Video games & console marketing

Are you suffering from a digital eating disorder?

In the new visual economy, will taking pictures replace ownership of goods as a way for consumers to display status, asks Nicola Clark.

Xbox recruits Chelsea stars for Summer of Sport campaign

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100 metre sprint.

Resident Evil 6 to sponsor 'The Walking Dead'

Resident Evil 6, the upcoming video game release from Capcom, has signed a partnership with Channel 5 to sponsor zombie series 'The Walking Dead' as part of its launch marketing activity.

Mason holds on to marketing reins at Game amid restructure

Game has retained the marketing director role held by Anna-Marie Mason, despite sweeping cuts to the senior management team in the wake of the computer games retailer's emergence from administration.

Now is the time to capitalise on London's digital potential, says Boris

With the London mayoral elections just over a week away, current mayor Boris Johnson makes his pitch to London's digital business community with start-up funding, a multimillion pound broadband pledge and a new proposal for promoting Tech City.

Carat teams up with Microsoft Advertising for Xbox anti-piracy campaign

The Industry Trust for IP awareness has launched its first ever Xbox advertising as part of its 'Moments Worth Paying For' campaign.

Sony Europe's sales and marketing roles to bear brunt of 1,000 job cuts

Sony Europe's sales and marketing teams are entering consultation from today as the company prepares to cut 1,000 jobs as part of plans to lose 15% of its workforce in the region.

Media Week Awards co-chairs revealed

This year's Media Week Awards co-chairs are Jonathan Allan, sales director for Channel 4 and Karen Blackett, CEO at MediaCom.

Game and Gamestation brands survive following acquisition

Game Group has been saved by private investment firm OpCapita in a move that will safeguard more than 3,000 jobs and ensure that the Game and Gamestation brands continue to exist on the high street.

Tesco pushes 'home of gaming' positioning after Game collapse

Tesco is running a press ad campaign positioning itself as "the home of gaming" in the same week that troubled gaming retailer Game announced it is to close almost half its stores.

Game Group to close 277 stores and put up for sale

Game Group, the high street retailer behind Game and Gamestation brands, is to close almost half of its stores and make 2,104 employees redundant, following months of sluggish sales and rising tensions with suppliers.

Nintendo marketer jumps ship to BBC Worldwide

Nintendo UK has lost another senior marketer, as head of home console marketing Rob Lowe leaves the company after eight years to take up the marketing director role at BBC Worldwide.

MEC retains $100m Activision international account

Activision, the gaming company behind the 'Call of Duty' franchise, has reappointed MEC as its media agency in all markets outside North America, including the UK.

Osborne reveals tax breaks for video games producers

The Government is to introduce tax breaks for the UK's troubled games industry, while the level of excise duty on all alcoholic drinks will remain unchanged, with no price increases on beer, wine or spirits, according to today's Budget.

Consumers complain of technology fatigue

British consumers are suffering from fatigue when it comes to technology brands such as Apple and Facebook, despite the phenomenal hype surrounding the launch of products like the latest iPad.

Xbox to add educational content and iPlayer

Microsoft's Xbox will offer the BBC iPlayer from next week and is targeting parents by adding interactive educational content for kids through partnerships with brands including Sesame Street.

Google rebrands Android app market as Google Play

Google has brought together its Android app market, Google music service, and eBook store as Google Play, which will use a cloud-based system similar to Apple's iCloud.

Tesco debuts 'Delivery Dash' Facebook game

Tesco is seeking to build brand engagement with customers through the launch of its first Facebook game.

Zynga unveils plans for a gaming platform outside of Facebook

Zynga, the social games publisher that has grown thanks to its close relationship with Facebook, is aiming to move out of the shadow of the social networking giant by launching its own gaming destination.