Dairy's recently relaunched Amore yoghurts will sponsor Channel 4's new documentary series 'First Dates'.
Just For Men, the men's hair dye brand, has signed a six-figure deal to fund a new topical panel show, 'The Manuscript: A Foolproof Guide To Being A Modern Man', on Absolute Radio.
Churchill Insurance will launch its first ITV sponsorship with 'Animal Heroes', which follows animals that work with British service men and women, and debuts tonight.
Citroen Vans has signed a 12-month sponsorship deal with Discovery Networks UK's documentary programming across three of its channels.
Ministry of Sound's upcoming album Marbella Sessions is to feature in two special episodes of 'The Only Way is Essex', making it the first brand to have a paid-for placement on the show.
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