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3 great ads I had nothing to do with...

Ian Armstrong, global marketing communications director, Jaguar, reveals three great ads he admires but has nothing to do with  

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Ian Armstrong, global marketing communications director, Jaguar

After a variety of operational and marketing roles in the FMCG sector, Ian moved to Honda to lead the UK Communications team, developing the company’s communications strategy and overseeing some of the nation’s favourite campaigns including ‘Hate Something, Change Something’ and ‘Impossible Dream’. After six and a half years he moved to the European team to work on central marketing operations, becoming Head of European Marketing for Cars, Motorcycles and Power Equipment.

In 2012 Ian moved to Jaguar Land Rover to become Jaguar’s global communications director where his knack of commissioning great advertising continues, including the celebrated British Villains ad staring Sir Ben Kingsley, Mark Strong and Tom Hiddleston.

In addition to his many professional successes, Ian is also a Fellow of the Marketing Society, an Exec Council member of ISBA and a judge for various industry awards.

Ian's choices

The Thinkboxes

The Thinkboxes are the first awards to celebrate the UK's world-beating TV ad creativity, in all its forms, at regular way-points throughout the year.

Created in association with Haymarket Brand Media (Campaign, Marketing and Brand Republic), these bi-monthly awards are judged by the Thinkbox Creative Academy; made up of over 200 advertising luminaries with Craig Inglis, Marketing Director of John Lewis and Nick Gill, Executive Creative Director of BBH as joint Academy Presidents.

Every two months, the top five ads from the period are shortlisted in Campaign and the winner is celebrated in Marketing magazine.

Since its inception in 2008, over 30 ads have won a coveted Thinkboxes award, and some  200 have made it onto the bi-monthly shortlist. Collectively, they represent the very best in UK TV advertising creativity.

You can browse all of these brilliant ads and find out more about the people who made them at www.thinkbox.tv/thinkboxes

More on the series

In this series of short films, leading Thinkbox Creative Academy members have the tricky task of selecting just three TV ads that have inspired them: brilliant commercials, old and new, that they admire but had nothing to do with.

The idea is not only to explore some of our greatest ads in the company of people who know a thing or two about making them, but also – because of the proven link between creativity and effectiveness – encourage the advertising industry to even greater heights.

We hope you enjoy the films.

3 great ads I had nothing to do with: Billy Faithfull and Ross Neil

Billy Faithfull and Ross Neil have chosen three ads that demonstrate how the best ads can be simple ideas rather than big production, in the latest in our series with Thinkbox.

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3 great ads I had nothing to do with: Danny Brooke-Taylor

Danny Brooke-Taylor, founding partner of Lucky Generals, reveals three great ads he admires but had nothing to do with.

 

3 great ads I had nothing to do with: Vicki Maguire

Vicki Maguire, deputy executive creative director, Grey London, reveals three great ads she admires but has nothing to do with

 

3 great ads I had nothing to do with: Gerry Human

Gerry Human, chief creative officer, Ogilvy & Mather London, reveals the three ad campaigns he admires but had nothing to do with.

 

3 great ads I had nothing to do with: Sally Abbot

Sally Abbott, global marketing director at Weetabix, reveals the three ad campaigns she admires but had nothing to do with.

 

3 great ads I had nothing to do with: Caitlin Ryan

Caitlin Ryan, outgoing ECD Proximity and incoming Group ECD of Karmarama, reveals the three ad campaigns she admires but had nothing to do with.

 

3 great ads I had nothing to do with: Leon Jaume

Leon Jaume, executive creative director, WCRS reveals the three ad campaigns he admires but had nothing to do with.

 

3 great ads I had nothing to do with: Justin Tindall

Justin Tindall, group executive creative director, Leo Burnett London reveals the three ad campaigns he admires but had nothing to do with.

 

3 great ads I had nothing to do with: Craig Inglis

Craig Inglis, marketing director, John Lewis reveals the three ad campaigns he admires but had nothing to do with.

 

3 great ads I had nothing to do with: Nick Gill

Nick Gill, executive creative director, BBH, reveals the three ad campaigns he admires but had nothing to do with.

 

3 great ads I had nothing to do with: Elizabeth Fagan

Elizabeth Fagan, executive marketing director, Boots reveals the three ad campaigns she admires but had nothing to do with.

 
 

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