Telecoms & utilities marketing
The latest telecoms & utilities advertising, campaign news, analysis and business insight in the telecoms & utilities sectors.
Latest telecoms & utilities news and analysis
Facebook advertising revenues hit $3.2bn (£1.98bn) in Q3, with profits up 90% year on year to $806m but admitted that its expenses would rocket as much as 75% in 2015.
Virgin Media's marketing supremo hopes Liberty's backing and a grizzly new brand mascot can rattle Sky, John Tylee writes.
The IPA has voiced concerns after Telefónica reversed its appointment of Publicis Groupe's ZenithOptimedia and hired Havas to handle its £200 million European media account after a process estimated to have cost agencies $4 million (£2.5 million).
James Swift thinks SSE and Adam Eve/DDB misjudged this one: "People are quite reasonably conflicted about energy companies at the moment. Why on earth did they think we would roll over just because one showed us an image of a baby orangutan? It s i...
Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vin...
Ofcom has accepted ESTV's second, watered-down request to reduce the number of local tv repeats in its programming commitments for the London Live TV licence.
EE, the mobile operator, is to launch its own set-top box that offers TV and video streaming packages.
Telefónica has appointed Daniel Rosen, the global chief executive of the WPP-owned mobile agency Joule, as its global director of advertising, replacing Shaun Gregory.
Kate Magee is baffled by the new spot for River Island: "Aside from the awkward sexual overtures, I find this ad confusing. Where is this girl getting dressed? Why is there a stranger in her house? Is a bad coat really that powerful an aphrodisiac? M...
Havas Media has picked up the media planning and buying account for the broadband, phone and TV comparison site Broadbandchoices.
Iceland s new campaign leaves a bad taste in Maria Iu s mouth: "Peter Andre promoting the retailer s low prices in strangely long sentences aside, the ads are full of fawning women. Clearly, us ladies can t control ourselves in front of celebs. Well,...
Louise Jack feels let down by Tesco Mobile s new campaign: "The cut-the-waffle idea is good but, if you are going to get the sales patter over quickly to make time for entertainment , then the entertainment has to be good. These ads are as irritatin...
EDF, the French energy giant, is holding a closed pitch for a major UK advertising campaign.
Vodafone is hunting for a lead UK agency for its business-to-business marketing.
BT's bold move into TV football wrongfooted deadly rival BSkyB. Now its boss is planning a similar shake-up in the mobile market. And, with his new focus on the customer, he might just pull it off.
Got something to say? The team at Brand Republic is trialling a new, site-wide chat function to give you even more opportunity to share your views.
TalkTalk is releasing an app that allows users to make their own music videos and will use the best in its X Factor idents.
Kate Magee does not enjoy the conspiratorial tone of the latest spot from uSwitch: "It s not that much fun following someone around making their own breakfast in real life, let alone watching Philip Glenister do it on television. And the clumsy slaps...
Scottish Power, one of Britain's "big six" energy suppliers, has consolidated its UK direct marketing work into Rapp.
EE has drafted in McCann Enterprise to ramp up its business-to-business (B2B) activity, as the telecoms giant eyes a greater market share.
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