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Tech products marketing

 

The latest tech products advertising, campaign news, analysis and business insight in the computer, handhelds, mobile and video games sectors.



Latest tech products news and analysis

Intel calls global creative pitch

Intel, the computer chip manufacturer with revenue of $52.7 billion (£31.8 billion), is reviewing its global creative account, putting the incumbent, Venables Bell & Partners, on alert.

 

Major Players announces photography competition

From film to fashion, games to software, music to media, advertising to architecture, the UK's £71 billion creative sector is one of the nation's most important industries, driving economic growth and supporting jobs.

 

AppNexus valued at $1.2bn after raising $60m

AppNexus, the ad tech company, has raised $60 million (£36.0 million) in investment, valuing the company at $1.2 billion.

 

6 ads that made... Dave Trott

Appropriating pop culture, getting banknotes taken out of circulation... Dave Trott reflects on his career highs.

 

Yo app invests in features for brands

Yo, the simplistic instant messaging app, has introduced a host of features to make it more attractive for brands and websites.

 

Gadget insurer hunts ad agency

Protect Your Bubble, the insurer that specialises in gadgets, is pitching for a creative agency in the UK.

 

Buzzfeed appoints Greg Coleman as president

Buzzfeed, the expanding news and entertainment site, has appointed former Huffington Post and Yahoo leader, Greg Coleman, as president.

 

Murdoch's 21st Century Fox withdraws £80bn bid for Time Warner

Rupert Murdoch's 21st Century Fox has withdrawn its $80 billion takeover offer for US entertainment giant Time Warner, blaming an inability to engage with its board and a fall in its own share value since tabling the offer.

 

Martin Sorrell joins IAB Engage 2014 line-up

WPP's Martin Sorrell will be joining leaders from Brave, Contagious and Facebook at this year's Internet Advertising Bureau (IAB) event in London.

 

Media Week Awards 2014 shortlist

The shortlist for October's Media Week Awards 2014 can now be revealed, and following more competition and entries than ever before, all the companies to have made the cut have reason to celebrate.

 

BBC iPlayer usage up 9% as TV on demand increases

A shocking BBC Three drama, David Beckham, 'EastEnders' and the World Cup helped the BBC iPlayer report 260 million requests in June, up 9% on the same month last year.

 

Campaign's top 20 most read news in July

Take a look at Campaign's top 20 most read news stories in July, which you might have missed.

 

Richard Dunmall: 'It's a good day for the future of the radio industry'

On the day Rajar results show that 36.8% of radio listening in the UK is now happening via a digital device, Bauer Media's group managing director of advertising, Richard Dunmall believes its time to celebrate.

 

You're not normal, nor is the person you sit next to - and as for your boss...

You're not normal. It's something that is all too easy to forget - I do it myself on a regular basis. In a step-change from drinking and dining with media's finest, I was out with the "dads from school" last week.

 

Adam & Eve/DDB lands Sony Mobile content brief

Adam & Eve/DDB has consolidated its grip on the Sony Mobile account by picking up its content marketing brief.

 

Why 2014 won't be the year of mobile advertising

It's been the year of mobile every year since 2008, but recent reports suggest we've finally made it.

 

Agencies need to be more creative about creativity

Tim Leake, the former global creative innovation director at technology education company Hyper Island and the SVP of growth and innovation at California-based RPA, argues that agencies need to be "more creative" about creativity.

 

LinkedIn buys B2B marketing service Bizo for $175m

LinkedIn, the world's biggest online professional network service, has acquired a marketing services specialist Bizo for a reported deal valued around $175 million (£103m).

 

Samsung celebrates Prince George's birthday

Samsung has created an outdoor campaign to coincide with the first birthday of the future monarch, Prince George, featuring pictures of another baby George.

 

News brands are keen to set the agenda, but it is a time for collaboration

"The NRS in its current form no longer serves newspaper needs." Not my words but those of Bob Hulks, the ex-independent chairman of the Newspaper Publishers Association Review Group, speaking at the Media Research Group conference back in 1998.

 
 

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