Video games & console marketing

Industry view: Will Xbox One revolutionise home entertainment?

Microsoft is touting its next generation Xbox One console as the "ultimate all in one home entertainment system", but the jury is out on whether it will prove quite as revolutionary as the brand hopes.

Microsoft launches Xbox One to fulfill 'all in one' home entertainment role

Microsoft is refreshing its Xbox console brand for the first time in eight years with the launch of Xbox One, which the company claims will use cloud technology to provide an "all in one" home entertainment system.

Pizza Hut enables Xbox users to order pizza mid-game

Pizza Hut is launching an app for Microsoft's Xbox games console that will allow players to order food using their controller.

Mindshare opens The Adaptive Lab multimedia space

Mindshare has created The Adaptive Lab, a multimedia space for brands, designed to showcase the future of entertainment and connected experiences.

Samsung chief presides over $20bn boost in brand value

Kwon Oh-Hyun of Samsung is 2012's most successful brand building chief executive after presiding over a $20bn increase in brand value, according to Brand Finance.

Day one at Mobile World Congress 2013: Phones, phablets & tabtops

Armed with my Nokia Lumia 800 and iPhone 4 at this year's congress in Barcelona, it really does feel like I'm missing out on easier ways of getting things done, as both are NFC-less.

PlayStation 4 invests in social media to win new generation of gamers

Sony's much-anticipated next-generation PlayStation 4 games console will feature an array of social functions that allow gamers to share content and interact with other users via their smartphones.

Game seeks marketing director to lead new strategy

Game, the troubled high-street retailer, is seeking a marketing director.

Brand barometer: Social media performance of Nintendo

A look at the performance of Nintendo in social media over the past four months.

Sony seeks more inclusive PlayStation Network image

Sony is launching a campaign that sets out to disprove the notion its PlayStation Network online gaming platform is exclusive to hard-core gamers.

Sony to appeal £250,000 fine for hack into PlayStation Network

Sony Computer Entertainment has been fined £250,000 for a hack on its PlayStation Network that compromised the personal details of millions of its users.

Can media learn from HMV?

Does the store's demise provide lessons for the industry, Arif Durrani asks.

Frictionless augmentation is getting closer to becoming reality

Buried among the vocal criticism and glut of vapourware reported from CES, the world's biggest consumer electronics show, held in Las Vegas earlier this month, a few stories emerged where augmentation in several forms seemed to be inching closer to b...

Think BR: From Vegas to the world

Tablets, giant TVs and a fridge that orders its own milk; Videology's John Tigg takes a walk round the halls at the Consumer Electronics Show in Las Vegas.

Think BR: Threats are simply dangers we can see

A lesson from the games industry could affect marketers and creative agencies alike, writes Gareth Kane, planning director, Game Room.

Currys PC World unveils festive idents

Currys PC World is running idents featuring a man turning into a knight in shining armour after giving his wife a present bought from the retailer.

Microsoft plotting UK retail stores, says report

Microsoft is considering the launch of retail stores in Europe, similar to rival Apple's, to showcase its range of devices, according to a report.

IGN unites with retailer Game to target gaming community

IGN Entertainment, the computer gaming media company, has formed a partnership with retailer Game in which both firms will collaborate on digital and in-store events.

Helen Edwards: Is Apple facing a crisis of confidence?

Nokia and Microsoft's Lumia 920 smartphone might help the pair regain ground in a sector where Apple is losing its air of insouciance

Xbox replaces marketing director Stephen McGill with Harvey Eagle

Xbox has appointed Harvey Eagle as UK marketing director, replacing Stephen McGill who is "taking some time out from the business for personal reasons".