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Television news & analysis

 

Things we like: Don Draper's final series, IAB cleans up online ads

Things we like this week include Mad Men, the IAB and the Media Week Awards 2014 co-chairs.

 

Pick of the week: The Pilion Trust, Publicis London

James Swift is impressed by The Pilion Trust's new campaign.

 

Turkey of the week: Dove, Ogilvy & Mather Brasil

Louise Ridley feels Dove's latest spot lacks the usual magic.

 

ITV and Twitter unite to usher in social TV era

Media owners hope to woo brands by bringing ITV footage to Twitter through its Amplify service, David Benady writes.

 

Sky launches #WatchOnSky automated viewing on Twitter

Sky has started to trial its #WatchOnSky tool on Twitter, which lets customers watch or record TV programmes by simply clicking icons contained within a tweet.

 

Watch: Post Office '24-hour Property Challenge' on Channel 4

The Post Office has kicked off a '24-hour Property Challenge', exclusively within Channel 4 ad spots.

 

Zeebox app rebrands as Beamly with ambitions to be a social network for TV

Zeebox, the second-screen TV app part-owned by BSkyB, has relaunched as Beamly in an attempt to become less tech-focused and more social.

 

Claudine Collins and Bruce Daisley to lead Media Week Awards 2014

Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry's biggest night of the year, as co-chairs of the Media Week Awards 2014.

 

Homebase inks three-year Sky IQ deal for customer insight

Homebase has signed a three-year deal with BSkyB's customer intelligence arm Sky IQ.

 

We Are Pi wins Wrangler's European creative account

We Are Pi, the Amsterdam-based agency, has won Wrangler's European advertising account after a competitive pitch.

 

BBC Radio 4 and 6 Music hire Somethin' Else for social media

BBC Radio 4 and 6 Music have appointed content house Somethin' Else to their social media account, to create more than 100 pieces of activity per month.

 

Powerade launches global World Cup campaign

Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.

 

Google becomes major UK advertiser after boosting spend by 50% in 2013

Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.

 

Will Lebedev's London Live be a success?

One week after launch, does the media industry think the new TV channel for the capital will fly, Arif Durrani asks.

 

Virgin review shows that no account is sacrosanct

As the seemingly prosaic (but supposedly significant) Smart Meter Central Delivery Body was apparently sending gifts of Guinness, Red Bull, crisps and biscuits to the four agency consortiums that it had selected to pitch for the £85 million ad busine...

 

Things we like: Spider-Man goes Electro

Things we like this week include new outdoor advertising for the latest Spider-Man movie, Channel 4 raking in the Bafta nominations and Vines going private.

 

Turkey of the week: Jacob's, Publicis London

James Swift wonders where this Jacob s ad went wrong: "It feels as though there might have been an idea here at some point, but it got diluted along the way. Balls-out weirdness or a funnier execution might have saved the spot but, as it stands, it s...

 

Pick of the week: Batchelors, McCann London

Jeremy Lee is pleasantly surprised by the new Batchelors spot: "McCann London has managed to take what looks like an unpromising brief for a rather unappetising product and made something distinctive." It was created by Simon Hepton and Matthew Crabt...

 

Dare creates European Ryanair ads

Dare has created Ryanair's first pan-European advertising campaign, as the budget airline seeks to soften its image among consumers.

 

Conservative rising star Javid replaces Miller as culture secretary

Sajid Javid, the financial secretary to the Treasury and Conservative Party rising star, has replaced Maria Miller as culture secretary, following her resignation over an expenses row.

 
 

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