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Video games & console marketing

 

You don't need a filter to see the opportunities that lie beneath Instagram

Imagine launching a media network in the UK using only images, and with no indication about how much it costs to advertise or how many people you can reach. Welcome to the age of Instagram. The international roll-out of an ad service on Facebook s ...

 

M&C Saatchi captures Metal Gear Solid task

Konami, the game developer behind Metal Gear Solid, has appointed M&C Saatchi to handle the £30 million global launch of the fifth edition in the franchise.

 

Gadget insurer hunts ad agency

Protect Your Bubble, the insurer that specialises in gadgets, is pitching for a creative agency in the UK.

 

Virtual Reality: changing the way we use content

Brands should be creating virtual-reality ready content to enhance user experience, according to Solomon Rogers, the creative director at the immersive animation specialists Rewind FX.

 

Campaign Viral Chart: Jude Law makes it into top 10

Johnnie Walker's film starring Jude Law has already made it into this week's Campaign Viral Chart, despite only launching two days ago.

 

Record entries for Media Week Awards 2014: meet the judges

This year's Media Week Awards have attracted a record number of 563 entries from the UK's most innovative media companies.

 

Overheard at Old Street EC1...

"I believe we re on a journey for the UK to be a powerhouse in digital tech." Gerard Grech, CEO, Tech City UK "It was the culture of London that inspired us to ever the think the way we do. I don t think it would have happened in a different ci...

 

JCDecaux announces partnerships with TfL and Tech City UK for new digital media location

At JCDecaux's technology breakfast yesterday, the company announced its new digital media location Old Street EC1, on Old Street's silicon roundabout in the heart of London's tech city.

 

JCDecaux and Brand Republic launch EC1 tech hub

Yesterday saw the launch of JCDecaux's tech hub, a one-stop online location for all the latest news, events and information on London's tech capital.

 

Future mulls closure of gaming websites

Future, the publisher of Total Film and T3, is mulling the closure of six websites as part of sweeping changes to its business model.

 

Agencies line up for £5m Rockstar media

Rockstar Games, the owner of titles including Grand Theft Auto, has kicked off a review of its £5 million UK media planning and buying arrangements.

 

Game Group hands European advertising to 101

Game Group, the video games retailer, has appointed 101 to handle its advertising across Europe.

 

Work Club wins Sony PlayStation Euro brief

Sony Computer Entertainment has appointed Work Club to handle European advertising for PlayStation's online subscription service.

 

Microsoft hires IPG for creative and moves media to Aegis

Microsoft has hired Interpublic and Dentsu Aegis Network to handle its advertising and media accounts respectively, after a three-month review process.

 

Tech viewpoint on user experience

User experience means a variety of things to professionals across design, marketing and technology. So it was refreshing to have an opportunity for reflection on our bigger purpose at the recent UX Hong Kong conference.

 

Will Facebook's auto-play videos appeal to brands?

Despite talk of poor user feedback, the format has just rolled out in the US. Will brands embrace it, Arif Durrani asks.

 

How playing games can be serious for the media world

The games designer Jane McGonigal tells Louise Ridley how gamification makes us the best possible versions of ourselves.

 

Microsoft reviews global agency roster

Microsoft has called a global review of its roster of agencies, which include Crispin Porter & Bogusky, Wunderman and UM.

 

PlayStation 4 'will compete with second-screen market'

The PlayStation 4 console will compete with mobiles and tablets for ad revenue, says Tom Briant, the European ad sales manager for Sony Computer Entertainment Europe.

 

Sony PlayStation, Drum

James Swift enjoyed Sony s trip down memory lane: "Nostalgia can be tricky but Drum got it spot-on here. The film channels the passion people have for the PlayStation without feeling forced or overblown." It was created by Ben Kerr and Mark Rivers, a...

 
 

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