Tech products marketing

The latest tech products advertising, campaign news, analysis and business insight in the computer, handhelds, mobile and video games sectors.

CANNES 2013: UK Radio Lions nominations fall to 12

Ogilvy & Mather London stands a good chance in tomorrow's Cannes Radio Lions category awards, where it has nine shortlisted entries, although the UK's overall tally of 12 is down from 21 last year.

CANNES 2013: UK bags 22 digital nominations

Google will lead the UK's tilt at tomorrow night's Cyber Lions awards with eight of the UK's 22 shortlisted entries, five from Google Creative Lab London and three from Google UK London.

CANNES 2013: Emery talks McLaren and the importance of adapting

Nick Emery, the global chief executive of WPP's Mindshare, has underlined the importance of adapting and embracing the creativity that involves.

CANNES 2013: Jane McGonigal on the super powers of gamers

Far from the stereotypes of gamers being introverted and susceptible to anti-social behaviour, the latest research conducted by Omnicom's PHD demonstrates the more games you play, the more motivated you are.

CANNES 2013: AOL targets extreme emotion of Gen Y

Rene Rechtman, chief executive of AOL Be On, has examined the "extreme emotion" needed for content to resonate with Generation Y, in a session at Cannes Lions 2013.

Apple follows Facebook and Microsoft with reassurances about data privacy

Apple has followed Facebook and Microsoft by revealing the number of requests for customer data made by the US government, in an attempt to reassure consumers that it protects their data.

Google donates $7m to fight against online child abuse images

Google has pledged $7m (£4.5m) to organisations involved in the fight against online child abuse images after coming under pressure to do more to block access to child pornography.

Apple introduces bold 'designed by Apple in California' message

In a statement of intent Apple has turned its attention to its high design values with a TV spot that introduces a 'designed by Apple in California' endline.

Isobar drops 'Glue' prefix in global realignment

Glue Isobar, the Dentsu-owned digital agency, is dropping the 'Glue' prefix from its name in the first step of a global realignment of the Isobar network.

Watch the latest must-see viral videos from Apple, Smirnoff and Ibis Hotels

The latest viral video hits from Apple, Smirnoff and Ibis Hotels.

Campaign Viral Chart: Sony XBox One spoof leads

Sony's PlayStation 4 tops the Campaign Viral Chart this week, with an ad poking fun at recent confusion over whether games can be shared between friends on the new XBox One console from Microsoft.

Be On integrates face recognition into branded video campaigns

Be On, AOL's global branded content business, has formed a partnership with Realeyes, an emotional-testing platform that claims to be able to measures how people feel and react when they view branded video content.

Exponential plots Cannes augmented reality ad

Exponential, the ad intelligence agency, is launching an interactive campaign at the Palais des Festivals in Cannes, on the same billboard site used by Twitter last year.

Channel 5's Big Brother returns with Very.co.uk partnership

The return of Channel's 5 Big Brother tonight will introduce a click-to-buy product placement initiative from digital department store Very.co.uk, which will allow viewers to buy items featured on the show.

What marketers should know about Snapchat

It is impossible to ignore the hype around Snapchat, but is it more appropriate for sexting than branding, asks Nicola Kemp.

Digital creatives hit hardest as agency salaries decline

Pay dropped for almost all agency roles in the past year, according to the Marketing Agencies Association, which has more than 80 members in the digital and integrated space.

Google crowned world's biggest media company

ZenithOptimedia report shows the tech giant's rise, despite continued strength of the old order, Alasdair Reid writes.

Delport brings agility to streamlined Havas Media

Havas Media Group's new global managing director talks for the first time since being promoted last year. By Arif Durrani.

Burberry teams with Google to send digital 'Burberry Kisses'

If you happen to see someone kissing their smartphone today, do not be alarmed, they have probably just discovered Burberry Kisses, a new brand campaign powered by Google.