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Tech products marketing

 

The latest tech products advertising, campaign news, analysis and business insight in the computer, handhelds, mobile and video games sectors.



Latest tech products news and analysis

Campaign Viral Chart: Budweiser Super Bowl 'lost puppy' ad tops list

Budweiser's Super Bowl ad "lost puppy" has topped this week's Campaign Viral Chart, which features several spots created for the game on Sunday.

 

You can't turn your ears off, so listen up

We all know that music has the power to move us emotionally - but data now suggests it can be just as effective at influencing consumers' brand preferences

 

A thriving treasure trove

Although production music has become more popular, the sector faces new challenges in the digital age as it evolves

 

The strategy of soundtracks

Choosing the right song can make a great ad, but developing a musical strategy can help build your brand

 

Mophie 'All-Powerless' by Deutsch LA

Mobile phone accessory maker charges up an apocalyptic scene for its Super Bowl debut

 

Media needs to focus on the personal touchpoint

Earlier this month, a privileged 0.002 per cent of the global population descended on Las Vegas to witness "The Future". I watched via Twitter as the Consumer Electronics Show entertained 170,000 delegates with big ideas, smartwatches, self-driving ...

 

The Red Brick Road captures GoDaddy UK brief

GoDaddy has appointed The Red Brick Road as its lead creative agency in the UK without a pitch.

 

Tech viewpoint on following the audience

YouTube is ten this year. Yet, over the past 12 months, many in the marketing world started looking at it in a new light. The rise of Zoella and co charismatic vloggers with enormous followings has shown a YouTube beyond one-off viral hits. A beh...

 

Emily Bell: Google, Facebook and Twitter 'taking over mainstream media'

Emily Bell, the director of Columbia University's Tow Centre for digital journalism, warned the current dynamics between the press and digital "super platforms" like Google, Twitter and Facebook are "not working", when presenting The 12th annual Hugh...

 

Three runs Instagram competition with the Capital Breakfast show

Three is expanding its 'Feel at Home' campaign with a ten-day Instagram competition in partnership with Global Radio's Capital Breakfast show with Dave Berry and Lisa Snowdon.

 

Why we're loving: Natalie Price, creative production assistant, TMW

Tell us about your idea. Currently, there are 850,000 people in the UK suffering from dementia, and this number is set to soar over the next 20 years. There are many side effects associated with dementia, two of which are memory loss and wandering ...

 

The future is where data, content and tech collide

Reading through all the trend content out of the Consumer Electronics Show, what strikes me about 2015 predictions is how much focus is being placed on the technology - the actual hardware - rather than the data or insight driving the development of ...

 

Are media owners now more attractive than media shops?

What are the things that media owners offer that are tempting more agency executives to cross over to the other side, Arif Durrani and David Benady ask.

 

Havas partners with Facebook's Atlas for multi-device ad targeting

Havas Media Group, home to Havas Media and Arena, has formed a partnership with Facebook's Atlas to better track users and serve ads around the world, starting in the US and Western Europe.

 

Women in Tech: lifting the glass ceiling in EC1

In EC1, it is not unusual to find women in leading roles within the most high-flying international tech companies. We caught up with three of them, to find out what they think about the existing opportunities for women in the tech industry and in EC1...

 

Twitter buys ZipDial for $40m to aid users in emerging markets

Twitter has acquired mobile phone service ZipDial for a reported $40 million in an attempt to make the real-time social network more accessible to people in India and other emerging markets.

 

The Thinkboxes Awards for TV ad creativity

Shortlist November/December Boots 'Homecoming' The brief here was to remind us that Christmas is not just about gift-giving, it s an opportunity to celebrate the special people in our lives. We follow members of one extended family who...

 

Clear Channel Outdoor Planning Awards 2015

Outdoor played a part in many memorable campaigns last year. Enter the sector's top contest to see which will gain recognition

 

A day in the life of Arthur Kay

EC1 is a dynamic place with businesses run by people who work and play hard. How do they do it? We have asked a range of the sector's leading lights to tell us how they spend their day. Here, Arthur Kay, co-founder and CEO of bio-bean, the green ener...

 

CES 2015: What does it mean for marketers?

The strong showing from agencies at the event embodies how important technology has become to marketing -- and vice versa.

 
 

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