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Sports marketing

 

Why we're loving: Adrian Burton, executive creative director, Lambie-Nairn

Tell us about the project. The Invictus Games is taking place in September in London. Four hundred competitors from 14 nations will compete across ten disciplines. We became involved via WPP, which was approached by The Royal Foundation. How did...

 

MIG's Barry Houlihan launches BreatheSport social network

BreatheSport, a social network where fans can interact with sporting celebrities, launches in beta today.

 

BT Sport signs Ian Wright and Robbie Savage

BT Sport enters the Premier League 2014/15 this Saturday with footballer pundits Ian Wright and Robbie Savage leading its coverage.

 

Timothy Saccenti, photographer

Tell us about the Adidas project. The creative itself, involving portraiture with projections and intense lighting, was in line with my own work. It seemed like a fresh direction that would play out strongly and simply across all these varied elemen...

 

Can Sky survive without the Premier League?

Top domestic football has fuelled Sky's success, so could the broadcaster prosper without it, Maisie McCabe asks.

 

The 5 weirdest Premier League footballer endorsements

In anticipation of the return of the Barclays Premier League on Saturday, Campaign looks at five of the strangest products endorsed by former league players.

 

Barclays launches Premier League campaign

Barclays says thank you to the people who take part in grassroots football in a TV ad highlighting the bank's Premier League sponsorship.

 

Pepsi launches crowd-sourced film with Kelly Rowland

Pepsi's latest song and short film for its Beats of the Beautiful Game football collection is a crowd-sourced video from Kelly Rowland.

 

Usain Bolt in a hot tub kick starts latest Puma brand position

Puma has released a TV ad featuring Usain Bolt in a hot tub to launch its new brand platform.

 

Adidas turns Lionel Messi into a panther for homecoming campaign

Adidas celebrates Lionel Messi's return to Barcelona following his disappointing World Cup by turning him into a panther to promote the brand's Adizero f50 football boots.

 

My Media Week: David Crawley

With the Commonwealth Games taking place in Glasgow, David Crawley, director, Talon Scotland, gives a perspective on how media has used the Games and what is in store for Scotland in the remainder of a busy 2014.

 

Media Week Awards 2014 shortlist

The shortlist for October's Media Week Awards 2014 can now be revealed, and following more competition and entries than ever before, all the companies to have made the cut have reason to celebrate.

 

What brands can do when their sports stars crash out

After Mo Farah pulled out of the Commonwealth Games, Jeremy Hart, the managing director of Inc Content, says clever content can prevent brand backers reaching the end of the road when their star is out of the competition.

 

BT Sport continues to invest in football line-up

BT Sport continues to invest in its football coverage ahead of the new Premier League season starting next month.

 

Twitter's latest big idea: focus on the small talk

The World Cup is now over, but people are Tweeting about everyday life. Should brands join in, David Benady asks.

 

The first World Cup to go viral - thanks to old and new media convergence

The best World Cup in living memory, despite the inevitable disappointment of England's early departure, beautifully showcased the convergence of "old" and "new" media, where the quality of the football was matched by the entertainment experience.

 

Commonwealth Games ad round up

As the Glasgow 2014 Commonwealth Games kick off Campaign looks at some of the advertising that has aired in its run-up.

 

GSK sports nutrition brand ad banned for exaggerating health benefits

GlaxoSmithKline (GSK) has had an ad for its MaxiNutrition brand banned for exaggerating its health benefits.

 

The Commonwealth Games gives us all something to cheer about

Put aside your cynicism and shake off that sports fatigue, "the Friendly Games" maybe aren't so friendly after all.

 

World Cup roundup: integrated campaigns were the tournament's real winners

Richard Simkins, the innovations director at Talon Outdoor, explains how the World Cup showed investing exclusively in social networking may be a strategy of diminishing returns.

 
 

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