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Things we like: C4 raising £14.5 million

Channel 4 s Stand Up To Cancer telethon for Cancer Research UK smashed all expectations, raising more than 14.5 million since the 17 October event. Davina McCall (pictured), Alan Carr and Dr Christian Jessen hosted a star-studded evening to raise ...

 

With momentum and now money behind it, the Vice hype needs to be believed

The bristling excitement among the young masses milling into an East London church as dusk fell was palpable - it had all the hallmarks of a cult, but was in fact a clarion call for advertisers.

 

Stop lamenting the heady days of media - we need to change with the times

Many seasoned protagonists often bemoan the lack of personalities in our media business today, but such a perspective misses the point. The first flush of media agencies in the 80s were the heady days of "media", when the most important accolades ...

 

Hotpoint sponsors Good Food Channel

Hotpoint Appliances is sponsoring the Good Food Channel's World of Flavour strand in a six-figure deal, with idents running until September next year.

 

UKTV backs on-demand service with animated campaign

UKTV is supporting the launch of UKTV Play, its new video-on-demand service, with an animated campaign.

 

118 118 Money launches multimillion-pound TV campaign

118 118, the directory assistance firm, is launching a multimillion-pound TV campaign to promote 118 118 Money, its lending arm.

 

Currys PC World launches brand campaign ahead of Christmas

Currys PC World is launching a brand campaign ahead of the Christmas season with the strapline "we start with you".

 

Argos releases second ad in its latest strategy

Argos is releasing the second ad in its "get set go Argos" campaign.

 

Doctor Who online game gets kids coding

The BBC has created an online 'Doctor Who' game called 'The Doctor and the Dalek' to encourage children to get into coding.

 

Blinkbox readies campaign to promote its cinema links

Blinkbox, Tesco's answer to LoveFilm and Netflix, is preparing to release a brand campaign that it hopes will establish it as the home of the latest blockbusters.

 

Haig Club launches David Beckham ad

Haig Club, the Diageo-owned whisky brand, has released a TV ad that stars David Beckham and was directed by Guy Ritchie.

 

Taylor Swift drowns in kittens in Diet Coke campaign

Taylor Swift gets lost in a sea of kittens in the latest TV campaign for Diet Coke.

 

Things we like: ITV2 giving young people a shot at advertising

We all know the dangers of a one-dimensional workforce, so full credit to ITV2 for appointing Commercial Break to respond to a youth-focused brief. The not-for-profit organisation is challenging the traditional recruitment process by giving 18- to 24...

 

ITV warned over condom ad scheduling

ITV has been warned about scheduling condom ads, after it showed a Durex commercial during 'You've Been Framed'.

 

Channel 5's Demand 5 among services to run on EE TV

Channel 5 will launch its video-on-demand service, Demand 5, on EE's new television service when it launches in the coming weeks.

 

Hiscox launches TV brand campaign

Hiscox, the insurer, makes good use of 3D projection mapping in a TV brand campaign that launches tonight.

 

Sky Sports retains international cricket to 2023

Sky Sports has fended off competition from BT to continue its coverage of international cricket to 2023, after picking up the UK and Ireland rights.

 

Ashton Kutcher milks a goat in global Lenovo campaign

Lenovo, the Chinese tech giant, has launched a global ad campaign starring its product engineer Ashton Kutcher.

 

ITV Player revamps for mobile users

ITV has redesigned its online ITV Player app for mobile users in response to rising demand from viewers on tablets and smartphones.

 

Subway gets Spanish fever in latest spot

Subway has launched the latest spot in its ongoing "my sub, my way" campaign, featuring the flamenco dancer Gareth Twinkleman.

 
 

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by Jonathan Staines, 22/10/2014

 

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by Greg Taylor, 22/10/2014

 

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