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Tech products marketing

 

The latest tech products advertising, campaign news, analysis and business insight in the computer, handhelds, mobile and video games sectors.



Latest tech products news and analysis

Why we're loving: Natalie Price, creative production assistant, TMW

Tell us about your idea. Currently, there are 850,000 people in the UK suffering from dementia, and this number is set to soar over the next 20 years. There are many side effects associated with dementia, two of which are memory loss and wandering ...

 

The future is where data, content and tech collide

Reading through all the trend content out of the Consumer Electronics Show, what strikes me about 2015 predictions is how much focus is being placed on the technology - the actual hardware - rather than the data or insight driving the development of ...

 

Are media owners now more attractive than media shops?

What are the things that media owners offer that are tempting more agency executives to cross over to the other side, Arif Durrani and David Benady ask.

 

Havas partners with Facebook's Atlas for multi-device ad targeting

Havas Media Group, home to Havas Media and Arena, has formed a partnership with Facebook's Atlas to better track users and serve ads around the world, starting in the US and Western Europe.

 

Women in Tech: lifting the glass ceiling in EC1

In EC1, it is not unusual to find women in leading roles within the most high-flying international tech companies. We caught up with three of them, to find out what they think about the existing opportunities for women in the tech industry and in EC1...

 

Twitter buys ZipDial for $40m to aid users in emerging markets

Twitter has acquired mobile phone service ZipDial for a reported $40 million in an attempt to make the real-time social network more accessible to people in India and other emerging markets.

 

The Thinkboxes Awards for TV ad creativity

Shortlist November/December Boots 'Homecoming' The brief here was to remind us that Christmas is not just about gift-giving, it s an opportunity to celebrate the special people in our lives. We follow members of one extended family who...

 

Clear Channel Outdoor Planning Awards 2015

Outdoor played a part in many memorable campaigns last year. Enter the sector's top contest to see which will gain recognition

 

A day in the life of Arthur Kay

EC1 is a dynamic place with businesses run by people who work and play hard. How do they do it? We have asked a range of the sector's leading lights to tell us how they spend their day. Here, Arthur Kay, co-founder and CEO of bio-bean, the green ener...

 

CES 2015: What does it mean for marketers?

The strong showing from agencies at the event embodies how important technology has become to marketing -- and vice versa.

 

CES 2015: A transitional year

Many technologies are close to mass-consumption point. How can brands benefit, Paolo Yuvienco asks.

 

Imagine Publishing hires JCDecaux's James Power to build London sales team

Imagine Publishing, the Bournemouth-based video games and computing publisher, has appointed James Power to build and lead an ad sales team in London.

 

Dude, where's my pay check? A round up of Ashton Kutcher ads

Ashton Kutcher cannot keep away from adland. After kicking off the month by featuring in the latest Wrigley's Extra spot he was all over CES last week. Campaign takes a look at the other ads the actor has starred in over the years.

 

CES 2015: Drones, robots, wearables and VR

Four takeaways from the consumer electronics trade show that was so vast that journos and digital strategists are still emerging with their reports.

 

Isobar appoints Emmanuel Davis to head of technology role

Isobar has appointed Emmanuel Davis to the newly created role of head of technology, with immediate effect.

 

What should advertisers take from CES?

Advertisers have a strong presence at CES, with many attending the consumer show in Las Vegas to take stock of the upcoming tech innovations.

 

The year ahead for technology

Tech developments are racing ahead, but 2015 should be the year that brands look to innovate themselves and build a transparent relationship with their customers, Alex Matthews writes.

 

'I can't wait until we don't have to move any more', CES spoof released

Mindshare has partnered with Don't Panic London to make two satirical films at the International Consumer Electronics Show (CES) in Las Vegas.

 

CES 2015: The future of wearable technology

Flexible devices for clothing, virtual-reality contact lenses and tools to help hearing impediments are some of the futuristic use cases for rapidly emerging wearables.

 

Wix.com preps its Super Bowl debut

The Web development platform's #ItsThatEasy campaign will feature a team of retired NFL stars doing odd jobs

 
 

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