Additional Information


Content

Microsoft reviews global agency roster

Microsoft has called a global review of its roster of agencies, which include Crispin Porter & Bogusky, Wunderman and UM.

Microsoft: microsoft privacy by Wunderman

Microsoft: microsoft privacy by Wunderman

Share this article

It is thought agencies that work with Microsoft were notified of the news yesterday.

Microsoft has complex agency arrangements and works with various shops on different parts of its business.

Interpublic Group’s UM runs the bulk of the global media account, while Microsoft works with Starcom MediaVest Group in its largest market, the US.

MDC’s Crispin Porter & Bogusky is one of Microsoft’s lead creative agencies globally, and created the "I’m a PC" ads that ran from 2008. The agency’s UK office launched the Windows Phone in the UK and has worked on Xbox in Europe.

WPP’s Wunderman also has substantial parts of the Microsoft business and works on creative, especially execution. Wunderman UK picked up the EMEA advertising account for Xbox last year.

Publicis Groupe’s Razorfish also works on some global digital business, while in the UK, Microsoft also works with Beattie McGuinness Bungay.

A Microsoft spokeswoman said: "Microsoft doesn’t comment on rumour or speculation."

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^