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Pick of the week: Channel 4, 4Creative

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Jeremy Lee picks Channel 4’s Grand National spot: "Bravo to 4Creative for another lively, dramatic promo. It’s just a shame that there aren’t more distinctive programmes like this for 4Creative to get stuck into." It was created by Chris Bovill and John Allison, and directed by Keith McCarthy through 4Creative.

This article was first published on campaignlive.co.uk

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