Travel agency marketing
Halifax has continued its witty campaign strategy with "holiday dad", a new spot highlighting its brand values of rewarding customers who give extra.
Ebookers, the online travel agent, has appointed Quiet Storm to its pan-European advertising account.
A recent survey of travel marketing professionals identified travel guides and advice as the most engaging content for travel consumers.
Virgin Holidays is sending customers an email that wolf whistles when opened as part of a tactical direct mail campaign around Valentine's Day.
Virgin Holidays' #Tanuary sale ad has been criticised by skin cancer campaigners for featuring "sickening" and irresponsible images of extreme tan lines on holidaymakers.
National Express has appointed AIS London as it takes a more strategic approach to its customer relationship marketing.
Thomas Cook is launching a two-pronged attack on the Christmas holiday booking season and is upping its adspend to £15 million.
Kayak.com, the US-based travel search engine, has appointed TBWA\Amsterdam as its European ad agency.
Switzerland Tourism and Crystal Ski Holidays have signed a partnership with Absolute Radio that will see five pairs of listeners join the 'Christian O'Connell Breakfast' show on the slopes.
Thomas Cook is holding a CRM review as part of a wider overhaul of its marketing.
Eurostar is launching two "twinned" TV ads on Sunday, one for the UK market, featuring shots of Paris, and a second to target French and Belgian markets, using scenes from London.
Thomas Cook will be "always on TV" in future and will increase its ad budget for a major New Year campaign, the brand's marketing chief Mike Hoban has told Campaign, as the holiday operator reveals a new brand identity.
Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.
Kayak.com, the US-based travel search engine, is on the hunt for a creative agency to work with across Europe.
James Villa Holidays, the villa and self-catering holiday specialist, has appointed McCann Birmingham as the creative agency for its next TV ad.
AIS London has won the holiday provider Club Med's integrated UK CRM account following a pitch process, ending the company's relationship with Cogent Elliott.
All Leisure Group, the cruise holiday company that bought Page & Moy Travel Group last year, is holding a UK media review to consolidate the business for its four brands into a single agency.
The exclusive travel website has been using Facebook tools to engage with its existing members and attract new ones.
Grey London hires a trio of senior planners and Tony Blair's former comms chief Anji Hunter is to join Edelman, in this week's round-up of people moves in advertising, marketing and PR.
Thomas Cook has worked with Havas Worldwide to create a three-ad campaign featuring James Nesbitt, the star of 'The Hobbit' and 'Cold Feet'.
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