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Travel agency marketing

 

Heathrow creates 'royal runway' for Diamond Jubilee

Heathrow Airport has painted a large Union Jack emblazoned with the Queen's head alongside one of its runways to celebrate the upcoming Diamond Jubilee.

 

John Lewis partners Kuoni for first 'shop within a shop'

John Lewis is opening its first "shop within a shop" after partnering with luxury travel company Kuoni to offer travel shop concessions in its department stores.

 

Center Parcs TV ad banned

A TV ad for Center Parcs has been banned by the advertising watchdog for promoting a family deal that was only available in the middle of the week during school term time.

 

VisitEngland defends £5m campaign after industry attack

VisitEngland chief James Beresford has hit back at industry criticism of the £5m marketing spend on the body's 'GREAT' campaign to promote domestic tourism.

 

Heathrow launches campaign reassuring passengers of smooth Olympic run

Heathrow, the BAA-owned airport, has today (14 May) launched a marketing campaign to reassure consumers it is ready for the "unique operational challenge" posed by the Olympics.

 

Thomas Cook head knocks Government's 'stay at home' campaign

Thomas Cook chief Ian Ailles has knocked the Government's focus on promoting domestic tourism, stating that it is "fundamentally wrong" to market holidays within the UK and not to equally support outbound holidays.

 

TUI Travel reports £367m first-half loses as Thomas Cook seals financing deal

TUI Travel, the tour operator behind the Thomson and First Choice brands, has reported £367m pre-tax losses for the first six months of the year, while rival Thomas Cook's £1.4bn financing deal has been approved by its banks.

 

BA unveils plans for giant screen in Olympic Park

British Airways has revealed plans to broadcast the London 2012 Olympic Games live within a dedicated area at the Olympic Park for an audience of 10,000 people.

 

Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway

Thomas Cook has signed a partnership with Absolute Radio that will feature the UK's Christian O'Connell broadcasting simultaneously with Australian radio's Hamish and Andy, and a competition for listeners from both countries to win a holiday.

 

Thomas Cook overhauls 2013 strategy to ease booking process

Thomas Cook marketing director Michael Johnson has vowed to focus the tour operator's marketing activity on "getting back to basics".

 

Specialist Holidays calls media review

Specialist Holidays Group, which is owned by TUI Travel, is holding a media planning and buying pitch.

 

Brand USA features Johnny Cash's daughter in first global ads

Brand USA, the marketing body for North America, is launching its first global campaign next month, which invites tourists to "discover" the United States and features Johnny Cash's daughter, Rosanne.

 

Mail Newspapers' Spagnol moves to TUI

Mail Newspapers' client sales manager Lindsey Spagnol is leaving to join travel firm TUI, while the paper has promoted executive Nick Stevens to the role of agency sales manager.

 

Eurostar stages one-day promotion to celebrate 100 days to Olympics

Eurostar has today (18 April) launched a series of promotions, including on-board upgrades and tickets to the Olympics, to mark 100 days until the start of the London 2012 Games.

 

The7stars scoops Travel Counsellors

Travel Counsellors has hired the7stars to handle its media planning and buying account after a competitive pitch.

 

Thomas Cook close to £1.2bn refinancing deal

Thomas Cook, the beleagured tour operator, is in discussions with its banks in an effort to secure a £1.2bn deal to continue operating in the travel market.

 

Just Go! Holidays hands £1.5m media account to Total Media

Just Go! Holidays, the European coach holiday operator, has appointed Total Media to manage its £1.5m media planning and buying account without a pitch.

 

Thomas Cook to extend social media activity

Thomas Cook, the tour operator, is planning to make social media a "big element" in upcoming activity after positive results from a current Facebook competition to win a £20,000 holiday.

 

Lastminute.com goes 'back to roots'

Lastminute.com is overhauling its brand positioning with a new campaign this week, which will feature the business going "back to its roots" as a last-minute leisure provider that offers five-star hotels for three-star prices.

 

Israeli tourism ad misled readers over state boundaries

The Advertising Standards Authority (ASA) has banned a press ad promoting tourism in Israel, for implying occupied territories such as the Golan Heights were part of the state of Israel.

 
 

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