3 great ads I had nothing to do with

Jeremy Ellis, marketing director, TUI UK & Ireland reveals the three ad campaigns he admires but had nothing to do with.

About the series

In this series of short films, leading Thinkbox Creative Academy members have the tricky task of selecting just three TV ads that have inspired them: brilliant commercials, old and new, that they admire but had nothing to do with.

The idea is not only to explore some of our greatest ads in the company of people who know a thing or two about making them, but also – because of the proven link between creativity and effectiveness – encourage the advertising industry to even greater heights.

We hope you enjoy the films.

3 great ads I had nothing to do with: Hamlet "photobooth"

"Happiness is a cigar called Hamlet" was the catchy phrase at the heart of a long-running TV campaign for Hamlet Cigars, which came to an end when all tobacco advertising on television was banned in 1991.

3 great ads I had nothing to do with: Budweiser "wassup"

Based on a short film, "True", by Charles Stone III, this ad for Budweiser rocketed the "whassup?" catchphrase into popular culture and found itself parodied in a number of Hollywood blockbusters.

3 great ads I had nothing to do with: British Heart Foundation "CPR"

Created by Grey London for the British Heart Foundation, this charismatic ad features hard man Vinnie Jones demonstrating 'hands-only CPR' to the rhythm of the Bee Gee's hit 'Staying Alive', which we discover is the perfect tempo for chest compressio...

Jeremy Ellis, marketing director, TUI UK & Ireland

Jeremy joined TUI UK as a graduate trainee in 1991, working first as a product planner and later heading up the very first product development team within Thomson Tour Operations.

He then moved into CRM, customer experience and innovation, establishing Thomson's award-winning eCRM programme.

In 2010, Jeremy became head of marketing, creating two critically-acclaimed TV campaigns, creating distinct brand propositions for the Thomson and First Choice brands.

Jeremy was promoted to marketing director in December 2011.

3 great ads I had nothing to do with: Justin Tindall

Justin Tindall, group executive creative director, Leo Burnett London reveals the three ad campaigns he admires but had nothing to do with.

3 great ads I had nothing to do with: Nick Gill

Nick Gill, executive creative director, BBH, reveals the three ad campaigns he admires but had nothing to do with.

3 great ads I had nothing to do with: Craig Inglis

Craig Inglis, marketing director, John Lewis reveals the three ad campaigns he admires but had nothing to do with.

3 great ads I had nothing to do with: Leon Jaume

Leon Jaume, executive creative director, WCRS reveals the three ad campaigns he admires but had nothing to do with.

3 great ads I had nothing to do with: Ben Tollett & Emer Stamp

Ben Tollett and Emer Stamp, joint creative directors, Adam & Eve DDB reveal the three ad campaigns they admire but had nothing to do with.

The Thinkboxes are the first awards to celebrate the UK's world-beating TV ad creativity, in all its forms, at regular way-points throughout the year.

Created in association with Haymarket Brand Media (Campaign, Marketing and Brand Republic), these bi-monthly awards are judged by the Thinkbox Creative Academy; made up of over 200 advertising luminaries with Craig Inglis, Marketing Director of John Lewis and Nick Gill, Executive Creative Director of BBH as joint Academy Presidents.

Every two months, the top five ads from the period are shortlisted in Campaign and the winner is celebrated in Marketing magazine.

Since its inception in 2008, over 30 ads have won a coveted Thinkboxes award, and some 200 have made it onto the bi-monthly shortlist. Collectively, they represent the very best in UK TV advertising creativity.

You can browse all of these brilliant ads and find out more about the people who made them at www.thinkbox.tv/thinkboxes