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Telecoms & utilities marketing

 

The latest telecoms & utilities advertising, campaign news, analysis and business insight in the telecoms & utilities sectors.



Latest telecoms & utilities news and analysis

TalkTalk attracts 1.1m customers and joins Thinkbox

TalkTalk, the TV, broadband, mobile and home phone provider, has attracted 1.1 million customers to its pay-TV service, after adding 185,000 in its last quarter.

 

Engine scoops E.ON's digital brief after pitch

E.ON has appointed Engine to handle its entire digital business.

 

O2 dog turns hip hop for Big Bundles

O2 has launched the latest spot in its "be more dog" campaign, featuring the cat living like a hip hop star.

 

Tim Hipperson to become interim CEO of Weve

Weve, the mobile joint venture between EE, O2 and Vodafone, is set to appoint the former G2 Joshua and ZenithOptimedia leader, Tim Hipperson, as interim chief executive.

 

Havas Worldwide nets EDF creative business

Havas Worldwide has been handed lead agency status by EDF, the French energy supplier, after a seven-month pitch process.

 

DLKW Lowe picks up Calor Gas ad account

DLKW Lowe has picked up the £3.5 million advertising account for the bottled gas business Calor Gas following a competitive pitch.

 

Vodafone to create play from tweets

Raúl Arévalo, the Spanish actor, is to create a play from tweets suggested by members of the public, as part of Vodafone's Firsts initiative.

 

ZenithOptimedia retains O2 and snatches Spanish market

Telefónica, the owner of O2, has consolidated its global media planning and buying account into Publicis Groupe, retaining ZenithOptimedia in the UK.

 

Pay TV: The battles rage on but who will win the war?

As competition hots in the world of pay TV, Sky's dominance could be under threat, says Lee Langford, director of Telecoms, Media, Technology and Entertainment at Harris Interactive.

 

The7stars lands £10m Scottish Power media

Scottish Power has appointed the7stars to its £10 million media account after a competitive pitch that began more than a year ago.

 

EE launches latest Gold Spot ad

EE, the network provider, has unveiled the latest instalment in its Gold Spot ad campaign, based on five of the most viral online videos that have been given a "4G makeover".

 

Evian and Marmite ads among those hijacked by Alan Carr

Evian, Marmite, BT, Specsavers and Snickers are among the brands that will get the Alan Carr treatment in a special ad break during 'Channel 4's Comedy Gala' this evening.

 

In pictures: Brand Republic Digital Awards 2014

More than 500 of the best digital brains in the business turned out to celebrate the Brand Republic Digital Awards on Tuesday evening at Troxy in East London, and we have the pictures to prove it.

 

Broadband Choices calls six-way media review

Broadband Choices, the broadband, phone and TV comparison website, has put its media planning and buying account up for review.

 

Three seeks agency for direct marketing

Three, the mobile operator, has called a review of its direct marketing business, which has been held by Omnicom's TBCH since 2006.

 

Vodafone uses 'social dictionary' to save dying Mexican language

Vodafone is trying to resurrect the Mexican language Ayapaneco by reuniting its last two native speakers and founding a language school and "social dictionary".

 

Kevin Bacon rides UK's biggest rollercoaster in EE spot

Kevin Bacon, the face of EE, streams a football match on his mobile phone while riding The Big One rollercoaster at Blackpool Pleasure Beach, in the mobile provider's latest spot.

 

O2 launches 'Be More Dog' follow-up to push Priority app

O2 is to launch the latest spot in its 'Be More Dog' campaign tomorrow, in a £7 million campaign to support its revamped O2 Priority app.

 

Google's YouTube, Guardian and Telegraph bid to host 2015 leaders' debate

Google's YouTube is hoping to break the monopoly enjoyed by the terrestrial broadcasters around next year's General Election, by teaming up with The Guardian and The Daily Telegraph in a bid to host a televised leaders' debate.

 

Trading Places: this week's people moves

IPG Mediabrands hires Dean Donaldson to lead innovation and Ben Padley becomes the marketing boss at Phones4U, in this week's round-up of people moves in advertising, marketing and media.

 
 

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