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Tech products marketing
The latest tech products advertising, campaign news, analysis and business insight in the computer, handhelds, mobile and video games sectors.
Latest tech products news and analysis
Marketing Guru on... keeping ahead of the youngsters
Senior practitioners should not be cowed by the idea that marketing is a young person's game, says Will Harris. On the contrary, their hard-earned experience could place them in a stronger position.
Google to launch 'own-brand entertainment hardware'
Google is developing an own-brand, home-entertainment system that streams music wirelessly through the home, according to reports.
AdConnection wins Maplin Electronics business
Maplin Electronics, one of the UK's leading retailers of consumer electronics, has appointed AdConnection to handle its media planning and buying account.
Campaign Viral Chart: Chevy Super Bowl music video rises to top
A music video for OkGo that doubled as a Super Bowl ad for Chevy is the most shared this week with more than 400,000 shares.
Zeebox rolls out click-to-buy function
Zeebox, the social TV app, has rolled out a new feature that allows viewers to buy products they see advertised on TV, with just a few clicks.
Cookie consent: how to stay on the right side of the law
As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes.
Everything Everywhere calls direct roster review
Everything Everywhere, the umbrella brand for Orange and T-Mobile, is putting its below-the-line creative roster on notice.
Apps help Rashbass prepare for The Economist's first fall
The Economist is the magazine industry's undisputed star performer, achieving 61 consecutive circulation rises over the last 31 years, but group chief executive Andrew Rashbass expects global print sales to fall for the first time in 2012, so why is ...
Google releases Chrome for mobile
Google has launched a smartphone and tablet version of Chrome for Android devices, to boost the browser's growing popularity around the world.
Comet slammed for advertising 'misleading' discounts 1
Beleaguered electronics retailer Comet has been slammed by the advertising watchdog for misleading consumers over its initial retail prices before cutting them for alleged savings.
All Her Majesty's brands: 10 brands the Queen can't live without 2
To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting to compile a list of the Queen's must-have brands, from the monarch's favourite chocolate to her underwear brand of choice.
Campaign Viral Chart: Honda's Ferris ad is top of the class 1
Honda's homage to 'Ferris Bueller's Day Off', featuring Matthew Broderick, tops this week's chart with 210,709 shares, beating Finnair and five other Super Bowl ads.
PC: gone mad or just gone?
New research shows that we could be entering a post-PC world, writes Euan Mackay, senior associate director, Custom Media division, Kantar Media.
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.
M&S launches first Samsung TV app
Marks & Spencer (M&S) has become the first UK retailer to create its own app for Samsung's internet-connected TV range, Samsung Smart TVs.
Russell Davies: It's time to educate your clients to the reality of 3D printing
One day you'll sit your grandchild on your knee and they'll ask you when you realised 3D printing was going to change the world.
Facebook founder and chief executive Mark Zuckerberg's letter
Mark Zuckerberg, the 27 year old founder and chief executive of Facebook, made a plea to prospective shareholders tonight that any investors understand its core foundations to "make the world more open and connected".
Pampering brands Nivea and Maybelline score well in brand survey
Pampering brands Nivea and Maybelline are among those brands that have increased their brand allure, while Apple dominates at the top of the UK and international list of most desirable brands, according to new research.
Tablets for kids help Leapfrog rule toy fair
Video report: Best-selling tablets don't always come from Apple - toy brand Leapfrog's LeapPad collected a Toy of the Year award last week and was the best-selling toy in the last quarter of 2011.
Sofa retailer to push 'test drive' app
Harveys, the furniture retailer, is focusing its marketing activity around a mobile app that lets users "test drive" sofas in their own homes.
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