Travel & leisure marketing
The travel & leisure advertising, campaign news, analysis and business insight in the airlines, hotels and travel agencies sectors.
Latest travel & leisure news and analysis
Halifax has continued its witty campaign strategy with "holiday dad", a new spot highlighting its brand values of rewarding customers who give extra.
OgilvyOne was told late yesterday (5 March) that it has lost British Airways' loyalty account, after six years running the famous Executive Club scheme.
Ebookers, the online travel agent, has appointed Quiet Storm to its pan-European advertising account.
First Great Western has appointed McCann London to tell Britons about its investment plans in the coming years.
A recent survey of travel marketing professionals identified travel guides and advice as the most engaging content for travel consumers.
Louise Ridley gets giddy about the new Booking.com ad: "This makes the spot-on observation that, even if you re in a five-star hotel, you re probably more excited about the free toiletries." It was written by Zoe Hawkins and Siavosh Zabeti, art direc...
London Gatwick Airport has invited ad agencies to pitch for a new creative brief.
Mcgarrybowen has picked up the pan-European advertising account for the holiday rental website HouseTrip.
Eurotunnel, the owner of the Channel Tunnel and the accompanying rail service, has called a pan-European media review covering the UK, France, the Netherlands, Belgium and Germany.
Adlux, the private aviation outdoor media owner led by Tom Goddard, has partnered with Clear Channel to offer global ad network to brands wanting to reach high-net-worth individuals.
Booking.com celebrates the small things that can make or break holiday accommodation for people, in its first UK brand campaign.
You probably know Paddy Power best as the bookie whose ads regularly get banned. Whether it's a Jesus look-alike in Italy, a blind footballer kicking a cat into a tree or a vet tranquillising chavs at Cheltenham, the Dublin-based company is always in...
W&K London hires husband and wife creative team Carlos Alija and Laura Sampedro, and General Mills names Jennifer Jorgensen as its new marketing director, in this week's round-up of people moves in advertising, marketing, media and PR.
Virgin Holidays is sending customers an email that wolf whistles when opened as part of a tactical direct mail campaign around Valentine's Day.
Virgin Holidays' #Tanuary sale ad has been criticised by skin cancer campaigners for featuring "sickening" and irresponsible images of extreme tan lines on holidaymakers.
Norwegian Air Shuttle, the low-cost airline run by "Scandinavia's answer to Richard Branson" according to The Wall Street Journal, is on the hunt for its first global advertising agency ahead of major expansion plans.
South African Airways has appointed UM London to handle its UK digital buying media account across the UK and Ireland.
National Express has appointed AIS London as it takes a more strategic approach to its customer relationship marketing.
Addison Lee is on the hunt for its first retained advertising agency, as the London minicab company looks to expand its business following a £300 million US takeover.
Premier Inn, the hotel chain, has launched a £15 million ad campaign, the brand's largest media spend to date
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