Additional Information


Content

Why We're Loving: Seth Jones, associate creative director, AnalogFolk London

Share this article

 

WHAT HE DID

Jones was behind a recent social media project encouraging basketball fans to show their support of the NBA team Los Angeles Clippers by making a stand against racism.

Tell us about the ‘Love hoops. Hate racism’ project. Following the alleged racist comments from the LA Clippers owner Donald Sterling, the team took to the court with their jerseys reversed, obscuring the Clippers logo and making a stand against racism in sports. LeBron James and his team, Miami Heat, then reversed their own tops the next day as an act of solidarity with the Clippers players and a statement against racism.

We wanted to amplify this trend, allowing NBA fans around the world to show their love for their team and their hatred for racism.

The answer was simple. Ben Howarth (the senior designer) and I thought up the idea on a lunch break and had it live that afternoon.

We flipped the logos of all 30 NBA teams and created reverse-jersey cover photos for Facebook and Twitter.

How difficult was it to organise? Not difficult at all. Some quick Photoshopping and a Tumblr blog. Done.

What has been the response? Great. Fans across the world responded by changing their cover photos. The campaign was shared by a number of professional basketball players and various basketball organisations on Twitter.

How did you get into advertising? Eight years ago, I put together a creative portfolio of speculative work (it was awful). A small boutique agency in Soho took pity on me and gave me a job. I’ve never looked back.

What inspires you? People. Anyone who excels in their field. Whether that be in the creative industries or on the basketball court.

Who is your favourite NBA player? I’m actually a big fan of the LA Clippers, so there was a vested interest. The best players in basketball often come in twos. My favourite right now? Chris Paul and Blake Griffin. Google them if you think basketball is boring.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

READING SETS YOU FREE External website

by Dave Trott, 30/09/2014

 

Waste makes taste External website

by Greg Taylor, 29/09/2014

 

NFC: No more excuses External website

by Craig Barber, 29/09/2014

 

Back to top ^