José Mourinho, the Chelsea manager, will feature in TV ads for Top Eleven, a free online football manager game developed by Nordeus.
Maisie McCabe is all pumped up about the Sport England ad: "Not only is it a great idea to show normal women getting hot and sweaty, this is well-executed with a rousing soundtrack." It was written by Simon Cenamor, art directed by Raymond Chan and...
Accenture has signed up as The Guardian's branded content partner for the 2015 RBS 6 Nations.
Adidas has launched a new campaign for its range of football boots, featuring four stars of the game and the tagline #THEREWILLBEHATERS for those that always hate the talented.
Sport England, the body that allocates public funding to sport, is kicking off a campaign to encourage women to get active, featuring a TV ad created by FCB Inferno.
Ensuring emerging technologies do not interfere with the "special" experience of live events requires a "delicate balance" to be struck, according to the president of the American Football team San Francisco 49ers.
ZenithOptimedia has forecast the UK's measured advertising expenditure increased 8 per cent in 2014, and is set to grow a further 7.9 per cent in 2015.
A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.
It's awkward question time: What do Lewis Hamilton, President Obama and 1.3 per cent of the UK's advertising and media agency workforce have in common?
Brands including Mercedes-Benz have taken to social media to congratulate Lewis Hamilton on winning his second Formula 1 Drivers Championship, following the British driver's victory at the Abu Dhabi Grand Prix at the weekend.
BSkyB has had an ad banned by the Advertising Standards Agency (ASA) for a misleading "best ever" claim, after a complaint from its rival BT.
The Secret Footballer explains how brands are changing the beautiful game.
Dove Men+Care has launched an emotive online ad with the rugby stars Sam Warburton and Owen Farrell reading an adaptation of the Rudyard Kipling poem If.
The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.
Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.
Lindsay Pattison is named global chief executive of Maxus, while the Football League makes two appointments in a restructure of its commercial operation, in this week's round-up of people moves in advertising, marketing and media.
Sky Sports has fended off competition from BT to continue its coverage of international cricket to 2023, after picking up the UK and Ireland rights.
Johnnie Walker has launched a film and digital push featuring Formula 1 driver, Jenson Button, to promote its retail partnership with Tesco.
NEW YORK - ESPN was "very surprised" by BT's knockout bid for the Premier League broadcast rights, according to Eric Johnson, the ESPN executive vice-president, global multimedia sales.
Media Week Awards entries used to be awash with companies claiming "media firsts"...
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