The Royal Wedding

Mondadori charged for 'invasion of privacy' over topless Duchess snaps

Ernesto Mauri, the chief executive of European publisher Mondadori, which licences Closer magazine from Bauer Media, has been charged with "invasion of privacy" following topless photographs taken of the Duchess of Cambridge, published last September...

Prince Charles to edit Country Life

The Prince of Wales will edit an issue of IPC Media's Country Life magazine for his 65th birthday, the publisher has announced.

Think BR: Here's a crazy idea - let's not do Facebook

Some brands don't need Facebook, in fact using it could be doing more damage than good, writes Kenny Nicholson, senior planner, Arnold KLP.

Think BR: Is Britannia cool again?

With events like the Jubilee and OIympics, this has been a big year for Britain, writes Deborah McCrudden, managing director, Ipsos ASI.

The 10 most popular ads among YouTube UK users in 2012

Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.

Think BR: The return of the community

How should marketers react to the social shift towards community, asks Matthew Gidley, director of insight and strategy, Momentum UK.

Topical and tactical: the rise of the 'newsjacking' ad campaign

A growing number of brands are trying to use tactical campaigns to tap into buzz surrounding news events, but marketers need to ensure that the work is relevant, or say no.

MAGAZINE ABCs: OK!, Star and Reveal plunge in struggling celebrity sector

The celebrity weekly magazine sector struggled in the first six months of 2012, reporting circulation declines across the board with the steepest falls at OK! Magazine, Star and Reveal.

Marketing debate: Was London 2012 TV's finest hour?

These Olympics will be remembered as the event that drove home the power of social media. After Usain Bolt won gold in the 200m, there were 80,000 tweets a minute.

Think BR: Digital posters and engaging possibilities

Digital technology is once again breaking down barriers, writes Stephen Gale, sales director, ECNlive

Brands at the Olympics: Highs and lows so far

London 2012 has begun for sponsors, as they seek to get the most from their £750m contribution. Here, Marketing highlights all the key brand news, top stats and sponsor insights from the start of the Games.

Champions of Design: Pez

The Austrian sweet brand has become better known around the world for its collectable dispenser designs.

London 2012 Opening Ceremony peaks at 26.9m viewers

A domestic TV audience of at least 19 million people stayed tuned from start to finish of the Olympic Games Opening Ceremony as Danny Boyle's idiosyncratic portrayal of Britain was unfolded to the world.

Olympics more popular than Royal Wedding or Jubilee

Five million people intend to watch at least some of the Olympics on a mobile device, new research from MPG Media Contacts reveals.

EBay partners with British Fashion Council

EBay has signed up a multi-season sponsorship deal with the British Fashion Council's (BFC) Fashion Forward Initiative, which supports emerging design talent.

What a difference a year makes

The weather can have a significant impact on what people buy and when they buy it, writes Tim Eales, strategic insight director, SymphonyIRI Group.

Think BR: What effect will the Olympics have on national press advertisers?

The Olympics could prove to be a period of exceptional value for brands thinking about using national newspapers, write Mark Jones, press manager, Carat, and Keith Perry, group sport managing editor, The Daily Telegraph.

Do brands fear sport events?

Does the TV market overheat during tournaments, Alasdair Reid asks.

Think BR: Don't twist the numbers

Measuring social media reactions to an event is an important way to evaluate a campaign, but a system of benchmarks is crucial to give the numbers meaning, writes Eoghan O'Neill, social listening analyst, Ipsos Mori.

Country Life reaps ad and circulation boost from Jubilee edition

IPC Media claims its celebratory Diamond Jubilee edition of Country Life achieved 282% higher ad revenues and 124% higher copy sales than the average issue, as the royal event stoked the interest of magazine readers and advertisers.

Private View: Dave Dye and Ben Mooge

Creative Dave Dye Founding partner, DHM A tough week for brands trying to get noticed. The competition: the royal wedding, the Bin Laden killing and the MasterChef final. (Fortunately, none were campaigns, just one-offs.) The first challe...

Public View - What did the public think of T-Mobile's royal wedding ad? External website

The people surveyed unanimously enjoyed the ad, by Saatchi & Saatchi, saying that it was topical, lively and fun.

T-Mobile 'T-Mobile wedding' by Saatchi & Saatchi External website

T-Mobile has launched a spoof video of Prince William and Kate Middleton lookalikes and their wedding party dancing down the aisle, as part of its 'Life's for Sharing' brand campaign.

Green & Blacks 'something old, something new' by Brave External website

Green & Black's, the organic chocolate brand, is running a tactical campaign to celebrate the Royal Wedding.

Freeview 'corgi' by 18 Feet & Rising External website

Freeview, the free to air digital TV service, has launched a new royal wedding themed ad campaign to promote its high definition service, Freeview HD.