Each week, Brand Republic puts a key marketing or media issue under the spotlight to show – with the help of Vox Pops International – what consumers and members of the public really think.
Simply click on the headline of the feature below to see the story and view the Vox Pops’ video.
Latest vox pops
Marks & Spencer is perceived as a high-quality retailer, but could do more to reduce prices and produce more fashionable clothes, according to members of the public interviewed in this latest BR Video.
With the news that Burger King is to launch its first "value" menu, we asked the public to tell us who offered the best value and quality, BK or McDonald's?
Asda comes ahead of Tesco in perceptions of the cheapest supermarket to shop at, according to members of the public interviewed in the latest BR Video.
ITV1's new breakfast TV show 'Daybreak' has struggled to retain initial peaks in viewers since launching on 7 September, but what does the wider public think of it?
Environmental credentials are becoming a consideration for consumers when choosing a mobile phone, with people indicating that O2's new eco ranking tool is a good idea, according to the latest BR Video.
The government's Change4Life healthy living campaign should not be axed and brands should contribute to it financially, according to members of the public interviewed in the latest BR Video.
After Richard Desmond's recent acquisition of Five we asked people what they liked about the channel and whether they welcomed his decision to buy it.
Members of the public back Nationwide's decision to drop its 11-year sponsorship of the England team in the latest BR Video.
With BT undercutting Sky on the cost of subscriptions to Sky Sports 1 and 2 from start of the new football season, we asked the public whether they are considering switching, and if Sky offers good value.
Electric cars are catching people's attention, with some indicating they are considering making the switch next time they buy a car, according to our latest BR video.
When WPP's Sir Martin Sorrell and Unilever's Keith Weed locked horns about whether advertising was a comfortable fit on social networking sites last month, they appeared to be reflecting a divide in public opinion.
The drinks industry needs to do more to get the responsible drinking message across, according to some of the people interviewed in our latest BR Video.
The return of 'Big Brother' for its last series on Channel 4 has been greeted with dismay by the over 30s and patchy enthusiasm from the under 30s, according to people interviewed in the latest BR Video.
Kit Kat is successfully hijacking this year's Fifa World Cup in South Africa, despite not paying hundreds of thousands of pounds on sponsorship deals like rival Mars, according to the latest BR Video.
Consumers were not particularly offended by two of the ASA's most complained about ads of 2009, according to the latest BR Video.
LONDON - The public's attitude to BP in the wake of the oil spill in the Gulf of Mexico is forgiving rather than rancorous, according to people interviewed in the latest BR Video.
LONDON - Consumers would pay more for a loaf of bread made from 100% British wheat, despite Warburtons' having dropped plans to sell one, according to the latest BR Video.
LONDON - There are encouraging signs this week for Molson Coors' bid to convert women to beer with its clear lager in a bottle concept, judging by the latest BR Video.
LONDON - As tobacco companies prepare a legal challenge to government plans to require retailers to move cigarettes under the counter, few people believe such a move will stop young people smoking, according to the latest BR Video.
LONDON - The idea of Cadbury's cafes piqued the interest of most people interviewed in the latest BR Video, although there was no consensus over what their point of difference from Starbucks would be.
Vox Pops International pioneers the use of video in research to bring consumer views to life. It is a full service research agency, services include customer segmentation studies, accompanied shops, communication checks, video diaries, video portraits, and library of over 700 pre-produced consumer videos available online.
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