Video games & console marketing
User experience means a variety of things to professionals across design, marketing and technology. So it was refreshing to have an opportunity for reflection on our bigger purpose at the recent UX Hong Kong conference.
Despite talk of poor user feedback, the format has just rolled out in the US. Will brands embrace it, Arif Durrani asks.
The games designer Jane McGonigal tells Louise Ridley how gamification makes us the best possible versions of ourselves.
Microsoft has called a global review of its roster of agencies, which include Crispin Porter & Bogusky, Wunderman and UM.
The PlayStation 4 console will compete with mobiles and tablets for ad revenue, says Tom Briant, the European ad sales manager for Sony Computer Entertainment Europe.
James Swift enjoyed Sony s trip down memory lane: "Nostalgia can be tricky but Drum got it spot-on here. The film channels the passion people have for the PlayStation without feeling forced or overblown." It was created by Ben Kerr and Mark Rivers, a...
The stage is set for the Media Week Awards 2013 tonight, which will be attended by 1,450 members of the UK media industry and hosted by Greg Davies of 'The Inbetweeners' fame.
The Walt Disney Company has called a review of its EMEA media planning and buying account, currently held by Carat. The pitch is part of a strategic review of Disney's media agencies and is in its early stages.
Consensus is building that the best way to advertise on the internet is to not advertise at all. At least, not as we know it.
Nissan is set to become the first car manufacturer to create a smartwatch that will connect a driver to the car and will provide drivers with real-time biometric data.
Microsoft Xbox has moved its EMEA creative advertising account from McCann London to Wunderman UK without a pitch after a process led from the US.
The computer mouse isn't dying, but it must learn to compete with new interfaces. Brands stand to benefit, Matt Dyke writes.
Jason Goodman reports from a Seedcamp event in Berlin, where he scouted Europe's top young digital entrepreneurs.
What kind of opportunities can brands expect from Xbox One, the successor to the 360? Alasdair Reid investigates.
Electronic Arts' popular 'Battlefield' game has been named the top social brand in 2013 by Social Brands 100. Simon Stokes, director of communities, reveals how the brand got to the top.
Mindshare has created The Adaptive Lab, a multimedia space for brands, designed to showcase the future of entertainment and connected experiences.
Does the store's demise provide lessons for the industry, Arif Durrani asks.
Tablets, giant TVs and a fridge that orders its own milk; Videology's John Tigg takes a walk round the halls at the Consumer Electronics Show in Las Vegas.
A lesson from the games industry could affect marketers and creative agencies alike, writes Gareth Kane, planning director, Game Room.
Currys PC World is running idents featuring a man turning into a knight in shining armour after giving his wife a present bought from the retailer.
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