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Travel agency marketing

 

Holler wins Royal Caribbean social media business

Holler has landed Royal Caribbean's social media account following a competitive pitch.

 

Airbnb appoints TBWA as first global creative agency

TBWA has landed global creative duties for Airbnb following a review.

 

Virgin Atlantic turns to Adam & Eve/DDB ending RKCR/Y&R's 20-year run

Virgin Atlantic, the airline founded by Richard Branson, is set to appoint Adam & Eve/DDB, as it terminates its 20-year relationship with Rainey Kelly Campbell Roalfe/Y&R.

 

Virgin Holidays launches digital Caribbean push

Virgin Holidays has launched a series of online videos supported by social media to back its summer campaign entitled 'The Caribbean Has Got it Covered'.

 

Neilson appoints MBA to awaken the 'sleeping giant'

Neilson Active Holidays has appointed MBA to help build its Summer Beach Club and Ski holiday brands, following its management buyout last year.

 

Eurostar in talks with shops for ad account

Eurostar is speaking with agencies about potentially expanding its European advertising roster beyond Abbott Mead Vickers BBDO.

 

Arena lands Flight Centre's media business

Havas Media Group's Arena has been awarded Flight Centre's media planning and buying account, previously handled by IPG's Initiative.

 

Top 10 creative teams from Cannes Lions 2014

At this year's Cannes Lions International Festival of Creativity there were ten UK creative teams that stood out from the crowd, winning converted gongs for their campaigns.

 

Royal Caribbean seeks shop for digital and social account

Royal Caribbean International, the cruise company, is looking for an agency to handle digital and social media activity in the UK.

 

W&K, O&M and Publicis win Creative Effectiveness Lions

Three UK agencies have won Lions at this evening's Creative Effectiveness ceremony at Cannes Lions.

 

Virgin Holidays "tanuary sale" banned for being irresponsible

Virgin Holidays has been rapped by the Advertising Standards Authority for an "irresponsible" campaign featuring pictures of people with dramatic tan lines.

 

Booking.com 'empowers' solo female travellers with TV ad

Booking.com, the travel accommodation website, has launched a global TV ad that features a woman enjoying spending a holiday alone without her partner, Brian.

 

Celebrity Cruises reviews £5m media account

Royal Caribbean Cruises operator Celebrity Cruises is to review its £5 million media planning and buying account, currently held by AMS Media.

 

P&O Cruises hands Founded creative account after four-way pitch

P&O Cruises has appointed Founded to its creative account following a four-way competitive pitch process.

 

The creation of Simon

Christopher Keatinge and Dan Bennett, who have just won a British Arrow, on the birth of 'Simon the Ogre'.

 

P&O launches hunt for lead creative agency

P&O Ferries has issued a brief to find a lead creative agency after dropping its incumbent for not having a presence in Europe.

 

Travel Republic calls pitch for ad account

Travel Republic, the online travel agent, is looking for a creative agency to handle its advertising.

 

Halifax releases 'holiday dad' campaign

Halifax has continued its witty campaign strategy with "holiday dad", a new spot highlighting its brand values of rewarding customers who give extra.

 

Quiet Storm scoops Ebookers' ad account

Ebookers, the online travel agent, has appointed Quiet Storm to its pan-European advertising account.

 

Travel marketers: leverage behavioural data to deliver smart travel guides

A recent survey of travel marketing professionals identified travel guides and advice as the most engaging content for travel consumers.

 
 

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FROM THE BLOGS

The Wall blogs

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Espresso yourself External website

by Greg Taylor, 23/10/2014

 

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