Additional Information


Content

Video games & console marketing

 

How James Connelly became a mobile multimillionaire

It wasn't so long ago that James Connelly was cold-calling potential clients from the directory. Now he is celebrating the big-money sale of his business, Fetch, to Dentsu Aegis Network. Arif Durrani reports

 

Radio influence grows for UK advertisers

The latest Rajar results show the UK radio industry to be in great shape and should serve as a great wake-up call to advertisers, says Simon Kilby, head of marketplace at Bauer Media.

 

YouTube's Susan Wojcicki hints at ad-free subscription service

Google's YouTube is in the early stages of developing an advertising-free subscription service for online video, according to chief executive Susan Wojcicki.

 

Facebook reports mobile now generating two-thirds of all ad revenue

Facebook advertising revenues hit $3.2bn (£1.98bn) in Q3, with profits up 90% year on year to $806m but admitted that its expenses would rocket as much as 75% in 2015.

 

Media Owners take games into their own hands

A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thou...

 

Opportunities for brands as VoD sector evolves

Nigel Walley thinks there is room for ads in pay-TV set-top boxes, while TV VoD should be sold separately in ad deals.

 

You don't need a filter to see the opportunities that lie beneath Instagram

Imagine launching a media network in the UK using only images, and with no indication about how much it costs to advertise or how many people you can reach. Welcome to the age of Instagram. The international roll-out of an ad service on Facebook s ...

 

M&C Saatchi captures Metal Gear Solid task

Konami, the game developer behind Metal Gear Solid, has appointed M&C Saatchi to handle the £30 million global launch of the fifth edition in the franchise.

 

Gadget insurer hunts ad agency

Protect Your Bubble, the insurer that specialises in gadgets, is pitching for a creative agency in the UK.

 

Virtual Reality: changing the way we use content

Brands should be creating virtual-reality ready content to enhance user experience, according to Solomon Rogers, the creative director at the immersive animation specialists Rewind FX.

 

Campaign Viral Chart: Jude Law makes it into top 10

Johnnie Walker's film starring Jude Law has already made it into this week's Campaign Viral Chart, despite only launching two days ago.

 

Record entries for Media Week Awards 2014: meet the judges

This year's Media Week Awards have attracted a record number of 563 entries from the UK's most innovative media companies.

 

Overheard at Old Street EC1...

Hear what EC1 has to say...

 

JCDecaux announces partnerships with TfL and Tech City UK for new digital media location

At JCDecaux's technology breakfast yesterday, the company announced its new digital media location Old Street EC1, on Old Street's silicon roundabout in the heart of London's tech city.

 

JCDecaux and Brand Republic launch EC1 tech hub

Yesterday saw the launch of JCDecaux's tech hub, a one-stop online location for all the latest news, events and information on London's tech capital.

 

Future mulls closure of gaming websites

Future, the publisher of Total Film and T3, is mulling the closure of six websites as part of sweeping changes to its business model.

 

Agencies line up for £5m Rockstar media

Rockstar Games, the owner of titles including Grand Theft Auto, has kicked off a review of its £5 million UK media planning and buying arrangements.

 

Game Group hands European advertising to 101

Game Group, the video games retailer, has appointed 101 to handle its advertising across Europe.

 

Work Club wins Sony PlayStation Euro brief

Sony Computer Entertainment has appointed Work Club to handle European advertising for PlayStation's online subscription service.

 

Microsoft hires IPG for creative and moves media to Aegis

Microsoft has hired Interpublic and Dentsu Aegis Network to handle its advertising and media accounts respectively, after a three-month review process.

 
 

Additional Information

Latest jobs Jobs web feed

Back to top ^