Sports marketing

BT signs up as first partner of Olympic legacy charity Join In

BT is hoping to make "volunteering the next social movement", after signing up as the first commercial partner of the Olympic legacy charity Join in.

Why brands now approach sports sponsorship with caution

Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its status by being linked to competitiveness, action and success? But of course for all the high octane thrill and drama often associated with sponsoring a te...

Nike campaign asks fans to put country before football club

Nike is to weigh into football's club-versus-country debate with a new social media campaign called "Country First Club Second", to coincide with the unveiling of the new Nike-supplied England team shirts.

Mancini thanks Man City fans with press ad in the MEN

Roberto Mancini, the sacked manager of Manchester City, took out an ad in the Manchester Evening News on Saturday to thank the club's fans.

Vauxhall and FA power ahead with new four-year England deal

Vauxhall has extended its deal with The Football Association (FA) for a further four-years as England football team lead sponsor, with the car marque claiming its sponsorship has delivered "extraordinary" levels of brand awareness.

What Aon really thinks about Sir Alex Ferguson's retirement

The retirement of Manchester United manager Sir Alex Ferguson has dominated the sporting headlines, but to date little has been said about the impact his departure would have on the club's commercial partners.

Beckham in 12 ads: Will retirement change his sponsored life?

What does David Beckham's retirement from football mean for sponsors? The iconic player has appeared in more ads than any other player in the history of football.

Marketing Leader of the Year poll - only one day left to vote!

These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.

Marketing Leader of the Year: The candidates - Greg Nugent

Greg Nugent, former director of brand, marketing and culture at London2012 talks to Elen Lewis, editor of The Marketing Society about aiming for perfection, combining bold purpose with attention to detail and an addiction to GPS running watches

How UEFA has looked to grow its Europa League brand

This evening (15 May) Chelsea will take on Benfica in the UEFA Europa League final. The game, screened live on ITV, is anticipated reaching a record global audience.

Twitter teams up with ESPN and Fox

Twitter continues to get closer to television and sport with an expansion of its relationship with ESPN.

McLaren unveils Twitter handle at Spanish Grand Prix

Vodafone McLaren Mercedes unveiled the @McLarenF1 Twitter handle during the Spanish Grand Prix at the weekend but failed to make it onto the podium.

getmemedia.com Idea of the Week : Summer Sponsorship opportunities with Citibet Magazine

Citibet present an advertiser the opportunity to sponsor the lead "Sporting Event Preview" feature in their summer issues.

McLaren launches new Twitter handle at Spanish Grand Prix

Vodafone McLaren Mercedes displayed its new Twitter handle, @McLarenF1, on the front wing endplate of the team's cars during the Spanish Grand Prix, held at the weekend.

BT begins £100m ad blitz to promote BT Sport

BT has set aside £100 million to promote its new sports channels, as it attempts to overthrow two decades of football dominance by BSkyB ahead of next season's Premier League.

British & Irish Lions legends feature in HSBC ad

JWT London is launching a campaign to support HSBC's sponsorship of the British & Irish Lions, featuring Lions Legends embarking on an epic voyage to Australia.

Budweiser unveils two-minute FA Cup fan film

FA Cup sponsor Budweiser is set to showcase a special two-minute FA Cup TV film made up of fan photography which was tweeted to #tothedream over the 2012/13 tournament.

Waitrose replaces Brit as England cricket team sponsor

Waitrose is to replace Brit Insurance as the primary sponsor of the England cricket team, marking its first move into the sport with a three-year deal.

BT promises to end Sky's 'rough deal' with 'free' BT Sport

BT has thrown down the gauntlet to Sky with the launch of its new BT Sport service, promising an "affordable and exciting" new service which will challenge the dominance of Sky Sports.