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Telecoms & utilities marketing

 

The latest telecoms & utilities advertising, campaign news, analysis and business insight in the telecoms & utilities sectors.



Latest telecoms & utilities news and analysis

Havas Media wins broadband brief

Havas Media has picked up the media planning and buying account for the broadband, phone and TV comparison site Broadbandchoices.

 

Turkey of the week: River Island, Rokkit

Kate Magee is baffled by the new spot for River Island: "Aside from the awkward sexual overtures, I find this ad confusing. Where is this girl getting dressed? Why is there a stranger in her house? Is a bad coat really that powerful an aphrodisiac? M...

 

Turkey of the week: Iceland, Karmarama

Iceland s new campaign leaves a bad taste in Maria Iu s mouth: "Peter Andre promoting the retailer s low prices in strangely long sentences aside, the ads are full of fawning women. Clearly, us ladies can t control ourselves in front of celebs. Well,...

 

Turkey of the week: Tesco Mobile, Kennedy Amsterdam

Louise Jack feels let down by Tesco Mobile s new campaign: "The cut-the-waffle idea is good but, if you are going to get the sales patter over quickly to make time for entertainment , then the entertainment has to be good. These ads are as irritatin...

 

Havas Worldwide and M&C vie for EDF brief

EDF, the French energy giant, is holding a closed pitch for a major UK advertising campaign.

 

Vodafone looks to unify B2B activity under single agency

Vodafone is hunting for a lead UK agency for its business-to-business marketing.

 

BT's Gavin Patterson: 'Our business is all about broadband'

BT's bold move into TV football wrongfooted deadly rival BSkyB. Now its boss is planning a similar shake-up in the mobile market. And, with his new focus on the customer, he might just pull it off.

 

Join the marcoms conversation with Brand Republic Chat

Got something to say? The team at Brand Republic is trialling a new, site-wide chat function to give you even more opportunity to share your views.

 

TalkTalk to launch user-generated X Factor idents

TalkTalk is releasing an app that allows users to make their own music videos and will use the best in its X Factor idents.

 

Rapp scoops Scottish Power's UK DM business

Scottish Power, one of Britain's "big six" energy suppliers, has consolidated its UK direct marketing work into Rapp.

 

Turkey of the week: USwitch, Thinking Juice

Kate Magee does not enjoy the conspiratorial tone of the latest spot from uSwitch: "It s not that much fun following someone around making their own breakfast in real life, let alone watching Philip Glenister do it on television. And the clumsy slaps...

 

Publicis Chemistry loses EE's B2B work to McCann Enterprise

EE has drafted in McCann Enterprise to ramp up its business-to-business (B2B) activity, as the telecoms giant eyes a greater market share.

 

Dawson Pickering hires VCCP O2 lead Dudley Desborough as managing director

Creative start-up Dawson Pickering has appointed Dudley Desborough as managing director.

 

TalkTalk attracts 1.1m customers and joins Thinkbox

TalkTalk, the TV, broadband, mobile and home phone provider, has attracted 1.1 million customers to its pay-TV service, after adding 185,000 in its last quarter.

 

Engine scoops E.ON's digital brief after pitch

E.ON has appointed Engine to handle its entire digital business.

 

O2 dog turns hip hop for Big Bundles

O2 has launched the latest spot in its "be more dog" campaign, featuring the cat living like a hip hop star.

 

Tim Hipperson to become interim CEO of Weve

Weve, the mobile joint venture between EE, O2 and Vodafone, is set to appoint the former G2 Joshua and ZenithOptimedia leader, Tim Hipperson, as interim chief executive.

 

Havas Worldwide nets EDF creative business

Havas Worldwide has been handed lead agency status by EDF, the French energy supplier, after a seven-month pitch process.

 

DLKW Lowe picks up Calor Gas ad account

DLKW Lowe has picked up the £3.5 million advertising account for the bottled gas business Calor Gas following a competitive pitch.

 

Vodafone to create play from tweets

Raúl Arévalo, the Spanish actor, is to create a play from tweets suggested by members of the public, as part of Vodafone's Firsts initiative.

 
 

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FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

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