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Supermarkets marketing

 

Are attack ads ever the right thing to do?

Lidl went on the offensive last week when it launched an ad (by TBWA\London) ridiculing a price-matching scheme from Morrisons. This follows a tactical execution the previous week when Lidl poked fun at an unfortunate Sainsbury s staff poster in whic...

 

John Lewis has a fight on its hands this Christmas

Was the John Lewis boss, Andy Street, deliberately trying to manage expectations of its Christmas ad campaign with his comments at the recent World Retail Congress? Street - who, later on the train home, managed to offend the French by telling a jour...

 

Tesco Mobile launches TV campaign

Tesco Mobile is launching a brand campaign in the UK created by Wieden & Kennedy Amsterdam.

 

Watch: Lidl's first UK TV brand campaign

Lidl masquerades as a humble East London market stall its first TV brand campaign.

 

Iceland appoints Karmarama after public rejection

Iceland has handed Karmarama its £16 million advertising business less than a year after the supermarket rejected the agency in a TV documentary.

 

Trading Places: this week's people moves

Wieden & Kennedy London hires creatives Danielle Noël and Thom Whitaker, and Steve Auckland becomes CEO of The Independent and Evening Standard operations, in this week's roundup of people moves in advertising, marketing and media.

 

Brands make the most of Germany's dramatic victory over Brazil

Tesco, Paddy Power, Adidas and PornHub are among the brands to have made the most of Germany's 7-1 thrashing of the hosts, Brazil, in the first World Cup semi-final last night.

 

Morrisons changes its name to back Andy Murray

Morrisons is once again showing its support for the British tennis ace Andy Murray, by changing the name of its Wimbledon branch to Murrisons.

 

'Leading Ladies' will continue, hints M&S marketing chief as profits fall again

Marks & Spencer's marketing director Patrick Bousquet-Chavanne suggested its "leading ladies" campaign will continue, ahead of the retailer reporting falling profits for the third year in a row.

 

Morrisons apologises over Angel of the North baguette stunt

Morrisons has apologised after people criticised its projection of a baguette onto Antony Gormley's Angel of the North statute in Gateshead.

 

Tesco puts better online ad-targeting top of mind

The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady.

 

Homebase inks three-year Sky IQ deal for customer insight

Homebase has signed a three-year deal with BSkyB's customer intelligence arm Sky IQ.

 

Amscreen partners with Sharp to create 'affordable, scalable outdoor digital screens'

Amscreen has brokered a partnership with electronics giant Sharp to create what chief executive Simon Sugar believes will be, the "first truly affordable and scalable outdoor digital screen solutions" for anyone interested in the out of home space.

 

M&S kicks off £60m UK media review

Marks & Spencer is reviewing the arrangements for its £60 million UK media account.

 

ASA upholds Asda complaints against Aldi

Aldi has had an ad banned by the Advertising Standards Authority after its rival supermarket chain Asda made a series of complaints.

 

Haymarket launches Forever Sports magazine

Haymarket Network, the contract publishing arm of Haymarket Media Group, has launched Forever Sports, the biggest new men's magazine to hit the newsstand in a decade.

 

Tesco mulls new strategy on loyalty

Tesco has approached leading CRM agencies for input on its loyalty strategy at a time when the chief executive, Philip Clarke, is under pressure to rejuvenate the supermarket.

 

Michael Parkinson to host Waitrose TV

Sir Michael Parkinson, the former talkshow host, has signed a deal with Waitrose to host a series of shows on the supermarket's online TV channel in the spring.

 

Co-op should take care when navigating the agile route

News that The Co-operative Group has rolled out an online customer feedback survey to help develop future brand positioning signifies that the organisation is becoming more agile in the way it formulates products and services.

 

Valentine's Day ad round up

Sainsbury's, Tesco and Waitrose join Carphone Warehouse and Coppafeel, the breast cancer charity, with tactical ads positioned in today's newspapers.

 
 

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