Travel agency marketing
Thomas Cook is launching a two-pronged attack on the Christmas holiday booking season and is upping its adspend to £15 million.
Kayak.com, the US-based travel search engine, has appointed TBWA\Amsterdam as its European ad agency.
Switzerland Tourism and Crystal Ski Holidays have signed a partnership with Absolute Radio that will see five pairs of listeners join the 'Christian O'Connell Breakfast' show on the slopes.
Thomas Cook is holding a CRM review as part of a wider overhaul of its marketing.
Eurostar is launching two "twinned" TV ads on Sunday, one for the UK market, featuring shots of Paris, and a second to target French and Belgian markets, using scenes from London.
Thomas Cook will be "always on TV" in future and will increase its ad budget for a major New Year campaign, the brand's marketing chief Mike Hoban has told Campaign, as the holiday operator reveals a new brand identity.
Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.
Kayak.com, the US-based travel search engine, is on the hunt for a creative agency to work with across Europe.
James Villa Holidays, the villa and self-catering holiday specialist, has appointed McCann Birmingham as the creative agency for its next TV ad.
AIS London has won the holiday provider Club Med's integrated UK CRM account following a pitch process, ending the company's relationship with Cogent Elliott.
All Leisure Group, the cruise holiday company that bought Page & Moy Travel Group last year, is holding a UK media review to consolidate the business for its four brands into a single agency.
The exclusive travel website has been using Facebook tools to engage with its existing members and attract new ones.
Grey London hires a trio of senior planners and Tony Blair's former comms chief Anji Hunter is to join Edelman, in this week's round-up of people moves in advertising, marketing and PR.
Thomas Cook has worked with Havas Worldwide to create a three-ad campaign featuring James Nesbitt, the star of 'The Hobbit' and 'Cold Feet'.
Thomas Cook, the crisis-hit tour operator, is reviewing its ad account as it struggles to settle on a marketing strategy to revive its fortunes.
Thomas Cook has signed a four-month deal to promote its cruise holidays through sponsoring a travel show on the digital-only station Jazz FM, from this evening.
Kuoni, the luxury tour operator, is launching its first ever TV campaign on Boxing Day, to encourage people to celebrate on holidays abroad.
M&C Saatchi has created its first piece of work for Virgin Holidays since winning the account in September.
Walker Media climbs to number four in the media league after winning Center Parcs and Viking River Cruises.
National Express has been forced to pull a digital ad that featured a can-can dancer with a red text box positioned over her crotch stating, "See what you're missing in Europe", after the advertising watchdog deemed it presented women as sex objects.
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