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Sports marketing

 

José Mourinho features in TV campaign for online football game

José Mourinho, the Chelsea manager, will feature in TV ads for Top Eleven, a free online football manager game developed by Nordeus.

 

Pick of the week: Sport England, FCB Inferno

Maisie McCabe is all pumped up about the Sport England ad: "Not only is it a great idea to show normal women getting hot and sweaty, this is well-executed with a rousing soundtrack." It was written by Simon Cenamor, art directed by Raymond Chan and...

 

Accenture ties up with Guardian for 6 Nations

Accenture has signed up as The Guardian's branded content partner for the 2015 RBS 6 Nations.

 

Luis Suárez and Gareth Bale say 'bring on the hate' in Adidas spot

Adidas has launched a new campaign for its range of football boots, featuring four stars of the game and the tagline #THEREWILLBEHATERS for those that always hate the talented.

 

Ad drive seeks to combat 'fear of judgment' that stops women taking part in sport

Sport England, the body that allocates public funding to sport, is kicking off a campaign to encourage women to get active, featuring a TV ad created by FCB Inferno.

 

CES 2015: How technology is redefining the live experience

Ensuring emerging technologies do not interfere with the "special" experience of live events requires a "delicate balance" to be struck, according to the president of the American Football team San Francisco 49ers.

 

ZenithOptimedia forecasts 8% adspend growth in 2015

ZenithOptimedia has forecast the UK's measured advertising expenditure increased 8 per cent in 2014, and is set to grow a further 7.9 per cent in 2015.

 

Campaign CityLive Challenge: Where smart tech meets street fun

A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.

 

Why Lewis Hamilton is prepared for agency life

It's awkward question time: What do Lewis Hamilton, President Obama and 1.3 per cent of the UK's advertising and media agency workforce have in common?

 

Brands use social media to congratulate F1 champion Lewis Hamilton

Brands including Mercedes-Benz have taken to social media to congratulate Lewis Hamilton on winning his second Formula 1 Drivers Championship, following the British driver's victory at the Abu Dhabi Grand Prix at the weekend.

 

Sky Broadband ad banned after BT complaint

BSkyB has had an ad banned by the Advertising Standards Agency (ASA) for a misleading "best ever" claim, after a complaint from its rival BT.

 

How football's global brands are moving the goalposts

The Secret Footballer explains how brands are changing the beautiful game.

 

Dove creates emotive rugby ad ahead of international tour

Dove Men+Care has launched an emotive online ad with the rugby stars Sam Warburton and Owen Farrell reading an adaptation of the Rudyard Kipling poem If.

 

Media Week Awards 2014 celebrates outstanding talent and creativity

The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.

 

Philips launches juicer video campaign with Louis Smith

Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.

 

Trading Places: this week's people moves

Lindsay Pattison is named global chief executive of Maxus, while the Football League makes two appointments in a restructure of its commercial operation, in this week's round-up of people moves in advertising, marketing and media.

 

Sky Sports retains international cricket to 2023

Sky Sports has fended off competition from BT to continue its coverage of international cricket to 2023, after picking up the UK and Ireland rights.

 

Johnnie Walker launches campaign starring Jenson Button

Johnnie Walker has launched a film and digital push featuring Formula 1 driver, Jenson Button, to promote its retail partnership with Tesco.

 

ESPN 'very surprised' by BT's bid for Premier League rights

NEW YORK - ESPN was "very surprised" by BT's knockout bid for the Premier League broadcast rights, according to Eric Johnson, the ESPN executive vice-president, global multimedia sales.

 

Sometimes collaboration, not innovation, can be the key to winning campaigns

Media Week Awards entries used to be awash with companies claiming "media firsts"...

 
 

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