Tech products marketing
The latest tech products advertising, campaign news, analysis and business insight in the computer, handhelds, mobile and video games sectors.
Latest tech products news and analysis
Royal Philips has released a campaign to push its new range of digitally-connected lightbulbs.
Following the news of Phones 4U's abrupt entry into administration, Campaign presents a list of some of the retailer's best ads.
The retailer, which is owned by private equity firm BC Partners went into administration on Sunday night and is to close its stores with immediate effect.
Channel 4 is dropping its catch-up service 4oD for a new online destination called All 4, which will host all of Channel 4's linear channels, digital content and services.
Ian Katz, the editor of Newsnight , wrote recently about an impasse in journalism, suggesting a deal to allow politicians to get their point across in traditional media and be less defensive. As the general election approaches, I think politicia...
The iPhone 6, though much anticipated, was OK but rather underwhelming.
Justin Billingsley, chief operating officer, Europe, Middle East & Africa at Saatchi & Saatchi, and the former Orange brand director, reviews the launch news from Apple and looks at the growing power of content.
Official viewing figures for UK television audiences will now include consumption on iPads and Android tablets following an overhaul of the Broadcasters' Audience Research Board.
Find out how to embrace digital change and inspire an innovation-led culture with the right talent strategy with our free webinar on Monday 15 September at 2pm, hosted by The Knowledge Engineers and Brand Republic Jobs, in association with Live Recru...
Dixons Carphone, Europe's largest mobile phone retailer, is looking for an agency to create a digital and integrated brand campaign for the mobile business.
BT's bold move into TV football wrongfooted deadly rival BSkyB. Now its boss is planning a similar shake-up in the mobile market. And, with his new focus on the customer, he might just pull it off.
Got something to say? The team at Brand Republic is trialling a new, site-wide chat function to give you even more opportunity to share your views.
With Apple expected to announce both the iPhone 6 and "iWatch" wearable initiative next week, Saatchi & Saatchi, Europe, Middle East & Africa chief operating officer, Justin Billingsley looks at what this could mean for brands.
Intel, the computer chip manufacturer with revenue of $52.7 billion (£31.8 billion), is reviewing its global creative account, putting the incumbent, Venables Bell & Partners, on alert.
From film to fashion, games to software, music to media, advertising to architecture, the UK's £71 billion creative sector is one of the nation's most important industries, driving economic growth and supporting jobs.
AppNexus, the ad tech company, has raised $60 million (£36.0 million) in investment, valuing the company at $1.2 billion.
Appropriating pop culture, getting banknotes taken out of circulation... Dave Trott reflects on his career highs.
Yo, the simplistic instant messaging app, has introduced a host of features to make it more attractive for brands and websites.
Protect Your Bubble, the insurer that specialises in gadgets, is pitching for a creative agency in the UK.
Buzzfeed, the expanding news and entertainment site, has appointed former Huffington Post and Yahoo leader, Greg Coleman, as president.
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