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Sports marketing news

GSK sports nutrition brand ad banned for exaggerating health benefits

GlaxoSmithKline (GSK) has had an ad for its MaxiNutrition brand banned for exaggerating its health benefits.


Camelot launches first ad for all National Lottery brands

The National Lottery's new TV campaign showcases the good causes that benefit from the organisation's funding.


Betway backs Vegas sub-brand with TV ad

Betway Vegas, a sub-brand of the online betting company, focuses on the changing face of gambling in its latest TV ad.


Sports Work stories

Virgin Media "Bolt footy" by Bartle Bogle Hegarty External website

The Olympic sprinter Usain Bolt and Sir Richard Branson appear in Virgin Media s latest ad promoting the service as the sole means of accessing every live sports TV channel in the UK. Bartle Bogle Hegarty created the spot, which debuted on ITV during...


BT Sport "José Mourinho" by Abbott Mead Vickers BBDO External website

BT Sport has released a campaign announcing the arrival of the Chelsea manager, Jos Mourinho, as a pundit. The TV ad, which is supported by press, outdoor and digital executions, also reminds viewiers of the channel's Barclays Premier League, FA Cup...


The National Lottery "play makes it possible" by Abbott Mead Vickers BBDO External website

Abbott Mead Vickers BBDO has created a campaign focusing on the good causes that benefit from The National Lottery s funding. It is the first ad from Camelot to unite all the lottery operator s products under a single campaign. The spot shows childre...


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