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The latest tech products advertising, campaign news, analysis and business insight in the computer, handhelds, mobile and video games sectors.



Latest tech products news and analysis

Media Week Awards 2014 celebrates outstanding talent and creativity

The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.

 

Media Week Awards 2014 winners to be unveiled tonight

The stage is set for Media Week Awards 2014 tonight, which will be attended by 1,400 members of the UK media industry and hosted by comedian and writer, Russell Kane.

 

How smart are smart systems?

Walking down one of Hampstead's bijou roads recently, I noticed a woman leaning out of an upstairs window explaining to a man at the door that her "smart" lock had locked her inside and asking him to try different ways to open the door.

 

With momentum and now money behind it, the Vice hype needs to be believed

The bristling excitement among the young masses milling into an East London church as dusk fell was palpable - it had all the hallmarks of a cult, but was in fact a clarion call for advertisers.

 

ZenithOptimedia loses £200m O2 business to Havas Media without a pitch

Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vin...

 

Karmarama wins Funding Circle account

Funding Circle, the peer-to-peer lending company, has picked Karmarama to handle its creative account after a competitive pitch.

 

Condé Nast to launch Ars Technica in UK

Ars Technica, the US technology news site owned by Condé Nast, is to launch in the UK next spring.

 

AOL UK to produce shows starring Richard Bacon, Tess Daly and Rochelle Humes

AOL UK has unveiled plans for two Original online video series featuring Richard Bacon, Tess Daly and Rochelle Humes.

 

Why the transformation of outdoor is only going to accelerate

With change in the air, Shaun Gregory, chief executive of Exterion Media, considers a pending overhaul of under-performing Outdoor Media Centre (OMC) to be a great opportunity.

 

Tech viewpoint on TV on command

In a recent Tech viewpoint, Rightster s Charlie Muirhead quite rightly pointed out that the "success of one channel needn t come at the expense of another". Shortly after this, we did some research that provided proof of his assertion. The numbers ...

 

Facebook takes on YouTube's video dominance

The social network's regional director of UK and Ireland tells Arif Durrani why it is a force to be reckoned with in digital video.

 

Four takeaways from the IAB Engage Conference

Plenty of reason for cheer emanating from IAB Engage, says Paul Lyonette, country manager UK at digital video provider, YuMe.

 

Facebook IQ reveals marketing to millennials is flawed

Marketing to millennials is fundamentally flawed as it fails to acknowledge the different characteristics prevalent in how young people interact today, according to a global study by Facebook IQ.

 

YouTube launches Old Street EC1

Google's YouTube is the launch advertiser on JCDecaux's digital screens at the Old Street roundabout.

 

Ashton Kutcher milks a goat in global Lenovo campaign

Lenovo, the Chinese tech giant, has launched a global ad campaign starring its product engineer Ashton Kutcher.

 

Winners of hClub100 2014 awards announced

The Hospital Club last night announced the winners of its hClub100 awards, with agencies Blue Rubicon, Grey London, We Are Social and The Sunshine Company featuring in the advertising, marketing and PR category.

 

Opportunities for brands as VoD sector evolves

Nigel Walley thinks there is room for ads in pay-TV set-top boxes, while TV VoD should be sold separately in ad deals.

 

Ofcom green-lights London Live's request to cut local TV content

Ofcom has accepted ESTV's second, watered-down request to reduce the number of local tv repeats in its programming commitments for the London Live TV licence.

 

EE poised to launch own TV set-top box

EE, the mobile operator, is to launch its own set-top box that offers TV and video streaming packages.

 

Ebuzzing rebrands to Teads following merger

The Ebuzzing & Teads group is changing its name to Teads, marking a new phase of growth for the business.

 
 

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FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

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