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The Olympics 2012

As brands begin to mark the 2012 London Olympics we bring you the latest sports ads and marketing campaigns
Top 50 ads

The most watched ads across the Brand Republic network, including Campaign's Work section and Marketing's news
British Airways 'the race' by BBH External website
British Airways' latest ad in its "To fly. To serve" campaign will launch on Facebook today (Thursday) followed by Google+, before appearing on TV during Coronation Street.
Orange 'Orange swapables' by Fallon External website
Orange has launched its latest campaign, which features a team of magical invisible ninjas and aims to demonstrate the network's ability to bring customers more.
Lebara 'the call of Africa' by CST The Gate External website
The new spot for Lebara Mobile is the first by CST The Gate since it won the business earlier this year.
Star Alliance 'picture your upgrade' by DDB UK External website
DDB UK has created an app for the Star Alliance network, the airline alliance.
Latest video news
BETC London aids child protection collaboration
BETC London is helping the Association of Chief of Police Officers (ACPO) with a project to encourage police, health, education and social care agencies to work together in the fight against child abuse.
Comet slammed for advertising 'misleading' discounts 1
Beleaguered electronics retailer Comet has been slammed by the advertising watchdog for misleading consumers over its initial retail prices before cutting them for alleged savings.
LateRooms.com livens up hotel offering with romance
LateRooms.com, the online hotel brand, is launching a campaign that introduces two characters, Lucy and Ben, and the strapline, "For your every need".
McDonald's ad tackles first day nerves
McDonald's is promoting itself as a reassuring restaurant in its latest ad campaign.
Change4Life tackles sensible drinking mission
The Department of Health has launched its first Change4Life ad focused solely on encouraging sensible alcohol consumption.
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