Tech products marketing
The latest tech products advertising, campaign news, analysis and business insight in the computer, handhelds, mobile and video games sectors.
Latest tech products news and analysis
Universal Pictures has risen through the viral chart to second place this week, while Jean-Claude van Damme's "epic split" for Volvo Trucks remains on top with 429,729 share.
Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.
Mail Online is set to unveil plans for a launch in Sydney, Australia through a partnership with established digital media company Mi9.
Volvo Trucks' ad starring Jean Claude Van Damme has bested John Lewis's Christmas ad this week after being shared almost two million times in the past seven days.
Develop a tablet strategy or risk being left behind, Roy Murphy says.
1&1 Media, the website services company, has moved its £7 million media "screen" planning and buying business into Walker Media from Mindshare.
John Lewis tops this week's viral chart with the only Christmas ad in the most-shared listings this week.
Virgin Media has announced plans to launch broadband internet speeds next year which will be twice as fast as any other widely available service.
This week, Jo Sutherland, chief operating officer, Vizeum UK, lifts the lid on iProspect's tech wizardry, plans to go live with Sky's AdSmart (at last) and is continually inspired for Thursday's big pitch
Apple has expanded iAd Workbench, its service to help app developers promote their services through digital ads on Apple products such as the iPhone, iPad and iPod touch, to the UK.
Twitter's initial public offering (IPO) has been the most anticipated technology company flotation since Facebook and raises questions as to whether it will pursue new advertising revenues as aggressively.
Mobile is changing the way we consume media.
Steve Hatch, the chief executive of WPP's MEC, is set to become the first regional director of Facebook in the UK and Ireland.
Google has brought its search technology to bus shelters and tube stations across London, in a bid to make residents and tourists lives a little easier.
Interbrand's 2013 Best Global Brands Report prompted great interest, with Coca-Cola ceding its number-one spot for the first time in the survey's history to Apple.
Crest and Oral-B, the dental hygiene brands, have turned Halloween into an unexpected marketing opportunity with an ad shared 181,350 times ahead of the confectioneryladen holiday.
Campaign looks at whether YouTube has changed the nature of fame and celebrity, in the first part of a series of films about using online video as a marketing opportunity.
Facebook has reported nearly half (49%) of all its revenues are now generated by its mobile ads, an ad unit that simply didn't exist six quarters ago.
Arif Durrani talks with Amazon's global vice-present of advertising sales, Lisa Utzschneider, about a growing part of the retail giant's business.
In today's multiscreen world, has mobile become the most important medium for consumers, Louise Ridley asks.
More industry sectors
Latest jobs Jobs web feed
- Senior Mobile Manager Ultimate Asset £35000 - £50000 per annum + excellent benefits, City of London
- International Marketing Manager Ball & Hoolahan £50,000 + Car/Car Allowance, London
- Senior Data Planner - Superb Agency - Soho - up to £50k Fill Recruitment Ltd to £50k + great benefits, Soho, London
- Affiliate Marketing Executive Brand Recruitment £26000 per annum, Letchworth Garden City
- Data Planner Direct Recruitment £50k+bens, London
- Category Manager- Oral Care Stopgap £52000 per annum, London