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The latest tech products advertising, campaign news, analysis and business insight in the computer, handhelds, mobile and video games sectors.



Latest tech products news and analysis

Arqiva Hall of Fame 2014: Whiley, Feltz, Campbell and Brazil...

The Arqiva Hall of Fame 2014, organised by The Radio Academy, will induct Jo Whiley, Vanessa Feltz, Trevor Nelson, Nicky Campbell, Pete Price, Alan Brazil and Barry Cryer into its industry honours list in 2014.

 

The end of digital doom-mongering is nigh... or is it?

Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.

 

Technology cannot win the battle for hearts and minds

I was struck by a comment on Radio 4's Hidden Histories Of The Information Age: "The weakness of modern strategy is that it is too reliant on technology - the triumph of accuracy of outputs with no impact on outcomes."

 

Unearthing new boundaries to break

As the world wide web celebrates its first quarter-century, its inventor, Sir Tim Berners-Lee, took to the stage at SapientNitro's latest Idea Exchange event to discuss the ways in which technology, creativity and data will shape the world of brand a...

 

ASA bans 'strongly sexual' Giffgaff ad

The Advertising Standards Agency (ASA) has banned a "strongly sexual" ad by Giffgaff, the mobile telephone network, after one complaint.

 

Tesco Clubcard uses Twitter to pick out Christmas gift ideas

Tesco Clubcard has launched a Twitter campaign that helps Christmas shoppers find gifts that "won't break the bank".

 

Hammerson uses automated mechanical model to showcase Christmas gifts

Hammerson, the retail property developer, has used a 13-feet automated mechanical model to showcase the wide variety of the Christmas gifts available at its shopping centres.

 

Entries open for Brand Republic Digital Awards 2015

The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.

 

Samsung launches first Christmas TV campaign in the UK

Samsung is launching its first festive TV campaign in the UK, which portrays its products as an integral part of the Christmas season.

 

O2 launches 'walk' campaign with Ed Sheeran

Ed Sheeran, the singer songwriter, follows Michael Bublé and The Gorillaz in getting his own O2 "walk" ad to promote his Wembley Stadium shows.

 

Brands invited to takeover TDK's Piccadilly Circus digital screen

Japanese technology giant, TDK, is ending its contract with Land Securities, making its iconic Piccadilly Lights digital advertising available for the first time in 24 years.

 

Cocktail party etiquette will help with content marketing, says Yahoo ad boss

Blending in with conversations on social media, or using "cocktail party etiquette", is the best way to develop content marketing, according to Patrick Albano, the vice president of EMEA advertising solutions at Yahoo.

 

The Christmas ads you need to watch

Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.

 

Tech viewpoint on mobile post-production

Marketing is in a golden age of content creation. Apps are smarter, devices are more powerful and people have unlocked their dormant storytelling capabilities through a world littered with creative platforms. We re moving into the era of polished c...

 

Global viewpoint from Singapore

A major global commercial hub, Singapore is at the forefront of technological innovation yet steeped in a history of conservatism, presenting an interesting dichotomy for media strategy. Having attributed the country s financial success over the pa...

 

How James Connelly became a mobile multimillionaire

It wasn't so long ago that James Connelly was cold-calling potential clients from the directory. Now he is celebrating the big-money sale of his business, Fetch, to Dentsu Aegis Network. Arif Durrani reports

 

The media story behind the festive magic of Monty

Who would have thought we'd all be talking about the arrival of a flightless bird native to Antarctica in the run-up to Christmas 2014?

 

Is transparency still a concern for advertisers?

Agency trading desks remain an issue for many clients, but are their fears misplaced? Arif Durrani investigates.

 

Yahoo to acquire BrightRoll for $640m

Yahoo is to acquire BrightRoll, the programmatic video advertising platform, for $640 million (£402.7 million) in cash.

 

Vodafone celebrates 'local heroes' in biggest ever Christmas ad

Vodafone features hospital staff, chefs, farmers and its employees around the country singing along to 'Let it Go' from 'Frozen', the Disney film, in its biggest Christmas ad.

 
 

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