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Travel & leisure marketing
The travel & leisure advertising, campaign news, analysis and business insight in the airlines, hotels and travel agencies sectors.
Latest travel & leisure news and analysis
VisitWales top marketer exits for Cardiff & Co
VisitWales top marketer Roger Pride is leaving the Welsh tourism body to take up the role of managing director at Cardiff & Co, the public-private partnership which promotes Cardiff.
VisitBritain and DCMS in £25m global tourism push 1
VisitBritain, the marketing body and UK tourism board, and the Department for Culture, Media and Sport (DCMS) today announced the launch of a £25m global marketing push to boost tourism to the UK over the next four years.
Flybe calls £5m creative review 1
Flybe, the budget airline, has approached ad agencies regarding its £5 million advertising account, as it looks to bolster its share of a competitive market.
Brand Health Check: Fitness First
Despite market leadership, the health-club chain is weighed down by debt.
BA suitcase race highlights Olympic spirit 1
There are plenty of jokes about airlines and baggage but British Airways is making the subject the focus of an Olympics-related TV ad, which features an international suitcase race.
LateRooms.com livens up hotel offering with romance
LateRooms.com, the online hotel brand, is launching a campaign that introduces two characters, Lucy and Ben, and the strapline, "For your every need".
TfL's Chris Macleod on marketing's battle against Olympic gridlock
The Transport for London marketing director's preparations for the London 2012 Olympics are finally coming to fruition, writes Gemma Charles.
VIDEO: TfL is 'well prepared' for Olympics says Chris Macleod
Chris Macleod, Transport for London's marketing director, gives his advice to new marketers and discusses TfL's latest campaign launch, which helps Londoners and visitors get ahead of the Games.
What do you do when the prime minister comes knocking?
When politicians express negative opinions about brands and their advertising, marketers start to worry about regulation. But what should they do to defend their businesses, asks David Benady.
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.
Bmibaby sold to mystery buyer
Lufthansa-owned BMI has signed a deal to offload its no-frills regional airline bmibaby to an unnamed UK-based company.
TripAdvisor's 'reviews you can trust' claims barred by ASA
The advertising watchdog has told TripAdvisor, the travel reviews site, it can no longer claim or imply that all the reviews on its site are from "real travellers" or are "honest", "real" or "trusted".
Starwood Hotels adds customer reviews to Facebook
Starwood Hotels and Resorts Worldwide has started including customer reviews and ratings on the Facebook page for its Westin brand, using a new tool from Bazaarvoice and Buddy Media.
TfL launches 'Get Ahead Of The Games' ads
A national campaign to ensure the smooth running of transport links during the Olympic Games was unveiled today (30 January) by London Mayor Boris Johnson and LOCOG chair Lord Sebastian Coe.
Eurostar to appoint AMV BBDO to pan-European advertising
Eurostar is set to appoint AMV BBDO to its pan-European advertising account following a pitch.
Tourism Ireland calls direct marketing pitch 2
Tourism Ireland is reviewing its £2 million direct marketing account.
Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign
Michael Johnson, marketing director of Thomas Cook, explains what is behind the new brand direction and the role marketing will play in the brand's success
JWT London wins Royal Caribbean International
Royal Caribbean International has appointed JWT London as its first UK advertising agency.
Tesco boosts Clubcard with Virgin Atlantic partnership
Tesco is bolstering its Clubcard loyalty scheme by partnering with Virgin Atlantic to allow customers to exchange Clubcard points for Flying Club miles.
Thomas Cook's marketing chief on the fight to save the 170-year-old business
The tour operator had an awful 2011 and is banking on product-led ads to turn its fortunes around. By Loulla-Mae Eleftheriou-Smith.
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