Supermarkets marketing

Tesco pushes virtual clothes in small London stores

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its smaller central London stores, to push its F&F clothing range.

Co-op appoints Leo Burnett to £50m ad account

The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account.

Tesco gives ready meals multimillion-pound revamp

Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising campaign, with the slogan '20% more at no extra cost'.

Sainsbury's rapped by ad watchdog after Asda complaint

The ad watchdog has ruled that a TV ad misled consumers about which stores were participating in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda.

Think BR: Understanding big data

Understanding big data is key if retailers want to build one to one relationships with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R.

Store brands gain ground on national brands

The majority of British consumers perceive store brands to be the same as or better than national brands, writes Heather McCarthy, director, Ipsos Marketing.

Industry view: Does M&S's new value food range hit the spot?

Marks & Spencer's introduction of a value-focused range, Simply M&S, is dividing opinion. Many observers see it as a 'solid strategy' to cater to the 'squeezed middle' but there is criticism of a 'me-too' move into already occupied territory.

Tesco escalates voucher war with Clubcard exchange campaign

Tesco is reprising its Clubcard Exchange voucher activity as the battle over voucher promotions in the supermarket sector intensifies.

Marketing spend to increase in 2012, indicates survey

A new survey of marketers shows the majority are likely to keep marketing spend level across all channels or increase it during 2012, agency intermediary FindGood claims.

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

Sainsbury's chief executive Justin King has claimed marketing initiatives such as Brand Match have improved price perception as the supermarket chain unveiled a 5.6% increase in annual revenue (excluding VAT) to £22.3bn.

Tesco extends branded portfolio content with TV plans

Tesco is in discussions with broadcasters about televising its Mum of the Year competition, as it seeks to boost its branded-content strategy.

Sainsbury's enters music download market

Sainsbury's has jumped into the increasingly competitive online music market by launching a music download service to improve its online entertainment offering.

Boots kicks off pitch for digital business

Boots, the high-street retailer, is reviewing its digital advertising arrangements.

Waitrose matches Tesco prices as Morrisons' growth slows

Waitrose has pledged to match Tesco's prices on all branded grocery products excluding promotions, while Morrisons reports its growth phase is running out of steam.

M&S creates two senior marketing roles to boost fashion

Marks & Spencer is creating two new head of brand roles who will report into brand director Rob Weston, to bolster its general merchandise marketing team.

River wins brief to publish Co-op event magazine

River Publishing has won the contract to publish a 32-page A5 magazine that will accompany The Co-operative Village, an event launched by the Co-op in a move to extend its brand.

Waitrose congratulates Reading on promotion to Premier League

Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing the team's promotion into the Premier League.

Tesco mimics Waitrose with Everyday Value range push

Tesco has set its sights on winning market share for its Everyday Value range by running ads that mimic the launch campaign for Waitrose's Essentials.

The Red Brick Road pulls out of £110 million Tesco pitch

Tesco's agency The Red Brick Road has pulled out of the pitch for its £110 million advertising account.

We'll Call You - The Co-operative Food

Mole has contracted a serious case of Diamond Jubilee fever, and an offer on the grocery chain's site to 'win a Jubilee street party' promised to tackle the symptoms