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Sports marketing

 

Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere

Evian, the French bottled-water brand, tops the most-shared ads chart this week with its "amazing baby & me 2" spot by BETC Paris.

 

Conservative rising star Javid replaces Miller as culture secretary

Sajid Javid, the financial secretary to the Treasury and Conservative Party rising star, has replaced Maria Miller as culture secretary, following her resignation over an expenses row.

 

Absolute Radio signs Jon Champion for new football season

Absolute Radio has appointed BBC and ITV sports broadcaster Jon Champion to lead the station's Barclays Premier League coverage for the 2014/2015 season.

 

Campaign Viral Chart: Google Maps' April Fool tops chart

Google Maps' April Fools prank has topped this week's viral chart with 369,288 shares.

 

Virgin Active calls pitch to promote 'bottom like Beckham' underwear

Virgin Active, the gym company, is speaking to agencies ahead of a campaign to promote the newest thing in wearable tech, smart technology designed to give British men a "bottom like Beckham".

 

Campaign Viral Chart: Down Syndrome future mom ad doubles shares

Coordown, the Italian Down Syndrome charity, has achieved the most-shared ad status this week, beating Wren Studio's "first kiss", which has dropped seven places after two weeks at the top.

 

BT TV's chief executive Marc Watson exits

Marc Watson, chief executive of BT TV and one of the chief architects of BT Sport, is leaving the company after seven years to "explore new opportunities".

 

Campaign Viral Chart: Italian Down Syndrome baby video second most-shared

Coordown, an Italian organisation that represents people with Down Syndrome, was the second most-shared video in this week's viral ad chart after it was shared 225,500 times.

 

Haymarket launches Forever Sports magazine

Haymarket Network, the contract publishing arm of Haymarket Media Group, has launched Forever Sports, the biggest new men's magazine to hit the newsstand in a decade.

 

Campaign Viral Chart: first kiss video is most-shared ad this week

Wren Studio, the clothing brand, sits atop this week's viral chart with an awkwardly charming video that asks 20 strangers to kiss for the first time while being filmed.

 

Sport and great creative should go hand in hand

It was no coincidence that the turning point for the British economy came with London 2012.

 

HSBC launches Hong Kong Rugby Sevens push

HSBC has launched a global campaign to promote its sponsorship of the Hong Kong Rugby Sevens.

 

BBH launches sport division with Lawrence Dallaglio

Bartle Bogle Hegarty has launched a new division, BBH Sport, in a bid to bring the agency's famed creative and brand strategy thinking to the nexus of business and sport.

 

Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive

Pepsi Max has bested rival Coca-Cola with a follow up to their hidden-camera "test drive" viral from 2013.

 

Yahoo signs Jose Mourinho for World Cup

Jose Mourinho, the Chelsea manager, has signed up as Yahoo's global football ambassador ahead of the 2014 Fifa World Cup.

 

Going for gold on social media

Over the past couple of weeks, the adrenaline-fuelled Winter Games in Sochi has captured the world's attention. We've seen athletes jump impossible heights on skis, hurtle at great speed on the skeleton and we even got a hit of nostalgia from 1990s f...

 

Man Utd teams with Google for pitch-side digital competition

Google has teamed up with Manchester United to give the football club's fans the chance to appear pitch-side at Old Trafford on digital screens.

 

Campaign Viral Chart: Edeka's 'supergeil' ad leads viral hat-trick for German retailer

Edeka, the German supermarket, has entered the viral chart three times this week with ads shared more than 270,000 times combined.

 

Campaign Viral Chart: dumb ways to die makes Valentine's comeback

"Dumb ways to die" returned to the Campaign Viral Chart this week with a Valentine's ad for Metro Trains in Melbourne, after it was shared 160,000 times.

 

Are footballers bigger brands than the clubs that they play for?

No football player is bigger than their club right? In fact, if you ask someone to tell you the first thing that they think of when you say the word "football", you would usually get the name of the club that they support.

 
 

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