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Sue Unerman

 

One strategy is all we need

How many strategists does it take to create a campaign? Just the one. No joke.

 

Why have mutual respect when you can have mutual disrespect?

"We often hate each other, but it's the kind of hatred like flint and steel the sparks that come out of it make it worth the while" Penn on his magic partner, Teller. One of the hardest-fought categories in the Media Week Awards judging was Lar...

 

Slogans are not enough

Ian Katz, the editor of Newsnight , wrote recently about an impasse in journalism, suggesting a deal to allow politicians to get their point across in traditional media and be less defensive. As the general election approaches, I think politicia...

 

You won't win awards or beat Romans by relying solely on the aesthetics

In 1946, Bedouin shepherds stumbled on a huge archaeological discovery. The findings provide a useful reminder as we enter the serious end of the media awards-judging season.

 

There's no point yearning for the past because our future is brighter than ever

Nostalgia ain t what it used to be. Can we all stop with the tales about what media used to be about, please? Some say: the art of the media agency used to be to find the perfect spot for a TV ad. I say: this is targeting the right audience at the ...

 

Yes, there are fewer cocks in Cameron's Cabinet, but it's not exactly a hen party

The comedian Andy Hamilton summed up how most of us feel about the injection of women into the new Cabinet when he said: "It's nice that Cameron has discovered women so near election time."

 

'One-night stand' or 'secret affair'?

News broke last week that Air New Zealand is withdrawing its safety video after thousands signed an online petition claiming it was "culturally insensitive".

 

Don't exploit the mesh if you should be exploiting the stack

If you haven't spent half an hour in the company of the brilliant and charming controller of commercial digital products at ITV, Jon Block, then I suggest you do so at once.

 

Always keep moving forward

At MediaCom's conference this week, we heard case studies of two connected partnerships that truly use TV to its full advantage.

 

Inspired by your team

This week saw the anniversary of the D-Day landings - the invasion of Normandy that changed the course of the Second World War.

 

Can too much loyalty be bad for you?

Too much loyalty can be a double-edged sword. Whether you're a pop icon, a business leader, a sports team or a brand.

 

Movies lack alpha females too

Last week, Campaign's Louise Ridley asked me to comment on a piece of research that said that advertising lacked alpha females. The sample size was only 35, but the IPA's statistics confirm that female advertising leadership stands at 26 per cent.

 
 

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FROM THE BLOGS

The Wall blogs

READING SETS YOU FREE External website

by Dave Trott, 30/09/2014

 

Waste makes taste External website

by Greg Taylor, 29/09/2014

 

NFC: No more excuses External website

by Craig Barber, 29/09/2014

 

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