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Turkey of the week: Dove, Ogilvy & Mather Brasil

Louise Ridley feels Dove's latest spot lacks the usual magic.

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"It’s downright patronising to imply anyone would believe in a patch ‘developed to enhance the way women perceive their own beauty’, and Dove showing women being ‘tricked’ into feeling good about themselves makes for uncomfortable viewing."

This article was first published on campaignlive.co.uk

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