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Travel agency marketing

 

Thomson gives next generation store a coffee bar twist

A giant video wall projecting videos and imagery of holidays will form the centrepiece of the next generation Thomson store that will include an "Advice Bar" and diner-style booths.

 

Casino Royale free runners explore luxury Thomson cruise liner

The free running team behind Hollywood blockbusters Casino Royale and Harry Potter were drafted in to launch Thomson's newly renovated Platinum Cruise ships.

 

Lastminute.com campaign goes back to basics

Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.

 

Embattled Thomas Cook calls ad review

Thomas Cook, the crisis-hit tour operator, is reviewing its ad account as it struggles to settle on a marketing strategy to revive its fortunes.

 

Thomas Cook restructure aims to turn around ailing travel firm

The world's oldest travel firm is scaling back on the high street and focusing online, writes Kim Benjamin.

 

Thomas Cook axes marketing roles amid major restructure

Thomas Cook has announced mass redundancies and store closures in the UK and Ireland, including the axing of a number of marketing roles, as part of plans to restructure the struggling tour operator.

 

Thomas Cook to sponsor Jazz Travels

Thomas Cook has signed a four-month deal to promote its cruise holidays through sponsoring a travel show on the digital-only station Jazz FM, from this evening.

 

Brand manager of the week: Kelly Hill

Senior marketing manager, TUI.

 

Sector Insight (interactive): travel agents

High-street travel agents have been hit hard by online research and booking, writes Jane Bainbridge.

 

Thomson to continue Dreamliner marketing despite safety concerns

Thomson has pledged to continue to promote the forthcoming launch of its Dreamliner aircraft service, despite the fact that world's entire fleet of the Boeing 787s has been grounded due to safety fears.

 

Hailo ups marketing spend in aggressive global growth plan

Hailo, the app-based taxi booking service, is launching its largest multi-channel ad campaign to date as it gears up for an aggressive global expansion programme.

 

Carnival Cruises recruits Peter Serafinowicz for debut UK campaign

Carnival Cruises has recruited comedian Peter Serafinowicz to voice the brand's first UK ad campaign, in a move to communicate a fun and humorous image.

 

Butlin's returns to TV with 'altruistic' mission

Butlin's, the Bourne Leisure-owned resort brand, is preparing a post-Christmas campaign to push its "altruistic" brand purpose of helping families "rediscover their sparkle".

 

Kuoni to debut first TV work in post-Christmas 'occasions' push

Kuoni, the luxury tour operator, is launching its first ever TV campaign on Boxing Day, to encourage people to celebrate on holidays abroad.

 

Thomson and First Choice profits beat Thomas Cook results

Thomson and First Choice owner TUI Travel has reported an 8% jump in pre-tax profits to £390m with an "outstanding performance" in the UK, a week after rival Thomas Cook posted £483m in losses.

 

Thomas Cook shelves planned New Year campaign

Struggling tour operator Thomas Cook is facing a marketing crisis in the lead-up to the travel industry's busiest booking period.

 

VisitBritain hands top marketing job to Croft

VisitBritain has promoted Joss Croft to director of marketing to drive the UK's global profile and build on the success of 2012.

 

M&C Saatchi launches first Virgin Holidays work

M&C Saatchi has created its first piece of work for Virgin Holidays since winning the account in September.

 

BA and VisitBritain unite for 'Big British invite' push

British Airways and VisitBritain have launched a £5m international marketing campaign targeting tourists from "fast-emerging" markets including China, India, Canada, Japan, the UAE and the US.

 

New business leagues (2 November 2012)

Walker Media climbs to number four in the media league after winning Center Parcs and Viking River Cruises.

 
 

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