The Royal Wedding

Brand barometer: Volkswagen Polo viral campaign reviewed

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile and SureMen

Where are the Jubilee commercials?

Have brands, busy with the Olympics, failed to capitalise on the Diamond Jubilee, John Tylee asks.

Sands and Standard eye glory in Olympics year

London is in celebratory mood, but can Sarah Sands keep the good times rolling at the Standard? Alasdair Reid reports.

Bauer Media, Keys and Gray and Classic FM wins at Sonys

Bauer Media won three gold awards at the Sony Radio Academy Awards last night, while TalkSport's rehabilitated duo Richard Keys and Andy Gray went home with Best Sports Programme and Global Radio's Classic FM won the Special Award.

Things we like

The inaugural Zeebox campaign

Marketing the Queen: brands face a Diamond Jubilee balancing act

The marketers seeking brand sponsors and partners for events to market the Queen's Diamond Jubilee have much to consider, write Rachel Barnes and Matt Chapman.

Radio Academy unveils Sony Awards nominations

Absolute Radio, Global Radio, GMG Radio, Bauer Media and UTV Media are among the nominees in the commercial categories in this year's revamped Sony Radio Academy Awards.

School Reports 2012: MediaCom

The largest media agency in the UK had a colourful year. Its biggest headline came from the loss of the £50 million Royal Bank of Scotland/NatWest retail banking account to ZenithOptimedia. The Everything Everywhere consolidation meant T-Mobile was m...

School Reports 2012: Saatchi & Saatchi

Saatchi & Saatchi has a famous name, and spent last year doing its best to live up to it. However, its 2011 was solid rather than dazzling.

Elle boosts magazine subscriptions with Twitter

Elle, the fashion and beauty brand published by Hearst Magazines UK, has doubled its magazine subscriptions after its first live digital streaming of a cover shoot via Twitter.

Sainsbury's to sponsor Diamond Jubilee beacons

Sainsbury's will help spread the Queen's Diamond Jubilee celebrations beyond London by sponsoring beacon lightings across the UK on Monday 4 June.

Punter Appeal - Saatchi & Saatchi

The public loved the royal wedding spoof for T-Mobile, though other brands also did well.

Metro to produce weekend editions during the Olympics

Associated Newspapers' morning freesheet Metro is to publish weekend editions for the first time, in print and for tablets, as a temporary offer during the Olympic Games in July and August.

Morrisons ups fuel ante with 15p-off offer

Morrisons has launched a national campaign today to promote its latest offer to customers of 15p off every litre of fuel if they spend £60 or more in-store.

Schweppes Abbey Well freshens up for the Olympics

Schweppes Abbey Well, the water brand owned by Coca-Cola, is revamping its logo in the run-up to the London 2012 Olympic and Paralympic Games with a bold, "eye catching" design.

Why should supermarkets be on the media plan?

Supermarkets are performing well despite the tough financial climate, and they can give brands a boost in a year of special events, according to two outdoor media experts.

London 2012 set to be the 'biggest media event in history'

Its budget may not be as big as Beijing's, but the London 2012 Olympic and Paralympic Games are expected to break a record when it hosts around 26,000 journalists and broadcasters and become the biggest media event in the planet's history.

'Passion points' key to CSR push, says Britvic marketing director

Jonathan Gatward, Britvic GB marketing director, has said the 'Transform your patch' joint marketing campaign with PepsiCo UK will help the companies brands connect with consumers' "passion points" and their interest in communal events.

Interactive: Twelve ideas for 2012

As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months

Review of the Year: Top 10 marketing moments of 2011

Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.

Private View: Dave Dye and Ben Mooge

Creative Dave Dye Founding partner, DHM A tough week for brands trying to get noticed. The competition: the royal wedding, the Bin Laden killing and the MasterChef final. (Fortunately, none were campaigns, just one-offs.) The first challe...

Public View - What did the public think of T-Mobile's royal wedding ad? External website

The people surveyed unanimously enjoyed the ad, by Saatchi & Saatchi, saying that it was topical, lively and fun.

T-Mobile 'T-Mobile wedding' by Saatchi & Saatchi External website

T-Mobile has launched a spoof video of Prince William and Kate Middleton lookalikes and their wedding party dancing down the aisle, as part of its 'Life's for Sharing' brand campaign.

Green & Blacks 'something old, something new' by Brave External website

Green & Black's, the organic chocolate brand, is running a tactical campaign to celebrate the Royal Wedding.

Freeview 'corgi' by 18 Feet & Rising External website

Freeview, the free to air digital TV service, has launched a new royal wedding themed ad campaign to promote its high definition service, Freeview HD.