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Sue Unerman

 

How smart are smart systems?

Walking down one of Hampstead's bijou roads recently, I noticed a woman leaning out of an upstairs window explaining to a man at the door that her "smart" lock had locked her inside and asking him to try different ways to open the door.

 

Consumers will always find a way to game the system and break rules

Back in the summer (can you remember the summer?), I made time to read Evgeny Morozov s To Save Everything, Click Here and realised our sins will save us. Morozov is peeved about a lot of stuff, specifically innovation for the sake of it and, broad...

 

Will your brand suffer genericide?

Driving word of mouth is a great ambition, but it can go too far.

 

HiPPO versus HiPo; or why hierarchy can be bad for performance

A knock at the door of a hotel in Amsterdam. Mick Jagger opens the door and – bam! – Charlie Watts punches him in the face.

 

One strategy is all we need

How many strategists does it take to create a campaign? Just the one. No joke.

 

Why have mutual respect when you can have mutual disrespect?

"We often hate each other, but it's the kind of hatred like flint and steel the sparks that come out of it make it worth the while" Penn on his magic partner, Teller. One of the hardest-fought categories in the Media Week Awards judging was Lar...

 

Slogans are not enough

Ian Katz, the editor of Newsnight , wrote recently about an impasse in journalism, suggesting a deal to allow politicians to get their point across in traditional media and be less defensive. As the general election approaches, I think politicia...

 

You won't win awards or beat Romans by relying solely on the aesthetics

In 1946, Bedouin shepherds stumbled on a huge archaeological discovery. The findings provide a useful reminder as we enter the serious end of the media awards-judging season.

 

There's no point yearning for the past because our future is brighter than ever

Nostalgia ain t what it used to be. Can we all stop with the tales about what media used to be about, please? Some say: the art of the media agency used to be to find the perfect spot for a TV ad. I say: this is targeting the right audience at the ...

 

Yes, there are fewer cocks in Cameron's Cabinet, but it's not exactly a hen party

The comedian Andy Hamilton summed up how most of us feel about the injection of women into the new Cabinet when he said: "It's nice that Cameron has discovered women so near election time."

 

'One-night stand' or 'secret affair'?

News broke last week that Air New Zealand is withdrawing its safety video after thousands signed an online petition claiming it was "culturally insensitive".

 

Don't exploit the mesh if you should be exploiting the stack

If you haven't spent half an hour in the company of the brilliant and charming controller of commercial digital products at ITV, Jon Block, then I suggest you do so at once.

 
 

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FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

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