Video games & console marketing
Konami, the game developer behind Metal Gear Solid, has appointed M&C Saatchi to handle the £30 million global launch of the fifth edition in the franchise.
Protect Your Bubble, the insurer that specialises in gadgets, is pitching for a creative agency in the UK.
Brands should be creating virtual-reality ready content to enhance user experience, according to Solomon Rogers, the creative director at the immersive animation specialists Rewind FX.
Johnnie Walker's film starring Jude Law has already made it into this week's Campaign Viral Chart, despite only launching two days ago.
This year's Media Week Awards have attracted a record number of 563 entries from the UK's most innovative media companies.
"I believe we re on a journey for the UK to be a powerhouse in digital tech." Gerard Grech, CEO, Tech City UK "It was the culture of London that inspired us to ever the think the way we do. I don t think it would have happened in a different ci...
At JCDecaux's technology breakfast yesterday, the company announced its new digital media location Old Street EC1, on Old Street's silicon roundabout in the heart of London's tech city.
Yesterday saw the launch of JCDecaux's tech hub, a one-stop online location for all the latest news, events and information on London's tech capital.
Future, the publisher of Total Film and T3, is mulling the closure of six websites as part of sweeping changes to its business model.
Rockstar Games, the owner of titles including Grand Theft Auto, has kicked off a review of its £5 million UK media planning and buying arrangements.
Game Group, the video games retailer, has appointed 101 to handle its advertising across Europe.
Sony Computer Entertainment has appointed Work Club to handle European advertising for PlayStation's online subscription service.
Microsoft has hired Interpublic and Dentsu Aegis Network to handle its advertising and media accounts respectively, after a three-month review process.
User experience means a variety of things to professionals across design, marketing and technology. So it was refreshing to have an opportunity for reflection on our bigger purpose at the recent UX Hong Kong conference.
Despite talk of poor user feedback, the format has just rolled out in the US. Will brands embrace it, Arif Durrani asks.
The games designer Jane McGonigal tells Louise Ridley how gamification makes us the best possible versions of ourselves.
Microsoft has called a global review of its roster of agencies, which include Crispin Porter & Bogusky, Wunderman and UM.
The PlayStation 4 console will compete with mobiles and tablets for ad revenue, says Tom Briant, the European ad sales manager for Sony Computer Entertainment Europe.
James Swift enjoyed Sony s trip down memory lane: "Nostalgia can be tricky but Drum got it spot-on here. The film channels the passion people have for the PlayStation without feeling forced or overblown." It was created by Ben Kerr and Mark Rivers, a...
The stage is set for the Media Week Awards 2013 tonight, which will be attended by 1,450 members of the UK media industry and hosted by Greg Davies of 'The Inbetweeners' fame.
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