Sponsorship news & analysis
Accenture has signed up as The Guardian's branded content partner for the 2015 RBS 6 Nations.
Notonthehighstreet.com, the online retailer, has become the first sponsor of the London Underground's "baby on board" badge, in a deal worth £420,000.
Domino's Pizza has agreed a multi-million pound deal to sponsor youth-focused soap Hollyoaks for two years from next Monday.
Transport for London has failed to find a brand to replace Diageo as the sponsor of its New Year's Eve travel promotion, which is just 16 days away.
Havas has confirmed it will be moving all of its London agencies into a single site in King's Cross, after signing a deal for 3 Pancras Square.
Kay Tasker, the group business director at Arena, explains why the Arena client Domino's renewed its sponsorship of The X Factor app.
After Mo Farah pulled out of the Commonwealth Games, Jeremy Hart, the managing director of Inc Content, says clever content can prevent brand backers reaching the end of the road when their star is out of the competition.
Richard Simkins, the innovations director at Talon Outdoor, explains how the World Cup showed investing exclusively in social networking may be a strategy of diminishing returns.
Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter.
Neymar, Brazil's injured star striker, was the player with the highest sponsorship value in the UK during the first three weeks of the World Cup, according to research from MediaCom's Business Science team.
Adidas, Uniqlo and Seiko have congratulated Novak Djokovic on his second Wimbledon victory through ad campaigns.
Adam & Eve/DDB picked up the Grand Prix as well as two Golds in the Promo & Activation ceremony last night, while OgilvyOne also won Gold for British Airways.
News UK is preparing to make newspaper history tomorrow when it delivers The Sun to every household in England, a move the tabloid's editor David Dinsmore calls the "greatest print initiative of recent times".
Exclusive pictures of the Brand Republic Digital Awards 2014 after party, and some indication of what went on in the Vine booth.
ITV Commercial has landed Dunelm, the homewares retailer, as launch sponsor for the broadcaster's new pay TV channel, ITV Encore.
ITV has confirmed global financial group Santander and beer brand Carling will join Sony as official sponsors of its coverage of the Fifa World Cup in Brazil next month.
Ahead of tomorrow night's UEFA Champions League final, Lucy Knowles, a business director on the tournament sponsor Heineken account at Starcom MediaVest Group London, shares her tips for a successful brand sponsorship.
Channel 5 has secured mutual life and pensions company Royal London Group as sponsors of its One Day Series cricket highlights for 2014.
TalkTalk has extended its sponsorship of 'The X Factor' for a further three years, in deal worth around £10 million a year.
BSkyB has announced new records for Sky Sports live Premier League football this season, despite major new competition from BT Sport.
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