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3 great ads I had nothing to do with...

Abigail Comber, head of brands and marketing, British Airways

 


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Abigail Comber, head of brands and marketing, British Airways

Abigail Comber joined British Airways’ marketing department in 2002. Over the following ten years she held positions in marketing communications, advertising and sponsorship, before being made head of Brands and Marketing in January 2012. 

In her current role, Abigail oversees various strategic aspects the airline’s global brand and marketing activities, including advertising, sponsorship, brands, design, digital innovation, community relations and relationship marketing.

Abi's choices

Lurpak 'Kitchen Odyssey'

One of Wieden + Kennedy's epic, almost cosmic ads for Lurpak, Kitchen Odyssey turns a man making an omelette into an intrepid adventure.

 

Malteasers 'Feed Me'

Part of a series of ads looking at 'The lighter side of life', this Malteaser's ad simply features a man and his girlfriend lying on the sofa and watching Saturday night TV.

 

Sony Bravia 'Balls'

Shot in slow-motion, this ad was designed to promote and celebrate 'Colour like to other', to reflect the quality of Bravia, Sony's LCD TV brand.

 
 

The Thinkboxes

The Thinkboxes are the first awards to celebrate the UK's world-beating TV ad creativity, in all its forms, at regular way-points throughout the year.

Created in association with Haymarket Brand Media (Campaign, Marketing and Brand Republic), these bi-monthly awards are judged by the Thinkbox Creative Academy; made up of over 200 advertising luminaries with Craig Inglis, Marketing Director of John Lewis and Nick Gill, Executive Creative Director of BBH as joint Academy Presidents.

Every two months, the top five ads from the period are shortlisted in Campaign and the winner is celebrated in Marketing magazine.

Since its inception in 2008, over 30 ads have won a coveted Thinkboxes award, and some  200 have made it onto the bi-monthly shortlist. Collectively, they represent the very best in UK TV advertising creativity.

You can browse all of these brilliant ads and find out more about the people who made them at www.thinkbox.tv/thinkboxes

Russell Ramsey, executive creative director, JWT, reveals three great ads he admires but had nothing to do with.

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