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Supermarkets marketing


Tesco puts better online ad-targeting top of mind

The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady.


Homebase inks three-year Sky IQ deal for customer insight

Homebase has signed a three-year deal with BSkyB's customer intelligence arm Sky IQ.


Amscreen partners with Sharp to create 'affordable, scalable outdoor digital screens'

Amscreen has brokered a partnership with electronics giant Sharp to create what chief executive Simon Sugar believes will be, the "first truly affordable and scalable outdoor digital screen solutions" for anyone interested in the out of home space.


M&S kicks off £60m UK media review

Marks & Spencer is reviewing the arrangements for its £60 million UK media account.


ASA upholds Asda complaints against Aldi

Aldi has had an ad banned by the Advertising Standards Authority after its rival supermarket chain Asda made a series of complaints.


Haymarket launches Forever Sports magazine

Haymarket Network, the contract publishing arm of Haymarket Media Group, has launched Forever Sports, the biggest new men's magazine to hit the newsstand in a decade.


Tesco mulls new strategy on loyalty

Tesco has approached leading CRM agencies for input on its loyalty strategy at a time when the chief executive, Philip Clarke, is under pressure to rejuvenate the supermarket.


Michael Parkinson to host Waitrose TV

Sir Michael Parkinson, the former talkshow host, has signed a deal with Waitrose to host a series of shows on the supermarket's online TV channel in the spring.


Co-op should take care when navigating the agile route

News that The Co-operative Group has rolled out an online customer feedback survey to help develop future brand positioning signifies that the organisation is becoming more agile in the way it formulates products and services.


Valentine's Day ad round up

Sainsbury's, Tesco and Waitrose join Carphone Warehouse and Coppafeel, the breast cancer charity, with tactical ads positioned in today's newspapers.


Lidl asks couples to kiss in front of their phones for prizes

Lidl, the budget supermarket, is asking couples across Europe to kiss in front of its special Valentine's Day app in order to win prizes.


Morrisons promotes Market Street in new Ant and Dec ad

Morrisons is to launch an ad campaign starring its brand ambassadors Ant and Dec alongside real Morrisons employees.


Lotto, Durex and Ruud Wanck among Campaign's most-read news in 2013

In 2013, Campaign's website received more than two million unique browsers and 7.5 million page views. Here are the news headlines that have been the most popular this year.


Morrisons hires Tribal Worldwide

Morrisons has hired Tribal Worldwide, London as its digital agency of record, ahead of the launch of its first e-commerce service next year.


Pick of the week: John Lewis, Adam & Eve/DDB

Jeremy Lee goes all misty-eyed over the John Lewis ad: "Producing something charming and surprising year after year is a challenge to which the agency continues to rise." The spot was created by Aiden McClure and Laurent Simon, and directed by Elliot...


Christmas ads are viral events - but do they work?

A week on from the first seeding of the John Lewis Christmas campaign, here are the latest figures from its creators: more than five million views on YouTube; the soundtrack at number one in the singles download chart; and the client's own social med...


Pick of the week: Aldi, McCann Manchester

Maisie McCabe is charmed by Aldi s Christmas work: "Although the continuation of an existing idea, it is another execution that manages to get the price message across in a fun way with a joke about sibling rivalry." The ad was created by Dave Price ...


Turkey of the week: Morrisons, DLKW Lowe

James Swift gives Morrisons spot a Christmas jeer: "This musical number might have passed muster in previous years, but John Lewis and Sainsbury s have shown that Christmas ads can have mass appeal without grating or resorting to cheese. Morrisons d...


Sainsbury's Christmas: the Twitter reaction

The Sainsbury's Christmas teaser ad, which launches in tonight's episode of 'Coronation Street', is already generating debate on Twitter.


Watch the Sainsbury's 'Christmas in a Day' film trailer

Watch a preview of Sainsbury's first festive ad of 2013, a trailer for the Christmas documentary the supermarket commissioned from the Oscar-winning director Kevin Macdonald.


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