Supermarkets marketing

Marketing Leader of the Year poll - only one day left to vote!

These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.

Marketing Leader of the Year: The candidates - Sarah Warby

Sarah Warby, marketing director, Sainsbury's talks to Elen Lewis, editor of The Marketing Society about the dangers of data legislation, the power of being an accessible leader and a pair of trousers

Ocado 'playing with fire' after Morrisons talks

Ocado is "playing with fire" by discussing a partnership with Morrisons and could put itself out of business if it continues to provoke the wrath of partner Waitrose, claims Shore Capital.

Waitrose replaces Brit as England cricket team sponsor

Waitrose is to replace Brit Insurance as the primary sponsor of the England cricket team, marking its first move into the sport with a three-year deal.

Sainsbury's capitalises on own-brand growth with TV push

Sainsbury's is pushing its own-brand range with a TV campaign to capitalise on the brand's growth and the completion of the relaunch of its core 'by Sainsbury's' range.

Morrisons hails effective More Of What Matters push

Morrisons claims its 'More Of What Matters' ad campaign has succeeded in teaching customers about its unique approach to sourcing meat and has helped it capitalise on the horsemeat scandal.

Are banks and supermarkets really that different?

Veb Anand, executive strategy director, The Brand Union, asks whether the leading supermarket brands could be heading for the same problems as the banking sector.

Sainsbury's in Lloyds talks over bank acquisition plans

Sainsbury's had revealed it is in talks with Lloyds Banking Group over moves to take full control of Sainsbury's Bank, as UK supermarkets prepare for a full-scale assault on the retail banking sector.

Waitrose marketer behind Heston and Delia ads departs

Sarah Fuller, the Waitrose head of marketing who is credited with being one of the key architects behind the Delia Smith and Heston Blumenthal ad campaign, is to leave the retailer after four years.

Tesco relaunches Clubcard website to emphasise rewards

Tesco has relaunched its Clubcard website in order to lay the foundations for a more sophisticated digital presence for its loyalty scheme.

Asda launches weather-dependent campaign for summer clothing push

Asda is running a digital campaign for its George clothing range that will "respond immediately" to changes in the British summer's unpredictable weather.

GoCompare.com is most complained-about advertiser of 2012

With a total of nearly 2,000 complaints, campaigns by GoCompare.com were the most complained-about ads of the past year, according to the Advertising Standards Authority.

Is UK marketing doing enough to reverse a decline in the talent pool?

The Marketing Society Forum: Some marketing directors are worried that there are fewer FMCG "marketing universities" where future marketing leaders can start out.

Sainsbury's denies CEO Justin King is set to depart

Sainsbury's has moved to rebuff rumours that chief executive Justin King may soon leave the company, after reports suggested the supermarket has kicked off the search for his successor.

Amy Hinsley, Asda

Position: head of broadcast and digital advertising, Asda Date of Birth: 05/10/83 As the marketer who led last year s controversial Christmas campaign, Hinsley is a key marketing force at the supermarket. She can also be credited with bringing...

Top ten most-recalled ads of the month

JWT London chief strategy officer and executive partner Tracey Follows examines Morrisons latest ad featuring TV presenters Ant and Dec, which was the seventh most-recalled ad of the month.

Tesco aims to create London-based 'digital campus'

Tesco hopes to create a "digital campus" with the opening of a number of offices in North London, as it seeks to benefit from the growing number of tech start-ups in the capital.

Asda to launch same-day grocery delivery service

Asda claims it is launching the world's first same-day delivery service on grocery orders as part of a £700m investment in its stores and online operations.

Morrisons calls agency review but pledges to keep Ant & Dec

Embattled retailer Morrisons has called a review of its £73m advertising and in-store marketing accounts ahead of the launch of its online food business and the roll-out of its M local convenience format across the UK.

Tesco hails improvement in ad performance as profits take a hit

Tesco claims its new advertising strategy is producing measurable results with customer feedback revealing the brand is now "warmer and more engaging".