Vicki Maguire, deputy executive creative director, Grey London, reveals three great ads she admires but has nothing to do with
Vicki Maguire, deputy executive creative director, Grey London
Originally intent on a career in fashion, Vicki’s career plans changed when she found out that she couldn’t draw. Instead, her mentor Paul Smith encouraged her to write her ideas down, eventually leading her to advertising.
Over the following 15 years Vicki worked for agencies across the globe, including Ogilvy, Mojo Sydney, Strawberry Frog, Perfect Fools Amsterdam and Wieden + Kennedy, and is now deputy executive creative director at Grey London.
Since being at Grey she has won more than 35 major awards for her campaign for the ‘Hands only CPR’ campaign, featuring Vinnie Jones, as well as a British Comedy Awards Jester for the Angina Monologues campaign, both for the British Heart Foundation. She’s also been named Advertising’s Woman of Tomorrow by the IPA.
Outside of advertising she owns and runs Suck and Chew, a vintage sweetshop in London’s Columbia Road market.
The Thinkboxes are the first awards to celebrate the UK's world-beating TV ad creativity, in all its forms, at regular way-points throughout the year.
Created in association with Haymarket Brand Media (Campaign, Marketing and Brand Republic), these bi-monthly awards are judged by the Thinkbox Creative Academy; made up of over 200 advertising luminaries with Craig Inglis, Marketing Director of John Lewis and Nick Gill, Executive Creative Director of BBH as joint Academy Presidents.
Every two months, the top five ads from the period are shortlisted in Campaign and the winner is celebrated in Marketing magazine.
Since its inception in 2008, over 30 ads have won a coveted Thinkboxes award, and some 200 have made it onto the bi-monthly shortlist. Collectively, they represent the very best in UK TV advertising creativity.
You can browse all of these brilliant ads and find out more about the people who made them at www.thinkbox.tv/thinkboxes
More on the series
In this series of short films, leading Thinkbox Creative Academy members have the tricky task of selecting just three TV ads that have inspired them: brilliant commercials, old and new, that they admire but had nothing to do with.
The idea is not only to explore some of our greatest ads in the company of people who know a thing or two about making them, but also – because of the proven link between creativity and effectiveness – encourage the advertising industry to even greater heights.
We hope you enjoy the films.
Sally Abbott, global marketing director at Weetabix, reveals the three ad campaigns she admires but had nothing to do with.
Caitlin Ryan, outgoing ECD Proximity and incoming Group ECD of Karmarama, reveals the three ad campaigns she admires but had nothing to do with.
Leon Jaume, executive creative director, WCRS reveals the three ad campaigns he admires but had nothing to do with.
Justin Tindall, group executive creative director, Leo Burnett London reveals the three ad campaigns he admires but had nothing to do with.
Craig Inglis, marketing director, John Lewis reveals the three ad campaigns he admires but had nothing to do with.
Nick Gill, executive creative director, BBH, reveals the three ad campaigns he admires but had nothing to do with.
Elizabeth Fagan, executive marketing director, Boots reveals the three ad campaigns she admires but had nothing to do with.