Television news & analysis

Box TV launches streaming service for network websites

Box TV, the Bauer Media and Channel 4 joint venture, has launched a streaming service for its seven TV channels and is to offer Magic, Kiss and Kerrang on Freeview through the red button.

Ford uses 'Europe's Super Bowl' to push technology credentials

Ford is using what it claims is Europe's "Super Bowl" moment to kick off a new brand campaign to promote the range of technologies available with its vehicles.

Live: Thinkbox's 'TV Nation'

Live streamed coverage of Thinkbox's 'TV Nation' event, reviewing British life and marketing post-Olympics.

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.

TalkTalk to sponsor fifth X Factor

TalkTalk, the telecoms and TV company, has extended its sponsorship of ITV's 'The X Factor' for a fifth year.

Bepanthen to sponsor baby and parenting shows on Discovery

Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.

Army begins recruitment drive despite redundancies

The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.

The7stars wins media brief to resurrect HMV

The7Stars has been appointed to revive HMV's fortunes and refocus the retailer's marketing on music and film, after it was rescued from administration in April.

Heinz brings back invisible bottle of tomato ketchup

Heinz is to bring back the invisible bottle of tomato ketchup in a new ad campaign using the catch phrase 'It has to be Heinz," following the brand being featured in 'Mad Men' on Sky Atlantic.

Goodstuff awarded £1m Diesel TimeFrames business

Goodstuff Communications has picked up the UK media planning and buying business for Diesel TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare.

Sky sponsors Sun documentary on boxing star Carl Froch

BSkyB has paid for The Sun to produce a mini-documentary about British super-middleweight champion Carl Froch, as part of the broadcaster's promotion ahead of Froch's next bout this Saturday.

H&M leads top ten most-shared Beckham ads on the social web

Viral videos and TV ads for H&M are the most-shared ads starring David Beckham, who last week announced his retirement from professional football and played his last game on Saturday for Paris St Germain.

Nokia and McDonald's among the takers for C4's ad offer

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

Blippar connects disjointed families, says MEC executive

TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family together, according to Jide Sobo, MEC's head of mobile.

Things we like

Campaign's selection of media news and views of note in the week before 17 May 2013.

Are television budgets under real threat?

As AOL launches Be On and YouTube just gets bigger, should conventional TV people be worried, Alasdair Reid asks.

ITV and Channel 4 insist they will beat declining ad market

ITV and Channel 4 have both claimed they will outperform the TV ad market in 2013.

Race for Life to share viewer cancer messages in BGT

Cancer Research UK will share real-time audience messages in ad breaks during Saturday's 'Britain's Got Talent', as part of its Race for Life campaign.

Jaguar readies global campaign for F-Type launch

Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car.

ITV ad revenue up 5.5% to £382m

ITV has reported revenues of £571m for the first three months of 2013, up 1.1% year on year fuelled by 5.5% increase in spot ad revenues but ad revenue could fall by double digits in the second quarter.

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