Travel & leisure marketing
The travel & leisure advertising, campaign news, analysis and business insight in the airlines, hotels and travel agencies sectors.
Latest travel & leisure news and analysis
The second wave of Eurostar's 'Stories Are Waiting' campaign launches on the travel company's website today, featuring content from London-based bloggers exploring the sights of Paris.
Virgin Trains has chosen Krow to handle the brand's advertising business and TMW to work on its digital and CRM accounts.
Flybe, the budget airline, has called a review of its estimated £7 million ad account.
Last week, we lamented the fading of the "web 2.0" dream: the erosion of a data-sharing economy based on feeds and APIs, specifically the demise of LastGraph, which made listening maps based on a feed from Last.fm.
Mindshare has retained its long-standing international client Lufthansa after a global review believed to have involved Aegis Media's Carat and IPG's Mediabrands.
Kayak.com, the US-based travel search engine, has appointed TBWA\Amsterdam as its European ad agency.
Switzerland Tourism and Crystal Ski Holidays have signed a partnership with Absolute Radio that will see five pairs of listeners join the 'Christian O'Connell Breakfast' show on the slopes.
Thomas Cook is holding a CRM review as part of a wider overhaul of its marketing.
James Swift doesn t channel-hop when Eurostar s ad is on TV: "Giving the director, Simon Ratigan, free rein paid off. The unpolished style and quirky content make it memorable no mean feat in this sector." It was written by Alex Grieve and art dire...
Kindred has created the first work for the 'Great Britain' campaign, after being appointed by The Department for Business, Innovation and Skills (BIS) and UK Trade and Investment (UKTI).
South African Tourism has issued a tender for its global advertising, digital and media planning and buying activity.
If thetrainline.com s ad were any longer than its ten seconds, Magda Ibrahim s screams would drown out even those of the featured passenger: "This bizarre ad is supposed to be funny, but it left me terrified the shrieking spot might explode out of th...
Merlin Entertainments, the theme park business, has appointed TBWA\Manchester to an ongoing contract worth £11.2m annually after a competitive pitch.
IPG Mediabrands' Initiative has been awarded the £15 million media planning and buying business for Travelodge, the agency's biggest account win in a decade.
Eurostar is launching two "twinned" TV ads on Sunday, one for the UK market, featuring shots of Paris, and a second to target French and Belgian markets, using scenes from London.
Virgin Active UK, the gym chain backed by Richard Branson's Virgin Group, has appointed Karmarama as its lead creative agency after a process involving Krow.
Michael Porter doesn t do a song-and-dance routine when he sees the new Lotto ad: "Even the cast look embarrassed to be in this spot. And, anyway, no amount of naff schmaltz is going to disguise the fact that the price of a ticket has doubled while m...
American Express is partnering with TripAdvisor to allow its card members to log into the travel review site to post verified card member reviews, see where other Amex customers are shopping and get special offers.
Thomas Cook will be "always on TV" in future and will increase its ad budget for a major New Year campaign, the brand's marketing chief Mike Hoban has told Campaign, as the holiday operator reveals a new brand identity.
Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.
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