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Sponsorship news & analysis


Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".


AWEurope: Dixons' sponsorship of The Gadget Show is future of ad-funded TV

Channel 5 has presented Dixons' sponsorship of 'The Gadget Show' as the future of advertiser-funded TV content and a tonic for declining advertising revenues, which have fallen 40 per cent in real terms in the past 20 years.


AWEurope: ITV first major UK broadcaster to sign up for Twitter Amplify

ITV has become the first major UK broadcaster to sign up for Twitter Amplify, the social network's video partnership tool.


Sofaworks to sponsor Gogglebox as it moves to Friday night

Sofaworks, the sofa retailer previously called CSL, has signed a sponsorship deal for the high-profile TV show 'Gogglebox', ahead of its return in a new Friday night slot on 7 March.


MediaCom develops tools to measure sponsorship value

MediaCom has created a set of evaluation tools that are claimed to calculate the value of sponsorship campaigns and address what the agency calls a "distinct lack of measurement" in the sector.


Selco Builders Warehouse to sponsor TalkSport's Predictor

Selco Builders Warehouse has signed a deal to become the first headline sponsor of TalkSport's 'Predictor' game, in which football fans can win £1 million if they predict all the Barclays Premier League results over a single weekend.


Schwarzkopf sponsors Vevo series to 'Lift' next pop stars

Vevo, the online music video platform, has signed a six-figure deal with haircare brand Schwarzkopf for it to sponsor the UK edition of 'Lift', Vevo's series showcasing emerging artists, in 2014.


Panasonic in The Taste product placement deal

Panasonic has signed a deal to appear in the UK version of the cooking competition, 'The Taste', featuring Nigella Lawson.


Just Eat to sponsor Take Me Out

Just Eat, the takeaway ordering website and app, has signed a deal to sponsor the new series of 'Take Me Out', the ITV Saturday night dating show presented by Paddy McGuinness.


Schwarzkopf to sponsor Loose Women

Schwarzkopf Color Mask will be the new sponsor of ITV's daily chat show 'Loose Women' from January 2014.


A brave new world for brands to explore

When many of our major sporting heroes adorn the tabloid pages for all the wrong reasons, adventure is providing fresh territory for brands looking for stories of inspiration and wonder.


Essence signs up as Twitter Amplify partner for MTV EMAs

Cosnova, the cosmetics company, has signed a deal with Viacom International Media Networks (VIMN) and Twitter to become the first company to run a pan-European campaign using Twitter's content rich ad service, Twitter Amplify.


WPP mulls selling Chime shares after JMI deal

WPP is considering selling its stake in Chime Communications, after the latter agreed to buy motorsports marketing firm Just Marketing International (JMI).


ESI Media appoints head of sponsorship and events

Former BSkyB sponsorship controller Dominic de Terville has joined ESI Media as head of sponsorship and events, to bolster the team ahead of the launch of the London Live TV channel next year.


Skullcandy becomes first commercial partner of Capital Xtra

Skullcandy, the headphone manufacturer, has signed a deal to be the first commercial partner of Global Radio's Capital Xtra station.


M&C Saatchi UK revenues rise 8% led by CRM and mobile

M&C Saatchi has reported revenue of £87.14 million in the first six months of 2013, up 5.2 per cent year on year after UK revenues rose eight per cent, led by CRM and mobile.


How London 2012 helped win Tokyo 2020

The 'western' style of campaigning changed the game for all those involved in the Tokyo 2020 process, Catherine Inkster, head of strategic content at Havas' Seven46, tells us what it was like to be involved in the successful Asian bid.


Wickes renews TalkSport sponsorship

Wickes has renewed its sponsorship with TalkSport for another year, building on its four-year relationship with the station, in a deal brokered by Carat Sponsorship.


Casio Sheen to sponsor TOWIE season 10

Casio Sheen has signed up to sponsor the tenth season of 'The Only Way is Essex' (TOWIE), which will air on ITV2 from next month.


VCCP-owner Chime rescued from post-Olympics lull by advertising

Chime Communications, the owner of VCCP, has posted pre-tax profits of £11.2 million for the first half of 2013, up 2.8 per cent from £10.9 million in 2012.


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