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Sports marketing


Sports marketing news

Powerade launches global World Cup campaign

Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.


Why London Live is more than a local TV channel

Andrew Mullins talks to Arif Durrani days before the launch of Evgeny Lebedev's first foray into TV.


Man Utd teams with Google for pitch-side digital competition

Google has teamed up with Manchester United to give the football club's fans the chance to appear pitch-side at Old Trafford on digital screens.


Sports Work stories

Unibet "armchair experts" by Albion External website

Unibet is continuing to position itself as the thinking person s bookmaker in its new TV campaign. Albion created the spot, which features sports personalities the former cricketer Graeme Swann, the Test Match Special commentator Henry Blofeld an...


Private View: Mick Mahoney and Chris Woods

Reviewing ads from Anchor, KFC, Beats by Dre, Durex and Pepsi Max.


Private view: Paul Shearer and Beri Cheetham

Featuring work from Barnardo's, McCoy's, Skittles, Nivea and McCain.


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