Additional Information


Content

Dixons Carphone kicks off digital pitch

Dixons Carphone, Europe's largest mobile phone retailer, is looking for an agency to create a digital and integrated brand campaign for the mobile business.

Share this article

The retailer has contacted digital and integrated UK shops with the brief and is holding pitches this week. No intermediaries are involved in the process.

CHI & Partners is Carphone Warehouse’s above-the-line agency of record, and the retailer was the agency’s founding client. One of its recent campaigns was "scrimpers", highlighting low prices.

Earlier this year, Carphone Warehouse announced that it was merging with Dixons Retail, with the former’s founder, Sir Charles Dunstone, as its chairman.

Dixons Carphone declined to comment.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

TT not PC External website

by Ian Moore, 23/11/2014

 

Beer monsters External website

by Greg Taylor, 21/11/2014

 

Back to top ^