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Television news & analysis

 

Downton Abbey launch audience drops 1.1m from 2013

'Downton Abbey' returned with an average audience of 8.4 million last night, down from 9.5 million last year.

 

First Direct launches campaign in Downton Abbey slot

First Direct unveiled a brand ad during last night's opening episode of 'Downton Abbey'.

 

Sometimes collaboration, not innovation, can be the key to winning campaigns

Media Week Awards entries used to be awash with companies claiming "media firsts"...

 

Should agencies appear on television?

If there is one thing that's pretty much guaranteed about any TV show that features ad agencies, it's that they will be made to look like feckless, vainglorious fools.

 

Traditional TV set losing appeal among children

Four- to 15-year-olds are shunning the TV set. What are the implications for agencies and broadcasters?

 

Should the licence fee be scrapped?

Arif Durrani and David Benady on the mooted decriminalisation of non-payment and what it could mean for TV.

 

Study finds TV and digital outdoor best at 'making brands famous'

Chief executives and chief marketing officers have named TV and the emerging space of digital out of home as the must-have media for "making brands famous", in a study conducted by Censuswide.

 

Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote

If Scotland votes yes to independence tomorrow, its major cities would become outliers, London will become more of a competitor for business and the remaining UK will be diminished, warned Martin Sorrell, chief executive and founder of WPP.

 

Virgin Trains spends £8 million on advertising to refocus on its brand

Virgin Trains has pumped £8 million into an integrated campaign, as part of a new strategy to refocus on its brand.

 

Ofcom rejects London Live's bid to cut programming

London Live's application to reduce the amount of local programming it broadcasts has been rejected by regulator Ofcom on the grounds it "would result in a departure from the character of the licensed service."

 

Philips launches campaign for app-controlled lightbulbs

Royal Philips has released a campaign to push its new range of digitally-connected lightbulbs.

 

Netflix gears up for European launches

Netflix, the video streaming service, is set to launch across six European countries this week. Starting with France, services will roll out on successive days in Germany, Austria, Switzerland, Belgium and Luxembourg.

 

Ads fail to represent parenting properly, claims new research

Ads are presenting an unrealistic representation of modern day parenting, claims new research by Parentdish.

 

Notonthehighstreet.com launches brand campaign

Notonthehighstreet.com, the online retailer, sets out its stall as a brand in a quirky new TV campaign.

 

Watch: Comedian Ross Noble opens up about the pitfalls of making 'rubbish ads'

Magician Dynamo and comedian Ross Noble talk to Campaign about their shows on UKTV and why it's not "ideal" to star in "rubbish" ads.

 

Bosch secures sponsorship deal with Channel 4's Sunday Brunch

Home appliance brand Bosch is embarking on its first-ever TV sponsorship deal with Channel 4's 'Sunday Brunch'.

 

Kellogg's Squares sponsors Celebrity Juice

Kellogg's Squares has signed up to sponsor ITV2's Celebrity Juice in its first ever TV sponsorship deal.

 

Channel 4 to drop 4oD for digital service All 4

Channel 4 is dropping its catch-up service 4oD for a new online destination called All 4, which will host all of Channel 4's linear channels, digital content and services.

 

Allan seeks creative inspiration for C4 sales

After three years in charge of Channel 4's sales team, Jonathan Allan is pretty pleased with how he is doing. Yes, broadcast revenue might have declined by almost 1 per cent in 2013 but, hey, Channel 4 is trying new things.

 

Viacom's £450m acquisition of Channel 5 approved

Viacom's proposed acquisition of Channel 5 from Northern & Shell for £450 million has been given the green light by European regulators.

 
 

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