Telecoms & utilities marketing
The latest telecoms & utilities advertising, campaign news, analysis and business insight in the telecoms & utilities sectors.
Latest telecoms & utilities news and analysis
TalkTalk is releasing an app that allows users to make their own music videos and will use the best in its X Factor idents.
Scottish Power, one of Britain's "big six" energy suppliers, has consolidated its UK direct marketing work into Rapp.
Kate Magee does not enjoy the conspiratorial tone of the latest spot from uSwitch: "It s not that much fun following someone around making their own breakfast in real life, let alone watching Philip Glenister do it on television. And the clumsy slaps...
EE has drafted in McCann Enterprise to ramp up its business-to-business (B2B) activity, as the telecoms giant eyes a greater market share.
Creative start-up Dawson Pickering has appointed Dudley Desborough as managing director.
TalkTalk, the TV, broadband, mobile and home phone provider, has attracted 1.1 million customers to its pay-TV service, after adding 185,000 in its last quarter.
E.ON has appointed Engine to handle its entire digital business.
O2 has launched the latest spot in its "be more dog" campaign, featuring the cat living like a hip hop star.
Weve, the mobile joint venture between EE, O2 and Vodafone, is set to appoint the former G2 Joshua and ZenithOptimedia leader, Tim Hipperson, as interim chief executive.
Havas Worldwide has been handed lead agency status by EDF, the French energy supplier, after a seven-month pitch process.
DLKW Lowe has picked up the £3.5 million advertising account for the bottled gas business Calor Gas following a competitive pitch.
Raúl Arévalo, the Spanish actor, is to create a play from tweets suggested by members of the public, as part of Vodafone's Firsts initiative.
Telefónica, the owner of O2, has consolidated its global media planning and buying account into Publicis Groupe, retaining ZenithOptimedia in the UK.
As competition hots in the world of pay TV, Sky's dominance could be under threat, says Lee Langford, director of Telecoms, Media, Technology and Entertainment at Harris Interactive.
Scottish Power has appointed the7stars to its £10 million media account after a competitive pitch that began more than a year ago.
EE, the network provider, has unveiled the latest instalment in its Gold Spot ad campaign, based on five of the most viral online videos that have been given a "4G makeover".
Evian, Marmite, BT, Specsavers and Snickers are among the brands that will get the Alan Carr treatment in a special ad break during 'Channel 4's Comedy Gala' this evening.
More than 500 of the best digital brains in the business turned out to celebrate the Brand Republic Digital Awards on Tuesday evening at Troxy in East London, and we have the pictures to prove it.
Broadband Choices, the broadband, phone and TV comparison website, has put its media planning and buying account up for review.
Three, the mobile operator, has called a review of its direct marketing business, which has been held by Omnicom's TBCH since 2006.
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