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Ad drive seeks to combat 'fear of judgment' that stops women taking part in sport

Sport England, the body that allocates public funding to sport, is kicking off a campaign to encourage women to get active, featuring a TV ad created by FCB Inferno.

 

Broadband Delivery UK launches superfast campaign

Broadband Delivery UK, the body responsible for building out superfast broadband, is launching a TV ad to promote the benefits of its investment in improving internet access.

 

BMW launches first TV campaign since hiring FCB Inferno

FCB Inferno has released its first TV ad for BMW since snatching the account from WCRS earlier this year.

 
 

Sports Work stories

Sport England "this girl can" by FCB Inferno External website

Sport England, the body that allocates public funding to sport, has kicked off a campaign to encourage women to get active. The 90-second TV ad, which was created by FCB Inferno and launched during ITV s Coronation Street on Monday, shows ordinary wo...

 

BMW "curiosity" by FCB Inferno External website

FCB Inferno has released its first TV ad for BMW since snatching the account from WCRS earlier this year. The 60-second spot first aired on Sunday during an episode of ITV s The X Factor . It promotes BMW s i8 electric sports car, opening on a cav...

 

Private View: Gerry Human and Steve Paskin

Creative Gerry Human Chief creative officer, Ogilvy Mather London It s ironic that I ve been entreated for an "expert" point of view on this week s commercials. Because my way of evaluating work is anything but professional. I prefer to...

 
 

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