Sponsorship news & analysis
Sofaworks, the sofa retailer previously called CSL, has signed a sponsorship deal for the high-profile TV show 'Gogglebox', ahead of its return in a new Friday night slot on 7 March.
MediaCom has created a set of evaluation tools that are claimed to calculate the value of sponsorship campaigns and address what the agency calls a "distinct lack of measurement" in the sector.
Selco Builders Warehouse has signed a deal to become the first headline sponsor of TalkSport's 'Predictor' game, in which football fans can win £1 million if they predict all the Barclays Premier League results over a single weekend.
Vevo, the online music video platform, has signed a six-figure deal with haircare brand Schwarzkopf for it to sponsor the UK edition of 'Lift', Vevo's series showcasing emerging artists, in 2014.
Panasonic has signed a deal to appear in the UK version of the cooking competition, 'The Taste', featuring Nigella Lawson.
Just Eat, the takeaway ordering website and app, has signed a deal to sponsor the new series of 'Take Me Out', the ITV Saturday night dating show presented by Paddy McGuinness.
Schwarzkopf Color Mask will be the new sponsor of ITV's daily chat show 'Loose Women' from January 2014.
When many of our major sporting heroes adorn the tabloid pages for all the wrong reasons, adventure is providing fresh territory for brands looking for stories of inspiration and wonder.
Cosnova, the cosmetics company, has signed a deal with Viacom International Media Networks (VIMN) and Twitter to become the first company to run a pan-European campaign using Twitter's content rich ad service, Twitter Amplify.
WPP is considering selling its stake in Chime Communications, after the latter agreed to buy motorsports marketing firm Just Marketing International (JMI).
Former BSkyB sponsorship controller Dominic de Terville has joined ESI Media as head of sponsorship and events, to bolster the team ahead of the launch of the London Live TV channel next year.
Skullcandy, the headphone manufacturer, has signed a deal to be the first commercial partner of Global Radio's Capital Xtra station.
M&C Saatchi has reported revenue of £87.14 million in the first six months of 2013, up 5.2 per cent year on year after UK revenues rose eight per cent, led by CRM and mobile.
The 'western' style of campaigning changed the game for all those involved in the Tokyo 2020 process, Catherine Inkster, head of strategic content at Havas' Seven46, tells us what it was like to be involved in the successful Asian bid.
Wickes has renewed its sponsorship with TalkSport for another year, building on its four-year relationship with the station, in a deal brokered by Carat Sponsorship.
Casio Sheen has signed up to sponsor the tenth season of 'The Only Way is Essex' (TOWIE), which will air on ITV2 from next month.
Chime Communications, the owner of VCCP, has posted pre-tax profits of £11.2 million for the first half of 2013, up 2.8 per cent from £10.9 million in 2012.
Tesco Finest has become the latest sponsor of ITV's 'Downton Abbey'.
Vodafone, Red Bull and Santander are among the non-automotive brands seeing the advantage of reaching a young male-dominated and highly engaged audience at racing tracks across the world.
Bauer Media UK and Unilever's Pot Noodle have announced an exclusive six-figure integrated cross-media partnership deal that will run nationally, to promote the instant snack's new Piri Piri chicken flavour.
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