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The latest tech products advertising, campaign news, analysis and business insight in the computer, handhelds, mobile and video games sectors.



Latest tech products news and analysis

Agencies need to be more creative about creativity

Tim Leake, the former global creative innovation director at technology education company Hyper Island and the SVP of growth and innovation at California-based RPA, argues that agencies need to be "more creative" about creativity.

 

LinkedIn buys B2B marketing service Bizo for $175m

LinkedIn, the world's biggest online professional network service, has acquired a marketing services specialist Bizo for a reported deal valued around $175 million (£103m).

 

Samsung celebrates Prince George's birthday

Samsung has created an outdoor campaign to coincide with the first birthday of the future monarch, Prince George, featuring pictures of another baby George.

 

News brands are keen to set the agenda, but it is a time for collaboration

"The NRS in its current form no longer serves newspaper needs." Not my words but those of Bob Hulks, the ex-independent chairman of the Newspaper Publishers Association Review Group, speaking at the Media Research Group conference back in 1998.

 

Consolidating Future secures new bank agreements to 2016

Future reports "good progress" with its transformation programme in its Interim Management Statement for the three months to June 2014, confirming the media group has secured more financial headroom following the £24 million sale of its sports and cr...

 

O2 dog turns hip hop for Big Bundles

O2 has launched the latest spot in its "be more dog" campaign, featuring the cat living like a hip hop star.

 

Tim Hipperson to become interim CEO of Weve

Weve, the mobile joint venture between EE, O2 and Vodafone, is set to appoint the former G2 Joshua and ZenithOptimedia leader, Tim Hipperson, as interim chief executive.

 

How the iWatch will change advertising forever

Tom Goodwin, a director of the Tomorrow Group, explains how he thinks the iWatch will change advertising forever.

 

Wearable tech floodgates open on Amazon but more questions than answers remain

After Amazon launched a special wearable technology area of the website, Cameron Day, the development director at TMS, examines why the reality has not yet rivalled the rhetoric.

 

Will Amazon Fire impact media on the high street?

Can Amazon's first smartphone and its intriguing shopping function disrupt the marketplace, David Benady asks.

 

Nigel Vaz's guide to 7 cool pieces of wearable tech at the movies

Wearable tech is big news. But haven't we seen it all somewhere before? Nigel Vaz, the senior vice president and European managing director of SapientNitro, picks his top wearable tech from the movies.

 

Twitter's UK leader: Media Week Awards 2014 captures 'thrilling evolution' of market

Final entries for this year's Media Week Awards, the biggest night of the year for the British media industry, must be submitted by Thursday (3 July) to qualify.

 

Albion hires BT Sport presenter as head of data

Albion has hired ITV presenter and social media pundit, Christian Howes, to lead its data and performance marketing arm, Albion Cell.

 

Pay TV: The battles rage on but who will win the war?

As competition hots in the world of pay TV, Sky's dominance could be under threat, says Lee Langford, director of Telecoms, Media, Technology and Entertainment at Harris Interactive.

 

'Experimental playground' planned for Publicis London office

Publicis Worldwide's new chief strategy officer, Dylan Williams, says he plans to use the London office as a "prototyping and experimental playground" for new ideas.

 

Weve on the hunt for a CEO as David Sear resigns

David Sear, chief executive of Weve, the joint venture between the UK's three largest mobile network operators - EE, Telefonica UK (O2) and Vodafone UK - is leaving the company he helped establish, after one and a half years.

 

Omnicom's Marc Bignell to help lead Yahoo's EMEA operation

Marc Bignell, global chief investment officer at Omnicom Media Group, is set to take a senior leadership role at Yahoo in Europe.

 

Twitter Amplify lands ITV and Paddy Power World Cup partnership

Irish bookmaker Paddy Power is set to continue its innovative advertising activity around this year's World Cup in Brazil after forming a partnership with ITV and Twitter to sponsor near-live video football highlights.

 

Overheard at Old Street EC1...

"I believe we re on a journey for the UK to be a powerhouse in digital tech." Gerard Grech, CEO, Tech City UK "It was the culture of London that inspired us to ever the think the way we do. I don t think it would have happened in a different ci...

 

JCDecaux announces partnerships with TfL and Tech City UK for new digital media location

At JCDecaux's technology breakfast yesterday, the company announced its new digital media location Old Street EC1, on Old Street's silicon roundabout in the heart of London's tech city.

 
 

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