Video games & console marketing
"I believe we re on a journey for the UK to be a powerhouse in digital tech." Gerard Grech, CEO, Tech City UK "It was the culture of London that inspired us to ever the think the way we do. I don t think it would have happened in a different ci...
At JCDecaux's technology breakfast yesterday, the company announced its new digital media location Old Street EC1, on Old Street's silicon roundabout in the heart of London's tech city.
Yesterday saw the launch of JCDecaux's tech hub, a one-stop online location for all the latest news, events and information on London's tech capital.
Rockstar Games, the owner of titles including Grand Theft Auto, has kicked off a review of its £5 million UK media planning and buying arrangements.
Future, the publisher of Total Film and T3, is mulling the closure of six websites as part of sweeping changes to its business model.
Game Group, the video games retailer, has appointed 101 to handle its advertising across Europe.
Sony Computer Entertainment has appointed Work Club to handle European advertising for PlayStation's online subscription service.
Microsoft has hired Interpublic and Dentsu Aegis Network to handle its advertising and media accounts respectively, after a three-month review process.
User experience means a variety of things to professionals across design, marketing and technology. So it was refreshing to have an opportunity for reflection on our bigger purpose at the recent UX Hong Kong conference.
Despite talk of poor user feedback, the format has just rolled out in the US. Will brands embrace it, Arif Durrani asks.
The games designer Jane McGonigal tells Louise Ridley how gamification makes us the best possible versions of ourselves.
Microsoft has called a global review of its roster of agencies, which include Crispin Porter & Bogusky, Wunderman and UM.
The PlayStation 4 console will compete with mobiles and tablets for ad revenue, says Tom Briant, the European ad sales manager for Sony Computer Entertainment Europe.
James Swift enjoyed Sony s trip down memory lane: "Nostalgia can be tricky but Drum got it spot-on here. The film channels the passion people have for the PlayStation without feeling forced or overblown." It was created by Ben Kerr and Mark Rivers, a...
The stage is set for the Media Week Awards 2013 tonight, which will be attended by 1,450 members of the UK media industry and hosted by Greg Davies of 'The Inbetweeners' fame.
The Walt Disney Company has called a review of its EMEA media planning and buying account, currently held by Carat. The pitch is part of a strategic review of Disney's media agencies and is in its early stages.
Consensus is building that the best way to advertise on the internet is to not advertise at all. At least, not as we know it.
Nissan is set to become the first car manufacturer to create a smartwatch that will connect a driver to the car and will provide drivers with real-time biometric data.
Microsoft Xbox has moved its EMEA creative advertising account from McCann London to Wunderman UK without a pitch after a process led from the US.
The computer mouse isn't dying, but it must learn to compete with new interfaces. Brands stand to benefit, Matt Dyke writes.
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