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Sports marketing


Sports marketing news

Allan seeks creative inspiration for C4 sales

After three years in charge of Channel 4's sales team, Jonathan Allan is pretty pleased with how he is doing. Yes, broadcast revenue might have declined by almost 1 per cent in 2013 but, hey, Channel 4 is trying new things.


Behind the scenes of the Rugby World Cup 2015 campaign

After last week's launch of the Rugby World Cup 2015 campaign starring Charles Dance, BBH Sport executive creative director explains how it all happened.


Land Rover's new campaign lifts off with flight to space

Land Rover is offering four people the chance to go to space as part of its launch campaign for the new Discovery Sport.


Sports Work stories

Canal+ Football "cameramen" by BETC Paris External website

Canal+, a French subscription channel, has released a TV campaign with the tagline: "Making sport bigger is our sport." BETC Paris created the spot, which takes a humorously over-the-top look at the dedication of the channel s cameramen.


Invictus Games "the toughest of the tough go head to head" by Bartle Bogle Hegarty External website

The Invictus Games, the sports tournament for wounded servicemen and service women, opens today (10 September). Bartle Bogle Hegarty has created a film promoting the tournament, which first aired on Channel 4 and tells the story of a soldier s recov...


Under Armour "will beats noise" by Droga5 New York External website

Gisele B ndchen makes her first appearance in an ad for Under Armour, the sports clothing label. Droga5 New York created the online film for the brand's wider "I will what I want" campaign (other spots feature famous athletes including the tennis pla...


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