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Supermarkets marketing

 

Does the buck stop with the marketer?

Who should take the rap when a company hits the skids? Does the buck stop in the boardroom or the marketing department? The issue has been brought into focus by the ongoing turmoil in the supermarket sector, where the relentless march of the discou...

 

Tesco/BBH: the ultimate examination of advertising

When Dave Lewis, the chief executive of Tesco, first met Neil Munn, the group chief executive of Bartle Bogle Hegarty, to talk about the troubled retailer s ad account, they were too engrossed in their conversation to realise that there was a fire in...

 

Tag and Havas EHS retain Tesco briefs

Tesco has rejected suggestions that Tag and Havas EHS will lose their business with the retailer to the incoming creative agency, Bartle Bogle Hegarty.

 

Pitch update: Lloyds Bank, Rail Delivery Group, Paddy Power and Sainsbury's

It s showdown time in the Lloyds Bank media review as the marketing director, Katherine Kehoe, holds a single briefing for all involved at the Covent Garden Hotel today (Thursday). Expect sharp suits and smiles all round from the shortlisted agenci...

 

BBH to bring trust back to Tesco, says Neil Munn

Bartle Bogle Hegarty aims to build trust back into Tesco's brand when it takes over the troubled supermarket's advertising account.

 

Tesco moves £110m account to BBH

Tesco has moved its £110 million ad business to Bartle Bogle Hegarty without a pitch, ending its two-and-a-half-year relationship with Wieden & Kennedy London.

 

Sainsbury's recruits food bloggers for Love Your Freezer campaign

Sainsbury's is featuring two food bloggers in ads promoting its frozen food offering as part of a campaign called 'Love Your Freezer'.

 

Sainsbury's Christmas spot most-watched ad on YouTube in 2014

Sainsbury's Christmas ad has topped YouTube's most watched ads of 2014 in the UK, with the John Lewis festive ad in second place.

 

Sainsbury's Christmas ad 'not offensive' says facial coding study

A research company failed to find high levels of disgust when measuring people's reactions to the Sainsbury's Christmas ad, despite it prompting more than 700 complaints.

 

Taking great care over the Great War

Sainsbury's Christmas ad campaign demanded a production with sensitivity and authenticity, Tim Riley writes.

 

Sainsbury's calls £60 million media review

Sainsbury's has started a review of its £60 million media planning and buying business, handled by PHD for 19 years.

 

Tesco Clubcard uses Twitter to pick out Christmas gift ideas

Tesco Clubcard has launched a Twitter campaign that helps Christmas shoppers find gifts that "won't break the bank".

 

ASA receives 240 complaints about Sainsbury's Christmas ad

The Advertising Standards Authority has received 240 complaints about the Sainsbury's Christmas ad in the first two days since its launch.

 

Watch: Ant and Dec star in Morrisons' festive campaign

Ant and Dec, the television presenters, star in Morrisons' musical Christmas campaign.

 

The Christmas ads you need to watch

Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.

 

Watch: Waitrose Christmas campaign

Waitrose's Christmas TV ad is a low-key affair that builds on the retailer's message that its employees are more dedicated because they own part of the business.

 

Simple shopping: the key to the mother lode

Supermarkets must personalise the shopping experience for busy mums if they want to ensure loyalty. By Steve Parker.

 

John Lewis has a fight on its hands this Christmas

Was the John Lewis boss, Andy Street, deliberately trying to manage expectations of its Christmas ad campaign with his comments at the recent World Retail Congress? Street - who, later on the train home, managed to offend the French by telling a jour...

 

Are attack ads ever the right thing to do?

Lidl went on the offensive last week when it launched an ad (by TBWA\London) ridiculing a price-matching scheme from Morrisons. This follows a tactical execution the previous week when Lidl poked fun at an unfortunate Sainsbury s staff poster in whic...

 

Tesco Mobile launches TV campaign

Tesco Mobile is launching a brand campaign in the UK created by Wieden & Kennedy Amsterdam.

 
 

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