Sir Michael Parkinson, the former talkshow host, has signed a deal with Waitrose to host a series of shows on the supermarket's online TV channel in the spring.
News that The Co-operative Group has rolled out an online customer feedback survey to help develop future brand positioning signifies that the organisation is becoming more agile in the way it formulates products and services.
Sainsbury's, Tesco and Waitrose join Carphone Warehouse and Coppafeel, the breast cancer charity, with tactical ads positioned in today's newspapers.
Lidl, the budget supermarket, is asking couples across Europe to kiss in front of its special Valentine's Day app in order to win prizes.
Morrisons is to launch an ad campaign starring its brand ambassadors Ant and Dec alongside real Morrisons employees.
In 2013, Campaign's website received more than two million unique browsers and 7.5 million page views. Here are the news headlines that have been the most popular this year.
Morrisons has hired Tribal Worldwide, London as its digital agency of record, ahead of the launch of its first e-commerce service next year.
Jeremy Lee goes all misty-eyed over the John Lewis ad: "Producing something charming and surprising year after year is a challenge to which the agency continues to rise." The spot was created by Aiden McClure and Laurent Simon, and directed by Elliot...
A week on from the first seeding of the John Lewis Christmas campaign, here are the latest figures from its creators: more than five million views on YouTube; the soundtrack at number one in the singles download chart; and the client's own social med...
Maisie McCabe is charmed by Aldi s Christmas work: "Although the continuation of an existing idea, it is another execution that manages to get the price message across in a fun way with a joke about sibling rivalry." The ad was created by Dave Price ...
James Swift gives Morrisons spot a Christmas jeer: "This musical number might have passed muster in previous years, but John Lewis and Sainsbury s have shown that Christmas ads can have mass appeal without grating or resorting to cheese. Morrisons d...
The Sainsbury's Christmas teaser ad, which launches in tonight's episode of 'Coronation Street', is already generating debate on Twitter.
Watch a preview of Sainsbury's first festive ad of 2013, a trailer for the Christmas documentary the supermarket commissioned from the Oscar-winning director Kevin Macdonald.
Sainsbury's will launch its Christmas campaign with a trailer for a crowd-sourced film with Oscar-winning director Kevin Macdonald tonight (13 November) in the centre break in ITV's 'Coronation Street'.
John Lewis' 2013 Christmas ad was mentioned in almost 50,000 tweets in the first 24 hours after it was released online on Friday morning 8 November, over three times more than the retailer's ad got in 2011.
A dancing gingerbread man sings to Morrisons ambassadors Ant and Dec in the supermarket's Christmas ad, airing tonight during ITV's 'Coronation Street'.
Asda will air the first of its 2013 Christmas ads on Saturday, but the supermarket says that it is shunning the celebrity filled campaigns employed by rivals in a bid to pass on savings to customers.
The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and...
Dermot McPartland joins Cake as its creative director and Asda marketing veteran Rick Bendel leaves parent company Walmart, in this week's roundup of people moves in advertising, marketing, media and PR.
Sainsbury's has added AnalogFolk to its digital roster.
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