Additional Information


Content

Telecoms & utilities marketing

 

The latest telecoms & utilities advertising, campaign news, analysis and business insight in the telecoms & utilities sectors.



Latest telecoms & utilities news and analysis

Npower rethinks marketing strategy

Npower is speaking to a number of agencies about how it could expand its advertising through additional channels.

 

Entries open for Brand Republic Digital Awards 2015

The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.

 

O2 launches 'walk' campaign with Ed Sheeran

Ed Sheeran, the singer songwriter, follows Michael Bublé and The Gorillaz in getting his own O2 "walk" ad to promote his Wembley Stadium shows.

 

Facebook reports mobile now generating two-thirds of all ad revenue

Facebook advertising revenues hit $3.2bn (£1.98bn) in Q3, with profits up 90% year on year to $806m but admitted that its expenses would rocket as much as 75% in 2015.

 

Larcombe looks to exploit the bear market

Virgin Media's marketing supremo hopes Liberty's backing and a grizzly new brand mascot can rattle Sky, John Tylee writes.

 

Turkey of the week: SSE, Adam & Eve/DDB

James Swift thinks SSE and Adam Eve/DDB misjudged this one: "People are quite reasonably conflicted about energy companies at the moment. Why on earth did they think we would roll over just because one showed us an image of a baby orangutan? It s i...

 

IPA 'concerned' by outcome of Telefónica's media review

The IPA has voiced concerns after Telefónica reversed its appointment of Publicis Groupe's ZenithOptimedia and hired Havas to handle its £200 million European media account after a process estimated to have cost agencies $4 million (£2.5 million).

 

ZenithOptimedia loses £200m O2 business to Havas Media without a pitch

Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vin...

 

Ofcom green-lights London Live's request to cut local TV content

Ofcom has accepted ESTV's second, watered-down request to reduce the number of local tv repeats in its programming commitments for the London Live TV licence.

 

EE poised to launch own TV set-top box

EE, the mobile operator, is to launch its own set-top box that offers TV and video streaming packages.

 

Rosen named global ad director at Telefónica

Telefónica has appointed Daniel Rosen, the global chief executive of the WPP-owned mobile agency Joule, as its global director of advertising, replacing Shaun Gregory.

 

Turkey of the week: River Island, Rokkit

Kate Magee is baffled by the new spot for River Island: "Aside from the awkward sexual overtures, I find this ad confusing. Where is this girl getting dressed? Why is there a stranger in her house? Is a bad coat really that powerful an aphrodisiac? M...

 

Havas Media wins broadband brief

Havas Media has picked up the media planning and buying account for the broadband, phone and TV comparison site Broadbandchoices.

 

Turkey of the week: Iceland, Karmarama

Iceland s new campaign leaves a bad taste in Maria Iu s mouth: "Peter Andre promoting the retailer s low prices in strangely long sentences aside, the ads are full of fawning women. Clearly, us ladies can t control ourselves in front of celebs. Well,...

 

Havas Worldwide and M&C vie for EDF brief

EDF, the French energy giant, is holding a closed pitch for a major UK advertising campaign.

 

Vodafone looks to unify B2B activity under single agency

Vodafone is hunting for a lead UK agency for its business-to-business marketing.

 

Turkey of the week: Tesco Mobile, Kennedy Amsterdam

Louise Jack feels let down by Tesco Mobile s new campaign: "The cut-the-waffle idea is good but, if you are going to get the sales patter over quickly to make time for entertainment , then the entertainment has to be good. These ads are as irritatin...

 

BT's Gavin Patterson: 'Our business is all about broadband'

BT's bold move into TV football wrongfooted deadly rival BSkyB. Now its boss is planning a similar shake-up in the mobile market. And, with his new focus on the customer, he might just pull it off.

 

Join the marcoms conversation with Brand Republic Chat

Got something to say? The team at Brand Republic is trialling a new, site-wide chat function to give you even more opportunity to share your views.

 

TalkTalk to launch user-generated X Factor idents

TalkTalk is releasing an app that allows users to make their own music videos and will use the best in its X Factor idents.

 
 

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^