Tech products marketing
The latest tech products advertising, campaign news, analysis and business insight in the computer, handhelds, mobile and video games sectors.
Latest tech products news and analysis
Budweiser's Super Bowl ad "lost puppy" has topped this week's Campaign Viral Chart, which features several spots created for the game on Sunday.
We all know that music has the power to move us emotionally - but data now suggests it can be just as effective at influencing consumers' brand preferences
Although production music has become more popular, the sector faces new challenges in the digital age as it evolves
Choosing the right song can make a great ad, but developing a musical strategy can help build your brand
Mobile phone accessory maker charges up an apocalyptic scene for its Super Bowl debut
Earlier this month, a privileged 0.002 per cent of the global population descended on Las Vegas to witness "The Future". I watched via Twitter as the Consumer Electronics Show entertained 170,000 delegates with big ideas, smartwatches, self-driving ...
GoDaddy has appointed The Red Brick Road as its lead creative agency in the UK without a pitch.
YouTube is ten this year. Yet, over the past 12 months, many in the marketing world started looking at it in a new light. The rise of Zoella and co charismatic vloggers with enormous followings has shown a YouTube beyond one-off viral hits. A beh...
Emily Bell, the director of Columbia University's Tow Centre for digital journalism, warned the current dynamics between the press and digital "super platforms" like Google, Twitter and Facebook are "not working", when presenting The 12th annual Hugh...
Three is expanding its 'Feel at Home' campaign with a ten-day Instagram competition in partnership with Global Radio's Capital Breakfast show with Dave Berry and Lisa Snowdon.
Tell us about your idea. Currently, there are 850,000 people in the UK suffering from dementia, and this number is set to soar over the next 20 years. There are many side effects associated with dementia, two of which are memory loss and wandering ...
Reading through all the trend content out of the Consumer Electronics Show, what strikes me about 2015 predictions is how much focus is being placed on the technology - the actual hardware - rather than the data or insight driving the development of ...
What are the things that media owners offer that are tempting more agency executives to cross over to the other side, Arif Durrani and David Benady ask.
Havas Media Group, home to Havas Media and Arena, has formed a partnership with Facebook's Atlas to better track users and serve ads around the world, starting in the US and Western Europe.
In EC1, it is not unusual to find women in leading roles within the most high-flying international tech companies. We caught up with three of them, to find out what they think about the existing opportunities for women in the tech industry and in EC1...
Twitter has acquired mobile phone service ZipDial for a reported $40 million in an attempt to make the real-time social network more accessible to people in India and other emerging markets.
Shortlist November/December Boots 'Homecoming' The brief here was to remind us that Christmas is not just about gift-giving, it s an opportunity to celebrate the special people in our lives. We follow members of one extended family who...
Outdoor played a part in many memorable campaigns last year. Enter the sector's top contest to see which will gain recognition
EC1 is a dynamic place with businesses run by people who work and play hard. How do they do it? We have asked a range of the sector's leading lights to tell us how they spend their day. Here, Arthur Kay, co-founder and CEO of bio-bean, the green ener...
The strong showing from agencies at the event embodies how important technology has become to marketing -- and vice versa.
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