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Sports marketing news
Raising the game for BT Sport
Abbott Mead Vickers BBDO's Steve Hopkins, Toby Allen and Jim Hilson on supporting BT's foray into sports.
BT and Gareth Bale tackle Sky Sports in TV spot
BT is launching a major ad campaign featuring footballer Gareth Bale to promote the launch of its free BT Sport channels.
BT promises to end Sky's 'rough deal' with 'free' BT Sport
BT has thrown down the gauntlet to Sky with the launch of its new BT Sport service, promising an "affordable and exciting" new service which will challenge the dominance of Sky Sports.
Sports Work stories
Jaguar "your turn" by Spark44 External website
Jaguar is releasing a global advertising campaign to promote the launch of its F-Type sports car. The campaign was created by Spark44. A teaser ad for the car will debut on TV on 20 May, with the full version first airing on 25 May, and will run unti...
BT Sport "great sport happens here" by Abbott Mead Vickers BBDO External website
BT Sport has released a TV campaign to promote the launch of its rival service to Sky Sports. The ad, by Abbott Mead Vickers BBDO, features a host of sports stars, including Manchester United s Robin van Persie and Tottenham Hotspur s Gareth Bale, in...
Private View: Dede Laurentino and Nick Hastings
Creative Dede Laurentino Executive creative director, TBWA\London A very interesting mix this week. From the serious stuff to the bread and butter, from the populist to the plain. The work varies so much in stature and ambition that it ma...
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