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Sports marketing


Sports marketing news

JCVD returns for Coors Light campaign

Jean Claude Van Damme returns to The Rockies for Coors Light's new campaign.


Usain Bolt in a hot tub kick starts latest Puma brand position

Puma has released a TV ad featuring Usain Bolt in a hot tub to launch its new brand platform.


GSK sports nutrition brand ad banned for exaggerating health benefits

GlaxoSmithKline (GSK) has had an ad for its MaxiNutrition brand banned for exaggerating its health benefits.


Sports Work stories

The Times and The Sunday Times "for the moments even we can't describe in words" by Grey London External website

The Times and The Sunday Times have released three TV spots, and a fourth ad to run on video-on-demand platforms, promoting their video sports highlights. The VoD spot replaces the ambient sounds of football, rugby and cricket matches with sound...


Puma "calling all troublemakers" by JWT New York External website

Puma has enrolled the sprinter Usain Bolt for a new campaign reminding people that it is the fastest sports brand in the world. JWT New York created the "forever faster" activity, which kicks off with a global TV ad with Bolt espousing the tenets of ...


Private View: Jonathan Burley and 'Comedy' Dave Vitty

Creative Jonathan Burley Executive creative director, CHI Partners The new Ikea "beds" spot is a very prettily made thing indeed. I could wax lyrical for some time about how delicately beautiful the grade is, how the excellent sound d...


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