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Sports marketing


Sports marketing news

Guinness kicks off home nations rugby campaign

Guinness is airing four short films about inspirational figures in home nations rugby ahead of the autumn internationals.


Dove creates emotive rugby ad ahead of international tour

Dove Men+Care has launched an emotive online ad with the rugby stars Sam Warburton and Owen Farrell reading an adaptation of the Rudyard Kipling poem If.


HSBC launches Anyone's Game golf campaign

HSBC presents golf without the elitism in a campaign to mark its sponsorship of the game.


Sports Work stories

Audi TT "you dare or your don't" by Fred & Farid External website

Audi is promoting the launch of its third-generation TT with a TV spot that portrays the sports car as some sort of deadly hazard. Fred Farid created the ad, in which police send a bomb-disposal robot into a car park to peek at a TT.


Guinness "made of more" by Abbott Mead Vickers BBDO External website

Guinness is releasing four short films ahead of the autumn rugby internationals, each of which celebrates a different home nation. Abbott Mead Vickers BBDO created the spots for Guinness, which sponsors England, Ireland, Scotland and Wales. The ads, ...


Volvo Trucks "the casino" by Forsman & Bodenfors External website

Forsman Bodenfors, the Swedish agency behind Volvo Trucks "the epic split" ad featuring Jean-Claude Van Damme, has released a new online film for the brand. In the spot, a valet is pranked when a Volvo truck pulls up outside a casino and the owner...


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The Wall blogs

Beer monsters External website

by Greg Taylor, 21/11/2014


Today’s the Day External website

by Lindsey Clay, 21/11/2014


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