Tech products marketing
The latest tech products advertising, campaign news, analysis and business insight in the computer, handhelds, mobile and video games sectors.
Latest tech products news and analysis
With this week's news that BT is to buy mobile operator EE from owners Orange and Deutsche Telekom for £12.5bn, and that Telefonica chairman César Alierta flew to the UK to persuade BT to also snap up O2, Marketing takes a look back at the corporate ...
Technics, the audio brand, has relaunched after six years with a new music service and ad campaign designed to "evoke the feeling of rediscovering music".
Robin Williams, the comic actor who took his own life in August, was the most popular Google search in 2014, according to data released by the search engine.
After rolling out a series of tools to collaborate with agencies better and focusing on its video ad offering, the world's biggest social network became a grown-up advertising medium in 2014.
Tablets, led by Apple's iPad, Samsung's Galaxy and Google's Nexus, are set to overtake laptops as the UK's most popular place to watch television and films after main TV sets, according to research from Thinkbox.
Amazon is looking for an agency to handle the social media and digital marketing for its Appstore in the UK.
ZenithOptimedia has forecast the UK's measured advertising expenditure increased 5 per cent in 2014, and is set to grow a further 6 per cent in 2015.
Giffgaff, the SIM-only mobile network, is abandoning its one-agency structure and is building a roster of creative shops.
Perhaps it is the city's compactness that forces people to 'think outside the box' and strive for the big idea
A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.
Forgive the reference to Mad Men, but a sub-plot in this final series prompted a then-versus-now train of thought.
Acer, the computer manufacturer, is reviewing its global advertising arrangements.
Possible, the global creative digital shop owned by WPP, has bought The Swift Collective, the digital agency based in the US.
Mark Runacus, a partner at Karmarama and the chairman of the DMA Awards Committee, gives his view on the best direct marketing campaigns of the year.
Currys PC World, Asda, Very, Littlewoods, Boots, BT and Argos have all launched Black Friday ads today.
Hive, the British Gas service that allows users to control their heating through online tools, has released a content brief to agencies.
The Arqiva Hall of Fame 2014, organised by The Radio Academy, will induct Jo Whiley, Vanessa Feltz, Trevor Nelson, Nicky Campbell, Pete Price, Alan Brazil and Barry Cryer into its industry honours list in 2014.
Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.
I was struck by a comment on Radio 4's Hidden Histories Of The Information Age: "The weakness of modern strategy is that it is too reliant on technology - the triumph of accuracy of outputs with no impact on outcomes."
As the world wide web celebrates its first quarter-century, its inventor, Sir Tim Berners-Lee, took to the stage at SapientNitro's latest Idea Exchange event to discuss the ways in which technology, creativity and data will shape the world of brand a...
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