Tech products marketing
The latest tech products advertising, campaign news, analysis and business insight in the computer, handhelds, mobile and video games sectors.
Latest tech products news and analysis
The average cost of advertising on Twitter continues to fall as the number of ads it carries increases, with rates down 18% in the last quarter and 67% for the whole of 2013, according to figures compiled from its annual report.
Pepsi Max has bested rival Coca-Cola with a follow up to their hidden-camera "test drive" viral from 2013.
Louise Ridley can t stop singing We Built This City after watching the latest quirky ad for Three: "Cat, girl, internet and 80s hit collide in a perfect burst of joy. Better than the pony ." The spot was written by Chris Lapham, art directed by Aaro...
Samsung is searching for a pan-European agency in a bid to make its advertising more creative and more targeted.
The symbiotic relationship between Twitter and newsbrands has been underlined in new research commissioned by Newsworks and presented today.
Tablets offer an exciting new opportunity for premium and luxury brands, say Neil Cunningham, head of digital at specialist media shop Cream UK, and Karen Stephenson, head of client operations at Cream UK.
The Financial Times Group achieved profits of £55m in 2013, up 17% year on year as strong growth in digital and content businesses are reported to have "more than offset weak advertising".
EE, the mobile operator, has launched a new Gold Spot ad campaign featuring cinematic remakes of popular viral videos, such as Gary Brolsma's 'Numa Numa'.
Edeka, the German supermarket, has entered the viral chart three times this week with ads shared more than 270,000 times combined.
Why Campaign are loving Erik Weihenmayer, adventurer and motivational speaker...
Making your first pilgrimage to the Texas tech Mecca? Elspeth Rountree tells you everything you need to know.
In a week dominated by Facebook's staggering acquisition of WhatsApp, and the clash of tech and mobile developments at the Mobile World Congress, social and mobile are top of mind.
Graham Wylie, EMEA marketing director at AppNexus, outlines his ten key things brands and agencies need to know about 'programmatic' advertising.
Paul and Darika, the 'Trinny and Susannah' of digital marketing, ponder what Facebook's acquisition of instant messaging service Whatsapp means agencies should do in the space.
The 'Internet of Things' is a topic that's had no shortage of column inches of late, fast becoming ubiquitous in the ad tech trade press. Assuming it's more than just a passing fad, we as an industry should prepare ourselves for what this all means.
Some 80% of Twitter's traffic in the UK is now being driven by mobile, the company has revealed today, significantly more than all other news sites, including BuzzFeed, MailOnline, Ampp3d and UsVsTh3m.
Yahoo News Digest, the product developed by the Summly founder Nick D'Aloisio, has been launched in the UK.
Three has released a campaign featuring a young girl singing Starship's 'We Built This City' as a follow-up to 2013's viral smash, "the pony".
"Dumb ways to die" returned to the Campaign Viral Chart this week with a Valentine's ad for Metro Trains in Melbourne, after it was shared 160,000 times.
Paul and Darika, the 'Trinny and Susannah' of digital marketing, explore the rise of native advertising and all its implications.
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