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Tech products marketing

 

The latest tech products advertising, campaign news, analysis and business insight in the computer, handhelds, mobile and video games sectors.



Latest tech products news and analysis

Google's revenues climb 19% to $15.4bn in first quarter

Google's shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company's transition in an industry increasingly dominated by mobile ads.

 

Rusbridger celebrates 'Guardian at its best' ahead of Pulitzer prize

The Guardian's editor in chief Alan Rusbridger has celebrated the open culture at the publisher for making its dogged coverage of the National Security Agency's online espionage possible, ahead of being awarded the Pulitzer prize for public service j...

 

Google becomes major UK advertiser after boosting spend by 50% in 2013

Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.

 

MEC boss Courtier hails £600m Vodafone media win as 'life changing'

Charles Courtier, the global chief executive of MEC, has described the awarding of the $1 billion (£600 million) worldwide media account to his agency as a "life changing win" and "crucially important" to his network, in a missive to staff.

 

Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere

Evian, the French bottled-water brand, tops the most-shared ads chart this week with its "amazing baby & me 2" spot by BETC Paris.

 

Tech viewpoint on user experience

User experience means a variety of things to professionals across design, marketing and technology. So it was refreshing to have an opportunity for reflection on our bigger purpose at the recent UX Hong Kong conference.

 

Amscreen partners with Sharp to create 'affordable, scalable outdoor digital screens'

Amscreen has brokered a partnership with electronics giant Sharp to create what chief executive Simon Sugar believes will be, the "first truly affordable and scalable outdoor digital screen solutions" for anyone interested in the out of home space.

 

Campaign Viral Chart: Google Maps' April Fool tops chart

Google Maps' April Fools prank has topped this week's viral chart with 369,288 shares.

 

Agencies identify value in global tech tie-ups

Are the recently announced multimillion-pound partnerships more than just swanky volume deals, David Benady asks.

 

What price is innovation without strategy?

Innovation is much prized. And for good reason, as the past two centuries have seen change at an unprecedented pace - a pace that seems only to be speeding up.

 

Nexus/H rebrands as Southpaw under Poynter

Nexus/H has rebranded as Southpaw to reflect a "challenger mind-set, and unorthodox approach and a desire to win", according to the agency.

 

Facebook investor Accel predicts rise of 1-2-1 advertising

Accel Partners, one of the early venture capital companies to invest in Facebook, has predicted the rise of one-to-one advertising across multiple channels as one of the next big booms, in a session at Advertising Week.

 

AWEurope: Telegraph's Seiken attacks notion of 'imperial' editor following Gallagher's exit

Jason Seiken, editor in chief of the Telegraph Media Group, mapped out his vision for the newsbrand around news, but also more entertainment and data-led stories tapping into the lives of individual readers.

 

AWEurope: Telegraph traffic rises 30% to record 72m monthly browsers

Telegraph Media Group has attracted a record 72 million monthly unique browsers to its telegraph.co.uk website in March, exactly one year after erecting its metered paywall, according to unofficial figures.

 

All media should take a leaf from radio: relationships - you have to work at them

All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.

 

Tech viewpoint on advertising technology

There has been much discussion about how real-time bidding, programmatic advertising exchanges and big data et al spell doom for the future of advertising as we know it. Strategic technical requirements investment, recruiting non-marketing talent a...

 

Why today's London Live launch is a game-changer for the capital

Ahead of today's launch of London Live, its editorial director, and former Campaign editor, Stefano Hatfield, explains why he believes the capital will never be the same again.

 

Microsoft launches programmatic video network

Microsoft Advertising has become the latest global company to launch its own video network, which will enable advertisers to buy pre-roll video ads on premium accredited sites while using the company's site data for tailored targeting.

 

Campaign Viral Chart: Down Syndrome future mom ad doubles shares

Coordown, the Italian Down Syndrome charity, has achieved the most-shared ad status this week, beating Wren Studio's "first kiss", which has dropped seven places after two weeks at the top.

 

DCM and D&AD unveil best film-inspired ads

Digital Cinema Media and D&AD have unveiled a compilation of ten of the best ads that have been inspired by film over the past ten years.

 
 

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