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Telecoms & utilities marketing
The latest telecoms & utilities advertising, campaign news, analysis and business insight in the telecoms & utilities sectors.
Latest telecoms & utilities news and analysis
TalkTalk to sponsor fifth X Factor
TalkTalk, the telecoms and TV company, has extended its sponsorship of ITV's 'The X Factor' for a fifth year.
'Have a higher purpose and do the right thing': O2 chief Ronan Dunne's tips for the top
Ronan Dunne, chief executive of Telefonica (O2), shares his top five tips for getting to the top in the business world.
Tesco triumphant in top five 'socially devoted' brands poll
Tesco's UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers.
EE adds Dare to agency roster to develop digital
EE has added Dare to its agency roster with a brief to work on its digital proposition, following a competitive pitch.
Russell Kane to host Rev Awards - last chance to book
Comedian Russell Kane has been named as host of the Rev Awards 2013, taking place on 17 May.
BT and Gareth Bale tackle Sky Sports in TV spot
BT is launching a major ad campaign featuring footballer Gareth Bale to promote the launch of its free BT Sport channels.
BT promises to end Sky's 'rough deal' with 'free' BT Sport
BT has thrown down the gauntlet to Sky with the launch of its new BT Sport service, promising an "affordable and exciting" new service which will challenge the dominance of Sky Sports.
Tele2 appoints BBH and KesselsKramer for European ad account
Bartle Bogle Hegarty (BBH) and KesselsKramer have picked up the advertising account for Tele2, the European telecom company, ahead of a repositioning and relaunch of the brand across 10 European countries, excluding the UK.
O2's Ronan Dunne: "Your brand should lead your company"
The chief executive of Telefonica UK shares his business and life learnings.
EDF Energy reviews European media account
EDF Energy, the energy company majority owned by the French state, is reviewing its media planning and buying account across Europe.
BP set for Olympic, Paralympic and Commonwealth Games sponsorship
BP is set to sign a major sponsorship deal which will run across the British Olympic Association (BOA), British Paralympic Association (BPA) and the Glasgow 2014 Commonwealth Games.
Is UK marketing doing enough to reverse a decline in the talent pool?
The Marketing Society Forum: Some marketing directors are worried that there are fewer FMCG "marketing universities" where future marketing leaders can start out.
Vodafone splashes €3m on painting Madrid Metro red
Vodafone has extended its global 'Red' campaign with a €3m (£2.6m) deal to become the first long-term sponsor of a Metro line in the Madrid subway.
EE 'on track' to meet 4G customer targets
EE has so far signed up 318,000 customers to its 4G offering, after launching the network five months ago with an extravagant £100m marketing campaign.
Vodafone's Kiss viral tugs at the heartstrings
Social video expert Unruly evaluates the latest viral campaign from Vodafone.
More than half of media firms set to create new roles this year
In a sign of optimism in the market as many as 56% of firms in the media sector say they will be creating new jobs this year, according to the Barclays Job Creation Survey.
O2 offers mid-contract handset "Refresh"
O2 is to launch a "Refresh" service for technology-hungry consumers who want to upgrade their phones at any point during their contract.
EE to target Vodafone with 4G summer marketing blitz
Mobile operator EE will target Vodafone customers with a high-profile summer marketing campaign to draw attention to the doubling of the speed of its 4G network.
Ofcom to probe Sky's refusal to carry BT Sport ads
BSkyB has refused to carry advertising for BT Sport channels on its Sky Sports portfolio, prompting BT to complain to the regulator, which has launched an investigation.
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