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Sue Unerman

 

Perhaps historians make the best planners

"Have you noticed how the best planners are often biologists?" - Rory Sutherland.

 

Pitch rehearsals in the dark

Men may have outnumbered women on stage by some margin at the Marketing Society conference that closed 2014, but the women who did feature were amazing. Kirsty Wark chaired the day with charm. Carolyn McCall never disappoints. She's always grea...

 

Love and laugh

The other day I was chatting to the head of a media company about how one of his new recruits had settled in. He said that his new employee, a senior executive, had settled in well, and was already making a great contribution. He'd reported that he'd...

 

I'm confident we can make the future of media equal

When Campaign asked last month "Is the future of media female?", it drew some interesting responses. It really is about time we made progress on this issue.

 

Technology cannot win the battle for hearts and minds

I was struck by a comment on Radio 4's Hidden Histories Of The Information Age: "The weakness of modern strategy is that it is too reliant on technology - the triumph of accuracy of outputs with no impact on outcomes."

 

Welcome to raw communications planning

YouTube has been everywhere recently. Buses, posters, magazine features and the BBC. An episode of The Apprentice featured the candidates making a YouTube video and collaborating with stars on the platform to promote it, thus proving once again that ...

 

All eyes on the next billion smartphones

Big news from the Ig Nobel Prizes this year as one winner explains why banana skins are slippery.

 

How smart are smart systems?

Walking down one of Hampstead's bijou roads recently, I noticed a woman leaning out of an upstairs window explaining to a man at the door that her "smart" lock had locked her inside and asking him to try different ways to open the door.

 

Consumers will always find a way to game the system and break rules

Back in the summer (can you remember the summer?), I made time to read Evgeny Morozov s To Save Everything, Click Here and realised our sins will save us. Morozov is peeved about a lot of stuff, specifically innovation for the sake of it and, broad...

 

Will your brand suffer genericide?

Driving word of mouth is a great ambition, but it can go too far.

 

HiPPO versus HiPo; or why hierarchy can be bad for performance

A knock at the door of a hotel in Amsterdam. Mick Jagger opens the door and – bam! – Charlie Watts punches him in the face.

 

One strategy is all we need

How many strategists does it take to create a campaign? Just the one. No joke.

 
 

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