Tech products marketing
The latest tech products advertising, campaign news, analysis and business insight in the computer, handhelds, mobile and video games sectors.
Latest tech products news and analysis
Ogilvy & Mather London stands a good chance in tomorrow's Cannes Radio Lions category awards, where it has nine shortlisted entries, although the UK's overall tally of 12 is down from 21 last year.
Google will lead the UK's tilt at tomorrow night's Cyber Lions awards with eight of the UK's 22 shortlisted entries, five from Google Creative Lab London and three from Google UK London.
Nick Emery, the global chief executive of WPP's Mindshare, has underlined the importance of adapting and embracing the creativity that involves.
Far from the stereotypes of gamers being introverted and susceptible to anti-social behaviour, the latest research conducted by Omnicom's PHD demonstrates the more games you play, the more motivated you are.
Rene Rechtman, chief executive of AOL Be On, has examined the "extreme emotion" needed for content to resonate with Generation Y, in a session at Cannes Lions 2013.
Apple has followed Facebook and Microsoft by revealing the number of requests for customer data made by the US government, in an attempt to reassure consumers that it protects their data.
Google has pledged $7m (£4.5m) to organisations involved in the fight against online child abuse images after coming under pressure to do more to block access to child pornography.
In a statement of intent Apple has turned its attention to its high design values with a TV spot that introduces a 'designed by Apple in California' endline.
Glue Isobar, the Dentsu-owned digital agency, is dropping the 'Glue' prefix from its name in the first step of a global realignment of the Isobar network.
The latest viral video hits from Apple, Smirnoff and Ibis Hotels.
Sony's PlayStation 4 tops the Campaign Viral Chart this week, with an ad poking fun at recent confusion over whether games can be shared between friends on the new XBox One console from Microsoft.
Be On, AOL's global branded content business, has formed a partnership with Realeyes, an emotional-testing platform that claims to be able to measures how people feel and react when they view branded video content.
Exponential, the ad intelligence agency, is launching an interactive campaign at the Palais des Festivals in Cannes, on the same billboard site used by Twitter last year.
The return of Channel's 5 Big Brother tonight will introduce a click-to-buy product placement initiative from digital department store Very.co.uk, which will allow viewers to buy items featured on the show.
It is impossible to ignore the hype around Snapchat, but is it more appropriate for sexting than branding, asks Nicola Kemp.
Pay dropped for almost all agency roles in the past year, according to the Marketing Agencies Association, which has more than 80 members in the digital and integrated space.
ZenithOptimedia report shows the tech giant's rise, despite continued strength of the old order, Alasdair Reid writes.
Havas Media Group's new global managing director talks for the first time since being promoted last year. By Arif Durrani.
If you happen to see someone kissing their smartphone today, do not be alarmed, they have probably just discovered Burberry Kisses, a new brand campaign powered by Google.
Burberry has partnered with Google to launch a social campaign that allows users to send their real kisses around the world.
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