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Supermarkets marketing

 

Sainsbury's Christmas ad 'not offensive' says facial coding study

A research company failed to find high levels of disgust when measuring people's reactions to the Sainsbury's Christmas ad, despite it prompting more than 700 complaints.

 

Taking great care over the Great War

Sainsbury's Christmas ad campaign demanded a production with sensitivity and authenticity, Tim Riley writes.

 

Sainsbury's calls £60 million media review

Sainsbury's has started a review of its £60 million media planning and buying business, handled by PHD for 19 years.

 

Tesco Clubcard uses Twitter to pick out Christmas gift ideas

Tesco Clubcard has launched a Twitter campaign that helps Christmas shoppers find gifts that "won't break the bank".

 

ASA receives 240 complaints about Sainsbury's Christmas ad

The Advertising Standards Authority has received 240 complaints about the Sainsbury's Christmas ad in the first two days since its launch.

 

Watch: Ant and Dec star in Morrisons' festive campaign

Ant and Dec, the television presenters, star in Morrisons' musical Christmas campaign.

 

The Christmas ads you need to watch

Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.

 

Watch: Waitrose Christmas campaign

Waitrose's Christmas TV ad is a low-key affair that builds on the retailer's message that its employees are more dedicated because they own part of the business.

 

Simple shopping: the key to the mother lode

Supermarkets must personalise the shopping experience for busy mums if they want to ensure loyalty. By Steve Parker.

 

John Lewis has a fight on its hands this Christmas

Was the John Lewis boss, Andy Street, deliberately trying to manage expectations of its Christmas ad campaign with his comments at the recent World Retail Congress? Street - who, later on the train home, managed to offend the French by telling a jour...

 

Are attack ads ever the right thing to do?

Lidl went on the offensive last week when it launched an ad (by TBWA\London) ridiculing a price-matching scheme from Morrisons. This follows a tactical execution the previous week when Lidl poked fun at an unfortunate Sainsbury s staff poster in whic...

 

Tesco Mobile launches TV campaign

Tesco Mobile is launching a brand campaign in the UK created by Wieden & Kennedy Amsterdam.

 

Watch: Lidl's first UK TV brand campaign

Lidl masquerades as a humble East London market stall its first TV brand campaign.

 

Iceland appoints Karmarama after public rejection

Iceland has handed Karmarama its £16 million advertising business less than a year after the supermarket rejected the agency in a TV documentary.

 

Trading Places: this week's people moves

Wieden & Kennedy London hires creatives Danielle Noël and Thom Whitaker, and Steve Auckland becomes CEO of The Independent and Evening Standard operations, in this week's roundup of people moves in advertising, marketing and media.

 

Brands make the most of Germany's dramatic victory over Brazil

Tesco, Paddy Power, Adidas and PornHub are among the brands to have made the most of Germany's 7-1 thrashing of the hosts, Brazil, in the first World Cup semi-final last night.

 

Morrisons changes its name to back Andy Murray

Morrisons is once again showing its support for the British tennis ace Andy Murray, by changing the name of its Wimbledon branch to Murrisons.

 

'Leading Ladies' will continue, hints M&S marketing chief as profits fall again

Marks & Spencer's marketing director Patrick Bousquet-Chavanne suggested its "leading ladies" campaign will continue, ahead of the retailer reporting falling profits for the third year in a row.

 

Morrisons apologises over Angel of the North baguette stunt

Morrisons has apologised after people criticised its projection of a baguette onto Antony Gormley's Angel of the North statute in Gateshead.

 

Tesco puts better online ad-targeting top of mind

The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady.

 
 

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