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Video games & console marketing

 

YouTube's Susan Wojcicki hints at ad-free subscription service

Google's YouTube is in the early stages of developing an advertising-free subscription service for online video, according to chief executive Susan Wojcicki.

 

Facebook reports mobile now generating two-thirds of all ad revenue

Facebook advertising revenues hit $3.2bn (£1.98bn) in Q3, with profits up 90% year on year to $806m but admitted that its expenses would rocket as much as 75% in 2015.

 

Media Owners take games into their own hands

A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thou...

 

Opportunities for brands as VoD sector evolves

Nigel Walley thinks there is room for ads in pay-TV set-top boxes, while TV VoD should be sold separately in ad deals.

 

You don't need a filter to see the opportunities that lie beneath Instagram

Imagine launching a media network in the UK using only images, and with no indication about how much it costs to advertise or how many people you can reach. Welcome to the age of Instagram. The international roll-out of an ad service on Facebook s ...

 

M&C Saatchi captures Metal Gear Solid task

Konami, the game developer behind Metal Gear Solid, has appointed M&C Saatchi to handle the £30 million global launch of the fifth edition in the franchise.

 

Gadget insurer hunts ad agency

Protect Your Bubble, the insurer that specialises in gadgets, is pitching for a creative agency in the UK.

 

Virtual Reality: changing the way we use content

Brands should be creating virtual-reality ready content to enhance user experience, according to Solomon Rogers, the creative director at the immersive animation specialists Rewind FX.

 

Campaign Viral Chart: Jude Law makes it into top 10

Johnnie Walker's film starring Jude Law has already made it into this week's Campaign Viral Chart, despite only launching two days ago.

 

Record entries for Media Week Awards 2014: meet the judges

This year's Media Week Awards have attracted a record number of 563 entries from the UK's most innovative media companies.

 

Overheard at Old Street EC1...

"I believe we re on a journey for the UK to be a powerhouse in digital tech." Gerard Grech, CEO, Tech City UK "It was the culture of London that inspired us to ever the think the way we do. I don t think it would have happened in a different ci...

 

JCDecaux announces partnerships with TfL and Tech City UK for new digital media location

At JCDecaux's technology breakfast yesterday, the company announced its new digital media location Old Street EC1, on Old Street's silicon roundabout in the heart of London's tech city.

 

JCDecaux and Brand Republic launch EC1 tech hub

Yesterday saw the launch of JCDecaux's tech hub, a one-stop online location for all the latest news, events and information on London's tech capital.

 

Future mulls closure of gaming websites

Future, the publisher of Total Film and T3, is mulling the closure of six websites as part of sweeping changes to its business model.

 

Agencies line up for £5m Rockstar media

Rockstar Games, the owner of titles including Grand Theft Auto, has kicked off a review of its £5 million UK media planning and buying arrangements.

 

Game Group hands European advertising to 101

Game Group, the video games retailer, has appointed 101 to handle its advertising across Europe.

 

Work Club wins Sony PlayStation Euro brief

Sony Computer Entertainment has appointed Work Club to handle European advertising for PlayStation's online subscription service.

 

Microsoft hires IPG for creative and moves media to Aegis

Microsoft has hired Interpublic and Dentsu Aegis Network to handle its advertising and media accounts respectively, after a three-month review process.

 

Tech viewpoint on user experience

User experience means a variety of things to professionals across design, marketing and technology. So it was refreshing to have an opportunity for reflection on our bigger purpose at the recent UX Hong Kong conference.

 

Will Facebook's auto-play videos appeal to brands?

Despite talk of poor user feedback, the format has just rolled out in the US. Will brands embrace it, Arif Durrani asks.

 
 

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