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BT Sport continues to invest in football line-up

BT Sport continues to invest in its football coverage ahead of the new Premier League season starting next month.

 

Twitter's latest big idea: focus on the small talk

The World Cup is now over, but people are Tweeting about everyday life. Should brands join in, David Benady asks.

 

The first World Cup to go viral - thanks to old and new media convergence

The best World Cup in living memory, despite the inevitable disappointment of England's early departure, beautifully showcased the convergence of "old" and "new" media, where the quality of the football was matched by the entertainment experience.

 

Commonwealth Games ad round up

As the Glasgow 2014 Commonwealth Games kick off Campaign looks at some of the advertising that has aired in its run-up.

 

GSK sports nutrition brand ad banned for exaggerating health benefits

GlaxoSmithKline (GSK) has had an ad for its MaxiNutrition brand banned for exaggerating its health benefits.

 

The Commonwealth Games gives us all something to cheer about

Put aside your cynicism and shake off that sports fatigue, "the Friendly Games" maybe aren't so friendly after all.

 

World Cup roundup: integrated campaigns were the tournament's real winners

Richard Simkins, the innovations director at Talon Outdoor, explains how the World Cup showed investing exclusively in social networking may be a strategy of diminishing returns.

 

Absolute Radio signs Rob Beckett

Rob Beckett, the comedian, is to present a Sunday instalment of Absolute Radio's 'Rock N Roll Football' from August, beefing up the station's football and comedy offering.

 

Lionel Messi was 'the most talked-about footballer' on social media

Argentine player Lionel Messi was the most talked-about footballer on social media during the World Cup, according to research by Hootsuite's analytics tool UberVu.

 

Coca-Cola most popular World Cup sponsor on social media

Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter.

 

Campaign Viral Chart: Germany World Cup winner

Bayern 3, the German online radio station, has jumped to the number-one spot on the Campaign Viral Chart, as the country celebrates winning the 2014 Fifa World Cup.

 

Brands make the most of Germany's dramatic victory over Brazil

Tesco, Paddy Power, Adidas and PornHub are among the brands to have made the most of Germany's 7-1 thrashing of the hosts, Brazil, in the first World Cup semi-final last night.

 

Team Sky cheers on its team through London

Team Sky encouraged its riders through targeted outdoor ads as the Tour de France cyclists passed through east London.

 

Injured Neymar tops World Cup valuation league

Neymar, Brazil's injured star striker, was the player with the highest sponsorship value in the UK during the first three weeks of the World Cup, according to research from MediaCom's Business Science team.

 

Chris Froome becomes first cyclist to ride under the sea

Chris Froome became the first person to cycle through the Eurotunnel from Folkestone to Calais, for a film to coincide with the UK leg of the race finishing today on The Mall in London.

 

Sponsors congratulate Novak Djokovic on Wimbledon win

Adidas, Uniqlo and Seiko have congratulated Novak Djokovic on his second Wimbledon victory through ad campaigns.

 

VisitEngland secures Channel 5 cycling initiative

VisitEngland is set to run a commercial initiative across Channel 5 in an attempt to tap into the UK's growing passion for cycling, following recent British sporting success and the Tour De France's upcoming jaunt through the heart of England,

 

Sky Sports and David Beckham search for 'next big thing'

Sky Sports has kicked off a social media search for "the next big thing" in sports coverage, as part of the David Beckham-fronted campaign for its new European football channel.

 

The top 10 most-shared tennis ads of all time

As the action on the courts at the All England Lawn Tennis Club hots up, we take a look at the top ten most-shared tennis ads of all time.

 

Mindshare on the Fifa World Cup, Luis Suarez and favourite goal celebrations

As part of ITN Production's 'Media Talks the World Cup', executives from WPP's Mindshare offer their thoughts on a week of action, dominated by Uruguay's Luis Suarez, who has been banned for four months from football for biting Italy's Giorgio Chiell...

 
 

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