Video games & console marketing
The latest viral video hits from Sony PlayStation, Louis Vuitton and Old Spice.
Electronic Arts' popular Battlefield game has been named the top social brand in 2013 by Social Brands 100. Director of communities, Simon Stokes, reveals how the brand got to the top.
Microsoft is touting its next generation Xbox One console as the "ultimate all in one home entertainment system", but the jury is out on whether it will prove quite as revolutionary as the brand hopes.
Microsoft is refreshing its Xbox console brand for the first time in eight years with the launch of Xbox One, which the company claims will use cloud technology to provide an "all in one" home entertainment system.
Pizza Hut is launching an app for Microsoft's Xbox games console that will allow players to order food using their controller.
Mindshare has created The Adaptive Lab, a multimedia space for brands, designed to showcase the future of entertainment and connected experiences.
Kwon Oh-Hyun of Samsung is 2012's most successful brand building chief executive after presiding over a $20bn increase in brand value, according to Brand Finance.
Armed with my Nokia Lumia 800 and iPhone 4 at this year's congress in Barcelona, it really does feel like I'm missing out on easier ways of getting things done, as both are NFC-less.
Sony's much-anticipated next-generation PlayStation 4 games console will feature an array of social functions that allow gamers to share content and interact with other users via their smartphones.
Game, the troubled high-street retailer, is seeking a marketing director.
A look at the performance of Nintendo in social media over the past four months.
Sony is launching a campaign that sets out to disprove the notion its PlayStation Network online gaming platform is exclusive to hard-core gamers.
Sony Computer Entertainment has been fined £250,000 for a hack on its PlayStation Network that compromised the personal details of millions of its users.
Does the store's demise provide lessons for the industry, Arif Durrani asks.
Buried among the vocal criticism and glut of vapourware reported from CES, the world's biggest consumer electronics show, held in Las Vegas earlier this month, a few stories emerged where augmentation in several forms seemed to be inching closer to b...
Tablets, giant TVs and a fridge that orders its own milk; Videology's John Tigg takes a walk round the halls at the Consumer Electronics Show in Las Vegas.
A lesson from the games industry could affect marketers and creative agencies alike, writes Gareth Kane, planning director, Game Room.
Currys PC World is running idents featuring a man turning into a knight in shining armour after giving his wife a present bought from the retailer.
Microsoft is considering the launch of retail stores in Europe, similar to rival Apple's, to showcase its range of devices, according to a report.
IGN Entertainment, the computer gaming media company, has formed a partnership with retailer Game in which both firms will collaborate on digital and in-store events.
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