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Sports marketing


Sports marketing news

Betfred eschews odds and offers in first brand campaign

Betfred will launch its first brand campaign and its inaugural spot from Brothers and Sisters tomorrow, ahead of the third weekend of the new Premier League season.


JCVD returns for Coors Light campaign

Jean Claude Van Damme returns to The Rockies for Coors Light's new campaign.


Usain Bolt in a hot tub kick starts latest Puma brand position

Puma has released a TV ad featuring Usain Bolt in a hot tub to launch its new brand platform.


Sports Work stories

England Rugby 2015 "too big to miss" by BBH Sport External website

BBH Sport delivers on one of its first big projects promoting ticket sales for the 2015 Rugby World Cup with an inspirational film starring the Game Of Thrones actor Charles Dance. The online-only film shows Dance in the changing rooms at Twick...


Betfred "the dudes" by Brothers and Sisters External website

Betfred s first brand campaign features two seniors who still know how to knock a ball about. Brothers and Sisters created the ad, in which two older gentlemen play keep-up with a football as they make their way down the street and into Betfred. It l...


The Times and The Sunday Times "for the moments even we can't describe in words" by Grey London External website

The Times and The Sunday Times have released three TV spots, and a fourth ad to run on video-on-demand platforms, promoting their video sports highlights. The VoD spot replaces the ambient sounds of football, rugby and cricket matches with sound...


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