The latest Royal Wedding news
Ernesto Mauri, the chief executive of European publisher Mondadori, which licences Closer magazine from Bauer Media, has been charged with "invasion of privacy" following topless photographs taken of the Duchess of Cambridge, published last September...
The Prince of Wales will edit an issue of IPC Media's Country Life magazine for his 65th birthday, the publisher has announced.
Some brands don't need Facebook, in fact using it could be doing more damage than good, writes Kenny Nicholson, senior planner, Arnold KLP.
With events like the Jubilee and OIympics, this has been a big year for Britain, writes Deborah McCrudden, managing director, Ipsos ASI.
Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.
How should marketers react to the social shift towards community, asks Matthew Gidley, director of insight and strategy, Momentum UK.
A growing number of brands are trying to use tactical campaigns to tap into buzz surrounding news events, but marketers need to ensure that the work is relevant, or say no.
The celebrity weekly magazine sector struggled in the first six months of 2012, reporting circulation declines across the board with the steepest falls at OK! Magazine, Star and Reveal.
These Olympics will be remembered as the event that drove home the power of social media. After Usain Bolt won gold in the 200m, there were 80,000 tweets a minute.
Digital technology is once again breaking down barriers, writes Stephen Gale, sales director, ECNlive
London 2012 has begun for sponsors, as they seek to get the most from their £750m contribution. Here, Marketing highlights all the key brand news, top stats and sponsor insights from the start of the Games.
The Austrian sweet brand has become better known around the world for its collectable dispenser designs.
A domestic TV audience of at least 19 million people stayed tuned from start to finish of the Olympic Games Opening Ceremony as Danny Boyle's idiosyncratic portrayal of Britain was unfolded to the world.
Five million people intend to watch at least some of the Olympics on a mobile device, new research from MPG Media Contacts reveals.
EBay has signed up a multi-season sponsorship deal with the British Fashion Council's (BFC) Fashion Forward Initiative, which supports emerging design talent.
The weather can have a significant impact on what people buy and when they buy it, writes Tim Eales, strategic insight director, SymphonyIRI Group.
The Olympics could prove to be a period of exceptional value for brands thinking about using national newspapers, write Mark Jones, press manager, Carat, and Keith Perry, group sport managing editor, The Daily Telegraph.
Does the TV market overheat during tournaments, Alasdair Reid asks.
Measuring social media reactions to an event is an important way to evaluate a campaign, but a system of benchmarks is crucial to give the numbers meaning, writes Eoghan O'Neill, social listening analyst, Ipsos Mori.
IPC Media claims its celebratory Diamond Jubilee edition of Country Life achieved 282% higher ad revenues and 124% higher copy sales than the average issue, as the royal event stoked the interest of magazine readers and advertisers.
Royal Wedding campaigns
Creative Dave Dye Founding partner, DHM A tough week for brands trying to get noticed. The competition: the royal wedding, the Bin Laden killing and the MasterChef final. (Fortunately, none were campaigns, just one-offs.) The first challe...
The people surveyed unanimously enjoyed the ad, by Saatchi & Saatchi, saying that it was topical, lively and fun.
T-Mobile has launched a spoof video of Prince William and Kate Middleton lookalikes and their wedding party dancing down the aisle, as part of its 'Life's for Sharing' brand campaign.
Green & Black's, the organic chocolate brand, is running a tactical campaign to celebrate the Royal Wedding.
Freeview, the free to air digital TV service, has launched a new royal wedding themed ad campaign to promote its high definition service, Freeview HD.
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Director - Integrated - San Francisco Live Recruitment £70000 - £100000 per annum + relocation, City of London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Integrated digital marketing offers huge opportunities to engage, servic...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...