Telecoms & utilities marketing

The latest telecoms & utilities advertising, campaign news, analysis and business insight in the telecoms & utilities sectors.

Media360: Virgin Media marketing chief on David Tennant signing

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand, according to Nigel Gilbert, chief marketing officer.

We'll Call You - E.ON

With the recent weather suggesting we now live in a land of perpetual winter, the energy brand's promise to freeze its prices until next year caught Mole's attention

EDF adds brand character to Olympics reward-scheme push

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics-themed ad promoting its Thank Yous customer reward scheme.

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Orange invests in film ties after sponsorship review

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize for Fiction, RockCorps and National Business Awards.

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK. Marketing magazine caught up with Gilbert at Media360 to gauge his reaction to Facebook's historic IPO

Brand Health Check: Vertu

The luxury mobile handset brand is being sold by its parent company, Nokia.

Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Power 100: The UK's top marketers

Marketing unveils the definitive guide to the UK's most powerful marketers.

E.ON targets British Gas with price freeze pledge

E.ON is pushing its pledge to not increase home energy prices in 2012 with a national press campaign days after British Gas warned it might have to raise prices this winter.

O2 Priority Moments crowdsourcing favours Nando's

O2 has invited customers to put forwards brands it should add to its Priority Moments offers line-up, with Nando's, Cineworld and Amazon among the popular early nominations.

Twitter boss: UK brands 'driving ad innovation'

UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony Wang, the social-media platform's UK boss.

EDF unveils zoetrope campaign for Thank Yous push

EDF will drive traffic to the revamped website for its Thank Yous reward scheme with an integrated campaign launching tomorrow (12 May).

We'll call you: Everything Everywhere

Mole was excited by news of an Everything Everywhere lobbying campaign for 4G mobile service, and wanted to find out more about trials taking place in Cornwall.

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2 Wallet launch

EDF hires AKQA as lead digital agency

EDF Energy has appointed AKQA as its lead digital advertising agency.

Agencies line up for HTC social media account

HTC, the smartphone manufacturer, is looking for an agency to oversee its global social media as the brand ramps up its customer-focused activity.

Orange introduces Sylvester Stallone to Inbetweeners' Jay

'Inbetweeners' star James Buckley gatecrashes 'The Expendables 2' in order to introduce Sylvester Stallone and Jason Statham to the world of social media, in Orange's latest Gold Spot cinema campaign.

T-Mobile launches Jubilee ad with Harry Hill and David Dickinson

T-Mobile is the latest brand to tap into the excitement around the Queen's Diamond Jubilee, with a TV campaign which launches tonight (2 May) and will feature celebrities including Louie Spence and David Dickinson.