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ZenithOptimedia forecasts 6% adspend growth in 2015

ZenithOptimedia has forecast the UK's measured advertising expenditure increased 5 per cent in 2014, and is set to grow a further 6 per cent in 2015.

 

Campaign CityLive Challenge: Where smart tech meets street fun

A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.

 

Why Lewis Hamilton is prepared for agency life

It's awkward question time: What do Lewis Hamilton, President Obama and 1.3 per cent of the UK's advertising and media agency workforce have in common?

 

Brands use social media to congratulate F1 champion Lewis Hamilton

Brands including Mercedes-Benz have taken to social media to congratulate Lewis Hamilton on winning his second Formula 1 Drivers Championship, following the British driver's victory at the Abu Dhabi Grand Prix at the weekend.

 

Sky Broadband ad banned after BT complaint

BSkyB has had an ad banned by the Advertising Standards Agency (ASA) for a misleading "best ever" claim, after a complaint from its rival BT.

 

How football's global brands are moving the goalposts

The Secret Footballer explains how brands are changing the beautiful game.

 

Dove creates emotive rugby ad ahead of international tour

Dove Men+Care has launched an emotive online ad with the rugby stars Sam Warburton and Owen Farrell reading an adaptation of the Rudyard Kipling poem If.

 

Media Week Awards 2014 celebrates outstanding talent and creativity

The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.

 

Philips launches juicer video campaign with Louis Smith

Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.

 

Trading Places: this week's people moves

Lindsay Pattison is named global chief executive of Maxus, while the Football League makes two appointments in a restructure of its commercial operation, in this week's round-up of people moves in advertising, marketing and media.

 

Sky Sports retains international cricket to 2023

Sky Sports has fended off competition from BT to continue its coverage of international cricket to 2023, after picking up the UK and Ireland rights.

 

Johnnie Walker launches campaign starring Jenson Button

Johnnie Walker has launched a film and digital push featuring Formula 1 driver, Jenson Button, to promote its retail partnership with Tesco.

 

ESPN 'very surprised' by BT's bid for Premier League rights

NEW YORK - ESPN was "very surprised" by BT's knockout bid for the Premier League broadcast rights, according to Eric Johnson, the ESPN executive vice-president, global multimedia sales.

 

Sometimes collaboration, not innovation, can be the key to winning campaigns

Media Week Awards entries used to be awash with companies claiming "media firsts"...

 

Why we're loving: Adrian Burton, executive creative director, Lambie-Nairn

Tell us about the project. The Invictus Games is taking place in September in London. Four hundred competitors from 14 nations will compete across ten disciplines. We became involved via WPP, which was approached by The Royal Foundation. How did...

 

MIG's Barry Houlihan launches BreatheSport social network

BreatheSport, a social network where fans can interact with sporting celebrities, launches in beta today.

 

BT Sport signs Ian Wright and Robbie Savage

BT Sport enters the Premier League 2014/15 this Saturday with footballer pundits Ian Wright and Robbie Savage leading its coverage.

 

Timothy Saccenti, photographer

Tell us about the Adidas project. The creative itself, involving portraiture with projections and intense lighting, was in line with my own work. It seemed like a fresh direction that would play out strongly and simply across all these varied elemen...

 

Can Sky survive without the Premier League?

Top domestic football has fuelled Sky's success, so could the broadcaster prosper without it, Maisie McCabe asks.

 

The 5 weirdest Premier League footballer endorsements

In anticipation of the return of the Barclays Premier League on Saturday, Campaign looks at five of the strangest products endorsed by former league players.

 
 

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