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Telecoms & utilities marketing

 

The latest telecoms & utilities advertising, campaign news, analysis and business insight in the telecoms & utilities sectors.



Latest telecoms & utilities news and analysis

30 years of mobile brands: from BT, Orange and O2, to T-Mobile and EE

With this week's news that BT is to buy mobile operator EE from owners Orange and Deutsche Telekom for £12.5bn, and that Telefonica chairman César Alierta flew to the UK to persuade BT to also snap up O2, Marketing takes a look back at the corporate ...

 

BT in talks to buy EE for £12.5bn

BT Group has entered into exclusive talks to buy EE from the European mobile operators Deutsche Telekom and Orange for £12.5 billion.

 

JCDecaux in 15-year deal with Vodafone to improve phone coverage

JCDecaux, the outdoor advertising company, has signed a 15-year global deal with Vodafone to help the telecommunications business improve network coverage.

 

'Misleading' Virgin Media ads banned after BT complaint

BT has successfully appealed for six Virgin Media ads to be banned by the ASA, for being misleading.

 

ZenithOptimedia forecasts 6% adspend growth in 2015

ZenithOptimedia has forecast the UK's measured advertising expenditure increased 5 per cent in 2014, and is set to grow a further 6 per cent in 2015.

 

Giffgaff looks to build creative roster

Giffgaff, the SIM-only mobile network, is abandoning its one-agency structure and is building a roster of creative shops.

 

British Gas in talks with agencies about Hive content brief

Hive, the British Gas service that allows users to control their heating through online tools, has released a content brief to agencies.

 

Npower rethinks marketing strategy

Npower is speaking to a number of agencies about how it could expand its advertising through additional channels.

 

Entries open for Brand Republic Digital Awards 2015

The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.

 

O2 launches 'walk' campaign with Ed Sheeran

Ed Sheeran, the singer songwriter, follows Michael Bublé and The Gorillaz in getting his own O2 "walk" ad to promote his Wembley Stadium shows.

 

Facebook reports mobile now generating two-thirds of all ad revenue

Facebook advertising revenues hit $3.2bn (£1.98bn) in Q3, with profits up 90% year on year to $806m but admitted that its expenses would rocket as much as 75% in 2015.

 

Larcombe looks to exploit the bear market

Virgin Media's marketing supremo hopes Liberty's backing and a grizzly new brand mascot can rattle Sky, John Tylee writes.

 

Turkey of the week: SSE, Adam & Eve/DDB

James Swift thinks SSE and Adam Eve/DDB misjudged this one: "People are quite reasonably conflicted about energy companies at the moment. Why on earth did they think we would roll over just because one showed us an image of a baby orangutan? It s i...

 

IPA 'concerned' by outcome of Telefónica's media review

The IPA has voiced concerns after Telefónica reversed its appointment of Publicis Groupe's ZenithOptimedia and hired Havas to handle its £200 million European media account after a process estimated to have cost agencies $4 million (£2.5 million).

 

ZenithOptimedia loses £200m O2 business to Havas Media without a pitch

Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vin...

 

Ofcom green-lights London Live's request to cut local TV content

Ofcom has accepted ESTV's second, watered-down request to reduce the number of local tv repeats in its programming commitments for the London Live TV licence.

 

EE poised to launch own TV set-top box

EE, the mobile operator, is to launch its own set-top box that offers TV and video streaming packages.

 

Rosen named global ad director at Telefónica

Telefónica has appointed Daniel Rosen, the global chief executive of the WPP-owned mobile agency Joule, as its global director of advertising, replacing Shaun Gregory.

 

Turkey of the week: River Island, Rokkit

Kate Magee is baffled by the new spot for River Island: "Aside from the awkward sexual overtures, I find this ad confusing. Where is this girl getting dressed? Why is there a stranger in her house? Is a bad coat really that powerful an aphrodisiac? M...

 

Havas Media wins broadband brief

Havas Media has picked up the media planning and buying account for the broadband, phone and TV comparison site Broadbandchoices.

 
 

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