Telecoms & utilities marketing
The latest telecoms & utilities advertising, campaign news, analysis and business insight in the telecoms & utilities sectors.
Latest telecoms & utilities news and analysis
Npower, one of the largest energy suppliers in the UK, has appointed Group M to its pan-European media planning and buying account, with Group M's agency Maxus taking the £5 million UK offline business.
Google's shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company's transition in an industry increasingly dominated by mobile ads.
Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.
David Kolbusz leaves Bartle Bogle Hegarty for New York and Delia Bushell joins BT TV and Sport as managing director from BSkyB, in this week's round-up of people moves in advertising, marketing, media and PR
Amscreen has brokered a partnership with electronics giant Sharp to create what chief executive Simon Sugar believes will be, the "first truly affordable and scalable outdoor digital screen solutions" for anyone interested in the out of home space.
Isobar UK appoints Jon Boardman as managing director and Mark Wood is to step down as chief executive at media company Future, in this week's round-up of people moves in advertising, marketing, media and PR.
The mobile operator turned to Facebook to maximise engagement when it launched a new branding campaign.
Media Week's online reach has increased 40% following the launch of its mobile-optimised site.
Facebook has bought Oculus VR, the manufacturer of the Oculus Rift virtual reality headset, for $2bn (£1.2bn) in a move Mark Zuckerberg believes could see the company introduce advertising into a virtual reality world that is the "most social platfor...
Vodafone UK has expanded its brand agency roster beyond Rainey Kelly Campbell Roalfe/Y&R for the first time since 2011, by handing a spot to the sister WPP shop Grey London.
Eight years ago when Twitter launched, citizen journalism was still in its infancy, last week robo-journalism was mooted as a very real prospect for algorithm based stories on earthquakes. The differences in the media business pre and post-Twitter ar...
Greg Grimmer, a founder of HMDG (now Enter), has been appointed the global chief operating officer at Fetch, the independent mobile agency.
OMD has lost the £600 million global media planning and buying business for Vodafone, which will move to either Group M or the Denstu Aegis Network.
Northern & Shell, home to Channel 5, Daily Star and Daily Express, is offering free BT broadband and access to BT Sport for six months as part of a bespoke promotion across its media portfolio.
Telecom Italia has appointed Leagas Delaney as its lead communications agency.
This week, Campaign explains why it loves Caroline Bailey-Read, the founder of Bronjoy.
Mobile adspend in the UK is expected to rise 90% this year to hit around £2.26 billion, placing it ahead of advertising being placed in print newspapers, according to a report.
Weve, the mobile joint venture between EE, O2 and Vodafone, has formed a major partnership with MasterCard to launch a mobile payment service.
The independent body that will roll out smart energy meters into every British home by 2020 is calling a pitch for agencies for an £85 million, five-year national engagement campaign.
Will the new ad offering actually attract fresh advertisers or result in traditional brands spending less, Arif Durrani asks.
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