Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its status by being linked to competitiveness, action and success? But of course for all the high octane thrill and drama often associated with sponsoring a te...
Nike is to weigh into football's club-versus-country debate with a new social media campaign called "Country First Club Second", to coincide with the unveiling of the new Nike-supplied England team shirts.
Roberto Mancini, the sacked manager of Manchester City, took out an ad in the Manchester Evening News on Saturday to thank the club's fans.
Vauxhall has extended its deal with The Football Association (FA) for a further four-years as England football team lead sponsor, with the car marque claiming its sponsorship has delivered "extraordinary" levels of brand awareness.
The retirement of Manchester United manager Sir Alex Ferguson has dominated the sporting headlines, but to date little has been said about the impact his departure would have on the club's commercial partners.
What does David Beckham's retirement from football mean for sponsors? The iconic player has appeared in more ads than any other player in the history of football.
These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.
Greg Nugent, former director of brand, marketing and culture at London2012 talks to Elen Lewis, editor of The Marketing Society about aiming for perfection, combining bold purpose with attention to detail and an addiction to GPS running watches
This evening (15 May) Chelsea will take on Benfica in the UEFA Europa League final. The game, screened live on ITV, is anticipated reaching a record global audience.
Twitter continues to get closer to television and sport with an expansion of its relationship with ESPN.
Vodafone McLaren Mercedes unveiled the @McLarenF1 Twitter handle during the Spanish Grand Prix at the weekend but failed to make it onto the podium.
Citibet present an advertiser the opportunity to sponsor the lead "Sporting Event Preview" feature in their summer issues.
Vodafone McLaren Mercedes displayed its new Twitter handle, @McLarenF1, on the front wing endplate of the team's cars during the Spanish Grand Prix, held at the weekend.
BT has set aside £100 million to promote its new sports channels, as it attempts to overthrow two decades of football dominance by BSkyB ahead of next season's Premier League.
JWT London is launching a campaign to support HSBC's sponsorship of the British & Irish Lions, featuring Lions Legends embarking on an epic voyage to Australia.
FA Cup sponsor Budweiser is set to showcase a special two-minute FA Cup TV film made up of fan photography which was tweeted to #tothedream over the 2012/13 tournament.
Waitrose is to replace Brit Insurance as the primary sponsor of the England cricket team, marking its first move into the sport with a three-year deal.
BT has thrown down the gauntlet to Sky with the launch of its new BT Sport service, promising an "affordable and exciting" new service which will challenge the dominance of Sky Sports.
Campaign's selection of media news and views of note in the week before 10 May 2013.
Channel 4 scored an important goal last week by landing the three-year ad sales contract for BT's new sports channels, and it will kick-start an exciting new commercial offering for the broadcaster.
Latest jobs Jobs web feed
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
- Senior PPC Account Manager (In-house) Step Ahead Recruitment £30-£40K, Staines, Middlesex
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...