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Travel agency marketing

 

P&O Cruises hands Founded creative account after four-way pitch

P&O Cruises has appointed Founded to its creative account following a four-way competitive pitch process.

 

The creation of Simon

Christopher Keatinge and Dan Bennett, who have just won a British Arrow, on the birth of 'Simon the Ogre'.

 

P&O launches hunt for lead creative agency

P&O Ferries has issued a brief to find a lead creative agency after dropping its incumbent for not having a presence in Europe.

 

Travel Republic calls pitch for ad account

Travel Republic, the online travel agent, is looking for a creative agency to handle its advertising.

 

Halifax releases 'holiday dad' campaign

Halifax has continued its witty campaign strategy with "holiday dad", a new spot highlighting its brand values of rewarding customers who give extra.

 

Quiet Storm scoops Ebookers' ad account

Ebookers, the online travel agent, has appointed Quiet Storm to its pan-European advertising account.

 

Travel marketers: leverage behavioural data to deliver smart travel guides

A recent survey of travel marketing professionals identified travel guides and advice as the most engaging content for travel consumers.

 

Virgin Holidays send wolf-whistling email for Valentine's Day campaign

Virgin Holidays is sending customers an email that wolf whistles when opened as part of a tactical direct mail campaign around Valentine's Day.

 

Virgin Holidays #Tanuary ads slammed as 'irresponsible'

Virgin Holidays' #Tanuary sale ad has been criticised by skin cancer campaigners for featuring "sickening" and irresponsible images of extreme tan lines on holidaymakers.

 

National Express hands entire CRM account to AIS London

National Express has appointed AIS London as it takes a more strategic approach to its customer relationship marketing.

 

Thomas Cook launches two-pronged attack with Christmas booking season ads

Thomas Cook is launching a two-pronged attack on the Christmas holiday booking season and is upping its adspend to £15 million.

 

TBWA\Amsterdam scoops Kayak brief

Kayak.com, the US-based travel search engine, has appointed TBWA\Amsterdam as its European ad agency.

 

Switzerland Tourism to take Absolute Radio listeners to the slopes

Switzerland Tourism and Crystal Ski Holidays have signed a partnership with Absolute Radio that will see five pairs of listeners join the 'Christian O'Connell Breakfast' show on the slopes.

 

Thomas Cook calls CRM pitch as it focuses on digital model

Thomas Cook is holding a CRM review as part of a wider overhaul of its marketing.

 

Eurostar launches 'real life' cross-Channel campaign

Eurostar is launching two "twinned" TV ads on Sunday, one for the UK market, featuring shots of Paris, and a second to target French and Belgian markets, using scenes from London.

 

Thomas Cook ups ad budget and pledges to be 'always on TV'

Thomas Cook will be "always on TV" in future and will increase its ad budget for a major New Year campaign, the brand's marketing chief Mike Hoban has told Campaign, as the holiday operator reveals a new brand identity.

 

Condé Nast Traveller targets Chinese consumers in London

Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.

 

Kayak.com launches European ad review

Kayak.com, the US-based travel search engine, is on the hunt for a creative agency to work with across Europe.

 

James Villa Holidays appoints McCann Birmingham

James Villa Holidays, the villa and self-catering holiday specialist, has appointed McCann Birmingham as the creative agency for its next TV ad.

 

AIS London wins Club Med CRM account

AIS London has won the holiday provider Club Med's integrated UK CRM account following a pitch process, ending the company's relationship with Cogent Elliott.

 
 

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