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The Royal Wedding

 

The latest Royal Wedding news

What is the UK's greatest football ad?

As the 2014 Fifa World Cup nears, Campaign asks: what is the greatest British football-related ad of all time?

 

DLKW Lowe hires two as creative directors

DLKW Lowe has hired Amber Casey and Lovisa Silburn as creative directors.

 

Guardian offers royal baby news blocker

The Guardian has made it possible for readers to hide content related to the birth of the Duke and Duchess of Cambridge's child, with a "Republican" button on its website.

 

Mondadori charged for 'invasion of privacy' over topless Duchess snaps

Ernesto Mauri, the chief executive of European publisher Mondadori, which licences Closer magazine from Bauer Media, has been charged with "invasion of privacy" following topless photographs taken of the Duchess of Cambridge, published last September...

 

Prince Charles to edit Country Life

The Prince of Wales will edit an issue of IPC Media's Country Life magazine for his 65th birthday, the publisher has announced.

 

Think BR: Here's a crazy idea - let's not do Facebook

Some brands don't need Facebook, in fact using it could be doing more damage than good, writes Kenny Nicholson, senior planner, Arnold KLP.

 

Think BR: Is Britannia cool again?

With events like the Jubilee and OIympics, this has been a big year for Britain, writes Deborah McCrudden, managing director, Ipsos ASI.

 

The 10 most popular ads among YouTube UK users in 2012

Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.

 

Think BR: The return of the community

How should marketers react to the social shift towards community, asks Matthew Gidley, director of insight and strategy, Momentum UK.

 

MAGAZINE ABCs: OK!, Star and Reveal plunge in struggling celebrity sector

The celebrity weekly magazine sector struggled in the first six months of 2012, reporting circulation declines across the board with the steepest falls at OK! Magazine, Star and Reveal.

 

Think BR: Digital posters and engaging possibilities

Digital technology is once again breaking down barriers, writes Stephen Gale, sales director, ECNlive

 

London 2012 Opening Ceremony peaks at 26.9m viewers

A domestic TV audience of at least 19 million people stayed tuned from start to finish of the Olympic Games Opening Ceremony as Danny Boyle's idiosyncratic portrayal of Britain was unfolded to the world.

 

Olympics more popular than Royal Wedding or Jubilee

Five million people intend to watch at least some of the Olympics on a mobile device, new research from MPG Media Contacts reveals.

 

What a difference a year makes

The weather can have a significant impact on what people buy and when they buy it, writes Tim Eales, strategic insight director, SymphonyIRI Group.

 

Think BR: What effect will the Olympics have on national press advertisers?

The Olympics could prove to be a period of exceptional value for brands thinking about using national newspapers, write Mark Jones, press manager, Carat, and Keith Perry, group sport managing editor, The Daily Telegraph.

 

Do brands fear sport events?

Does the TV market overheat during tournaments, Alasdair Reid asks.

 

Think BR: Don't twist the numbers

Measuring social media reactions to an event is an important way to evaluate a campaign, but a system of benchmarks is crucial to give the numbers meaning, writes Eoghan O'Neill, social listening analyst, Ipsos Mori.

 

Country Life reaps ad and circulation boost from Jubilee edition

IPC Media claims its celebratory Diamond Jubilee edition of Country Life achieved 282% higher ad revenues and 124% higher copy sales than the average issue, as the royal event stoked the interest of magazine readers and advertisers.

 

Where are the Jubilee commercials?

Have brands, busy with the Olympics, failed to capitalise on the Diamond Jubilee, John Tylee asks.

 

Sands and Standard eye glory in Olympics year

London is in celebratory mood, but can Sarah Sands keep the good times rolling at the Standard? Alasdair Reid reports.

 
 

Royal Wedding campaigns

Private View: Dave Dye and Ben Mooge

Creative Dave Dye Founding partner, DHM A tough week for brands trying to get noticed. The competition: the royal wedding, the Bin Laden killing and the MasterChef final. (Fortunately, none were campaigns, just one-offs.) The first challe...

 

Public View - What did the public think of T-Mobile's royal wedding ad? External website

The people surveyed unanimously enjoyed the ad, by Saatchi & Saatchi, saying that it was topical, lively and fun.

 

T-Mobile 'T-Mobile wedding' by Saatchi & Saatchi External website

T-Mobile has launched a spoof video of Prince William and Kate Middleton lookalikes and their wedding party dancing down the aisle, as part of its 'Life's for Sharing' brand campaign.

 

Green & Blacks 'something old, something new' by Brave External website

Green & Black's, the organic chocolate brand, is running a tactical campaign to celebrate the Royal Wedding.

 

Freeview 'corgi' by 18 Feet & Rising External website

Freeview, the free to air digital TV service, has launched a new royal wedding themed ad campaign to promote its high definition service, Freeview HD.

 
 

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FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

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