Tech products marketing
The latest tech products advertising, campaign news, analysis and business insight in the computer, handhelds, mobile and video games sectors.
Latest tech products news and analysis
The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.
The stage is set for Media Week Awards 2014 tonight, which will be attended by 1,400 members of the UK media industry and hosted by comedian and writer, Russell Kane.
Walking down one of Hampstead's bijou roads recently, I noticed a woman leaning out of an upstairs window explaining to a man at the door that her "smart" lock had locked her inside and asking him to try different ways to open the door.
The bristling excitement among the young masses milling into an East London church as dusk fell was palpable - it had all the hallmarks of a cult, but was in fact a clarion call for advertisers.
Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vin...
Funding Circle, the peer-to-peer lending company, has picked Karmarama to handle its creative account after a competitive pitch.
Ars Technica, the US technology news site owned by Condé Nast, is to launch in the UK next spring.
AOL UK has unveiled plans for two Original online video series featuring Richard Bacon, Tess Daly and Rochelle Humes.
With change in the air, Shaun Gregory, chief executive of Exterion Media, considers a pending overhaul of under-performing Outdoor Media Centre (OMC) to be a great opportunity.
In a recent Tech viewpoint, Rightster s Charlie Muirhead quite rightly pointed out that the "success of one channel needn t come at the expense of another". Shortly after this, we did some research that provided proof of his assertion. The numbers ...
The social network's regional director of UK and Ireland tells Arif Durrani why it is a force to be reckoned with in digital video.
Plenty of reason for cheer emanating from IAB Engage, says Paul Lyonette, country manager UK at digital video provider, YuMe.
Marketing to millennials is fundamentally flawed as it fails to acknowledge the different characteristics prevalent in how young people interact today, according to a global study by Facebook IQ.
Google's YouTube is the launch advertiser on JCDecaux's digital screens at the Old Street roundabout.
Lenovo, the Chinese tech giant, has launched a global ad campaign starring its product engineer Ashton Kutcher.
The Hospital Club last night announced the winners of its hClub100 awards, with agencies Blue Rubicon, Grey London, We Are Social and The Sunshine Company featuring in the advertising, marketing and PR category.
Nigel Walley thinks there is room for ads in pay-TV set-top boxes, while TV VoD should be sold separately in ad deals.
Ofcom has accepted ESTV's second, watered-down request to reduce the number of local tv repeats in its programming commitments for the London Live TV licence.
EE, the mobile operator, is to launch its own set-top box that offers TV and video streaming packages.
The Ebuzzing & Teads group is changing its name to Teads, marking a new phase of growth for the business.
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